Team dcsmat chotukool
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This document discusses Chotukool, a mini refrigerator innovated by Godrej to serve low-income markets in India. Chotukool can operate on battery, solar, or electric power. It has a 43-liter capacity and keeps items 28 degrees cooler without using refrigerant. Priced at 3,970 rupees, Chotukool aims to provide basic refrigeration to rural households and enable shopkeepers to preserve goods longer. It will be distributed through partnerships with the post office, microfinance groups, and self-help organizations to reach bottom-of-the-pyramid customers typically unaware of refrigerators.
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Team dcsmat chotukool
- 1. CHOTUKOOL INNOVATOR –GODREJ DATE:2/11/12 TEAM DCSMAT RESHMA ARAVIND VINEETH ARUN
- 2. CHOTUKOOL •CAN EMBODIMENT OF FRUGAL INNOVATION • SUITS TO SERVE THE LARGE LOW INCOME MARKETS IN INDIA’S BOTTOM OF ECONOMIC PYRAMID. •CHEAPEST MINI REFRIGIRATOR •CAN OPERATE ON BATTERY, INVERTOR AND BY SOLAR ENERGY AS WELL. • LOW OPERATIOANL COST •COMPACT SIZE
- 3. FEATURES •43 LT CAPACITY TO MEET THE DAILY NEEDS. •PERFECT OVERNIGHT COOLER. •OPENS FROM TOP . •RETAINS COOLING BETTER MAXIMUM UTILIZATION OF STORAGE SPACE. •WORKS ON ELECTRONIC CHIP, NO COMPRESSOR OR REFRIGIRANT.
- 4. CONTD.. • PRESERVES VEGETABLES AND EATABLES, FRESH COOLS 28 DEGREES BELOW ROOM TEMPERATURE • MADE OF HIGH QUALITY PLASTIC RUSTPROOF • 9 KGs OF WEIGHT COMPACT AND EASY TO MOVE. • WORKS ON SOLID STATE ELECYTRONIC CHIP. • PRICE- 3970/-
- 5. CHOTUKOOL :A DISRUPTIVE INNOVATION • CREATING NEW MARKET AND VALUE NETWORK WITHIN THE EXISTING MARKET. • MAIN TARGET MARKET FOR THIS PRODUCT IS BOP CUSTOMERS WHERE CONSUMERS DOT EVEN USE OR EVEN KNOW ABOUT A REFRIGIRATOR.
- 6. TARGET CUSTOMER HOUDEHOLDS SHOP
- 7. BENEFITS FOR BOP HOUSEHOLDS SHOPS • 80% OF RURAL HOUSEHOLDS • THEY KEEP COLD DRINKS, LACKS BASIC APPLIANCES , WATER PACKETS , BOTTLES IN CHOTUKOOL IS A SOLUTION IT FOR THIS. • CAN KEEP TOBACCO LEAF • HELPS TO ADRESS BASIC COOLER . REFRIGIRATION NEEDS OF • FLORISTS CAN USE FOR THEIR RURAL FAMILIES IN INDIA. FLOWERS AND GARLANDS • ADRESSING THE NEED OF • FISHSELLER CAN PREERVE STORIING PERISHABLE THEIR FISHES TO SELL THEM PRODUCTS. FOR LONGER TIME OF DATES • REDUCES SPOILAGE OF FOOD. • MUMBAI DABBAWALLAS CAN USE IIT FOR DISTRIBUTING COLD WATER.
- 8. REACHING THE BOP THROUGH.. • DEPARTMENT OF POST OFFICE • MICRO FINANCE INSTITUITIONS • SELF HELP GROUPS
- 9. STAKEHOLDERS • MANUFACTURERS(GODREJ) • DEPARTMENT OF POST OFFICE • MICRO FINANCE INSTITUITIONS • SELF HELP GROUPS • END USE CUSTOMERS
- 10. OTHER BENEFITS FOR BOP • EMPLOYMENT OPPURTUNITIES THROUGH SELF HELP GROUPS • VILLAGERS EARNING MONEY FOR DISTRIBUTING CHOTUKOOL.(COMMISSION)
- 11. COMPETITION • MITTICOOL-MANSUKHANI PARAJPATI • NO ELECTRICITY REQUIRED • PRICE BETWEEN 2500-3000 • TWO COMPARTMENTS • MADE OUT OF CLAY
- 12. SWOT ANALYSIS STRENGTHS • STRONG BRAND IMAGE • REDUCED OPERATIONAL COST • RELIABLE SUPPLY • POTENTIAL RURAL MARKET • INCOME GENERATOR
- 13. WEAKNESS • CONSUMER BEHAVIOR PATTERN • PRICE CONSCIOUS PEOPLE • LESS KNOWLEDGE
- 14. OPPORTUNITIES • UNTAPPED RURAL MARKET IN INDIA • POTENTIAL MARKET IN OTHER DEVELOPING COUNTRIES
- 15. THREATS • NO COMPETITORS • CAN NOT CUSTOMIZE
- 16. SUGGESTIONS • EDUCATE THE BOP CUSTOMERS WHO ARE STILL UNAWARE OF SUCH PRODUCT. • CREATE A NEW DISTRIBUTION ECOSYSTEM • CONVERSION OF MFIS TO LOGISTICS PARTNERS
- 17. THANK YOU