HRD12 Ttwitterversity Slides

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Slides from the Twitterversity held in the Interactive zone of the CIPD HRD 2012 Conference and Exhibition.

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HRD12 Ttwitterversity Slides

  1. 1. Twitterversity! Gareth Jones Doug Shaw 07880 742581 07736 518066 @garelaos @dougshaw1www.linkedin.com/in/garethmjones www.linkedin.com/in/dougshaw1 www.garethjones.me www.stopdoingdumbthingstocustomers.com www.brubakerhr.com doug.shaw@wgalimited.com enquiries@brubakerhr.com
  2. 2. We wantedto….
  3. 3. “Human social networks andcommunities are both well established,robust social structures that pre datetheir online counterparts by a amillennia. Humans naturallygravitate to and desire theinteractions that these structuresallow. We want to belong”.Dr Michael Wu
  4. 4. This is no fad. It is not going away.
  5. 5. 100% support calls through community No agents or call centresFastest growing Telco in the UK Net promoter score of 73
  6. 6. “The 300% increase in searchengine placement for top keywords – a natural product of their community’s open, dynamic conversation – is itself worth millions”. Hewlett Packard Community
  7. 7. If its good enough forcustomers…
  8. 8. ..its  good  enough  for  candidates   and  employees  too.  
  9. 9. “Opening up the water coolerconversation is probably one ofthe biggest opportunities in ourworking lifetimes to improvebusiness performance”Me! February 29th 2012
  10. 10. MKTNG INNOVATION FEEDBACK INSIGHTHR CUSTOMERS NPD LOYALTY SA CANDIDATES ADVOCACYLES TRUST OPENESSC S COLLABORATIONU ES RT V
  11. 11. You cant be social outside if you are not social inside INSIDE OUTSIDE M K T N G INNOVATION FEEDBACK HR INSIGHT CUSTOMERSNPD HR LOYALTY ADVOCACY S A CANDIDATES L E TRUST S OPENESS C S COLLABORATION U E S R T V
  12. 12. Killing the conversation
  13. 13. Control
  14. 14. “Employers need to … participate in the conversation on an informed, authentic basis. That sometimes meanssaying ‘as a company we are not perfect’ andadmitting your mistakes” Mathew Davies. UK HR Director, Logica
  15. 15. You cant be social outside if you are not social inside INSIDE OUTSIDE M K T N G INNOVATION INNOVATION FEEDBACK FEEDBACK INSIGHT HR INSIGHT NPD CUSTOMERSNPD EMPLOYEES LOYALTY ADVOCACY LOYALTY ADVOCACY S A CANDIDATES L TRUST E TRUST OPENESS S OPENESS COLLABORATION C S COLLABORATION U E S R T V
  16. 16. The Social Business of the futureINSIDE OUTSIDE INNOVATION Publishing   Events   FEEDBACK INSIGHT NPD Employees, Customers, LOYALTY Candidates ADVOCACY Training   Research   TRUST OPENESS Membership   COLLABORATION
  17. 17. ‘Leadership isabout the storiesthat are toldabout you – bothpositive andnegative. You’ll bejudged by thosestories more thananything you sayor write.”
  18. 18. Employer Brand‘Leadership isabout the storiesthat are toldabout you – bothpositive andnegative. You’ll bejudged by thosestories more thananything you sayor write.”
  19. 19. Food for thought…You no longer control access to the technology or content of theconversation so stop trying to. Recognise the huge benefits of opening up the conversation – trust, authenticity, collaboration.The conversations are happening anyway, whether you like it ornot. Be part of it rather than just the subject. Social media exposes cracks in your engagement levels, it doesn’t cause them.There is a bigger picture here – social media is simply the power ofthe internet manifesting itself as it matures. But it is here to stay. Social media isnt just a marketing channel - its the biggest opportunity to gain insight into your business since MBWA.
  20. 20. Continue the discussion at the"The ConnectingHR Unconference: The power of a socially engaged organisation" " Wednesday 16th May 2012" " Book here:" http://chru.eventbrite.com
  21. 21. Thank you! Gareth Jones Doug Shaw 07880 742581 07736 518066 @garelaos @dougshaw1www.linkedin.com/in/garethmjones www.linkedin.com/in/dougshaw1 www.garethjones.me www.stopdoingdumbthingstocustomers.com www.brubakerhr.com doug.shaw@wgalimited.com enquiries@brubakerhr.com

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