Loyalty marketing is at an inflection point. What will replace our by boomers, for boomers models? Check out this webinar for the primary reason consumers disengage and how to keep them engaged with data insights an AI algorithms.
B2B marketing agency Bulldog Solutions created a pilot program to find out whether intent data could improve time to the first meeting with a prospect. Here's what they discovered after using InsightBASE for 90 days.
AI Within Reach: Demystifying Artificial Intelligence & Making It Work For YouG3 Communications
Whether we realize it or not, we’ve all been using artificial intelligence (AI) for years to make our daily lives easier (think Siri). But it wasn’t until recently that sales and marketing organizations began realizing the power of AI to drive measurable business outcomes.
While surveyed marketers believe AI will be transformative, fewer than 20% are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
B2C storytelling has a long history and stable. Think Don Draper of Mad Men, which was basically tell good stories (and act less intoxicated than it was supposed to). But B2B? It is harder to reach good examples of successful marketing companies to other companies with an interesting history of the brand.
This document summarizes a panel discussion about how sports teams use data to enhance fan engagement strategies. The panel discusses how the Minnesota Vikings use tools like CRM, ESP, and marketing automation platforms to implement their fan loyalty program and mobile app. Panelists from the Vikings and a digital marketing agency explain how they analyze fan data to create personalized journeys involving acquisition, engagement, and retention of fans from initial contact through ongoing interactions. Their goal is to use content, technology, and execution strategies to efficiently drive fans toward the team's business goals at each stage of the customer relationship.
The first thing that pops into people’s heads when they hear the term competitive intelligence (CI) usually has to do with come covert spy type scenario, but most of the time CI is far less exciting
Data-driven Marketing and Intellectual Property RightsCharles Mok
Data-driven marketing is evolving rapidly with growing martech budgets and new technologies like augmented reality and artificial intelligence revolutionizing digital marketing. Marketers are taking more creative work in-house and need to own the intellectual property in their campaigns. Additionally, being agile and responsive is key as customer experience and data have become central to operations. The value of customer data and need to protect trade secrets and intellectual property is increasing in the digital marketing landscape. Marketers should consult IP lawyers to protect their rights as intellectual property assets grow with new technologies.
Search and Performance Insider Summit, Deer Valley, UT, Dec. 13, 2019 - 01:00 PM: Moving From Reporting to OptimizationGet more value out of your technology investments. Move your reporting from backward facing to insight generating.Presenter: AdamReitelbach, IndustryExpert,MerkleAdam is a long-time performance marketing veteran. He works with clients to define goals, build world class solutions, and exceed expectations. He has significant experience in the retail, travel, and B2B verticals.
B2B marketing agency Bulldog Solutions created a pilot program to find out whether intent data could improve time to the first meeting with a prospect. Here's what they discovered after using InsightBASE for 90 days.
AI Within Reach: Demystifying Artificial Intelligence & Making It Work For YouG3 Communications
Whether we realize it or not, we’ve all been using artificial intelligence (AI) for years to make our daily lives easier (think Siri). But it wasn’t until recently that sales and marketing organizations began realizing the power of AI to drive measurable business outcomes.
While surveyed marketers believe AI will be transformative, fewer than 20% are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
B2C storytelling has a long history and stable. Think Don Draper of Mad Men, which was basically tell good stories (and act less intoxicated than it was supposed to). But B2B? It is harder to reach good examples of successful marketing companies to other companies with an interesting history of the brand.
This document summarizes a panel discussion about how sports teams use data to enhance fan engagement strategies. The panel discusses how the Minnesota Vikings use tools like CRM, ESP, and marketing automation platforms to implement their fan loyalty program and mobile app. Panelists from the Vikings and a digital marketing agency explain how they analyze fan data to create personalized journeys involving acquisition, engagement, and retention of fans from initial contact through ongoing interactions. Their goal is to use content, technology, and execution strategies to efficiently drive fans toward the team's business goals at each stage of the customer relationship.
The first thing that pops into people’s heads when they hear the term competitive intelligence (CI) usually has to do with come covert spy type scenario, but most of the time CI is far less exciting
Data-driven Marketing and Intellectual Property RightsCharles Mok
Data-driven marketing is evolving rapidly with growing martech budgets and new technologies like augmented reality and artificial intelligence revolutionizing digital marketing. Marketers are taking more creative work in-house and need to own the intellectual property in their campaigns. Additionally, being agile and responsive is key as customer experience and data have become central to operations. The value of customer data and need to protect trade secrets and intellectual property is increasing in the digital marketing landscape. Marketers should consult IP lawyers to protect their rights as intellectual property assets grow with new technologies.
Search and Performance Insider Summit, Deer Valley, UT, Dec. 13, 2019 - 01:00 PM: Moving From Reporting to OptimizationGet more value out of your technology investments. Move your reporting from backward facing to insight generating.Presenter: AdamReitelbach, IndustryExpert,MerkleAdam is a long-time performance marketing veteran. He works with clients to define goals, build world class solutions, and exceed expectations. He has significant experience in the retail, travel, and B2B verticals.
In a world overrun by data, how do we move beyond dashboards to true customer insights? Data driven marketing is helping us shape the future of marketing by better understanding our customer, creating amazing experiences and building more personal interactions. But, the bigger question is, how do we use it? In a world where the amount of data we have only increases, harnessing intelligent action through predictive analytics is a top priority for marketers. Come hear how you can start using data to unlock your customers and your full marketing potential. We will discuss data visualization, predictive marketing scenarios available to businesses both big and small, and the holy grail of prescriptive marketing with Microsoft’s Jeff Marcoux.
B2B Marketers: Sharpen Your Storytelling Skills (Workshop)LookBookHQ
For B2B marketers, great stories can mean the difference between marketing content that audiences love and content that fails to deliver results. It takes real storytelling skill to rise above the noise and grab the attention of busy audiences.
These slides were presented by Ardath Albee, from Marketing Interactions, and Nick Edouard, from LookBookHQ, during a free 30 minute online workshop on 11th June 2013 designed to sharpen B2B marketers' storytelling skills.
The slides cover:
1. Why storytelling matters to B2B marketers
2. How to get round the big 3 storytelling obstacles that even the pros face
3. 4 real-world examples of B2B storytelling that drove amazing business results
4. The 8 key storytelling success factors
23 Expert Tips to Transform Your MarketingDave Sutton
Marketing is constantly evolving and it’s now more important than ever to create compelling experiences for your customers so they become your brand advocates. Your story is no longer about your product or service offerings but more about what resonates with your customers. To succeed, companies must take a transformational approach by telling a simple story, creating a clear and compelling strategy, and aligning the systems to execute flawlessly. Here are 23 expert tips that can help you excel with your Story, Strategy, and Systems to transform your marketing efforts.
The Future of B2B Marketing: Trends and Implications for MarketersDemandbase
B2B marketing is changing faster than most marketers can grasp and act on. In this session from LinkedIn, you’ll learn key emerging trends in B2B marketing and find out how programmatic advertising can help B2B advertisers capitalize on new opportunities. The presentation aims to challenge you to question conventional marketing wisdom and rethink how to build brand and generate revenue through programmatic.
Lessons from Tradeshift: How Founders Can Take Control of Their Destinysaastr
This document provides advice from Christian Lanng, CEO and cofounder of Tradeshift, on how founders can take control of their destiny when building a company. Some key points:
- Tradeshift has grown from its founding in Denmark to becoming a unicorn company in just 8 years by simplifying complex supply chains and being the "anti-SAP" of supply chain software.
- Founders can maintain control by never outsourcing fundraising to control the narrative, owning 40% of the company even after raising a Series F, and viewing their successful SaaS business as its own "best bank" due to long-term recurring revenue.
- Networks and marketplaces are powerful drivers of value for Tradeshift
19 Stress Points of Marketing AutomationDave Sutton
A Marketing Automation project represents a break with the status quo for most organizations. For some organizations, it may represent a dramatic, stressful, and potentially disruptive change. In fact, the Marketing Automation Journey represents a new learning curve for people in your organization (and it may be a steep curve for some of your marketers).
Here is the good news: It turns out that the stress points are very predictable and they can be proactively addressed to minimize their impacts. TopRight has identified the most common stress points associated with Marketing Automation projects and developed a diagnostic to help you reveal and remediate risks. Our goal here is to point out what creates the anxiety and then give you some ways to help different people on your team deal with it proactively so you can have better results.
Mather Economics is a firm that uses data analytics and predictive modeling to help digital media companies optimize their advertising and subscription revenue. They focus on analyzing customer behavior data to make smarter decisions around the "four P's" - programming or content, products like digital subscriptions, pricing strategies, and promotions. By segmenting customers and testing different offers, Mather aims to build subscribers, subscription revenue, and ad revenue for their clients in newspaper, magazine and other digital media industries undergoing business model changes.
Digiday Programmatic Media Summit Fall 2019 | VOX MediaDigiday
This document discusses the current state of programmatic advertising and introduces Concert as an alternative solution. It notes that programmatic is often associated with cheap scale and low quality ads. While the industry acknowledges the need for improvement, few good options exist. The document then presents Concert as a top-tier publisher marketplace that provides advertisers with innovative, impactful ads at scale within trusted environments, allowing them to access the premium open web through a one-stop solution.
Email marketers face increasing customer expectations with consumers' instant access to information and the ability to connect from anywhere. The top challenges for marketers are also their biggest opportunity. During this session we will dive into Salesforce recently released, State of Marketing Report to learn more about the key marketing trends that will help brands own their customer experience in the year ahead.
Introducing Deals from LinkedIn Sales Navigator.
Check out this infographic to see how Deals eliminates blindspots by equipping sales teams with an effective way to manage pipeline and customer relationships.
Digital marketing initiatives for insurers face several options that could have big impacts. Access to more sophisticated push notification channels or brand partnerships with digitally connected companies could expand customer reach. However, integrated digital analytics and personalized push communications may allow for more agile micro-targeting of customers with tailored offers.
The Akamai sales team was looking for ways to more efficiently generate new leads and shorten their sales cycle. They needed to identify decision makers at companies that were not Fortune 500 but were growing rapidly. LinkedIn Sales Navigator provided them profiles and updates on changing decision makers and when companies received funding. This allowed the Akamai team to reliably reach the right contacts and build credibility. Using Sales Navigator reduced their research time per account from an hour to minutes and shortened their sales cycle from 6 months to 1 month.
PTC needed a way to reach buyers earlier in their decision making process as many decisions were being made online without sales reps. They implemented LinkedIn Sales Navigator to allow sales reps to research accounts, build relationships through content and insights, and influence buyers before key decisions were made. After deploying licenses across global sales, PTC saw major gains including over $4.5 million in closed deals, $44 million more in open pipeline, and reaching over 2,000 prospects.
PTC needed a way to reach buyers earlier in their decision making process as many decisions were being made online without sales reps. They implemented LinkedIn Sales Navigator to allow sales reps to research accounts, build relationships through content and insights, and influence buyers before key decisions were made. After deploying licenses across global sales, PTC saw major gains including over $4.5 million in closed deals, $44 million more in open pipeline, and reaching over 2,000 prospects.
PTC needed a way to reach buyers earlier in their decision making process as many decisions were being made online without sales reps. They implemented LinkedIn Sales Navigator to allow sales reps to research accounts, build relationships through content and insights, and influence buyers before key decisions were made. After deploying licenses across global sales, PTC saw major gains including over $4.5 million in closed deals, $44 million more in open pipeline, and reaching over 2,000 prospects.
Martech is the blending of marketing and technology. It refers to major initiatives that require technological resources to meet marketing objectives. Martech gives advertisers the opportunity to form one-on-one relationships with customers by sharing data and allowing for personalized experiences. The company strives to implement martech into their strategies to give clients the best experience and help growing organizations reach their full potential through technological marketing solutions.
This document discusses how sales and marketing can combine to drive full-funnel growth through marketing orchestration and the power of unity. It describes how in the past, there was no unified customer record or way to manage the customer journey, but now companies like Salesforce, Marketo, and Hubspot have created unified platforms. The emergence of marketing orchestration allows for unified account strategies, spending intelligence, and prevents non-marketable leads from reaching sales. Orchestration provides quantifiable business outcomes like increased ROI and leads. The presentation argues that when marketing and sales work in unity, there are significant benefits such as higher win rates, improved retention, and faster growth.
The document is a slide deck presentation by Allison Snow of Forrester on the topic of marketing operations. Some key points from the summary:
- Snow outlines the agenda which includes examining marketing operations, facing high priority challenges marketing operations can address, and the need to escalate marketing operations talent.
- Several slides highlight challenges B2B marketers face around the empowered consumer, data and analytics skills gaps, and optimizing complex technology stacks.
- Marketing operations is positioned as uniquely capable of addressing challenges in marketing, sales, customer experience, and analytics.
- There is a need to evaluate operations talent to address the complexity of customer journeys and measurement of performance.
This document discusses the trend of brands taking marketing capabilities in-house through an in-housing model. It notes that customers are looking for more personalized experiences from brands. In-housing can allow brands to become more agile, personalized, and data-driven. The document outlines different models for in-housing from fully outsourced to fully insourced. It emphasizes finding the right balance and building a customized plan. It also discusses how agencies need to adapt by becoming more transparent, collaborative, and flexible partners to brands.
In a world overrun by data, how do we move beyond dashboards to true customer insights? Data driven marketing is helping us shape the future of marketing by better understanding our customer, creating amazing experiences and building more personal interactions. But, the bigger question is, how do we use it? In a world where the amount of data we have only increases, harnessing intelligent action through predictive analytics is a top priority for marketers. Come hear how you can start using data to unlock your customers and your full marketing potential. We will discuss data visualization, predictive marketing scenarios available to businesses both big and small, and the holy grail of prescriptive marketing with Microsoft’s Jeff Marcoux.
B2B Marketers: Sharpen Your Storytelling Skills (Workshop)LookBookHQ
For B2B marketers, great stories can mean the difference between marketing content that audiences love and content that fails to deliver results. It takes real storytelling skill to rise above the noise and grab the attention of busy audiences.
These slides were presented by Ardath Albee, from Marketing Interactions, and Nick Edouard, from LookBookHQ, during a free 30 minute online workshop on 11th June 2013 designed to sharpen B2B marketers' storytelling skills.
The slides cover:
1. Why storytelling matters to B2B marketers
2. How to get round the big 3 storytelling obstacles that even the pros face
3. 4 real-world examples of B2B storytelling that drove amazing business results
4. The 8 key storytelling success factors
23 Expert Tips to Transform Your MarketingDave Sutton
Marketing is constantly evolving and it’s now more important than ever to create compelling experiences for your customers so they become your brand advocates. Your story is no longer about your product or service offerings but more about what resonates with your customers. To succeed, companies must take a transformational approach by telling a simple story, creating a clear and compelling strategy, and aligning the systems to execute flawlessly. Here are 23 expert tips that can help you excel with your Story, Strategy, and Systems to transform your marketing efforts.
The Future of B2B Marketing: Trends and Implications for MarketersDemandbase
B2B marketing is changing faster than most marketers can grasp and act on. In this session from LinkedIn, you’ll learn key emerging trends in B2B marketing and find out how programmatic advertising can help B2B advertisers capitalize on new opportunities. The presentation aims to challenge you to question conventional marketing wisdom and rethink how to build brand and generate revenue through programmatic.
Lessons from Tradeshift: How Founders Can Take Control of Their Destinysaastr
This document provides advice from Christian Lanng, CEO and cofounder of Tradeshift, on how founders can take control of their destiny when building a company. Some key points:
- Tradeshift has grown from its founding in Denmark to becoming a unicorn company in just 8 years by simplifying complex supply chains and being the "anti-SAP" of supply chain software.
- Founders can maintain control by never outsourcing fundraising to control the narrative, owning 40% of the company even after raising a Series F, and viewing their successful SaaS business as its own "best bank" due to long-term recurring revenue.
- Networks and marketplaces are powerful drivers of value for Tradeshift
19 Stress Points of Marketing AutomationDave Sutton
A Marketing Automation project represents a break with the status quo for most organizations. For some organizations, it may represent a dramatic, stressful, and potentially disruptive change. In fact, the Marketing Automation Journey represents a new learning curve for people in your organization (and it may be a steep curve for some of your marketers).
Here is the good news: It turns out that the stress points are very predictable and they can be proactively addressed to minimize their impacts. TopRight has identified the most common stress points associated with Marketing Automation projects and developed a diagnostic to help you reveal and remediate risks. Our goal here is to point out what creates the anxiety and then give you some ways to help different people on your team deal with it proactively so you can have better results.
Mather Economics is a firm that uses data analytics and predictive modeling to help digital media companies optimize their advertising and subscription revenue. They focus on analyzing customer behavior data to make smarter decisions around the "four P's" - programming or content, products like digital subscriptions, pricing strategies, and promotions. By segmenting customers and testing different offers, Mather aims to build subscribers, subscription revenue, and ad revenue for their clients in newspaper, magazine and other digital media industries undergoing business model changes.
Digiday Programmatic Media Summit Fall 2019 | VOX MediaDigiday
This document discusses the current state of programmatic advertising and introduces Concert as an alternative solution. It notes that programmatic is often associated with cheap scale and low quality ads. While the industry acknowledges the need for improvement, few good options exist. The document then presents Concert as a top-tier publisher marketplace that provides advertisers with innovative, impactful ads at scale within trusted environments, allowing them to access the premium open web through a one-stop solution.
Email marketers face increasing customer expectations with consumers' instant access to information and the ability to connect from anywhere. The top challenges for marketers are also their biggest opportunity. During this session we will dive into Salesforce recently released, State of Marketing Report to learn more about the key marketing trends that will help brands own their customer experience in the year ahead.
Introducing Deals from LinkedIn Sales Navigator.
Check out this infographic to see how Deals eliminates blindspots by equipping sales teams with an effective way to manage pipeline and customer relationships.
Digital marketing initiatives for insurers face several options that could have big impacts. Access to more sophisticated push notification channels or brand partnerships with digitally connected companies could expand customer reach. However, integrated digital analytics and personalized push communications may allow for more agile micro-targeting of customers with tailored offers.
The Akamai sales team was looking for ways to more efficiently generate new leads and shorten their sales cycle. They needed to identify decision makers at companies that were not Fortune 500 but were growing rapidly. LinkedIn Sales Navigator provided them profiles and updates on changing decision makers and when companies received funding. This allowed the Akamai team to reliably reach the right contacts and build credibility. Using Sales Navigator reduced their research time per account from an hour to minutes and shortened their sales cycle from 6 months to 1 month.
PTC needed a way to reach buyers earlier in their decision making process as many decisions were being made online without sales reps. They implemented LinkedIn Sales Navigator to allow sales reps to research accounts, build relationships through content and insights, and influence buyers before key decisions were made. After deploying licenses across global sales, PTC saw major gains including over $4.5 million in closed deals, $44 million more in open pipeline, and reaching over 2,000 prospects.
PTC needed a way to reach buyers earlier in their decision making process as many decisions were being made online without sales reps. They implemented LinkedIn Sales Navigator to allow sales reps to research accounts, build relationships through content and insights, and influence buyers before key decisions were made. After deploying licenses across global sales, PTC saw major gains including over $4.5 million in closed deals, $44 million more in open pipeline, and reaching over 2,000 prospects.
PTC needed a way to reach buyers earlier in their decision making process as many decisions were being made online without sales reps. They implemented LinkedIn Sales Navigator to allow sales reps to research accounts, build relationships through content and insights, and influence buyers before key decisions were made. After deploying licenses across global sales, PTC saw major gains including over $4.5 million in closed deals, $44 million more in open pipeline, and reaching over 2,000 prospects.
Martech is the blending of marketing and technology. It refers to major initiatives that require technological resources to meet marketing objectives. Martech gives advertisers the opportunity to form one-on-one relationships with customers by sharing data and allowing for personalized experiences. The company strives to implement martech into their strategies to give clients the best experience and help growing organizations reach their full potential through technological marketing solutions.
This document discusses how sales and marketing can combine to drive full-funnel growth through marketing orchestration and the power of unity. It describes how in the past, there was no unified customer record or way to manage the customer journey, but now companies like Salesforce, Marketo, and Hubspot have created unified platforms. The emergence of marketing orchestration allows for unified account strategies, spending intelligence, and prevents non-marketable leads from reaching sales. Orchestration provides quantifiable business outcomes like increased ROI and leads. The presentation argues that when marketing and sales work in unity, there are significant benefits such as higher win rates, improved retention, and faster growth.
The document is a slide deck presentation by Allison Snow of Forrester on the topic of marketing operations. Some key points from the summary:
- Snow outlines the agenda which includes examining marketing operations, facing high priority challenges marketing operations can address, and the need to escalate marketing operations talent.
- Several slides highlight challenges B2B marketers face around the empowered consumer, data and analytics skills gaps, and optimizing complex technology stacks.
- Marketing operations is positioned as uniquely capable of addressing challenges in marketing, sales, customer experience, and analytics.
- There is a need to evaluate operations talent to address the complexity of customer journeys and measurement of performance.
This document discusses the trend of brands taking marketing capabilities in-house through an in-housing model. It notes that customers are looking for more personalized experiences from brands. In-housing can allow brands to become more agile, personalized, and data-driven. The document outlines different models for in-housing from fully outsourced to fully insourced. It emphasizes finding the right balance and building a customized plan. It also discusses how agencies need to adapt by becoming more transparent, collaborative, and flexible partners to brands.
Drive Revenue Success with Scalable, Omni-Channel ABM Programs - Masergy x La...Lattice Engines
Like any good revenue team, you’re looking for new ways to accelerate revenue success in 2018. Masergy, a leading networking and security solutions company, achieved their growth targets by aligning sales and marketing on their ABM strategy, and taking a data-driven approach to scaling their ABM program for sustained growth. Masergy first aligned its teams and buying cycle around the SiriusDecisions Demand Unit Waterfall framework. Then the company had their marketing and sales teams implement key ABM plays and strategies to ensure all activities were focused on the right audience and were using the right messaging. Their hard work paid off, as their ABM strategy drove a 20% increase in pipeline within three months! Learn the key steps for implementing AI solutions that drive ABM success and walk away with the key place you can use to achieve quick wins and turbocharge your pipeline.
For Mindmatrix, 2019 was marked by industry-wide recognition as a top player in the channel and sales enablement sphere, introduction of new features and enhancements to its platform and extensive collaboration with industry thought leaders.
The Seven Deadly Digital Sins of Manufacturers and DistributorsHaley Williams
We all make mistakes, but these 7 Deadly Digital Sins need to be avoided to keep your company running smoothly. It's not too late to watch this gem of a webinar.
Sin. A negative and serious act that all humans commit—businesses too. In the manufacturing and distribution industries, organizations often commit destructive behaviors that can sabotage digital best practices, creating challenges across the value chain that create tension for commerce giants.
The webinar will cover:
- The “Seven Deadly Digital Sins” committed in each industry and how it impacts the commerce landscape
- Changing B2B and B2C trends and how to cope
- How to activate a digital transformation in an organization
Listen in and renew best practices to keep your digital marketing driving revenue, and build a plan to address any sins that are threatening it.
The Seven Deadly Digital Sins of Manufacturers and DistributorsNtara
We all make mistakes, but these 7 Deadly Digital Sins need to be avoided to keep your company running smoothly. It's not too late to watch this gem of a webinar.
Sin. A negative and serious act that all humans commit—businesses too. In the manufacturing and distribution industries, organizations often commit destructive behaviors that can sabotage digital best practices, creating challenges across the value chain that create tension for commerce giants.
The webinar will cover:
- The “Seven Deadly Digital Sins” committed in each industry and how it impacts the commerce landscape
- Changing B2B and B2C trends and how to cope
- How to activate a digital transformation in an organization
Listen in and renew best practices to keep your digital marketing driving revenue, and build a plan to address any sins that are threatening it.
Isn’t it time you got married? Why subscription commerce is key to B2B success
Relationships underpin every business. In today’s always-on digital era, you can’t assume your customers will remain loyal – there are so many options, programs, and suppliers they can choose from for any range of needs. Aggressive disrupters are luring them away. Discover how Subscription Commerce can help preserve and grow your B2B business.
Speaker: Dave Harrelson, Capgemini
https://www.capgemini.com/events/sap-cx-live/
Top B2B Telecom + IT Marketing Predictions for 2023Angela Leavitt
A global pandemic. Evolving buyer behavior. Stiffer competition. M&A’s galore.
Sound familiar? After a few years of uncertainty, B2B telecom and IT companies are eager to grow in 2023.
Yet, many are stuck and don’t know why. This webinar is for you if you’re experiencing…
- A lack of a predictable 'growth engine'
- Not enough sales opportunities
- Poor ROI on marketing initiatives
- Customer churn
Leveraging 15+ years of helping MSPs, VARs, telecom carriers and agents, this webinar will cover 2023’s top 10 trends and best practices on how to:
- Create a simple, effective growth strategy
- Understand B2B telecom and IT buyer behavior
- Drive sales and marketing ROI
- Differentiate and stay ahead of your competition
- Implement effective technologies to measure results
This webinar was presented by Angela Leavitt, founder + CEO of Mojenta. Angela founded Mojenta (formerly known as Mojo Marketing) in 2010, a full-service marketing agency that has served more than 200 telecom and IT companies. An accomplished public speaker, Angela has been a regular presenter at ITExpo, COMPTEL, Channel Partners, and Cloud Partners conferences, as well as numerous corporate meetings and events.
With 16 years of experience in sales and marketing, Angela creates targeted and effective marketing strategies for companies of all sizes in the B2B tech space, especially the telecom, IT, and cloud industries.
eMarketer Webinar: Marketing Technology—Nine Important Trends for Brands and ...eMarketer
Technologies to create, manage and measure marketing and advertising have become essential tools to reach and engage increasingly connected audiences. Topics in this webinar include: Why marketing technology is becoming a strategic core competency for brands; How marketers are becoming smarter at buying technology; Why the idea of the marketing cloud is so attractive; How marketers are working with IT to deal with data and security issues.
Content-Driven Commerce and its Impact on Digital TransformationPerficient, Inc.
Digital transformation requires evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience life cycle. Creating a great customer experience means focusing on all aspects of that experience from first touch through purchase and beyond.
eCommerce platforms continue to evolve and adapt as customers demand a more personalized buying experience. Join us as we highlight how the evolution of commerce solutions helps your digital transformation as you bridge the gap between digital marketing and the commerce experience.
In our webinar, our experts covered:
-The opportunities and benefits of blending content and commerce to optimize the customer experience
-How eCommerce platforms are evolving to enhance customer experience
-How to position your company to provide a compelling and integrated marketing and transactional customer experience
Marketing automation software or strategy webinarMarketo
“Marketing Automation is no longer an optional solution but … essential to assure business success.”Nucleus Research: “Marketing Automation Drives Business Success” 2019
[Webinar] What is Driving the Predictive Marketing Revolution?EverString
As innovative technologies continue to emerge, the role of marketers and buyers has drastically changed. How can they keep up with the onslaught of popular technologies and know what’s worth their time?
This year’s most talked about technology — predictive marketing — is surrounded by excitement and is leading the charge into new markets. We polled B2B marketers to understand what is driving the predictive marketing revolution.
In this webinar we will cover:
How mature and tech savvy is the average marketer?
How many marketers are using predictive marketing today?
How are marketers currently using predictive marketing?
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Datumize is a tech startup that develops products allowing companies to gain actionable insights from hidden or "dark" data to improve decision making. The CMO outlines goals to rebuild the brand and messaging to align with the value proposition, create a new optimized website, set up marketing qualified lead generation using inbound and outbound strategies, and create MVP versions of two products in the first six months. Challenges include different buyer personas, an unknown product, and low brand awareness.
The document discusses sales enablement and training. It provides frameworks for the sales talent lifecycle and onboarding process. The sales talent lifecycle framework outlines the competencies, company actions, and tactics needed from candidate to high performer. The onboarding execution framework details the process of defining objectives, designing materials, developing learning opportunities, and deploying onboarding. The continuous learning framework discusses ongoing learning goals, types, strategies, and measurements to help reps perform, prepare for promotions, and satisfy curiosities.
Leaders put the customer at the center of the business….
Simply put, they are delivering value at speed and scale while treating customers as individuals and driving loyalty and advocacy.
You must transform your business and your profession to deliver the best experience possible to win the hearts and minds of you customers – keep them loyal and coming back for more.
It takes an integrated approach from marketing and selling to your customers to the orchestration of the value chain to deliver upon the promises made.
It’s about delivering relevant experiences at the right time and place. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. To meet these and other challenges, insurers will have to be more nimble, more innovative and better able to communicate with their customers, internally and within their industry. IBM Commerce can help insurers forge relationships with unbreakable bonds.
4C CMO Aaron Goldman and VP, Business Intelligence, Advertiser Perceptions Justin Fromm discuss recent research into audience-based advertising from 4C and Advertiser Perceptions on this webinar. www.4Cinsights.com/advertiser-perceptions
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/how-to-be-a-data-driven-marketing-powerhouse-with-predictive-analytics-big-data/
Description:
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes the sheer volume of data can seem overwhelming, but it doesn’t have to be. In fact, with the right processes, skills and tools, many companies are transforming their approach to demand creation and letting data do the work for them.
Marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources that can be found all over the web. But how do you separate the good data that signify buying signals from the noise found in the rest of the data? And what new skills and processes bring them to life?
In this dynamic session, we’ll hear from thought leaders from LinkedIn, SiriusDecisions and Mintigo on the best strategies for taking a data-driven approach to marketing. They will address key considerations and best practices to answer essential questions around:
-How the explosion of big data and emerging predictive technologies is transforming the marketing discipline
-Examples of marketers at leading companies are effectively utilizing big data & predictive analytics
-Recommendations for preparing your marketing team to become a data-driven organization
The Speakers:
- Russ Glass, Head of Products at LinkedIn
- Megan Heuer, VP & Group Director, Data-Driven Marketing at SiriusDecisions
- John Bara, President & CMO at Mintigo
When it comes to selecting the right marketing technologies for your business, you can’t let the wide variety of solutions or the constant debut of new tools create chaos. Investment in martech requires you to make intentional choices based on your company’s and buyers’ unique characteristics.
Ready to get started building your stack? Download the martech worksheet!
Join Laura as she unveils the secret to conquering data disruption and mastering the ever-evolving digital marketing realm. She will explain how to embrace the power of AI, and evolve into a savvy strategist, not a casualty of obsolescence.
Unleash the power of reinforcement learning and discover its potential to revolutionize your marketing strategy. Master the art of evaluating online sales drivers, optimizing budgets, and boosting ad relevance effortlessly for maximum conversions.
Similar to LX + AI: The Four Letters That Will Super-Charge Your Loyalty Strategy in 2018 (20)
We are pleased to share with you the latest VCOSA statistical report on the cotton and yarn industry for the month of March 2024.
Starting from January 2024, the full weekly and monthly reports will only be available for free to VCOSA members. To access the complete weekly report with figures, charts, and detailed analysis of the cotton fiber market in the past week, interested parties are kindly requested to contact VCOSA to subscribe to the newsletter.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
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This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
19. 55%
more likely than Boomers to say
“love of the brand experience”
drives their loyalty.
Maritz | Wise Marketer 2018 Loyalty Landscape
Millennials are
32. Tips for Your Own LX + AI Strategy
1. Cross-pollinate your data.
2. Involve your Analysts in your strategy.
3. Ground your LX on the notion that
“Consumers are human beings first.”
4. Ask yourself “How will this feel?”