Enterprise Social 2.0 conference, Brussels, March 8&9 2011, organised by KGS www.kgsglobal.com
Buy DVD with video presentations of the all event here: https://es20.paydro.net/
This document discusses insights from Brian Singh's presentation on the implications of social media for the 2011 Canadian federal election. It summarizes recent data on social media usage in Canada, showing trends towards more casual usage. It notes that elections are now data-driven processes, where social media, web analytics, and polling all factor into campaign strategy. It suggests that campaigns will need to embrace open data, co-creation, and evolving skills to succeed with voters engaged via new digital platforms.
luxe research presentation at InnoCos Europe, ParisKGS Global
TARGETING EMERGING DELIVERY TECHNOLOGIES ACROSS THE VALUE CHAIN Delivery systems can differentiate products in a crowded market place. Learn how partnering with innovative start-ups can help keep your company ahead of the competition.
What are the innovative delivery technologies relevant to the cos- metics industry? Best practices for partnering in the delivery space with specific examples from the cosmetics industry
How delivery technology developers stack up against each other on the Lux Innovation Grid and how the grid can be used in partner selection process
Chananit Sintuu, Ph.D, Research Associate, Lux Research Inc
Aqua Bio Technology presentation at InnoCos Europe, ParisKGS Global
NEW INGREDIENTS PANEL SESSION What are the best new ingredients on the market today and do they live up to their claims? This session allows suppliers to showcase new products and gives you the chance to ask questions relating to them.
Fanny Coste, Sales and Marketing Director - Aqua Bio Technology
Gabriele Fuchs, CEO and Founder, WebportalisKGS Global
PITCH SMARTER! STRATEGIC ASPECTS OF DIGITAL PR
Communication as the key to success and the importance of Public Relations
The media landscape in turbulence and your options to regain maximum efficiency of your PR activities
Classic PR or Digital PR? How to improve your media outreach
A strategic PR decision: inhouse or outsourcing?
Advantages of a PR network to enhance results
This document provides an agenda and speaker information for the InnoCosDigital 2014 Summit & Awards taking place on September 30 - October 1, 2014 in New York City. The summit will feature presentations and panels from leaders in the beauty and personal care industry on topics related to digital commerce, social media, content creation, and engaging millennial consumers. There will also be an awards ceremony on the evening of September 30th to recognize excellence in various online marketing categories.
The document discusses the concept of "Broadcaster 3.0" which refers to using social media to enhance content creation, delivery, audience relationships, and reputation for broadcasters. It provides examples from the BBC of how social media is used to increase content creation through audience submissions and comments. Audience relationships are strengthened through social platforms like Twitter and Facebook that allow interaction. Broadcasters must manage user generated content and react quickly to maintain their reputation online. The audience now controls the media experience and is active across multiple platforms requiring broadcasters to have a multi-platform strategy to engage viewers.
a4uexpo Using Broadcast and Social Media to Acquire Customers in Affiliate Ma...Russell Goldsmith
Using broadcast and social media can help brands acquire new customers. Social media platforms are now mainstream sources for news and content. Brands can create video and audio content to engage audiences on social media platforms like Facebook, Twitter, YouTube and through podcasts. Interactive features added to video content can increase viewer engagement by allowing people to learn more about and purchase products featured in videos. Tracking links in video content also helps improve search engine optimization and affiliate marketing efforts.
Using Broadcast and Social Media to Acquire Customers and Win Awards - Robert...auexpo Conference
Russell Goldsmith discusses how brands can use broadcast and social media to acquire customers. Social media usage has grown significantly since 1995 with the introduction of platforms like YouTube, Facebook, and Twitter. Brands should get involved in social media to create conversations around engaging content and influence influencers. Video and audio content spread virally online, so brands should provide portable media for audiences to share. Interactive videos in particular can boost engagement and drive affiliate sales when viewers can learn more about products directly in the videos. Overall, social media adds advocacy, engagement, and targeted reach to supplement traditional broadcast campaigns.
This document discusses insights from Brian Singh's presentation on the implications of social media for the 2011 Canadian federal election. It summarizes recent data on social media usage in Canada, showing trends towards more casual usage. It notes that elections are now data-driven processes, where social media, web analytics, and polling all factor into campaign strategy. It suggests that campaigns will need to embrace open data, co-creation, and evolving skills to succeed with voters engaged via new digital platforms.
luxe research presentation at InnoCos Europe, ParisKGS Global
TARGETING EMERGING DELIVERY TECHNOLOGIES ACROSS THE VALUE CHAIN Delivery systems can differentiate products in a crowded market place. Learn how partnering with innovative start-ups can help keep your company ahead of the competition.
What are the innovative delivery technologies relevant to the cos- metics industry? Best practices for partnering in the delivery space with specific examples from the cosmetics industry
How delivery technology developers stack up against each other on the Lux Innovation Grid and how the grid can be used in partner selection process
Chananit Sintuu, Ph.D, Research Associate, Lux Research Inc
Aqua Bio Technology presentation at InnoCos Europe, ParisKGS Global
NEW INGREDIENTS PANEL SESSION What are the best new ingredients on the market today and do they live up to their claims? This session allows suppliers to showcase new products and gives you the chance to ask questions relating to them.
Fanny Coste, Sales and Marketing Director - Aqua Bio Technology
Gabriele Fuchs, CEO and Founder, WebportalisKGS Global
PITCH SMARTER! STRATEGIC ASPECTS OF DIGITAL PR
Communication as the key to success and the importance of Public Relations
The media landscape in turbulence and your options to regain maximum efficiency of your PR activities
Classic PR or Digital PR? How to improve your media outreach
A strategic PR decision: inhouse or outsourcing?
Advantages of a PR network to enhance results
This document provides an agenda and speaker information for the InnoCosDigital 2014 Summit & Awards taking place on September 30 - October 1, 2014 in New York City. The summit will feature presentations and panels from leaders in the beauty and personal care industry on topics related to digital commerce, social media, content creation, and engaging millennial consumers. There will also be an awards ceremony on the evening of September 30th to recognize excellence in various online marketing categories.
The document discusses the concept of "Broadcaster 3.0" which refers to using social media to enhance content creation, delivery, audience relationships, and reputation for broadcasters. It provides examples from the BBC of how social media is used to increase content creation through audience submissions and comments. Audience relationships are strengthened through social platforms like Twitter and Facebook that allow interaction. Broadcasters must manage user generated content and react quickly to maintain their reputation online. The audience now controls the media experience and is active across multiple platforms requiring broadcasters to have a multi-platform strategy to engage viewers.
a4uexpo Using Broadcast and Social Media to Acquire Customers in Affiliate Ma...Russell Goldsmith
Using broadcast and social media can help brands acquire new customers. Social media platforms are now mainstream sources for news and content. Brands can create video and audio content to engage audiences on social media platforms like Facebook, Twitter, YouTube and through podcasts. Interactive features added to video content can increase viewer engagement by allowing people to learn more about and purchase products featured in videos. Tracking links in video content also helps improve search engine optimization and affiliate marketing efforts.
Using Broadcast and Social Media to Acquire Customers and Win Awards - Robert...auexpo Conference
Russell Goldsmith discusses how brands can use broadcast and social media to acquire customers. Social media usage has grown significantly since 1995 with the introduction of platforms like YouTube, Facebook, and Twitter. Brands should get involved in social media to create conversations around engaging content and influence influencers. Video and audio content spread virally online, so brands should provide portable media for audiences to share. Interactive videos in particular can boost engagement and drive affiliate sales when viewers can learn more about products directly in the videos. Overall, social media adds advocacy, engagement, and targeted reach to supplement traditional broadcast campaigns.
- The document analyzes social media usage and strategies of popular banks. It finds that Facebook is the most popular platform, with LinkedIn second due to job postings.
- Engagement rates are higher when posts focus on the community rather than the bank itself. Stories from a person's point of view perform better than those directly from the bank.
- Real-time customer service, community campaigns, and tips/advice are recommended content strategies. Showcasing community involvement and local stories can help humanize the brand.
Raptup provides reputation management and social media services. They offer social media monitoring and analysis to track conversations, customer experience management, social media content creation and advertising. Their services are aimed at helping businesses improve their online reputation, engage customers on social media, integrate social strategies with traditional marketing campaigns, and use social insights to improve sales and customer service. Costs vary depending on needs but start at around R5,000 per month for basic social media monitoring and analysis.
The document provides information about Online Guru, a team of 8 that offers social media and website services including setting up social media accounts, training, management, and responsive website design. It then discusses the importance of an effective website and how over 30% of social media followers will view a company's website. Finally, it summarizes key social media platforms like Facebook, Twitter, LinkedIn, Instagram and provides tips on using hashtags and other features to engage followers and drive traffic.
The world's first "micro seminar" presented to clients of RadiOhio, Inc. and 97.1 The Fan in Columbus, Ohio on January 18, 2010 -- from a suite at the Columbus BlueJackets hockey arena. Visit www.RadiOhio.com or www.DirectorOfResults.com for more details on our company or our presenter's marketing philosophy.
Internet Marketing Seminar - Why it's now easier than ever to reach your targ...Media Matters
The document discusses how businesses can use digital marketing and social media to reach target audiences more easily. It provides examples of how different companies, including those in recruitment, retirement villages, and organizations for the blind, have embraced tools like blogs, social networks, videos and mobile to engage with customers and spread their messaging. The key takeaway is that new online technologies make it simpler for all businesses to connect with niche audiences.
The document provides an overview of a workshop on social media, eMarketing and digital public relations. It discusses objectives like understanding social media strategies and engagement. It defines social media and its evolution. It also covers topics like social networks and their users in China, the role of a social media curator, developing a social media presence and engagement. Metrics, reputation and crisis management on social platforms are also summarized.
This document discusses how social media can be used to build brands and engage customers. It notes that social media usage has grown tremendously in recent years, with over 1.83 billion internet users globally and rapid growth of social platforms like Facebook, Twitter, and LinkedIn in Pakistan specifically. The document recommends that businesses recognize this change, develop a social media strategy, open accounts on major platforms, integrate social media into their marketing efforts, build an engaged community, and leverage social media to achieve their objectives.
This document summarizes VisitBritain's social media journey and plans for expanding their presence on Facebook. It discusses how VisitBritain has grown their presence on platforms like Twitter, YouTube, and Flickr. It then outlines VisitBritain's plans to leverage Facebook Places to promote locations and drive check-ins, and to launch Facebook Deals to promote deals and purchases. Metrics are provided on growth and success to date across various social media platforms.
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
The document discusses how broadcast media is changing with the rise of social media and online video. It notes that traditional radio and TV audiences are declining while social media and online video audiences are growing significantly. It emphasizes that brands need to adapt to these changes by getting to know their target audiences' media consumption habits and producing content that can spread virally across various online platforms. The document also provides several examples of how companies are using techniques like live online events, interactive videos, and social media engagement to reach audiences in new ways.
Entertaining the world, BBC WORLD by Vincent Sider at ICEEFETS 2013ICEEFEST2013
This document discusses BBC Worldwide's use of social media. It outlines their shift from a destination strategy focused on their own websites to a distributed strategy leveraging third-party platforms like Facebook and Twitter. This allowed them to access larger existing audiences at a lower cost but led to issues around traffic and revenue when Facebook changed its algorithm. BBC Worldwide is now diversifying its traffic sources and focusing on creating engaging social content and user generated content to address these issues.
1. The document discusses how social media can be used by local councils to engage with their communities. It provides examples of how councils can create pages and profiles on platforms like Facebook, Twitter, YouTube and LinkedIn to promote their services and events.
2. Case studies are presented that show how councils in Arizona and Queensland used social media campaigns to increase tourism and community engagement.
3. Strategies are suggested for integrating social media into a council's existing marketing and communications activities to build relationships with residents.
This document introduces social media and discusses its importance. It defines social media as online activities that integrate technology, social interaction, and sharing of words, pictures, videos and audio. It notes that a third of adults post weekly to social sites and 70% of adults engage with social media. It then discusses different types of social media like social networks, multimedia sharing, blogging and microblogging. The value of blogging is described as encouraging feedback, positioning your brand as an authority, and increasing your reach. A case study demonstrates how social media can be used for search engine optimization, engaging communities, and leadership.
The document provides an agenda for a social media seminar, including presentations on definitions of social media, why brands use social media, social commerce tools, and monitoring social media. It then discusses various social media strategies and best practices for brands, including examples from Marks & Spencer, H&M, Compare the Meerkat, and Cobra. It emphasizes engaging customers in conversations rather than just broadcasting messages.
The document discusses the impact of Web 2.0 on public relations and how to develop an online PR strategy. It covers auditing the online environment, tools and tactics for online PR, and measuring results. It emphasizes listening to stakeholders, identifying influencers, engaging multiple audiences, and measuring outputs and outcomes of engagements.
Shift Happens In Marketing, Sales And Job SeekingSandy Blanquera
Ever wonder how the web and social media have changed how people find jobs, companies market and even sales? Compare traditional with today's web enhanced practices.
What does the digital marketing revolution mean for Wales?Jon Munro
The document discusses how Wales can take advantage of the digital marketing revolution. It notes that digital technologies have huge potential to help or hurt countries' economies and brands. It advocates for Wales to create and share high-quality online content to boost its tourism industry and reputation on the global stage. The document outlines Wales' goals, budget, and strategies around content creation, social media engagement, and multichannel integration to reach more potential visitors.
Ask five different communicators how they define integrated marketing communications and you're likely to get five different answers. I've never heard two people define it the same way.
How would you define it? Here's a look at Fleishman-Hillard's PESO model (Paid, Earned, Shared, Owned) for IMC. And 3 questions you can use to help make defining IMC easier.
This document provides information about the World Beauty Innovation Summit taking place in Vienna on June 9-10, 2016. It will be an exclusive gathering of around 100 senior marketing and innovation executives from leading beauty companies. The summit will feature presentations from executives of companies like Amorepacific, Unilever, and Amway on topics related to beauty innovation, including diversity, disruptive innovation, augmented reality, and expanding into Asian markets. It will also include networking activities and discussions. Registration information is provided at the end.
This document provides information about the Beauty Innovation Leaders Summit 2014 conference happening from May 21-23, 2014 in Rome, Italy. The summit will include keynote speeches and panels on topics related to beauty product innovation from leaders in the industry. It lists the schedule of events over the two day conference, including sessions on open innovation, digital marketing, packaging, and capitalizing on emerging markets. It also provides registration information for attendees and details on the evening awards ceremony and dinner.
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- The document analyzes social media usage and strategies of popular banks. It finds that Facebook is the most popular platform, with LinkedIn second due to job postings.
- Engagement rates are higher when posts focus on the community rather than the bank itself. Stories from a person's point of view perform better than those directly from the bank.
- Real-time customer service, community campaigns, and tips/advice are recommended content strategies. Showcasing community involvement and local stories can help humanize the brand.
Raptup provides reputation management and social media services. They offer social media monitoring and analysis to track conversations, customer experience management, social media content creation and advertising. Their services are aimed at helping businesses improve their online reputation, engage customers on social media, integrate social strategies with traditional marketing campaigns, and use social insights to improve sales and customer service. Costs vary depending on needs but start at around R5,000 per month for basic social media monitoring and analysis.
The document provides information about Online Guru, a team of 8 that offers social media and website services including setting up social media accounts, training, management, and responsive website design. It then discusses the importance of an effective website and how over 30% of social media followers will view a company's website. Finally, it summarizes key social media platforms like Facebook, Twitter, LinkedIn, Instagram and provides tips on using hashtags and other features to engage followers and drive traffic.
The world's first "micro seminar" presented to clients of RadiOhio, Inc. and 97.1 The Fan in Columbus, Ohio on January 18, 2010 -- from a suite at the Columbus BlueJackets hockey arena. Visit www.RadiOhio.com or www.DirectorOfResults.com for more details on our company or our presenter's marketing philosophy.
Internet Marketing Seminar - Why it's now easier than ever to reach your targ...Media Matters
The document discusses how businesses can use digital marketing and social media to reach target audiences more easily. It provides examples of how different companies, including those in recruitment, retirement villages, and organizations for the blind, have embraced tools like blogs, social networks, videos and mobile to engage with customers and spread their messaging. The key takeaway is that new online technologies make it simpler for all businesses to connect with niche audiences.
The document provides an overview of a workshop on social media, eMarketing and digital public relations. It discusses objectives like understanding social media strategies and engagement. It defines social media and its evolution. It also covers topics like social networks and their users in China, the role of a social media curator, developing a social media presence and engagement. Metrics, reputation and crisis management on social platforms are also summarized.
This document discusses how social media can be used to build brands and engage customers. It notes that social media usage has grown tremendously in recent years, with over 1.83 billion internet users globally and rapid growth of social platforms like Facebook, Twitter, and LinkedIn in Pakistan specifically. The document recommends that businesses recognize this change, develop a social media strategy, open accounts on major platforms, integrate social media into their marketing efforts, build an engaged community, and leverage social media to achieve their objectives.
This document summarizes VisitBritain's social media journey and plans for expanding their presence on Facebook. It discusses how VisitBritain has grown their presence on platforms like Twitter, YouTube, and Flickr. It then outlines VisitBritain's plans to leverage Facebook Places to promote locations and drive check-ins, and to launch Facebook Deals to promote deals and purchases. Metrics are provided on growth and success to date across various social media platforms.
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
The document discusses how broadcast media is changing with the rise of social media and online video. It notes that traditional radio and TV audiences are declining while social media and online video audiences are growing significantly. It emphasizes that brands need to adapt to these changes by getting to know their target audiences' media consumption habits and producing content that can spread virally across various online platforms. The document also provides several examples of how companies are using techniques like live online events, interactive videos, and social media engagement to reach audiences in new ways.
Entertaining the world, BBC WORLD by Vincent Sider at ICEEFETS 2013ICEEFEST2013
This document discusses BBC Worldwide's use of social media. It outlines their shift from a destination strategy focused on their own websites to a distributed strategy leveraging third-party platforms like Facebook and Twitter. This allowed them to access larger existing audiences at a lower cost but led to issues around traffic and revenue when Facebook changed its algorithm. BBC Worldwide is now diversifying its traffic sources and focusing on creating engaging social content and user generated content to address these issues.
1. The document discusses how social media can be used by local councils to engage with their communities. It provides examples of how councils can create pages and profiles on platforms like Facebook, Twitter, YouTube and LinkedIn to promote their services and events.
2. Case studies are presented that show how councils in Arizona and Queensland used social media campaigns to increase tourism and community engagement.
3. Strategies are suggested for integrating social media into a council's existing marketing and communications activities to build relationships with residents.
This document introduces social media and discusses its importance. It defines social media as online activities that integrate technology, social interaction, and sharing of words, pictures, videos and audio. It notes that a third of adults post weekly to social sites and 70% of adults engage with social media. It then discusses different types of social media like social networks, multimedia sharing, blogging and microblogging. The value of blogging is described as encouraging feedback, positioning your brand as an authority, and increasing your reach. A case study demonstrates how social media can be used for search engine optimization, engaging communities, and leadership.
The document provides an agenda for a social media seminar, including presentations on definitions of social media, why brands use social media, social commerce tools, and monitoring social media. It then discusses various social media strategies and best practices for brands, including examples from Marks & Spencer, H&M, Compare the Meerkat, and Cobra. It emphasizes engaging customers in conversations rather than just broadcasting messages.
The document discusses the impact of Web 2.0 on public relations and how to develop an online PR strategy. It covers auditing the online environment, tools and tactics for online PR, and measuring results. It emphasizes listening to stakeholders, identifying influencers, engaging multiple audiences, and measuring outputs and outcomes of engagements.
Shift Happens In Marketing, Sales And Job SeekingSandy Blanquera
Ever wonder how the web and social media have changed how people find jobs, companies market and even sales? Compare traditional with today's web enhanced practices.
What does the digital marketing revolution mean for Wales?Jon Munro
The document discusses how Wales can take advantage of the digital marketing revolution. It notes that digital technologies have huge potential to help or hurt countries' economies and brands. It advocates for Wales to create and share high-quality online content to boost its tourism industry and reputation on the global stage. The document outlines Wales' goals, budget, and strategies around content creation, social media engagement, and multichannel integration to reach more potential visitors.
Ask five different communicators how they define integrated marketing communications and you're likely to get five different answers. I've never heard two people define it the same way.
How would you define it? Here's a look at Fleishman-Hillard's PESO model (Paid, Earned, Shared, Owned) for IMC. And 3 questions you can use to help make defining IMC easier.
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This document provides information about the World Beauty Innovation Summit taking place in Vienna on June 9-10, 2016. It will be an exclusive gathering of around 100 senior marketing and innovation executives from leading beauty companies. The summit will feature presentations from executives of companies like Amorepacific, Unilever, and Amway on topics related to beauty innovation, including diversity, disruptive innovation, augmented reality, and expanding into Asian markets. It will also include networking activities and discussions. Registration information is provided at the end.
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Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit CosmeticsKGS Global
The Future is Now: How the Beauty Industry can Benefit from Digital Campaigns
Assessing changes in the digital landscape in order to proactively capitalise future sales and marketing opportunities
Understanding shifts in entertainment and media creation, and where they create new opportunities for brands
Adapting to the monetization of social media- Connecting with the vlogger, a.k.a. the "Beauty Editor for the digital era"
Leveraging user generated content to extend brand reach & credibility & exploring opportunities for always on shopping in a multi-device world
Veronique Stephan, Sales & Business Development Director, Johnson & Johnson i...KGS Global
Translating Consumer Trends Into New Product Development, Innovation & Marketing Strategies
Uncovering valuable and profitable insights from market research and studies
Working with suppliers and partners to share knowledge, combine resources and find new insights
Translating future trends into innovative products and/or processes
InnoCos Europe 2013 Antonia Branston EuromonitorKGS Global
Antonia Branston of Euromonitor International discusses keeping traditional distribution channels relevant in the digital age. She notes that beauty sales are growing strongly, especially in emerging markets which will generate 86% of added beauty sales by 2017. While internet retail is growing fast at 136% by 2017, traditional retailers like drugstores and department stores will still account for most beauty product sales. Branston outlines strategies for traditional retailers to stay relevant like adopting an omnichannel approach and being present throughout the consumer's entire buying journey online, via social media, on mobile devices, and in-store.
Benoit Jourde, Business Manager Home & Personal Care, Avery DennisonKGS Global
AVERY DENNISON CURVE APPEAL TM – DECORATION OF COMPLEX SHAPES IS NOW POSSIBLE WITH A SELF ADHESIVE LABEL
Moving beyond packaging design barriers
Expanding up to 30% more design space whilst creating eye-catching packages
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Sébastien Gourdon, Open Innovation Director, SpecialChemKGS Global
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Since the year 2000, SpecialChem teams of industry experts have created the world's largest online professional network dedicated to chemicals and materials. This network includes more than 550,000 engineers, formulators, product developers, marketers, applicators and brand owners across the globe. Through our vertical industry websites, these professionals have unlimited access to content and services dedicated to Product Selection, Innovation Watch, Training and Open Innovation.
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Jim Conroy, Vice President EMEA, SopheonKGS Global
Grow & Prosper: Are Your Innovation Practices Inhibiting Success?
Innovation and new product development are cornerstones for growth in cosmetics and personal care, and yet remain a key difficulty to most companies. Ironically, success is commonly undermined by the internal practices and processes in place. By driving innovation performance, companies can achieve new product success through:
Maintaining “enough” idea as well as “good enough” ideas at the front end for a high-value development funnel
Accelerating time-to-market and meeting targeted product launch goals
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Investigating the evolution of moments of truth
Evaluating the consumer behaviour model for the cosmetics industry
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Discussing success stories of “Touching Campaigns”
EXPLOITING VIDEO AS AN OPPORTUNITY TO BUILD PERSONAL RELATIONSHIPS KGS Global
EXPLOITING VIDEO AS AN OPPORTUNITY TO BUILD PERSONAL
RELATIONSHIPS - by Amanda Jobbins - Vice President - Technology & Corporate Marketing Europe – Cisco - at www.kgsglobal.com conference
• Discussing how brands can capitalize on the opportunities of digital video
• Understanding the power of video communications and how to harness it effectively
• Using video to enhance customer relations and customer experience
• Building personal relationships and creating excitement and fun through video
• Maximising and marketing new products, new enhancements, new ways of doing things and new services through online video
• Examining the role of video in engaging new audiences
• How video will change the way we engage with customers in the future
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Just over a decade ago, online commerce was simply a digital version
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wasn’t much more than a slightly cleaner catalogue. Now much of that
has changed, with the emergence of digital video as a way of providing
a much richer, deeper online shopping experience for beauty and
cosmetics customers.
Today “experience commerce,” a fusion of brand marketing and product
merchandising that enables visitors to access an entertaining online
social shopping experience, serves as a portal to products they might
like to buy, and is fundamentally changing the way people shop and
experience cosmetics brands online.
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commerce initiative, social media activation must be employed. In a
workshop seminar designed to actively engage attendees on the issues
and possibilities related to building beauty brands through video-rich
experience commerce via social media activation, Glick will helm a
session that includes dynamic audience involvement and covers:
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your cosmetics customers
• Activating existing online beauty campaigns in a cost and time
efficient manner
• Reaching even broader media for your business and creating brand
awareness through video content
• Effectively using video to demonstrate beauty products through
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ACCELERATE YOUR PRODUCT DEVELOPMENT WITH OPEN
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• How To Incorporate these Technologies into your Product
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This document discusses the importance of innovation for companies. It presents a framework for innovation that includes innovation strategy and planning, idea generation, connecting ideas, and evaluating ideas. The framework emphasizes the front-end of innovation, including defining challenges, gathering insights, and mobilizing collective intelligence to generate ambitious ideas. It also discusses how Nokia was previously larger than Apple but is now much smaller due to Apple's greater innovation.
This document discusses different methods for capturing consumer imagination to build a successful business case, including:
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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28. Christopher Wellbelove BT Global Services twitter.com/wellbelove linkedin.com/in/wellbelove bt.com/viewpoint twitter.com/btviewpoint youtube.com/btviewpoint
Editor's Notes
The communications landscape has changed, where we consume information has shifted and gaining share of attention has become even more challenging. Whilst new social media channels may seem to offer free methods to reach your audience they also bring new challenges and require new skills.
The way we consumer information has changed and for marketers demand a new way of thinking on how we communicate. We cannot dictate where a potential customer consumes our message – if we are going to be successful in reaching and influencing our audience we have to meet the new challenge of communicating our message across multiple platforms and more importantly recognise that our audience is also our marketer – if we deliver customer driven contact in a timely way our audience will act as our virtual advertising agency and extend the reach of our messages.
We also had to recognise the increasing use of mobile as a method for consuming internet content and with social sites extremely important in this space it was imperative to build our presence in social channels if we were to keep in contact with our audience.
When looking at our strategy, rather than thinking first about the platform that communicates our strategy focused on the messages that we are looking to communicate then how we convey these along the various digital channels. A core element to this new approach was recognising in that with digital engagement many of these communication channels are two way and it is necessary to ensure that we can manage this two way engagement.
When looking at the digital element of our strategy we felt that is was important not to look at social as something separate. Social channels have been integrated into our main digital channels, here on the GS homepage text links come from an RSS feed for the Viewpoint blog and banners promote YouTube videos. It is also important to look at how these on-line activities interact with off-line activity.
The role of video is increasingly important with improvements in download speeds and increasing usage of on-line viewing of video. Here we focused on optimising the messages for the online viewing with videos 90sec – 3 minutes and a new clean style of presentation deployed with new presenters. Videos are embedded from YouTube, though also available on iTunes for download where YouTube has been blocked by an organisation.
And the use of video continues to evolve with integration into Facebook reaching out to this huge potential audience
The Viewpoint blog is a tool we use to quickly and easily add articles which we then syndicate across social networks. Here we bring together video (embedded from YouTube) articles and other key messages.
Articles posted on the Viewpoint blog are then posted on Twitter, Facebook and other social networks
In building our twitter following a lot of time was spent researching and posting content from other sites, gaining the trust of our followers as a trusted voice in this space that is not just ‘pushing’ information but actively engaging with our followers. About 70% of our postings receive re-tweets including for our own content. Retweets of BT’s content help drive traffic – and retweets of other peoples content also helps to drive awareness of the BT Viewpoint twitterfeed and helps drive an increase in followers.
To help organise how content is used we developed the BT Social Content flow – each piece of content is viewed to how it can be used across variety of channels – this is a continuation of the them of content being platform agnostic
We recognised that our people are key, recognising they are a potential asset not just a risk. On one hand we needed to address a lack of understanding – many only seeing the ‘social’ in social media – but also encourage the use of responsible digital engagement.
Methods of measuring your success are numerous, typical web measurements such as page views and clickthroughs continue, with other measurement such as comments and mentions. When it comes to followers, especially on services such as Twitter, it is not just about the number of followers – it is fairly easy (if you know how) to drve hundreds if not thousands of followers. However what is more important is the quality of the followers which whether these are active accounts (as opposed to broadcast or @followus type accounts where people ‘collect’ followers) and this can be measured by the level of engagement through retweets of messages and lists
With social much of the success is harder to measure as it is difficult to give a value to mentions, retweets and syndication of content through RSS – however they do have a huge value
And of course there are no borders for how your content could be used – extending the reach of your content beyond the original intended audience – however like the content their peers/connections have no borders too so every retweet, digg or embeded video can have its benefits.
From starting the strategy in February 2010 we have built a social following of over 20,000 followers which drive over 7,000 page views per month.
So how can this be used in local government. Many of the tools and techniques that I used for BT were used whilst I was Mayor of Lambeth to great effect…
First Mayor of Lambeth to Twitter and blog, and first to have these Twitter updates and Flickr activity integrated into the Lambeth website.
Social media raised awareness of the activity of the Mayoral office, the work of the council and of community organisations
There is a growing online community of people interested in local issues. Social engagement aids with this engagement and as Mayor I received many messages
Social media does not mean you can ignore traditional methods of communication
however it does add and can in itself becoming the focus of the story
Discover links to all our social channels via bt.com/viewpoint