Chotukool is a small refrigerator launched in 2007 by Godrej to address the lack of refrigeration in rural India. It occupies very little space, making it suitable for small homes and shops. Over 80% of rural Indians use Chotukool, as it can store food and help reduce waste, benefiting small business owners. Chotukool is affordable, costing around 3790 rupees. Godrej partners with Indian post offices for reliable delivery of Chotukool units to rural villages. While effective for small shops, Chotukool may not be suitable for large businesses due to its small size and longer timeline to generate profits.

2. CHOTUKOOL

3. Let’s have a glance of it :
•This product was launched in 2007 and
they took approx 1.5 yrs to research on
it.
• It was put forward by jamshyd godrej
•This idea struck them because 80% of
rural India doesn’t have a refrigerator.
•Now refrigerators could be installed in
every house with the least space
occupied.

4. Features of the product
•It’s mainly meant for the people in rural
areas and they are the basic stakeholders.
•Almost 80% rural people use this.
•They save 20% wastage of eatables and
hence can be used by a small businessman.
•Its cost is pretty affordable. It is available at
the rate of Rs. 3790/fridge.
•Was first launched at Usmanabad by
swayam shiksha prayog.

5. Social Commitment
• They have a tie up with indian post offices
because every village has a post office.
• Postal system is the most trusted.
• Theres no headache of going and
ordering the product.
• You can write to them and they will deliver
in on door.

6. Positives :
•It’s a long term plan and can be used
for future larger profits.
•Women entrepreneur are given a
chance to come up.
•It saves power so is environment
friendly.
•Can be worked upon invertors and
UPS

7. Negatives
•It is basically useful only for small
shopkeepers and cant be extended to big
plants.
•Can’t be used as a business plan by a first
timer as it would generate profit only in a
long span of time.

8. Members :
•Atul Bharat
•Sandeep Singh
•Aparna Sharma
•Shruti Pillai