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Fraggl at The Future of Digital Marketing 2014

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Fraggl at The Future of Digital Marketing 2014

  1. 1. Humans, Robots & Curation
  2. 2. • Connected employees bring new thinking into the organisation, enables innovation at the edges, non-core thinking • Companies less reliant on ‘stocks’ of knowledge, and more connected to ‘flows’ of knowledge
  3. 3. 168 million emails sent 694,445 Google searches 695,000 Facebook status updates 98,000 tweets on Twitter 1,500 new blog entries posted 25 hours of video on YouTube Source: Go-gulf
  4. 4. “It’s not information overload. It’s filter failure.”
  5. 5. Algorithmic Professional Social
  6. 6. http://www.nytimes.com/2012/12/02/fashion/maria-popova-has-some-big-ideas.html 3 posts, 50 tweets a day 2m UUs 250K+ newsletter subscribers 450K+ followers Professional curation
  7. 7. Social & Algorithmic curation
  8. 8. www.fraggl.co.uk
  9. 9. Fraggl makes it easy for your team to discover up-to-date and relevant content Daily injection of inspiration and insight into your business Connects your team with most interesting ideas, people Enables conversation around the topics that matter
  10. 10. Emails act as regular prompt Dynamic themes Discussion call to action
  11. 11. API integration with internal platforms Centralised discussions Dynmaic, branded themes
  12. 12. “A daily dose of awesome links brought to you by a surprising combination of smart computers and interesting people”
  13. 13. hello@fraggl.co.uk www.fraggl.co.uk

Editor's Notes

  • 168 million emails sent
    694,445 Google searches
    695,000 Facebook status updates
    370,000 Skype calls are made
    98,000 tweets on Twitter
    20,000 new posts on Tumblr
    13,000 iPhone apps downloaded
    6,600 new pictures on Flickr
    1,500 new blog entries posted
    600+ videos posted totalling over 25 hours duration on YouTube
    doubling in size every two years, and by 2020 the digital universe – the data we create and copy annually – will reach 44 zettabytes, or 44 trillion gigabytes (source: IDC, Digital Universe Study)


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