Struggling to choose the best video types based on your business goals? 🤔 Look no further! We dissected the main different video types for each stage of your marketing funnel. We address cost and length ranges with transparency, accompanied by real examples fresh from our portfolio.  This PDF is your resource to make informed decisions that will set you on the path to a successful video marketing strategy. 🎥💥 Struggling to choose the best video types based on your business goals? 🤔 Look no further! We dissected the main different video types for each stage of your marketing funnel. We address cost and length ranges with transparency, accompanied by real examples fresh from our portfolio.  This PDF is your resource to make informed decisions that will set you on the path to a successful video marketing strategy. 🎥💥

1. Brought to you by pixeltie.com.sg
©2023 Pixel Tie Pte. Ltd.
Rémy Rey-De Barros
@rreydebarros
VIDEOMARKETING
STRATEGY
Choosing the best video types
based on your business objectives

2. VIDEOMARKETINGUSAGE
18% of marketers don’t know where
to start with creating video content.
30% of marketers lack the time to
create video content.
91% of businesses use video as a
marketing tool in 2023.
Source: https://www.wyzowl.com/video-marketing-statistics

3. Source: https://www.wyzowl.com/video-marketing-statistics
VIDEOMARKETINGTYPES
Source: https://www.wyzowl.com/video-marketing-statistics
21%
23%
36%
40%
42%
46%
46%
50%
70%
71%
Customer onboarding
Videographics
Product demo
Sales
Teaser
Video ads
Testimonial
Presentation
Explainer
Social media

4. Source: https://www.wyzowl.com/video-marketing-statistics
VIDEOMARKETINGROI
Source: https://www.wyzowl.com/video-marketing-statistics
87% of marketers say video has
helped them directly increase sales.
90% say video marketing has
helped them generate leads.
95% say video has helped them
increase brand awareness.

5. Source: https://www.wyzowl.com/video-marketing-statistics
Source: https://www.wyzowl.com/video-marketing-statistics
Videosalesfunnel
AWARENESS
Establish trust: Brand Story, Explainer, Promotional…
CONSIDeration
Establish product benefits: Product, Testimonial, Presentation…
Decision
Drive conversion: Company Culture, Testimonial, FAQs…
RETENTION
Establish community: Social Media, Onboarding…

6. BRANDStoryvideo
A brand story video narrates the
brand’s history, values, and
mission. It creates an emotional
connection with the audience,
establishes brand identity, and
builds trust.
Awareness Consideration
Cost Range: $4,000 to $20,000
Average length: 60 to 90 seconds
Brand Story video for Ki-sho restaurant
directed by pixeltie

7. EXPLAINERvideo
Awareness Consideration
Cost Range: $4,000 to $20,000
Average length: 60 to 90 seconds
Explainer videos clearly articulate
what your company does to
people who may be unfamiliar
with your brand. They drive
engagement, clarify value
propositions, and encourage
conversions.
Explainer video for DBS directed by pixeltie

8. PROMOTIONALvideo
Awareness Consideration
Cost: $3,000 to $20,000
Average length: 30 to 90 seconds
Promotional videos are used to
market a product, service, or
event. They aim to increase
brand awareness, drive sales,
and engage the target audience.
Promotional Video for Tiger Brokers
directed by pixeltie

9. PRODUCTVIDEO
Cost Range: $4,000 to $10,000
Average length: 30 sec to 3 min
Product videos display a
product’s features, benefits, and
usage. They influence purchasing
decisions, enhance product
awareness, and drive conversions
by showcasing the product’s
value.
Decision
Consideration
Product video for Maybank directed by pixeltie

10. TestimonialVideo
Cost Range: $1,500 to $10,000
Average length: 2 to 5 minutes
Testimonial videos feature
satisfied customers sharing their
positive experiences with a
product or service. They build
trust, credibility, and social proof,
influencing potential customers
to make a purchase.
Decision
Consideration
Testimonial video for TradeGecko directed by pixeltie

11. PresentationVideo
Cost Range: $1,500 to $10,000
Average length: 2 to 5 minutes
Presentation videos turn
traditional presentations into
dynamic visual content. They
improve engagement, enable
sharing on digital platforms, and
ensure the message reaches a
wider audience.
Decision
Consideration
Presentation video for LexisNexis Risk Solutions
directed by pixeltie

12. how-tovideo
Cost Range: $1,000 to $5,000
Average length: 30 seconds to 3
minutes
How-to videos provide step-by-
step instructions on how to use a
product or perform a specific
task. They educate, help users
understand the product’s value,
and position the brand as an
expert in its field.
Decision
Consideration
How-to video for LexisNexis Risk Solutions
directed by pixeltie

13. COMPANYCULTUREVIDEO
Cost Range: $2,500 to $10,000
Average length: 1 to 3 minutes
Company culture videos
(recruitment videos) showcase a
company’s values, work
environment, and employee
experiences. They attract talent,
align with employer branding,
and strengthen company
identity.
Decision
Company Culture video for DirectAsia
directed by pixeltie

14. SOCIALMEDIAVIDEO
Cost Range: $500 to $2,000
Average length: 30 to 90 seconds
Social media videos are short,
engaging videos tailored for
sharing on social platforms. They
aim to boost engagement,
increase brand visibility, and
encourage user interaction and
sharing.
Retention
Awareness
Social Media video for DirectAsia directed by pixeltie

15. WebinarVIDEO
Cost Range: $1,000 to $5,000
Average length: 2 to 60 minutes
Webinar videos are live or
recorded presentations and
discussions on specific topics.
They serve to educate, engage,
and generate leads by sharing
valuable information with a live or
online audience.
All stages
Webinar for TechRepublic and Microsoft
directed by pixeltie

16. LiveVideo
Cost Range: $1,000 to $4,000
Average length: 30 min to 1 h
Live videos are real-time
broadcasts on social media
platforms or websites. They
create immediate engagement,
foster interaction with viewers,
and offer a personal, unscripted
look into a brand or event.
All stages
Live video for Singapore Institute of Technology (SIT)
directed by pixeltie

17. Brought to you by pixeltie.com.sg
©2023 Pixel Tie Pte. Ltd.
Rémy Rey-De Barros
@rreydebarros
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