Godrej launched the Chotu Kool refrigerator in 2010 to target the 80% of Indian families that do not own a refrigerator. The 43-liter Chotu Kool runs on a solid state electronic chip and works on 230V AC or invertors. It has a plastic body that is rust-free and weighs 8.9 kg. Godrej distributes Chotu Kool through India Post's 150,000 post offices to reach rural areas cost effectively. The refrigerator was designed based on research with households that never owned a refrigerator before.

1. CHOTU
KOOL
GODREJ
TEAM KCT.BS

2. INTRODUCTION
• In 1897 a young man named Ardeshir Godrej gave up law
and turned to lock-making
• Today, we have 15 diverse business divisions offering
consumer, office, and industrial products and services of
the highest quality to every corner of India and across the
globe.
• 80% families in India do not own a Refrigerator
• Handy chotu Cool by Godrej has targeted those people
• Chotu Kool Godrej – Chirag Shah
• MD- Jamshyd Godrej
• official launch was on 14th Oct., 2010
in Goa, Maharashtra

3. FEATURES
• 43 Litres Capacity,
• Works on- Solid state electronic Chip
• Operates on 230V AC, also works on invertors
• Plastic body (Rust free)
• Weighs around 8.9 Kgs
• Simple design
• Almost Service free

4. ABOUT THE COMPANY
• Started before 3 and Half years.
• DI Team- Disruptive Innovation
• Its the relation between Society and Business
THEY BELIEVE
• That the needs of people are specific but the products are
not available
• Sustaining innovation technology delivers more
• Disruptive Innovation takes time to deliver the needs

5. INSIDE CHOTU COOL

6. PROMOTING STRATEGIES
• It doesn’t have a normal distribution network, it
distributes through POST OFFICE, so that it could be
reached to each n every single part of INDIA in a
reasonable cost,
• It has a tie up with the NGOs, Self Helped Groups and
Social Entrepreneurs,
• Its distributed through 1,50,000 post offices, (these are
most trusted people in the world)
• Research was being done by spending time with the
households who never owned a refrigerator

7. FEATURES
• 43 Litres Capacity,
• Works on- Solid state electronic Chip
• Operates on 230V AC, also works on invertors
• Plastic body (Rust free)
• Weighs around 8.9 Kgs
• Simple design
• Almost Service free

8. INNOVATION
• The network chosen by them is very innovative and will
increase the availability
• They are planning to make it available in the cars is their
next step.
• ,The ones who are having a refrigerator already are also
buying this HANDY CHOTU COOL refrigerator

9. THANK YOU