2. INTRODUCTION
◦ Most organizations produce leaflets or brochures for any number
of reasons:
◦ To publicize goods or services
◦ To promote special events and promotions
◦ To give information of any kind.
3. ◦ Such leaflets may take the form of a single page, so they could be
designed as a folded document
◦ A4 size could be folded once or twice to make a four-page or six-
page leaflet as shown here:
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7. DESIGNING LEAFLETS
◦ Some guidelines to consider when designing leaflets:
Use a company logo, prominently displayed.
Use an appropriate heading that clearly states what the leaflets is
about.
Consider carefully the information which needs to be included in the
main body of the leaflet. Break it up according to different aspects of
the main theme.
Use sub-headings and bullet points where possible.
8. Continue………..
Use straightforward, simple language and short sentences.
Making everything sound interesting and beneficial.
Use everyday language instead of technical jargon.
If you want a response give full details- what to do, who to
contact, telephone number, etc.