MentorEngage is a platform to connect students with mentors from industry for on demand advice on career, project, proposal, getting insights into the industry. Attached is the go to market plan for the MentorEngage product
2. Mentor
Engage -
Institutions
Quick Walkthrough -
• Platform to connect
students with mentors
from industry for on
demand advice on
career, project,
proposal, getting
insights into the
industry
• Institutions can
leverage it as internal
tool to connect its
students to their alumni
in the corporate world
• External Industry
Coaches, mentors and
faculty could also be
Offerings –
• Alumni Network
• Digital career
community
• Mentor Connect
3. Elements of Value – Mentor Engage
• Powerful alumni
network
• Digital career
community
• Mentor Connect
• Mentoring
• Jobs
• Events
• Discussion
s
• Introducti
on to
Industries
• Perfect
Mentor
Match
Dashboard
• Scale as
needed
• Mentee
rejection/pe
nding for
acceleration • Controls
• Reports
• Benchmarks
• Marketing
materials
• Career
hub
• Interactive
directory
• Job board
• Customizable
• White labelled
• Real-time
analytics
• SaaS application • Industry
connect
• Placement
opportuniti
es
• Career
guidance
• Sense of
giving
back
• Improved
competen
cy
• Key talent
• Own brand – Reputation
• Full control
• Strong value preposition
• Seamless integration
• Accelerate, expand mentor relationship
• Measure engagement and impact
5. Positioning
statement
For Institutions, Large universities and
Professional schools
Who need a powerful platform to engage
meaningfully with their alumni and industry
experts
The Mentor Engage is an offering
That provides customized experience with own
brand name to effectively engage with alumni,
leverage their connections and expertise for
career advancement of students
Unlike AlmaBase, Vaave, Mentorcity
Mentor Engage provides digital career community
(key for student professional development)also
provides seamless integrations to existing
solutions, ready tool kits for customization,
control and marketing
16. Objective
• Lead generation
• Demand Generation
• Drive awareness
• At least 3 paying customers
Channels
• Traditional media to lead
• Online media to support
Messaging
• Generalized messaging
catering to all the purchase
influencers and the positioning
statement
Phase 1 - Initial 2
quarters
Phase 2 - Next 2 quarters
Objective
• Targeted marketing
• Online reputation management
• More leads
• At least 6 paying customers
Channels
• Offline and online media go hand in
hand
• Unleash Influencer and affiliate
marketing
Messaging
• Targeted messaging for the respective
stakeholders
18. PR
Marketin
g
Add Contents Title
Press releases, Media outreach, Analyst
briefings, Seminars, Community relations
Blog posts, Social posts,Events,Educational
fairs, Positioning documents, Landing page,
Explainer Video
Product Demos, Feature Descriptions,
Pricing details, Case studies, Differentiator
docs
Sales
Put together the team
TEAMS ASSET
S
20. Thought Leadership
• Google keyword:- Mentoring, customised-mentoring, Digital Career community,
Alumni network, Own branded alumni network, Empower alumni network
• Twitter Hashtags:-
#alumniconnect,#alumninetwork,#UniversityRankings,#topuniversities,
#THEunirankings, #mentorship
• Content Marketing:-
Invite students to write user stories how a mentorship changed his course of life
Case studies of institutions and universities clearly talking about value
Content writers write about how mentorship is important both for students and
universities alike
LinkedIn posts, Quora replies, Blogs in educational sites
Testimonials
Influencers:-
Directors, Chancellors of reputed universities who already have a successful alumni
27. Product in
the
nutshell
Mentor
Mentor Engage is the
leading provider of
alumni networking
and career mentoring
software
Empower
Empower Institutes to
capitalize on alumni
network which is at
the heart of
improving
philanthropy,
employability and
enrolment
Build
Build your own
branded alumni
network that is
customizable with
digital career
community and
seamless mentor
connect
29. Metrics
Trusted by 700+
institutes and
universities
Measured
outcomes and
complete control
on the mentor
program
Customize your
program with
Mentor-
Engage’s tool kit
Build a trusted
digital career
community for
faster
placements