Vortrag: Michael Schäfer, Mobility Data Space – Daten-Monetarisierung im Data Space

1. Mobility Data Space
Tourismus Fast Forward 2023
Data Monetization
Michael Schäfer, CEO/CTO Mobility Data Space
30. November 2023

2. Mobility Data Space
Austria is (almost) there! (?)
2

3. Mobility Data Space
Digital Usage Around the World
3
2021 Global Overview Report, Datareportal, We Are Social

4. Mobility Data Space

5. Mobility Data Space
Agenda
What is „Data Monetization“?
5
1
What are the constraints?
2
A great opportunity for the tourism industry?/!
3
Actual Data Monetization
4
What‘s up now?
6
Mobility Data Space
5

6. Mobility Data Space
What is Data Monetization and the related strategy?
6
Data monetization is the
process where company-
generated data is used to
create a measurable
economic benefit. This
can include selling data to
third parties or using data
internally to improve
processes or realize new
innovation opportunities.
*https://www.talend.com/resources/data-monetization

7. Mobility Data Space
Data strategy – an example
TT.MM.JJJJ | Autor | Name der Präsentation 7
Q1 2024 Q2 2024 Q3 2024 Q4 2024

8. Mobility Data Space
Take profit from Data Monetization and gain advantage!
8
Benefits Domains

9. Mobility Data Space
Business models for Data Monetization and opportunities
9

10. Mobility Data Space 10
Your Data Is Crucial to a Digital Age. Shouldn’t You Be Paid for It?
Finally …

11. Mobility Data Space
Agenda
What is „Data Monetization“?
11
1
What are the constraints?
2
A great opportunity for the tourism industry?/!
3
Actual Data Monetization
4
What‘s up now?
6
Mobility Data Space
5

12. Mobility Data Space
European laws and regulatory - let‘s break it down
12

13. Mobility Data Space
Laws … laws … laws ….
TT.MM.JJJJ | Autor | Name der Präsentation 13

14. Mobility Data Space
Technical foundation for Data Monetization
*https://www.analytics8.com/
14

15. Mobility Data Space
Agenda
What is „Data Monetization“?
15
1
What are the constraints?
2
A great opportunity for the tourism industry?/!
3
Actual Data Monetization
4
What‘s up now?
6
Mobility Data Space
5

16. Mobility Data Space
Situation in Tourism industry
TT.MM.JJJJ | Autor | Name der Präsentation 16

17. Mobility Data Space
Overall almost discovered from the Pandemia…
17
6.5%

18. Mobility Data Space
Tourismus in Österreich, 2011-2022
TT.MM.JJJJ | Autor | Name der Präsentation 18

19. Mobility Data Space
Veränderung der Anzahl der Ankünfte von Oktober 2022 bis Oktober 2023
19

20. Mobility Data Space
7 Emerging tech trends of digital transformation in the Tourism sector
20
• Mobile App to Drive Sales
• Internet of Things – IoT
• Social Media and Travel Bookings
• Artificial Intelligence(AI) and Chatbot
• Augmented and Virtual Reality Marketing
• Voice Search and Control
• Contactless Payments
Many new technological trends are reshaping the travel and tourism industry. However,
the trends mentioned before had a greater impact than other trends. It is vital for
tourism-related companies and businesses to become acquainted with these emerging
trends as soon as possible in order to improve themselves in the industry.

21. Mobility Data Space
10 tips to go digital in the tourism sector
What is digitalization in tourism?
Use the right tools to operate your business on a day-to-day basis
Maintain vigilance with robust online security
Establish a digital marketing strategy for your tourism business
Sell tourism products online
Make your website mobile-friendly
Develop mobile self-guided tours for smartphones
Gather and analyze big data usefully
Conduct market research using online sources to build knowledge
Interesting technologies in the tourism sector
TT.MM.JJJJ | Autor | Name der Präsentation 21

22. Mobility Data Space
Opportunities, Difficulties, Motivations and Obstacles of Digitalisation for SMEs
22

23. Mobility Data Space
Establish a digital marketing strategy for your tourism business
23

24. Mobility Data Space
Process of Booking Trips/Tours Online
24

25. Mobility Data Space
Agenda
What is „Data Monetization“?
25
1
What are the constraints?
2
A great opportunity for the tourism industry?/!
3
Actual Data Monetization
4
What‘s up now?
6
Mobility Data Space
5

26. Mobility Data Space
Data Monetization is a process
26

27. Mobility Data Space
Data processing is not cheap … but cheaper than omitting it!
27

28. Mobility Data Space
Currencies for data
TT.MM.JJJJ | Autor | Name der Präsentation 28
Money
More tourists – also compared to competition
More revenue

29. Mobility Data Space
Agenda
What is „Data Monetization“?
29
1
What are the constraints?
2
A great opportunity for the tourism industry?/!
3
Actual Data Monetization
4
What‘s up now?
6
Mobility Data Space
5

30. 30
Challenges

31. 31
The Mobility Data Space is an
independent marketplace for the
exchange of mobility data. The data
platform enables the mobility of tomorrow
by providing a secure environment for
sovereign data exchange.
Role of the MDS

32. Mobility Data Space 32
Innovative services,
products, analysis, etc.
Trusted
infrastructure
Partner &
Community
Data relevant
for mobility
+
+ =
MDS - The Formula for Data Economics

33. Mobility Data Space
20% from outer Germany
Mobility
service
provider
Public
authorities
Automotive
industry
Logistics
Environmental
data providers
Energy
industry
Insuring
Consulting
Research
Mobility data
providers
IT service
providers
> 150

34. Mobility Data Space
Interoperability | Ecosystems of Data Spaces
34
European constraints and further initiatives
Data Spaces and platforms Mobility
Further
domains
in
the
queue
Culture
Health
Further domains …
* NAPCORE is actually not a data space but a harmonization project containing the European National Access Points (NAP)
*

35. Mobility Data Space
Tons of data relevant for mobility
35

36. Mobility Data Space 36
Search & offer of mobility data in
the catalogue
Negotiating the conditions of
the contractual partners
Data transfers via an interface
of the MDS Connector
on-premise or browser-based
Sovereign data exchange
Customer Journey and Technical Infrastructure

37. Mobility Data Space 37
Ease of use and operations
EDC Connector (on premise)
• Open source software component that
enables secure, simple and efficient
connection between partners/participants
• Usage is simple, reliable and highly
scalableDecentralized architecture =
guarantee of sovereignty
Connector as a Service (cloud based)
• Browser-based service with own user profile
• Fast and easy data exchange and
synchronization between systems
• Connectors are preconfigured and ready to
use
• Can be operated with hardly any IT
knowledge
• Decentralized architecture = guarantee of
sovereignty
Download
certificate
install and
configure EDC
Offer and consume
data
Adopt CaaS and profile
Offer and consume
data

38. Mobility Data Space 38
Fleet management Pay as you drive
Description:
OEMs provide relevant data (mileage, fuel
levels, etc.) to fleet management service
providers in a standardized form.
Objective:
providing similar data packages for easier
usage by fleet management service providers.
Partners involved:
OEMs, fleet management service providers
Description:
Driving behavior records are supplied from
the vehicle to insurers for risk assessment,
on this basis customized insurance policies
can be designed.
Objective:
customized and customer-friendly
insurance products based on actual
individual driving behavior.
Partners involved:
OEMs, insurers
Improvement of
charging point data
Description:
delivery of geo data points and charging
information from OEMs to map service
providers.
Objective:
updating the geo-positions of the charging
stations entered in the navigation system..
Partners involved:
OEMs, map service providers
Sample Use Cases

39. Mobility Data Space
Key Performance Indicators | General Development
42
101
200
0
50
100
150
200
250
Jan 23 Feb 23 Mrz 23 Apr 23 Mai 23 Jun 23 Jul 23
Shop window
Mobilithek
(German National Access Point)
VDA Base data
Some new customers:
• City of Gelsenkirchen
• TIER Mobility SE
• City of Hamburg &Hamburger
Hochbahn AG
• IW Consult – Institut der dt. Wirtschaft
• Invenium Data Insights GmbH
• Mitsubishi Electric Europe B.V.
• IBM
39 40 42
47
52
57 59 62
69
75
83
97 107
26
33
45
51
59
63
68
77 78
85
96 95
108
Jun 22 Jul 22 Aug 22 Sep 22 Okt 22 Nov 22 Dez 22 Jan 23 Feb 23 Mrz 23 Apr 23 Mai 23 Jun 23
Customer scaling and „Leads“
Teilnehmer Leads (in Vertragsphase)
4
4
3
6
10
13
15 15
16
17 17 17
16
17
21
0
5
10
15
20
25
0
5
10
15
20
25
Jun
22
Jul 22 Aug
22
Sep
22
Okt 22 Nov
22
Dez
22
Jan
23
Feb
23
Mrz
23
Apr 23 Mai
23
Jun
23
Use cases
Echte Use Cases Katalogbefüllung Summe Use Cases und Katalogbefüllung
>150

40. Mobility Data Space
Impact on the switch to electromobility
Real life obstacles:
• Many trips to charging curtains are unsuccessful →
charging station search traffic
• Longer trips must be planned very well
• Can the vehicle be charged at home or in the immediate
vicinity? Especially also in rural areas
Further limitations:
• High initial cost
• Limited range and high charging times (“refueling”)
• Limitations of battery technology and supply chain
• Consumer perception and awareness: many consumers
still have misconceptions or limited knowledge about
electric vehicles
40
Shift to e-mobility
sale of e-cars
Cleaner city centers
Environmental protection
Obstacles for …
Hey kids, turn off all your
gadgets! Dad gotta go to
work by car tomorrow

41. Mobility Data Space
Where is the next charging station?
The GEO locations of more than 20% of the existing charging ocations are incorrect*
Note (*): Eco-Movement research on DC chargers in selected European countries, 2022 41
Insufficient or incorrect data of the charging infrastructure information in the satnavs lead to
"poor experience" of drivers of e-cars and prevent people from switching to e-mobility
Challenge

42. Mobility Data Space
Can I access the charging station?
42

43. Mobility Data Space
Suitable plug / socket, charging power, pricing?
43

44. Mobility Data Space
Case
• Correction of the charging stations’ geo-positions
provided by the satnavs and the fleet data of the OEMs
Benefits
• Increasing the social acceptance of e-mobility by greater
convenience when searching for available charging
stations
• Reduction of inner-city charging station search traffic
Charging station
infrastructure & reduction
of inner-city search traffic
Participants
• BMW​, Mercedes-Benz, Hubject​, TomTom​, HERE​,
Parkopedia​, Eco-Movement, Digital Charging Solutions
MDS‘ role
• independant actor
• Manage M:N relationships with one interface
• Monetization of data
• Networking and additional sales channel

45. 45
AI / Real time scenario sample: autonomous driving

46. 46
AI / Real time scenario sample: autonomous driving
• Cars
• Bikes
• Lorries
• Buses
• Pedestrians
• Traffic lights
• Congestions
• Roadside
• Topology
• Crosswalks
• .
• .
• .

47. 47
AI / Real time scenario sample: autonomous driving
Peer-2-peer data transmission with cooperative behavior

48. 48
AI / Real time scenario sample: autonomous driving
… using a data space

49. Mobility Data Space
Key Performance Indicators | General Development
42
101
200
0
50
100
150
200
250
Jan 23 Feb 23 Mrz 23 Apr 23 Mai 23 Jun 23 Jul 23
Shop window
Mobilithek
(German National Access Point)
VDA Base data
Some new customers:
• City of Gelsenkirchen
• TIER Mobility SE
• City of Hamburg &Hamburger
Hochbahn AG
• IW Consult – Institut der dt. Wirtschaft
• Invenium Data Insights GmbH
• Mitsubishi Electric Europe B.V.
• IBM
39 40 42
47
52
57 59 62
69
75
83
97 107
26
33
45
51
59
63
68
77 78
85
96 95
108
Jun 22 Jul 22 Aug 22 Sep 22 Okt 22 Nov 22 Dez 22 Jan 23 Feb 23 Mrz 23 Apr 23 Mai 23 Jun 23
Customer scaling and „Leads“
Teilnehmer Leads (in Vertragsphase)
4
4
3
6
10
13
15 15
16
17 17 17
16
17
21
0
5
10
15
20
25
0
5
10
15
20
25
Jun
22
Jul 22 Aug
22
Sep
22
Okt 22 Nov
22
Dez
22
Jan
23
Feb
23
Mrz
23
Apr 23 Mai
23
Jun
23
Use cases
Echte Use Cases Katalogbefüllung Summe Use Cases und Katalogbefüllung
>150

50. Mobility Data Space
Agenda
What is „Data Monetization“?
50
1
What are the constraints?
2
A great opportunity for the tourism industry?/!
3
Actual Data Monetization
4
What‘s up now?
6
Mobility Data Space
5

51. Mobility Data Space
What‘s up now?
TT.MM.JJJJ | Autor | Name der Präsentation 51
• What is the data you‘re acquiring or even „possessing“?
• How much do you pay in order to acquire and process the data?
• What are you using it for and would you be allowed to use / re-use it?
• What further app scenarios could you think of for your data?
• What would you expect to get for the data once you share it?
Macht gleich mit beim „Vom Reden ins tun kommen“
lasst uns an Antworten für die Fragen arbeiten!

53. info@mobility-dataspace.eu
www.mobility-dataspace.eu
DRM Datenraum Mobilität GmbH
Karolinenplatz 4
D-80333 München