The Apple Watch is set to launch in April, with estimates suggesting 20 million units will be shipped in its first year, far surpassing the 720k units shipped by Samsung and LG in 2014. Key features include pressure sensitivity and haptic feedback, alongside voice commands via Siri, while initially health features will be omitted due to instability. The smartwatch market is expected to grow significantly, with projections of 91.6 million units sold globally by 2018, driven largely by the Apple Watch's anticipated success.

1. Chris Karnacki, Senior Solutions Consultant
Aaron Rudger, Director Product Marketing
Get Ready for the Apple Watch

2. The Apple Watch is coming. Best estimates are for a launch some time in April. And its adoption will dwarf that of the Android entrants
last year. Point of comparison: Apple Watch shipments first year (high end estimate): 20 million, Samsung+LG all of 2014 (actuals): 720K

3. New interface conventions (pressure sensitivity, haptic, etc.), but voice command (Siri) will be key. NFC will enable Apple Pay and other
applications like keyless entry.

4. WatchKit
• Apps
• Actionable
Notifications
• Glances
Building and running apps on the Apple Watch is supported by WatchKit—the wearable operating environment within iOS8.2. (Yet
another significant regression event!) The operating environment supports Apps (fully functional and independent applications),
Actionable Notifications (interactive experiences pushed from an app either on the watch or iPhone which include dialogs/controls like
buttons for user input), and Glances (essentially notifications, without buttons). Initially, Watch apps will require connected iPhone, “fully
native” apps coming later in 2015. The Health features have been eliminated from initial launch due to instability. Apple recently provided
direct support to… *100 developers* representing a select group of brands. If you weren’t part of that elite group, testing your Apple
Watch app would be a challenge limited to emulation!

5. Smart watch market growth
5
Business Insider forecasts that 91.6 million smartwatch units sold globally by 2018. With an average selling price of about $100, that
translates to a $9.2 billion market by 2018. The Apple Watch will likely be the biggest driver, and its estimated retail will be around $350.

6. **e-Marketer
Smartphone market growth
25%
75%
2014 US
Smartphone
penetration*
*comScore
**
6
While the outlook for wearables is impressive, the broader mobile market is exploding. In smartphones alone, we’ve already hit 75%
penetration here in the US. There will be 5 billion mobile phone users worldwide by 2017. And when you factor in tablets and game
consoles, the numbers are daunting.

7. Customer experience is everything in mobile
Design
+
Quality (coverage)
+
Performance
=
Customer experience
© 2015 Keynote LLC 7

8. Challenges for mobile quality
Integrations needed
for development,
open source,
enterprise quality
tools
Faster release
velocity;
very different
deployment process
and feedback loop
from production
is critical
Device
fragmentation and
rapid, often
unpredictable OS
releases
Distributed teams
don’t always have
access to a complete
real device library
Lines blurring
Mobile Developers
Enterprise QA
1 – 2 releases per month
8© 2015 Keynote LLC – Customer Confidential

9. Why test in the cloud?
Enable Remote and
Distributed Teams
•24X7 access to
devices via the
internet
•Enable remote
teams with in-
network devices
•Enable multiple
users with just one
shared device
•Perform all tests that
can be
accomplished with
the device
Eradicate the Device
Asset Management
Headache
•No need to source
devices and
manage carrier
plans
•No more scrambling
to find specific
handset models
passed among
employees
•24X7 monitoring
and support to
ensure devices stay
available for testing
Foster Collaboration &
Consistency
•Utilize features such
as share device,
save screenshots or
generate device
video, to convey
bugs
•Create defined test
execution plans in a
test case planner
•Automatic reports
complete with proof
of test success/
failure
Test Anything
•Any application:
web, native,
messaging, client-
server, streaming
media, short-code,
etc.
•iPhone, Android,
BlackBerry, and
other OS’s
•Smartphones,
tablets, wearables,
game consoles and
more
Automate
•Build scripts in
either a visual drag-
drop interface,
programming
directly in Java, or
using record and
playback
•Create high-level
test cases that are
device-agnostic;
implement mini-
scripts for specific
devices
•Object, image, and
OCR recognition
© 2015 Keynote LLC 9

10. Efficiently perform
manual and automated
functional testing with
robust capabilities to
support agile processes
and enterprise
requirements.
Keynote Mobile Testing
Manual & Automated Testing

11. Mobile Testing Demo
Samsung Gear 2

12. Your mobile checklist
‘Must have’ requirements
Integrated solution for both developers and quality
Support for both manual and automated testing
Flexible device access to complete library of devices (e.g., cloud and on-premise)
Support for wide range of test creation skills (e.g., manual, many scripting styles)
Integration with enterprise and open source frameworks
Integration into continuous integration (CI) process
Integrated solution with performance and DevOps teams
Immediate support of new OS’s
12© 2015 Keynote LLC – Customer Confidential

13. Thank you!
Please submit your questions
in the Q & A panel now.
Learn more about Keynote Mobile Testing by contacting your Customer Success
Manager or Account Manager: info@keynote.com
Feedback and additional questions: events@keynote.com