ROAD2IDEAS SUBMISSION BY TEAM TCIS..NOVEMBER 2..INNOVATOR 4

1. INNOVATOR 4
CHOTUKOOL
TEAM TCIS
NOVEMBER 2

2. Team TCIS

3. Ever imagined how it is to live without a
refrigerator????
80% of Indian families can’t
afford a refrigerator!!!

4. Chotu Kool
Awarded the 2012 Edison
Award Gold prize
For the
Social Impact category.

5. Idea
• Chotukool, an answer
to the prayers of
millions of Indians.
• An economic, effective,
portable, battery
operated refrigerator-
improving the lives of
millions.
• It can store daily items
like vegetables, juices,
drinks etc. It does not
have a compressor.

6. Features
• The refrigerator weighs only 8.9
kg.
• Runs on a cooling chip that and a
fan similar to those used to cool
computers.
• It maintains a cool temperature on
a 12-volt DC current or an external
battery
• The unconventional opening
ensures cold air settles down in
the cabinet to minimize heat loss
and power consumption.
• Priced at 3790 INR only.

7. MEN BEHIND THE DISRUPTIVE
INNOVATION

8. STRENGTHS
WEAKNESS
Economic
Not the best cooling
Portable
Less storage space
Environment friendly
Boon to millions of people, improving
standard of living.
SWOT
OPPORTUNITIES
Large untapped market THREAT
Better marketing and Breakthrough technology in
promotion refrigeration from competitors.

9. C.K. Prahlad’s Sandbox