Citizen journalism has become an important part of how news is gathered and shared. Many news organizations now incorporate citizen journalism into their reporting by allowing public uploads of photos, videos and other content to their sites. CNN's iReport program is one example of how a major news network engages citizen journalists. It allows anyone to upload multimedia content for potential inclusion in CNN's news coverage. Supporters see benefits to having more direct reporting from eyewitnesses, while critics argue it can lower journalistic standards and credibility. Most experts argue for a hybrid model where professional and citizen journalism work together collaboratively.