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Similar to Cinemark_iOS_8_&_Fall_Release
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Cinemark_iOS_8_&_Fall_Release
- 1. July, 2014 iOS 8 Changes & Fall Release
- 2. iOS 8
- 3. The most significant Push innovation since 2008
- 4. 1. Interactive Notifications 2. Notification Center Widgets 3. APNs Enhancements 4. Urban Airship’s Fall Release Key Innovations
- 5. Interactive Notifications Interactive notifications allow users to take immediate and specific actions. Brands can deliver more relevant experiences faster outside of the app. iOS 8 Interactive Notification
- 6. Interactive Notifications Standard Notification “30% off women’s sandals through August 1st!” Interactive Notification “30% off women’s sandals through August 1st!” Shop Now Remind Me Later iOS 8 Interactive Notification iOS 7 Push Notification
- 7. Use Case Breaking News Social Share
- 8. Use Cases For Cinemark
- 9. Notification Center Widgets Today screen becomes the most valuable screen. Users can select Widgets for customized at-a-glance view of content outside of an app. Brands will compete to gain more screen time through this valuable real-estate . iOS 8 Message Center Widget
- 10. Use Case Retail Message Center Widget
- 11. Push vs. Social Channels Tweet from Feb. 14th 9 Favorites 5 Retweets Audience: 24,900 Followers Facebook Post from Feb 14th 2 Shares 144 Likes Audience: 1.2M Page Likes UA V-Day Push “Be Our Valentine? Here’s a special offer for your movie date.” Push from Feb 12th 108K & 57% Open Rate Audience: 187,956 Sends
- 12. Size limit from 256B to 2K Interactivity Localization Data collection Apple Push Service Improvements For reference – Android support is 4k and Amazon 6k
- 13. Apple to Add iOS 8 “Tips” App Educate users on Notifications & Widgets.
- 14. Fall Release
- 15. Extending the value of Interactive Notifications and Mobile Messaging
- 16. Coming this Fall Cross-platform: • Interactive Notifications • Message Center Widgets • Pre-defined Interactive Buttons Saves development time by using our standard default buttons: Open | Share Shop Now | No Thanks Decline | Accept • Custom Events & Conversion Tracking Gain insight into the effectiveness of your mobile messaging campaigns
- 17. Cross Platform – Android Support Android had feature, but with iOS it will be the norm. Android Interactive Notification - Share Android Interactive Notification
- 18. 1. Plan to update your SDK 2. Work with us to get early access 3. Dig into the API updates we’re releasing How to Get Ready?
- 19. Thank you. Plenty of thought leadership on our site .com/resources
Editor's Notes
- Is there any news around Location service improvements? See doc for mention of Location as a priority innovation we need to deliver: https://urbanairship.jiveon.com/docs/DOC-9812 According to the What's new in iOS Notifications video: Banner Pull down to show actions Up to 2 actions Lock Screen/Notification Center Swipe to show actions Up to 2 actions Modal dialog Hit options on the modal dialog to show actions Up to 4 actions One of the things we learned is that interactive push categories have to be included in the app that goes through the app store. We should consider including a set of standard button/categories in the SDK that work cross platform and would work out of the box. Such as like: Like, Dislike - set a custom event and/or a tag with the push ID of the message sent? More, Less - set a custom event and/or a tag with the push ID of the message sent? Dismiss, Follow - set a custom event and/or a tag with the push ID of the message sent? Dismiss, Reply - Open the app and bring up a screen that can collect a comment. Send collected comments from users to UA. Display them in UI. Allow export to CSV of comments Dismiss, Share - Could we just bring up whatever the app has configured for sharing? More - Bring up Landing page with more options for Actions to run OR maybe we can display More options as a UA Modal Action? I think we could get started with a handful of these. What are some other ideas? We'd want to localize these as well. Perhaps the device would sort that out? To start, maybe we just tell developers how to modify it if they need multi-lingual support. From the requirements ^^, "Configuration screen to register and manage Interactive Notification Types (aka categories on iOS8)." Maybe we'd include a handful of these OOTB button/categories on that settings screen in our UI pre-configured. And then, the customer could add any custom ones (they'd have to work with their developer to get the new ones registered). Other random thoughts: Maybe we'd make it so after the initial button/category you could optionally execute any number of UA Actions? Maybe have some way on the push detail report to see counts of what users tapped on which button? Maybe a way to export device consumer identifiers/aliases/tokens?
- The key innovations that Apple is shipping with iOS 8 are: > Interactive Notifications & Notification Center Widgets To support these new innovations, Apple is making improvement to APNs To enable our customers to best capitalize on these, UA will be shipping a significant release. Some of you may be aware that Android has been supporting Interactive Notifications since 2012. Now with Apple’s support, mainstream adoption will happen.
- Widgets give your brand the opportunity to earn a place in the most prized real estate on the phone. Lets your users interact with your brand without having to open up the app. This is much faster than opening an app, giving the user almost instant access to the most important information and functionality you have to offer. Like interactive notifications, provides an opportunity not just to display info, but enable interactivity, 2-way communication
- As we all know, Push notifications provide huge value by driving users to engage with your mobile apps. With the addition of Interactive Notifications, you can now enhance this value by adding more interactivity into a push notification. Why does this matter? Now you can add buttons to a push allowing users to make choices. For example, a news app can now allow users to “Open” or “Share” a news headline whereas before users could only swipe on the Push to get into new story. Although, some of these capabilities have been available in Android for sometime, Apple’s addition of interactive notifications and their ability to move the entire market to their new operating system, will ensure that push interactivity become the norm.
- Another example is the ability to share socially by leveraging UA's action framework, which provides an enhanced opportunity to acquire users and reach a wider audience.
- Another example is the ability to share socially by leveraging UA's action framework, which provides an enhanced opportunity to acquire users and reach a wider audience.
- The next significant change to iOS 8 is the enhanced Notification Center and specifically the Today Screen. This was previously a Power User feature, but by allowing users to select widgets for a customized at-a-glance view of content, it will become a goto screen. Brands will complete to gain more screen time through this valuable real-estate. Urban Airship will be extending the value of our Message Center as a Widget. Message Center, as you may know, provides brands with the ability to reach their entire app audience, beyond those who opt-in to push. You can now publish content in your app to drive engagement and extend that value through a Widget w/o having to build your own solution.
- In this example, a retailer’s Message Center Widget is providing a user with tracking status. A user can directly check the status of their order status directly from the message.
- In this example, a retailer’s Message Center Widget is providing a user with tracking status. A user can directly check the status of their order status directly from the message.
- Apple is upgrading its push system to modernize and better support the new features. > Reach global audience > Support richer interactivity > Push is not just an home screen alert, it is used to update content within and app (data communication channel) Frame of ref what AMZN 6k and Android 4k provides for context
- For the fall, Urban Airship is extending the value of Interactive Notifications and Mobile Messaging.
- This fall we’re shipping cross platform support for Interactive Notifications, Message Center Widgets and pre-defined interactive button pairs. Urban Airship is also adding Custom Event and Conversion Tracking support. This will ensure you understand the performance and ROI of your mobile engagement programs. And with our new conversion tracking feature you’ll be able to get complete visibility into the life cycle of interactions with your mobile messaging ranging from initial interaction to conversions as well assigning a monetary value to your goals. Leverage pre-defined button pair options Early Access Program We’re building our Fall 2014 release around full, cross-platform support of interactive notifications: iOS8, Android and Amazon We’re supplying a native Message Center widget to bundle with your app that lets you publish targeted rich content to your users. We’re launching an Early Access program to give our customers a jump on the competition by leveraging these features this Holiday season. More ways to engage your audience Increased screen time opportunities Deeper native capability support Improved UX– faster and better integrated with the OS Faster time to market
- Plan now to update your SDK before the holiday season begins Work with Urban Airship to better understand the capabilities and how they can used to enhance your app’s engagement value Contact us to enroll in early access, and to see the full road map Partnering to accelerate iOS 8 support > Early Access Program Start leveraging push A/B testing > BETA Program