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INTERACTIVE
ENGLISH
LEAFLETS/ BROCHURES
INTRODUCTION
◦ Most organizations produce leaflets or brochures for any number
of reasons:
◦ To publicize goods or services
◦ To promote special events and promotions
◦ To give information of any kind.
◦ Such leaflets may take the form of a single page, so they could be
designed as a folded document
◦ A4 size could be folded once or twice to make a four-page or six-
page leaflet as shown here:
DESIGNING LEAFLETS
◦ Some guidelines to consider when designing leaflets:
Use a company logo, prominently displayed.
Use an appropriate heading that clearly states what the leaflets is
about.
Consider carefully the information which needs to be included in the
main body of the leaflet. Break it up according to different aspects of
the main theme.
Use sub-headings and bullet points where possible.
Continue………..
Use straightforward, simple language and short sentences.
Making everything sound interesting and beneficial.
Use everyday language instead of technical jargon.
If you want a response give full details- what to do, who to
contact, telephone number, etc.

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Create Engaging Leaflets and Brochures

  • 2. INTRODUCTION ◦ Most organizations produce leaflets or brochures for any number of reasons: ◦ To publicize goods or services ◦ To promote special events and promotions ◦ To give information of any kind.
  • 3. ◦ Such leaflets may take the form of a single page, so they could be designed as a folded document ◦ A4 size could be folded once or twice to make a four-page or six- page leaflet as shown here:
  • 4.
  • 5.
  • 6.
  • 7. DESIGNING LEAFLETS ◦ Some guidelines to consider when designing leaflets: Use a company logo, prominently displayed. Use an appropriate heading that clearly states what the leaflets is about. Consider carefully the information which needs to be included in the main body of the leaflet. Break it up according to different aspects of the main theme. Use sub-headings and bullet points where possible.
  • 8. Continue……….. Use straightforward, simple language and short sentences. Making everything sound interesting and beneficial. Use everyday language instead of technical jargon. If you want a response give full details- what to do, who to contact, telephone number, etc.