**I will send the paper regarding the product separately** Memo Scenario: In Week 3, you selected a product that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president. Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400 words.  You will add an introduction and conclusion, and your paper will include the following components: · Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale.  See Figure 9.5 - Persuasive Message Using AIDA model below. · Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response. · Include secondary research to support your argument, related to your product and/or service. · Explain what you will do in case the selected product or service does not initially sell as much as expected. · Indicate potential digital channels for marketing your product or service. · Consider cross-cultural and multinational implications. Note: Main points from this memo will be included in the Week 5 Persuasive Presentation.  The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410): Memos Electronic media have replaced most internal printed memos in many companies, but you may have occasion to send printed memos from time to time. These can be simple announcements or messages, or they can be short reports using the memo format. On your document, include a title such as MEMO or INTEROFFICE CORRESPONDENCE (all in capitals) centered at the top of the page or aligned with the left margin. Also at the top, include the words To, From,Date, and Subject—followed by the appropriate information—with a blank line between as shown here: MEMO · TO: · FROM: · DATE: · SUBJECT: Sometimes the heading is organized like this: MEMO · TO: FROM: · DATE: SUBJECT: · Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people--All Sales Representatives, Production Group, New Product Team. · Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person. · Subject line. T.

1. **I will send the paper regarding the product separately**
Memo
Scenario: In Week 3, you selected a product that you believe
your organization should invest capital resources to develop the
product or service for sale. To speed up the new product
investment, you decide to write a memo proposing and
advocating for the launch of a new product or service to the
company president.
Create a memo proposal using the AIDA model in a
Microsoft® Word in a minimum of 1,400 words. You will add
an introduction and conclusion, and your paper will include the
following components:
· Convince your audience to invest capital resources to develop
the product or service you intend to sell and explain your
rationale. See Figure 9.5 - Persuasive Message Using AIDA
model below.
· Gain credibility (for yourself and your request) and (2) to
make your readers believe that helping your product/service
will indeed benefit the company. Close with a request for some
specific action, and make that course of action as easy to follow
as possible to maximize the chances of a positive response.
· Include secondary research to support your argument, related
to your product and/or service.
· Explain what you will do in case the selected product or
service does not initially sell as much as expected.
· Indicate potential digital channels for marketing your product
or service.
· Consider cross-cultural and multinational implications.
Note: Main points from this memo will be included in the Week
5 Persuasive Presentation.
The following guidelines will help you effectively format

2. specific memo elements, Business Communication Essentials,
7/e (Pg. 410):
Memos
Electronic media have replaced most internal printed memos in
many companies, but you may have occasion to send printed
memos from time to time. These can be simple announcements
or messages, or they can be short reports using the memo
format.
On your document, include a title such as MEMO or
INTEROFFICE CORRESPONDENCE (all in capitals) centered
at the top of the page or aligned with the left margin. Also at
the top, include the words To, From,Date, and Subject—
followed by the appropriate information—with a blank line
between as shown here:
MEMO
· TO:
· FROM:
· DATE:
· SUBJECT:
Sometimes the heading is organized like this:
MEMO
· TO: FROM:
· DATE: SUBJECT:
· Addressees. When sending a memo to a long list of people,
include the notation See distribution list or See below in the
position at the top; then list the names at the end of the memo.
Arrange this list alphabetically, except when high-ranking
officials deserve more prominent placement. You can also
address memos to groups of people--All Sales Representatives,
Production Group, New Product Team.
· Courtesy titles. You need not use courtesy titles anywhere in a
memo; first initials and last names, first names, or even initials
alone are often sufficient. However, use a courtesy title if you
would use one in a face-to-face encounter with the person.
· Subject line. The subject line of a memo helps busy colleagues
quickly find out what your memo is about, so take care to make

3. it concise and compelling.
· Body. Start the body of the memo on the second or third line
below the heading. Like the body of a letter, it's usually single-
spaced with blank lines between paragraphs. Indenting
paragraphs is optional. Handle lists, important passages, and
subheadings as you do in letters.
· Writer's initials. Unlike a letter, a memo doesn't require a
complimentary close or a signature, because your name is
already prominent at the top. However, you may initial the
memo--either beside the name appearing at the top of the memo
or at the bottom of the memo.
The AIDA model is a useful approach for many persuasive
messages:
· Attention
· Interest
· Desire
· Action
· Attention. Your first objective is to encourage your audience
to want to hear about your problem, idea, or new product—
whatever your main idea is. Be sure to find some common
ground on which to build your case.
· Interest. Provide additional details that prompt audience
members to imagine how the solution might benefit them.
· Desire. Help audience members embrace your idea by
explaining how the change will benefit them and answering
potential objections.
· Action. Suggest the specific action you want your audience to
take. Include a deadline, when applicable.
Format consistent with APA guidelines.
Purpose of Assignment
In week 3, students constructed a brief message seeking capital
resources to develop the product or service for sale. Week 4

4. builds on the topic of constructing effective business messages,
introduced in Week 3. Students will practice the application of
constructing persuasive messages by writing a memo/proposal
to the company president. The challenge will be for students to
develop a memo proposing and advocating for the launch of a
new product or service using the AIDA model. This assignment
will set the groundwork for the Week 5 presentation.
Resources Required
Figure 9.5 – Persuasive Message Using AIDA model.
Business Communication Essentials, 7/e (Pg. 410)Grading
Guide
Content
The student will select a product or service in which they
believe the organization should invest capital resources to
develop for a sale in a global environment.
The students use the product or service that they selected in
Week 3 and they will write a memo proposing and advocating
for the launch of a new product or service to the company
president.
The student will use the AIDA model to create a Microsoft®
Word document with an introduction and conclusion.
The student will convince the audience to invest capital
resources to develop the product or service you intend to sell
and explain your rationale.
The student will demonstrate credibility and make the readers
believe that helping their product/service will benefit the
company.
The student will provide a request for specific action and make
the course action easy to follow to maximize the chances of a
positive response.
The student will have the following elements in the memo:
Addresses, Courtesy titles, Subject line, Body, and Writer’s
initials.

5. The paper will consist of 1,400 words.
Writing Guidelines
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a
reference page.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.
Power Point Presentation
Create an 8- to 10-slide presentation that should be 5 to 10
minutes in length. Please include detailed speaker notes, based
on the Week 4 Persuasive Messages Part 1 assignment.
Apply the four aspects of designing business presentations
discussed in the textbook to your presentation.
Include at least one visual to support on your slides, for
example, using a line chart to show increasing sales. Include the
following in presentation slides:
· Title
· Introduction
· Recommendation
· Benefits
· Impact if product or service does not sell as much as expected
· Conclusion
· References
Create a Microsoft® Word summary of no more than 350 words
to accompany your project.
Format consistent with APA guidelines.

6. Content
The student will create an 8- to 10-slide presentation or a 5- to
10-minute video based on the Week 4 Persuasive Messages Part
I & Part II assignment with a 350-word summary to accompany
the project.
The student will apply the four aspects of designing business
presentations discussed in the textbook to their presentation.
The student’s presentation needs to include one visual support
item such as a line chart showing the increasing sales.
The students presentation consists the following items:
Title
Introduction
Recommendation
Benefits
Impact if product or service does not sell as much as expected
Conclusion
References
Writing Guidelines
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a
reference page.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.
Running head: SELFIE-STICK 1
SELFIE-STICK 2

7. SELFIE-STICK
Deidra Daniel
University of Phoenix
October 10, 2016
Selfie-stick
Product definition
By definition, a selfie-stick is an instrument which allows the
user after mounting their smartphone to automatically take
photos of their self from a range which is beyond the extent of
the arm. The stick is made up of metals which have the
capability of being extended and reduced at the user’s
convenience. On one end of the stick there is a handle for the
user to grip the stick by. On the other end, the stick has a clamp
where the smartphone is fixed. The clamp on the stick is
adjustable such that the smartphone can move to take photos
from different angles. The products also can be controlled using
the Bluetooth technology. Through the technology, the user can
remotely capture images whenever he or she pleases capture.
Also, the product includes a mirror which helps the user align
the photo however they desire prior to capturing and saving an
image. (Kumar,2016)
The design for selfie sticks are also impressive. As opposed to a

8. monopod, a selfie stick is thinner on the end on which the
smartphone is mounted and thicker on the handle for stability.
The design for a monopod is the opposite as its purpose
mounting and stabilizing the camera on the ground, hence the
thin bottom and thick top.
Why the product is worth while
Living in a generation dominated by the smartphone, it is not a
surprise that among the current best-selling gadgets are related
to smartphones or the internet. The selfie-stick is no exception
to this rule and for this reason I believe that the gadget is a
worth-while product for the company to invest in. Tourists for
example are very fond of the gadget. The selfie stick has
become a very common feature in any destination where tourists
frequent.
The gadget has numerous advantages which can be used as
selling points when marketing the product, making it a
worthwhile investment. For instance, the stick allows for the
capture of group selfies with more people as opposed to a selfie
taken without the gadget. The stick also eliminates the need to
disturb passers-by to take a photos for you. This is especially
the case for group photos where the bare hand cannot take a
photo accommodating more than five people. The dilemma of
including everyone in the photo and having one of you take the
photo can be solved by the simple purchase of a selfie-stick.
Also, one can take a much better selfie with lesser effort using
the device. The shakiness that one involuntarily experiences
when using a camera, be it a digital one or one on a smartphone,
significantly reduces when using a selfie stick. This
subsequently enhances the quality of the photo, making the
gadget a favorite among selfie lovers. Lastly, you can be
surprised by the number of smartphones that have been damaged
by users accidentally dropping the phone while taking a selfie.
For this reason, the selfie stick eliminates this risk through its
feature of a clamp on one side. (Kumar,2016)

9. Audience profile
The target market for selfie sticks is very broad. The market
basically encompasses all smart phone users globally. In
America alone, smartphone users are estimated at 59.8 million.
We are however going to focus on the market segment made up
smartphone users in their teens through to the users in their
early 60’s. The Y generation for instance falls into the target
audience. Also known as the millennials or the next generation,
the generation is popular for its constant use of technology. The
generation consists of people who were born between the years
1982 and 1995. The internet through the use of the smartphone
is perhaps the most commonly used technology by members of
this generation. Through the internet the Y generation have
become frequent users of social media, including photo based
social media such as Instagram, Facebook, and Twitter among
others. The highlighted social media require user to have
display photos, preferably photos of themselves, hence selfies.
Also, users occasionally post photos on such platforms hence
the need to take more selfies. Other users can show appreciation
for the photographs through likes, which subsequently increases
the popularity of the user hence the need for high quality
selfies. This market is important as they are the main users of
smartphones globally. (Kumar,2016)
Advertising channel
The internet being their preferred channel of communication,
socializing, education, shopping and doing business at times,
would be the perfect means of reaching this market segment.
Also, since many smartphone stores sell their products online,
the platform can also be used to sell the gadget as a smartphone
accessory. Also, despite being the preferred channel for
reaching the specified audience, the internet as marketing
channel also has numerous advantages. First and foremost, when
compared to other channels such as the media, radio and
television, the internet is considerably cheaper. The internet
also has the ability to reach a larger audience when compared to

10. other means. Millions of people can be used through internet
ads. The ads also run for longer periods as they can be accessed
at any time of the day or night. Ads on televisions and radio run
for roughly a minute or two on designated times as opposed to
internet channels such YouTube where the content can be
accessed at the click of a button. Internet applications such as
AdWords further simplify the use of the internet as a means of
advertising. The placement of ads has been made simpler by the
application as it displays the ad on different outlet at a rounded
fee rather than paying for each platform individually.
(Kumar,2016)
The internet is again the most effective channel as it allows for
the segmentation of the market. When compared to other
medium, the market can be much more easily segmented
through the internet. For instance, when the advertisement for
the device is placed together with content related to
smartphones or cameras, such as a selfie tutorial on YouTube,
one can be assured that the viewers of the ad will be an
audience interested in the gadget.
The internet also has feedback as a significant advantage over
other medium. Communication over the internet is two way,
giving the consumers the opportunity to give suggestions which
will ultimately improve the product. The interaction between
the marketers and the audience can also serve as surveys for
researching the selfie stick market. The advertisements placed
on the internet can also be linked to social media where the
company can further engage its target audience. (Dahlen,2010)
How to establish credibility
Credibility in simple terms refer to the trust and respect
accorded to a business by its stakeholders. A credible business
inspires trust and respect in stakeholders. The business seeks to
establish credibility in the selfie stick industry through a
number ways. Among the ways the company will establish
credibility include the incorporation of the virtue of honesty in
its day to day operations. Dishonesty has been among the main

11. causes of the loss of credibility by many businesses. For this
reason, the business will always be truthful about the product
and its features. Apart from being truthful, the business will
also avoid giving misleading information and inaccurate
feedback regarding the product. (Carr, 2015)
Having knowledge on the product is another way through which
the business can establish its credibility. Through the display of
extensive knowledge on the product, the consumer will trust the
business and its products. For example, by explaining how the
product works and showing some samples of photos taken using
the gadget, the consumer will be quicker to believe in the
product as opposed to a situation where the company marketing
the product has no information on the product.
Another way through which the business can establish its
credulity is through endorsements. When the selfie-sticks are
endorsed by major corporations such as Samsung or Apple,
consumers will be more inclined to trusting the business as they
already trust the business endorsing the products from the
company. . (Pogue, 2007)
Consistency is another important aspect when it comes to
credibility. A business which is consistent in terms of the
quality of its products as well the overall message it conveys to
its audience appears more credible than one without
consistency.
Transparency in the operations of a business can also contribute
to its credibility. It is easier for people to trust a company
which is operates in a manner which is open and transparent.
This is because they will feel that they know the businesses
intentions and motivations as opposed to a company whose
operations are not transparent (Hudson, 2016)
References
Pogue, David (2007). “Five Little Fun Gadgets” The New York
Times
Carr, David (2015). “Selfies on a Stick, and the Social-Content
Challenge for the Media”
Dahlen, Michael (2010). Marketing Communications: A Brand

12. Narrative Approach. Chichester, West Sussex UK: John Wiley
& Sons Ltd.
Kumar, A.; Bezawada, R.; Rishika, R.; Janakiraman, R.;
Kannan, P. K. (2016). “From Social to Sale: The Effects of Firm
Generated Content in Social Media on Customer Behavior”.
Journal of Marketing.
Hudson, S., Huang, L., Roth, M.S., & Madden, T. J. (2016). The
influence of social media interactions on consumer-brand
relationships: A three-country study of brand perceptions and
marketing behaviors. International Journal of Research in
Marketing.
Kaleikini, Michael (2013). “Why is it important to define a
target market for your business?” Entrepreneur. Retrieved
October 8, from http://www.entrepreneur.com/answer/222022