BROCHURE<br />
What is a brochure ?<br />A brochure is a type of leaflet containing information about any product or services. <br />It i...
 What Goes in a Brochure? <br />Three areas which brochures cover most are products, services and corporate or organizatio...
Types of brochure<br />The common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides an...
SAMPLES<br />
Purpose of a brochure<br />The intentions of a brochure is to educate the customer about the subject of the brochure and e...
Functions of a brochure<br />Provide product and service information <br /> <br />Support trade shows and conventions <br ...
Attention Please !<br />The words, "if" and "maybe"  are not encouraged which invite the possibility of a negative respons...
Cont….<br />The customers do not care about any feature unless there is a clear benefit to them. A "feature" is what a pro...
Common Mistakes<br />Do not use more than nine or ten lines of type per paragraph. <br />Do not indent paragraphs that hav...
While Designing<br />Keep It Simple <br />Understand your audience, purpose and then design. <br />Consider the format, pa...
Enjoy making your brochure <br />Try out make your brochure.com<br />Here is a sample<br />
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B.com cia2

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B.com cia2

  1. 1. BROCHURE<br />
  2. 2. What is a brochure ?<br />A brochure is a type of leaflet containing information about any product or services. <br />It is also known as pamphlet. <br />Brochures are commonly used by tourism industry, educational institutes, shopping malls, hotels and exhibitors providing details.<br />
  3. 3. What Goes in a Brochure? <br />Three areas which brochures cover most are products, services and corporate or organization capabilities.<br />Products, Services, Features, Benefits, Specifications, Contact info and many others. <br />
  4. 4. Types of brochure<br />The common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).<br />
  5. 5. SAMPLES<br />
  6. 6. Purpose of a brochure<br />The intentions of a brochure is to educate the customer about the subject of the brochure and encourage that customer to get in contact with you.<br />Don't expect your brochure alone to make the sale for you.<br />The brochure should get you the appointment with the customer, but you must make the sale.<br />
  7. 7. Functions of a brochure<br />Provide product and service information <br /> <br />Support trade shows and conventions <br /> <br />Provide news (about products, services, company, industry) <br /> <br />Build company identity <br /> <br />Educate prospects and customers <br />
  8. 8. Attention Please !<br />The words, "if" and "maybe" are not encouraged which invite the possibility of a negative response from the customer.<br /> Open-ended questions are not at all entertained in a brochure. Phrase any questions in such a way that the answer can only be "YES".<br />
  9. 9. Cont….<br />The customers do not care about any feature unless there is a clear benefit to them. A "feature" is what a product has. A "benefit" is what a product does. The more the product does, the more attractive it becomes.<br />To most readers, "professional" is just plain boring. Pick your best customer and pretend you are speaking only to them. <br />
  10. 10. Common Mistakes<br />Do not use more than nine or ten lines of type per paragraph. <br />Do not indent paragraphs that have a space between them. <br />Do not start sentences with numbers. <br />Use bold or italics to stress a point. Do not use underline or all caps, as it reminds us of the typewriter age.<br />
  11. 11. While Designing<br />Keep It Simple <br />Understand your audience, purpose and then design. <br />Consider the format, page size and how the brochure will fold.<br /> Decide on visuals, fonts, colors, paper stock and other design characteristics.  <br />Capture the right tone, and make sure it has a logical flow. <br />As a rule, keep sections short, including plenty of subheads. <br />
  12. 12.
  13. 13. Enjoy making your brochure <br />Try out make your brochure.com<br />Here is a sample<br />

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