FIU Web Communciations


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Matt Herzberger presents on FIU Web Communication's Office.

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FIU Web Communciations

  1. 1. FIU Web Communications Creating a premier web presence Web Communications
  2. 2. <ul><li>MISSION </li></ul><ul><li>The web communications team is an agile group that will lead and drive the FIU web presence and community. We will change and adapt as necessary in response to the needs of the web and FIU community in a continued goal to have FIU viewed as a premiere university in this ever more important and evolving medium of the web. </li></ul><ul><li>To attain our goals, the web communications team will provide tools and resources that benefit the FIU enterprise and other web presences throughout campus.  </li></ul><ul><li>These resources include: </li></ul><ul><li>Web standards and Templates </li></ul><ul><li>Compliance, guidelines and policies </li></ul><ul><li>Assessment and assistance </li></ul>Web Communications
  3. 3. Web Communications Team Matt Herzberger Director Fabian Alcantara Web Designer TBA Web Content Management Administrator Andre Oliveira Web Developer Web Communications Others resources provided by division: Marketing, social media, video, editorial and writing, PR, graphic design
  4. 4. <ul><li>Main Objectives </li></ul><ul><li>Content Management System (CMS) </li></ul><ul><li>Redesign and manage (re-write, re architect) </li></ul><ul><li>User focused design – listen and apply feedback from all our audiences </li></ul><ul><li>Launch new university wide tools FIU enterprise and other web presences throughout campus.  </li></ul><ul><li>Provide campus-wide redesign process audit and assessment consultations </li></ul><ul><li>Build and foster a web culture / community on campus </li></ul>Web Communications
  5. 5. <ul><li>Content Management System (CMS) </li></ul><ul><li>What is a CMS? </li></ul><ul><li>Content management refers to the system and processes whereby information is created, managed, published, and archived. Information typically passes through this lifecycle for a finite period of time. A content management system (CMS) provides the necessary infrastructure for multiple persons to effectively contribute content and collaborate throughout these lifecycles. </li></ul><ul><li>What are the benefits? </li></ul><ul><li>Empower Content </li></ul><ul><li>Decrease Costs </li></ul><ul><li>Maintain Consistency </li></ul>Web Communications
  6. 6. Content Management System (CMS) The Bottom Line: Efficiently Manage Online Information A CMS represents a major departure from traditional methods. Not only are business processes altered, but more business users and fewer technical personnel are involved in day-to-day content management operations. Content bottlenecks are removed, while content backups are automatically generated. A CMS changes the way online information is managed. We have decided to partner with: Web Communications
  7. 7. Hannon Hill Cascade Server (CMS) Higher Ed Experience (approx 120 universities currently) Web Communications
  8. 8. <ul><li>Hannon Hill Cascade Server (CMS) </li></ul><ul><li>Highlights </li></ul><ul><li>Browser based works with any standard browser and operating system </li></ul><ul><li>Branding consistency through out all sites </li></ul><ul><li>Enforces Section 508 accessibility compliance </li></ul><ul><li>Enforces W3C web standards based code </li></ul><ul><li>Checks and alerts for broken links on all sites </li></ul><ul><li>Granular administration of university wide web presence </li></ul><ul><li>Ability to manage unlimited sites in a single instance </li></ul><ul><li>Content Re-use for things like rankings, documents, timely information </li></ul><ul><li>Supports any programming language which will make anyone on campus able to use the system with current programming </li></ul><ul><li>Multi-server content publication, content independence from CMS </li></ul>Web Communications
  9. 9. <ul><li>Hannon Hill Cascade Server (CMS) </li></ul><ul><li>Services / Support </li></ul><ul><li>Initial on site 3 day training </li></ul><ul><li>Knowledgebase </li></ul><ul><li>Higher ED Listserv (customer community) </li></ul><ul><li>Yearly User conference </li></ul><ul><li>Unlimited user licenses </li></ul><ul><li>Phone and email based support </li></ul>Web Communications
  10. 10. University Web Group (Uweb) University Web Group (Uweb) is an organization open to all professionals who use the web as part of their role with Florida International University and are interested in helping others. People are encouraged to join regardless of their web knowledge or the amount of their job that is committed to working with the web. Uweb seeks to create a collaborative web community for FIU, to exchange ideas, resources and best practices. We also seek to provide development in the form of online assistance and seminars. Web Communications
  11. 11. <ul><li>University Web Group (Uweb) </li></ul><ul><li>Currently 52 online participating members since April 09 </li></ul><ul><li>Membership consists of designers, developers, marketers, etc. </li></ul><ul><li>Future plans </li></ul><ul><li>Collaborative Developer network </li></ul><ul><li>Review and assessment network team </li></ul><ul><li>Professional development </li></ul><ul><li>Collab Code day (campus wide web help day – help on standards, accessibility, SEO, analytics, IA, social media, etc) </li></ul>Web Communications
  12. 12. <ul><li>Web Tools </li></ul><ul><li>Currently in development </li></ul><ul><li>Branded Google Maps </li></ul><ul><li>FIU Calendar - develop a calendar platform to be used by all colleges and departments </li></ul><ul><li>Vanity / tiny url service - small urls for events and advertising (IE </li></ul><ul><li>Site Banner system - a top banner for sites with global FIU systems directory, maps, email, etc </li></ul>Web Communications
  13. 13. User focused design - A shift in perspective Web Communications The new site will reflect user needs not FIU's organization structure. Support for these changes will be provided in the form of feedback, analytics, testing, and peer site reviews to be conducted by the web communications team.
  14. 14. User focused design - A shift in perspective Web Communications <ul><li>Who do we define our main users as ? </li></ul><ul><li>Prospective Students </li></ul><ul><li>Current Students </li></ul><ul><li>Followed by </li></ul><ul><li>Faculty / Staff </li></ul><ul><li>Alumni </li></ul><ul><li>Parents </li></ul><ul><li>Donors </li></ul><ul><li>As with any marketing project answer the question “Who is the audience?” </li></ul>
  15. 15. User focused design - A shift in perspective Web Communications In addition to the site architecture, the FIU homepage should be seldom viewed as the final destination of a user and more as an entrance. We seek to get users to their destination as quickly as possible without getting in their way. A great number of web sites impose their organizational structure on the user. Using the org chart as your site navigation is not sufficient. Users visit your site with a certain need to be fulfilled and most can’t find what they need because they don’t know our internal language. (IE acronyms and internal department names).
  16. 16. <ul><li>Timeline </li></ul><ul><li>Hired March 2, 2009 </li></ul><ul><li>CMS RFP created April 2009 </li></ul><ul><li>Hired 2 new staff members May 2009 </li></ul><ul><li>CMS RFP posted May 2009 </li></ul><ul><li>CMS selected July 2009 </li></ul><ul><li>Hire 3 rd employee Web Content Management Administrator August 2009 </li></ul><ul><li>Implement CMS Dec 2009 </li></ul><ul><li>Launch new in CMS Dec 2009 </li></ul>Web Communications
  17. 17. Follow up Web Communications Matt Herzberger 305-348-0094 PC 519 [email_address] Web Communications