1. © 2015 Cisco and/or its affiliates. All rights reserved. 1
Digital Campus Prospectus
► Improved student engagement,
experience and learning outcomes
Digital Campus –
Connecting Universities for Sustainable and
Inclusive Growth in the Digital Economy
Executive Summary
Universities play an increasingly important role
in the development of Australia’s economy.
Digitisation of the Campus environment provides
opportunities in three key areas:
* Value at Stake is Cisco’s methodology to calculate the 10 year
net impact of digitisation based on proven use cases.
► Greater productivity and efficiency
► Increased capacity to innovate
Cisco’s Digital Campus approach is designed to help
progressive universities embrace the opportunities of
the digital economy. It is built on extensive experience
both of delivering Digital Cities globally to transform
the economies in which they operate and a deep
understanding of the education sector challenges and
opportunities both globally and locally. The estimated
Value at Stake* for Australia through the effective
exploitation of digitisation is $92 Bn, along with the
potential to create 240,000 jobs.

2. © 2015 Cisco and/or its affiliates. All rights reserved. 2
Digital Campus Prospectus
The higher education sector represents a significant
intellectual, social and economic driver for Australia.
The economic value of higher education has come
into even sharper focus given Australia is making the
transition from a low to high value-added economy.
The education sector employs nearly 8% of the
Australian workforce and is the country’s largest
export earner after coal, iron ore and natural gas
(worth A$16 billion in 2014).
The value of education is much greater than its
direct contribution in terms of employment and
exports. Education is a major input into every
Australian industry sector – and arguably every
Australian firm. Australia’s higher education system
not only equips future (and current) workers with
capability, it is the source of a significant body of
intellectual property with commercial value.
Background and Context
However, the education sector is facing a number of
major challenges; the democratisation of knowledge
and access, contestability of markets, changing
industry demands and partnership models, preparing
students for the jobs of the future and embracing
emerging digital technologies.
Cisco believes the Education and Research sector
can play a pivotal role in Australia’s success through
innovation drivers, as major employers in their own
right and as a skills pipeline for the jobs of the future.
Consequently, Cisco is investing significantly in STEM
Education, Research and Innovation programs and
looking to partner with universities in building the Digital
Campus and strategic partnerships.
The education sector employs nearly
8% of the Australian workforce and
is the country’s largest export earner
after coal, iron ore and natural gas
(worth A$16 billion in 2014).
8%of the
Australian workforce
education sector

3. © 2015 Cisco and/or its affiliates. All rights reserved. 3
Digital Campus Prospectus
Digital Campus - building the next generation
infrastructure to support the delivery of Smart Digital
Services to enhance engagement, innovation and
productivity for students, researchers, staff and the
broader community.
Research and Innovation - Establishing Cisco
Innovation Centres (CIC) in conjunction with leading
universities to drive innovation at a local and national
level in key verticals.
Curriculum and STEM - Academy and
Mentoring, preparing students for Information and
Communications Technology jobs while improving
economic opportunities.
Smart Work Centres - Business Incubation –
entrepreneurship – working with entrepreneurs and
leading industry players to build the smart jobs of the
future in conjunction with universities.
Cisco’s Strategic Partner Model
for Universities
Cisco’s National Engagement Strategy is based on
three priorities:
▲ FIGURE 2: Overview of Cisco’s Strategic Partner Model
for Universities
► Innovation Economy -
To use innovative technology as an
enabler to create and capture economic
growth, to support the transition to a
digitised productive country.
► Human Capital -
To build a highly-skilled productive and
competitive 21st Century workforce to
capture the opportunities of the next
wave of transformation and
► Healthy Communities -
To harness the power of technology
to enable everyone to participate and
benefit from the innovation economy, to
ensure citizens are healthy and educated.
Cisco’s Strategic Partner Model for Universities is
fully aligned with the National Engagement Strategy.
It is based on four pillars and designed to support
leading universities to lead in and contribute to the
digital economy:
Strategic aligned
Initiatives
Research Chair
Blackbird Ventures
Entrepreneurs in
Residence
Digital Campus solutions
Cyber Security
Research Institute
Innovation
Centre/Hub
Cisco Academy+
STEM program

4. © 2015 Cisco and/or its affiliates. All rights reserved. 4
Digital Campus Prospectus
Within the education sector, digitisation is introducing
unprecedented change through new possibilities
to increase productivity of key resources; expand
learning and research opportunities and improve
community and industry engagement. Today more
than ever, universities are the core knowledge
platform to build a Digital Nation as they transition
to a Digital Campus, delivering next generation jobs
and spurring innovation and productivity to underpin
Australia’s competitiveness as it transitions to an
innovation economy.
Today’s technology is enabling institutions to offer
students personalised learning and a customised
campus experience. It is empowering students to
move beyond the classroom to learn without limits.
Often, as universities are adopting these new,
digitally infused experiences, the communities
around them are as well, with the shared goals
of promoting sustainable and inclusive growth.
The pace of change will accelerate as the role of
education becomes more important in increasing
economic vibrancy and building healthy, thriving
communities and business partner relationships to
drive the jobs of the future and help its students
become more employable. Choices for students will
increase as students seek customised responses for
their individual needs. These changes will demand
a technology that is more flexible, secure, scalable
and efficient.
Cisco is the worldwide leader in helping companies
seize the opportunities of tomorrow by delivering
the amazing results that come from connecting the
previously unconnected. Cisco is empowering
countries, cities, industries and businesses around the
globe to move faster in order to keep pace with digital
transformation. With an extensive ecosystem of global
partners, Cisco is very well positioned to provide our
customers with next generation networking, security,
data centre and collaboration products and solutions
that help them achieve their desired business
outcomes.
Cisco’s integrated approach to helping Universities
build leading edge capabilities is based on its global
experience in building the infrastructure, supporting
systems and processes and the ecosystem of partners
to deliver a truly Digital Campus.
With an extensive ecosystem of global
partners, Cisco is very well positioned
to provide our customers with next
generation networking, security, data
centre, and collaboration products and
solutions that help them achieve their
desired business outcomes.
Ecosystem
Extensive
Partners Outcomes

5. © 2015 Cisco and/or its affiliates. All rights reserved. 5
Digital Campus Prospectus
The Digital Campus approach leverages the lessons
learned from building multiple Digital Cities around
the world to improve the livability, workability and
sustainability of its citizens.
It has added additional capabilities specifically to
enable universities to play a leading role in the building
of a Digital Community at a city, state and ultimately
national level transitioning Australia from the lucky
country to the Digital Country.
Universities, together with city planners and business
partners can enhance the available sources of
competitive advantage and resilience for cities and
regions. Key focus areas include their ability to:
▼ FIGURE 1:
Schematic of the Integral Role a University’s
Digital Campus can play in leading the
Digital Economy
What makes a Digital Campus?
attract investment and jobs, provide cultural, social
and environmental amenities; harness the power and
influence of successive waves of digital innovation;
enhance skills and learning to create new knowledge
for economic and social development and increase
engagement by people and businesses in civic
governance and leadership.
The integration of Digital Cities and Digital Campuses
can bring diverse perspectives together to tackle new
problems and amplifies the considerable investment
in labs, classrooms and technology to spur innovation,
catalyse new jobs and spark the next big start-up ideas.
Digital
Nation
Eco
Systems
Infrastructure
Digital
Campus
Digital
City
Resources
Citizens
Trade
Systems
Data
Systems
Research
Students
Energy
Surveillance
Federal Government
State Government
Business
Economy
Digital
State

6. © 2015 Cisco and/or its affiliates. All rights reserved. 6
Digital Campus Prospectus
Improved student engagement,
experience and learning outcomes:
► Tracking performance and engagement
► Emotion tracking
► Campus safety
► Enhanced learning and teaching
Greater productivity and efficiency:
► Reduced cost to operate core services
e.g. Water, power and waste management
► Enhanced revenue from new services
eg. Parking, lighting
► Increased efficiency of utilisation of assets
eg. Building management, electricity
◄ FIGURE 3:
Overview of a selection of Digital Services
that have been delivered to universities
The Digital Campus approach is a mindset, not a product and is built on the delivery of three outcomes:
Increased capacity to innovate:
► Better proximity to skills of the digital
economy (eg. Cyber Security, Big Data
and Analytics)
► Deeper relationships with innovation focused
industry partners and the broader community
Student
Services
Industry
Safety
Attention
Tracking
Emotion
Tracking
Predictive
Analytics
Assets
Lighting
Signage
Water
Power
Waste
IP
Knowledge
Business
Partners
Innovation Zone
Engagement
Digital
Campus Productivity
Innovation
On Campus
Research

7. © 2015 Cisco and/or its affiliates. All rights reserved. 7
Digital Campus Prospectus
While the benefits of the Digital Services already
developed in the areas of energy management,
next generation workforce, asset management,
parking, lighting, traffic management and security
are impressive, Cisco believes that the best is yet
to come and it will be the services not yet identified
that will yield the biggest benefits to universities,
their cities and ultimately the state and nation.
Cisco has established a codified approach to assess
Value at Stake based on 40 use cases for the Public
Sector, understanding of industry dynamics, pain points
and core value drivers. The approach is robust, data
driven and enables clients to target key pools of value.
The value at Stake for Digitisation for the next decade
globally is $19.0 Trillion overall, $4.6 Trillion for the
global public sector. This is equivalent to about one-
third of the expected civilian labour productivity growth
over the next 10 years.
The benefits for those universities that embrace the
opportunity of Digitisation are real.
TheValue at Stake for Australia is $93Bn
and will generate approximately 240,000
jobs. Universities have a primary role
to play in working with industry partners
to create these jobs and to educate
students to perform them.

8. © 2015 Cisco and/or its affiliates. All rights reserved. 8
Digital Campus Prospectus
Experience has shown that The Digital Campus approach relies on a number of success factors:
Cisco’s Digital Campus Approach
Underpinning infrastructure
Digital Campuses are built on robust, secure
and scalable networks capable of connecting
sensors. Without high standards of connectivity,
the vision cannot be realised.
Strong and sustained
leadership
Underpinned by a clear and compelling vision
and a relentless commitment to achieving it.
A robust architectural
design and plan
Without a robust architecture, there is a risk
that issues such as security and interoperability
need to be addressed on a project by project
basis which is inefficient and potentially risky.
A collaborative approach
A Digital City/Digital Campus is invariably the
product of multiple parties (planners, university,
industry and the community) and multiple inputs
(technology, human and systems). Building
effective collaborative mechanisms is key.
A customised approach
Digital Services are useful only if they are
relevant to end users – it is not about what is
possible, but what is useful.

9. © 2015 Cisco and/or its affiliates. All rights reserved. 9
Digital Campus Prospectus
▲ FIGURE 4:
Overview of Cisco’s 6 Step Digital Campus Approach
Cisco has developed a six-step
approach, based on its proven
Digital City approach, which takes
these success factors into account.
The Digital Campus approach is designed to help
universities move from establishing a high level
vision through to identification and prioritisation of
the Digital Services followed by sequencing, data
structuring, operating model development and
ultimate roll out of services.
Experience has shown that this approach is both
pragmatic, integrated and ensures Universities can
move in a structured and streamlined way from
concept to delivery.

10. © 2015 Cisco and/or its affiliates. All rights reserved. 10
Digital Campus Prospectus
How you can participate
Contact Cisco for an initial discussion phase to understand the needs, wants and aspirations of your university,
your partners, and your broader community. This typically involves an initial strategic conversation with executive
sponsors to ensure the objectives of the digital campus are aligned with the university’s vision.
For more information, please contact
your local Cisco Account Manager.