SlideShare a Scribd company logo
We measure, distribute and host podcasts.
hello@alsoa.com
Mike Campanaro
Bringing 9+ years of business
development skills to the table
and mixing it with a strong sense
for creative processes, including
sound design.
Ryan Roberts
Highly experienced product manager
and marketing leader within
cross-functional teams and projects.
12+ year proven track record and
multiple successful product launches.
Ki Choi
15+ year career spanning sales &
marketing through the lenses of
strategy, research, analytics and
consulting. Helps leading companies
solve complex business challenges
and drive lasting transformations.
Team
Problem
65% of Podcasters are
dissatisfied with the
tools available to them.
Subscriber Count: Hosting platforms do not aggregate an accurate subscriber count.
Listener Demographics: Limitations in data accuracy using reverse geolocation IP lookups.
RSS Feeds & Distribution: Setting up an RSS feed for Podcast distribution is a challenge.
Behavior: Play, Pause & Scrub. Hosts cannot see how their listeners interact with content.
Attribution: Granular details of all distribution channels are non-existent.
Solution
Accurate measurement,
reliable distribution, and
enterprise class hosting.
Subscriber Count: Legitimate subscriber count, without fake traffic.
Listener Demographics: A Google Analytics dashboard delivering accurate demographics.
RSS Feeds & Distribution: Data and distribution for 30+ leading Podcast networks.
Behavior: Play, Pause, Scrub, Exit -- See exactly how listeners interact with content.
Attribution: Easily interpret the performance of your Podcast across any distribution channel.
Market Validation
Only 12% are very satisfied with their subscriber data.
More than half are likely to migrate.
65% would pay for a service solving their problems.
n=144 (Among Total Podcasters)
Online survey fielded between 2/18/17 and 3/4/17
Market Size
287k Active Podcasts
25% YoY Growth
47k Distribution Origins
Product
Measure: Podcast intelligence built on Google
Analytics. A holistic point of view with familiar
tools & data that works together.
Distribute: Make your Podcast accessible &
measure results from 30+ leading networks
across TV, Desktop, Web & Mobile.
Host: Effortlessly move from any hosting
provider via your RSS feed.
Traffic Mitigation
Behavioral Analytics Player
RSS Feed Distribution & Hosting
Google Analytics
Business Model
$10 Month
Subscriber Count
Geolocation
Analytics
RSS Feed Distribution
Hosting Migration
FREE
Subscriber Count
RSS Feed Distribution
Hosting Migration
$25 Month
Subscriber Count
Geolocation
Analytics
RSS Feed Distribution
Hosting Migration
Behavior Analytics
Competition
When comparing the value proposition
grids of competitors, a comprehensive
solution is not available.
Multiple SaaS solutions are required.
SoundCloud 14%
Libsyn 14%
Podbean 3.5
Spreaker 1.2%
Buzzsprout .84%
Market Share
Competitive Advantages
We know what users want, and what they will pay.
Alsoa is built on market validated pain points addressing the top
5 issues at a cost that customers are willing to pay.
Knowns
Pain Points
Conversion rate
Willingness to migrate
Intent to pay
Competitor positioning

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Alsoa pitch deck

  • 1. We measure, distribute and host podcasts. hello@alsoa.com
  • 2. Mike Campanaro Bringing 9+ years of business development skills to the table and mixing it with a strong sense for creative processes, including sound design. Ryan Roberts Highly experienced product manager and marketing leader within cross-functional teams and projects. 12+ year proven track record and multiple successful product launches. Ki Choi 15+ year career spanning sales & marketing through the lenses of strategy, research, analytics and consulting. Helps leading companies solve complex business challenges and drive lasting transformations. Team
  • 3. Problem 65% of Podcasters are dissatisfied with the tools available to them. Subscriber Count: Hosting platforms do not aggregate an accurate subscriber count. Listener Demographics: Limitations in data accuracy using reverse geolocation IP lookups. RSS Feeds & Distribution: Setting up an RSS feed for Podcast distribution is a challenge. Behavior: Play, Pause & Scrub. Hosts cannot see how their listeners interact with content. Attribution: Granular details of all distribution channels are non-existent.
  • 4. Solution Accurate measurement, reliable distribution, and enterprise class hosting. Subscriber Count: Legitimate subscriber count, without fake traffic. Listener Demographics: A Google Analytics dashboard delivering accurate demographics. RSS Feeds & Distribution: Data and distribution for 30+ leading Podcast networks. Behavior: Play, Pause, Scrub, Exit -- See exactly how listeners interact with content. Attribution: Easily interpret the performance of your Podcast across any distribution channel.
  • 5. Market Validation Only 12% are very satisfied with their subscriber data. More than half are likely to migrate. 65% would pay for a service solving their problems. n=144 (Among Total Podcasters) Online survey fielded between 2/18/17 and 3/4/17
  • 6. Market Size 287k Active Podcasts 25% YoY Growth 47k Distribution Origins
  • 7. Product Measure: Podcast intelligence built on Google Analytics. A holistic point of view with familiar tools & data that works together. Distribute: Make your Podcast accessible & measure results from 30+ leading networks across TV, Desktop, Web & Mobile. Host: Effortlessly move from any hosting provider via your RSS feed. Traffic Mitigation Behavioral Analytics Player RSS Feed Distribution & Hosting Google Analytics
  • 8. Business Model $10 Month Subscriber Count Geolocation Analytics RSS Feed Distribution Hosting Migration FREE Subscriber Count RSS Feed Distribution Hosting Migration $25 Month Subscriber Count Geolocation Analytics RSS Feed Distribution Hosting Migration Behavior Analytics
  • 9. Competition When comparing the value proposition grids of competitors, a comprehensive solution is not available. Multiple SaaS solutions are required. SoundCloud 14% Libsyn 14% Podbean 3.5 Spreaker 1.2% Buzzsprout .84% Market Share
  • 10. Competitive Advantages We know what users want, and what they will pay. Alsoa is built on market validated pain points addressing the top 5 issues at a cost that customers are willing to pay. Knowns Pain Points Conversion rate Willingness to migrate Intent to pay Competitor positioning