2 things going on here:Disconnect between the functions internally and externally. I have talked to many HR and marketing professionals where SM is being used in the organisation but there is little cross fertilisation of knowledge. Policies are being written for internal SM use, by people who are not using SM themselves and who have no idea how the organisation is using SM in its externally facing functions.
Inside the organisation we are effectively banning the conversation, sometimes in direct contrast to our behaviour outside the organisation
Social Media: Threat or Opportunity?
BrubakerHRCollaborative InsightBHR Gareth Jones Inmate @garelaos email@example.com 07880 742581
“Opening up the water coolerconversation is probably one ofthe biggest opportunities in ourworking lifetimes to improvebusiness performance”Me! February 29th 2012
MKTNG INNOVATION FEEDBACK INSIGHTHR CUSTOMERS NPD LOYALTY SA CANDIDATES ADVOCACYLES TRUST OPENESSC S COLLABORATIONU ES RT V
You cant be social outside if you are not social inside M K T N G INNOVATION FEEDBACK HR INSIGHT CUSTOMERSNPD HR LOYALTY ADVOCACY S A CANDIDATES L E TRUST S OPENESS C S COLLABORATION U E S R T V
“Employers need to … participate in the conversation on an informed, authentic basis. That sometimes meanssaying ‘as a company we are not perfect’ andadmitting your mistakes” Mathew Davies. UK HR Director, Logica
Food for thought…You no longer control access to the technology or content of theconversation so stop trying to. Recognise the huge beneﬁts of opening up the conversation – trust, authenticity, collaboration.The conversations are happening anyway, whether you like it ornot. Be part of it rather than just the subject. Social media exposes cracks in your engagement levels, it doesn’t cause them.There is a bigger picture here – social media is simply the power ofthe internet manifesting itself as it matures. But it is here to stay. Social media isnt just a marketing channel - its the biggest opportunity to gain insight into your business since MBWA.