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The 
UBER 
of 
everything 
How 
data 
alignment 
will 
change 
the 
logis:cs 
industry... 
Walther 
Ploos 
van 
Amstel 
VU 
University/Hogeschool 
van 
Amsterdam 
November 
2014
ICT 
is 
making 
the 
impossible 
possible 
2
The 
future 
logis:cs 
CIO 
• Understanding 
planning 
and 
control 
in 
the 
logis:cs 
industry 
• Explore 
open 
data, 
BAPI 
and 
API 
• Find 
out 
what 
the 
industry 
can 
learn 
from 
Uber.com 
• Imagine 
transporta:on 
in 
2020
The 
role 
of 
ICT 
in 
process 
management 
Strategy 
Supply 
Chain 
Objec8ves 
Balanced 
scorecard 
supply 
chain 
plan 
and 
control 
ICT 
organiza8on 
Strategy 
Supply 
Chain 
Objec8ves 
Balanced 
scorecard 
supply 
chain 
plan 
and 
control 
ICT 
organiza8on
Future 
global 
logis:cs 
networks: 
not 
just 
a 
one-­‐way 
flow
Variance 
is 
our 
biggest 
enemy 
Overall 
Transport 
Efficiency 
(OTE) 
is 
less 
than 
25% 
95%
Future 
ICT 
capabili:es 
suppor:ng 
planning 
and 
control 
decisions 
Strategic 
planning 
Register 
deliveries 
Sourcing 
strategy 
Sourcing 
plan 
RFQ 
transport 
Contract 
transport 
Planning 
network 
(capaci:es, 
people, 
finance) 
Sales 
strategy 
RFQ 
shipment 
Planning 
Deliver 
Calculate 
Invoice 
Se^le 
payment 
WMS/stock 
control 
Invoice 
Collect 
TH 
Receive 
Store 
X-­‐dock 
Pick 
and 
pack 
Ship 
Reverse 
Ship 
Stratgey 
Tac8cal 
Opera8onal 
Loca:on 
strategy 
HR 
strategy 
Call-­‐off 
Payment 
Process 
delivery 
order 
RFQ 
transport 
Planning 
Deliver 
Analyse 
network 
and 
customers 
Orders 
Fleet-­‐ 
management 
TACTICAL 
Predict 
and 
prepare 
The 
right 
capaci,es 
in 
warehousing 
and 
transport 
OPERATIONAL 
Sense 
and 
respond 
Day-­‐to-­‐day 
planning 
of 
warehousing 
and 
transport 
STRATEGY 
The 
right 
network
Open 
and 
transparent 
data 
offer 
great 
poten:al 
• Data 
alignment 
• Community 
plaborms 
(GS1) 
• Cargo 
community 
centers 
• Trade 
facilita:on/compliance 
• Systems 
based 
customs 
• Extended 
single 
windows 
• Green 
trade 
lanes 
(ISO28002)
Crea:ng 
USP’s… 
Strategy 
Supply 
Chain 
Objec8ves 
Balanced 
scorecard 
supply 
chain 
plan 
and 
control 
ICT 
organiza8on 
Strategy 
Supply 
Chain 
Objec8ves 
Balanced 
scorecard 
supply 
chain 
plan 
and 
control 
ICT 
organiza8on 
CROSS 
CHAIN 
COLLABORATIVE 
PLANNING 
AND 
CONTROL 
SHARE 
AND 
ALIGN 
SUPPLY 
CHAIN 
DATA: 
BAPI 
VERSUS 
API
Crea:ng 
USP’s… 
Strategy 
Supply 
Chain 
Objec8ves 
Balanced 
scorecard 
supply 
chain 
plan 
and 
control 
ICT 
NEW 
BUSINESS 
MODELS 
organiza8on 
Strategy 
Supply 
Chain 
Objec8ves 
Balanced 
scorecard 
supply 
chain 
plan 
and 
control 
ICT 
organiza8on 
LEAN 
AND 
MEAN 
SUPPLY 
CHAIN 
NETWORK 
AND 
PROCESSES 
CROSS 
CHAIN 
COLLABORATIVE 
PLANNING 
AND 
CONTROL 
SHARE 
AND 
ALIGN 
SUPPLY 
CHAIN 
DATA 
GOVERNANCE, 
COMMON 
LANGUAGE 
AND 
SKILLS
New 
business 
models
New 
business 
models 
14
Not 
invented 
here…
ICT 
made 
easy? 
Today, 
everybody 
is 
an 
expert? 
16
ICT 
makes 
the 
impossible 
possible 
• Paperless: 
OTIFNENC, 
process 
management, 
e-­‐invoicing 
• Loca:on 
based 
real 
:me: 
– Process 
mining 
for 
tac:cal 
planning 
– Sense 
and 
respond 
for 
dynamic 
planning 
• Train 
as 
you 
fight 
capabili:es 
• New 
business 
models 
based 
on 
data 
alignment, 
quality, 
sharing 
and 
enrichment 
• Open 
data 
• Cyber 
secure 
and 
resilient 
global 
networks 
• Think 
CAAS 
17

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How Data Alignment Will Transform Logistics With New Business Models

  • 1. The UBER of everything How data alignment will change the logis:cs industry... Walther Ploos van Amstel VU University/Hogeschool van Amsterdam November 2014
  • 2. ICT is making the impossible possible 2
  • 3. The future logis:cs CIO • Understanding planning and control in the logis:cs industry • Explore open data, BAPI and API • Find out what the industry can learn from Uber.com • Imagine transporta:on in 2020
  • 4. The role of ICT in process management Strategy Supply Chain Objec8ves Balanced scorecard supply chain plan and control ICT organiza8on Strategy Supply Chain Objec8ves Balanced scorecard supply chain plan and control ICT organiza8on
  • 5.
  • 6.
  • 7. Future global logis:cs networks: not just a one-­‐way flow
  • 8. Variance is our biggest enemy Overall Transport Efficiency (OTE) is less than 25% 95%
  • 9. Future ICT capabili:es suppor:ng planning and control decisions Strategic planning Register deliveries Sourcing strategy Sourcing plan RFQ transport Contract transport Planning network (capaci:es, people, finance) Sales strategy RFQ shipment Planning Deliver Calculate Invoice Se^le payment WMS/stock control Invoice Collect TH Receive Store X-­‐dock Pick and pack Ship Reverse Ship Stratgey Tac8cal Opera8onal Loca:on strategy HR strategy Call-­‐off Payment Process delivery order RFQ transport Planning Deliver Analyse network and customers Orders Fleet-­‐ management TACTICAL Predict and prepare The right capaci,es in warehousing and transport OPERATIONAL Sense and respond Day-­‐to-­‐day planning of warehousing and transport STRATEGY The right network
  • 10. Open and transparent data offer great poten:al • Data alignment • Community plaborms (GS1) • Cargo community centers • Trade facilita:on/compliance • Systems based customs • Extended single windows • Green trade lanes (ISO28002)
  • 11. Crea:ng USP’s… Strategy Supply Chain Objec8ves Balanced scorecard supply chain plan and control ICT organiza8on Strategy Supply Chain Objec8ves Balanced scorecard supply chain plan and control ICT organiza8on CROSS CHAIN COLLABORATIVE PLANNING AND CONTROL SHARE AND ALIGN SUPPLY CHAIN DATA: BAPI VERSUS API
  • 12. Crea:ng USP’s… Strategy Supply Chain Objec8ves Balanced scorecard supply chain plan and control ICT NEW BUSINESS MODELS organiza8on Strategy Supply Chain Objec8ves Balanced scorecard supply chain plan and control ICT organiza8on LEAN AND MEAN SUPPLY CHAIN NETWORK AND PROCESSES CROSS CHAIN COLLABORATIVE PLANNING AND CONTROL SHARE AND ALIGN SUPPLY CHAIN DATA GOVERNANCE, COMMON LANGUAGE AND SKILLS
  • 16. ICT made easy? Today, everybody is an expert? 16
  • 17. ICT makes the impossible possible • Paperless: OTIFNENC, process management, e-­‐invoicing • Loca:on based real :me: – Process mining for tac:cal planning – Sense and respond for dynamic planning • Train as you fight capabili:es • New business models based on data alignment, quality, sharing and enrichment • Open data • Cyber secure and resilient global networks • Think CAAS 17