The document discusses strategies for businesses in the hospitality industry to be the first choice of customers. It recommends focusing on building an engaging website, using personalized messaging, mobile apps, gamification, videos, social media, virtual and augmented reality experiences. The goal is to attract and engage customers at every touchpoint and provide memorable experiences that keep them coming back.
Invite Ideas Consulting, the owner of all rights associated with Choice N Cheers mobile app and choicencheers.com is in the process of getting a Series A round of equity capital in the amount of $100,000.
The company has developed a minimum viable product featuring 90+ Indian cities nightlife and hangout places. We intend to release iOS and Android Wearable version of the App this coming quarter and reach new markets like Americas and Europe. Based on the initial conceptualization and a successful web application having already achieved over 10,000 hits, the mobile version of the Choice N Cheers total system has been designed to provide travelers, tourists and locals in unknown locations world-wide with market leading functionality and values. Choice N Cheers plans to introduce new excellent features like Pool Party, Cashless Payments, Online Ordering, Chair Reservations, unique Rating System, and Engaging Alcohol Games; over the time.
The overall size of the world market for this type of bar searching system has been estimated to be more than 100 millions. Management will focus on an initial target market of individuals aging 21+. This target is estimated to include over 4.2M users in the US alone and over 14.5M accessible target market worldwide.
The company is forecasted to obtain profitability in year 2, over $75M in revenue in year 3 with anticipated growth to over $200M in year 5.
Capital will be used in the following manner:
Development of future versions of mobile and wearable app ; IPR and Patent – 20%
Post-launch marketing – 25%
Infrastructure development – 10%
New hiring’s and team expansion – 10%
Partial salary for full-time Co-Founders – 20%
$15K cushion – 15%
Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.Laughlin Rigby
Results of an exclusive Oct 2011 study by Travelshake.com analysing, categorising and ranking the different social media content themes posted by over 1200 tourism business from 77 countries worldwide via the Travelshake.com platform. Launched in May 2010, Travelshake.com was the world's first social media platform for the travel and tourism industry. The presentation also includes analysis of sub-sectors within the industry such as restaurants, hotels, transport and tourist boards.
Employerland presentation for HR SpecialistsGiulia Mariani
Employerland is the first App for smartphones and mobile devices entirely dedicated to the HR function, to Employer Branding Strategies and the World of Employment.
Invite Ideas Consulting, the owner of all rights associated with Choice N Cheers mobile app and choicencheers.com is in the process of getting a Series A round of equity capital in the amount of $100,000.
The company has developed a minimum viable product featuring 90+ Indian cities nightlife and hangout places. We intend to release iOS and Android Wearable version of the App this coming quarter and reach new markets like Americas and Europe. Based on the initial conceptualization and a successful web application having already achieved over 10,000 hits, the mobile version of the Choice N Cheers total system has been designed to provide travelers, tourists and locals in unknown locations world-wide with market leading functionality and values. Choice N Cheers plans to introduce new excellent features like Pool Party, Cashless Payments, Online Ordering, Chair Reservations, unique Rating System, and Engaging Alcohol Games; over the time.
The overall size of the world market for this type of bar searching system has been estimated to be more than 100 millions. Management will focus on an initial target market of individuals aging 21+. This target is estimated to include over 4.2M users in the US alone and over 14.5M accessible target market worldwide.
The company is forecasted to obtain profitability in year 2, over $75M in revenue in year 3 with anticipated growth to over $200M in year 5.
Capital will be used in the following manner:
Development of future versions of mobile and wearable app ; IPR and Patent – 20%
Post-launch marketing – 25%
Infrastructure development – 10%
New hiring’s and team expansion – 10%
Partial salary for full-time Co-Founders – 20%
$15K cushion – 15%
Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.Laughlin Rigby
Results of an exclusive Oct 2011 study by Travelshake.com analysing, categorising and ranking the different social media content themes posted by over 1200 tourism business from 77 countries worldwide via the Travelshake.com platform. Launched in May 2010, Travelshake.com was the world's first social media platform for the travel and tourism industry. The presentation also includes analysis of sub-sectors within the industry such as restaurants, hotels, transport and tourist boards.
Employerland presentation for HR SpecialistsGiulia Mariani
Employerland is the first App for smartphones and mobile devices entirely dedicated to the HR function, to Employer Branding Strategies and the World of Employment.
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...ELSE CORP
ELSE Corp offers a new solution for luxury fashion retail: "Luxury Product Customization and Virtual Retail". Introduction to New Trends & New Principles, The Perfect Product and The Virtual Retail. Luxury 3.0 scenario
For more info: http://www.else-corp.com/
Digital customer engagement is a critical success factor for market players in the travel sector. Switching between brands has never been easier for travelers. That's why it's critical for marketing and digital experts to offer a differentiated customer experience (CX) to better meet the consumers changing expectations for engagement with brands.
Today's digital solutions need to be built around customer engagement to provide an optimal and omni-channel CX. While the boundaries between physical and digital trade are increasingly blurred, strong brands understand they need to offer the best possible customer engagement tools.
In this new report, Redefining Digital CX in the Online Tourism, you'll explore the latest best practices for digital strategies: among them, conversational marketing approaches to bring back a human touch to the heart of the customer experience.
The mobile world what it means to your social media marketingThomas Clifford
Mobile marketing is all people can talk about these days. By 2014, there will be
more mobile Internet users than desktop internet users. There are so many options vying for your marketing budget these days. What do you do and where do you spend your time and energy? This presentation will shed light on mobile marketing, QR codes and analytics and how it ties into your social media efforts. This will allow you be better educated and do what’s best for you and your customers.
Content Marketing Strategies for Travel IndustryPoonam Mathur
Content Marketing on digital platforms ca help any travel business to reach skies. Content marketing can be used on all social media platforms and reach greater audience.
Cre8mania is a Creative Digital Agency specialized in providing artistic and innovative digital solutions. We operate in: Lebanon, Geneva, Dubai and KSA.
Our products & services include: 3D mapping, Holograms, Virtual Reality (VR), Augmented Reality (AR), Digital Installations, 2D / 3D Animations, Digital strategies, Digital Content Creation, and Digital Ad Campaigns.
Have a project in mind? Let's talk about it: beirut@cre8mania.com
Learn more: www.cre8mania.com
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
Augmented reality and virtual reality app developmentThe NineHertz
The way your industry interacts with customers, partners and employees will change as virtual reality (VR) and augmented reality (AR) headsets gain widespread adoption. Augmented Reality and Virtual Reality app development for the business plays important role in many industries and it can be a game changer for any business like eCommerce experiences, which let your customers try on clothes virtually or preview new furniture within their homes. Since AR completely transformed the existing tedious methods. Due to this, the even big player has employed augmented reality to do something unique. AR can help any business come up with unique marketing applications that also train your work-force even potential is huge but the limitations are really minimal. Virtual Reality, on the other hand, is the is a technology with the use of exciting software which is pretty much closer to the real world. All these 3D images and videos which we see in our daily life are nothing but just a part of these technologies.
Is your website engaging your customers?Alan Timms
50% of the people accessing websites in 2013 will be doing so from a mobile device. Find out what this means for Australian tourism businesses and how they can respond.
MobiliteaTime #3 : RetailXperience: the new definition of stores (ENGLISH VER...USERADGENTS
A synthetic vision of retail trends & innovation:
6 challenges for retailers, 48 case studies, 5 best cases, 10 expert's opinions. Hot topics: beacons, ultrasounds, augmented reality, APIs, geolocation, connected objects, mobile payment...
“How can I get more bookings and more revenue?”
This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge.
The challenge becomes even greater when you’re immersed in managing the day-to-day operations of your hotel. It’s hard to see the forest for the trees, sometimes – or, for a more appropriate metaphor, it’s hard to see the battlefield when you’re busy in the trenches.
This presentation will briefly lift you out of the trenches by providing you with 18 tips that’ll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are.
Let’s go.
“How can I get more bookings and more revenue?”
This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge.
The challenge becomes even greater when you’re immersed in managing the day-to-day operations of your hotel. It’s hard to see the forest for the trees, sometimes – or, for a more appropriate metaphor, it’s hard to see the battlefield when you’re busy in the trenches.
This presentation will briefly lift you out of the trenches by providing you with 18 tips that’ll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are.
Let’s go.
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...ELSE CORP
ELSE Corp offers a new solution for luxury fashion retail: "Luxury Product Customization and Virtual Retail". Introduction to New Trends & New Principles, The Perfect Product and The Virtual Retail. Luxury 3.0 scenario
For more info: http://www.else-corp.com/
Digital customer engagement is a critical success factor for market players in the travel sector. Switching between brands has never been easier for travelers. That's why it's critical for marketing and digital experts to offer a differentiated customer experience (CX) to better meet the consumers changing expectations for engagement with brands.
Today's digital solutions need to be built around customer engagement to provide an optimal and omni-channel CX. While the boundaries between physical and digital trade are increasingly blurred, strong brands understand they need to offer the best possible customer engagement tools.
In this new report, Redefining Digital CX in the Online Tourism, you'll explore the latest best practices for digital strategies: among them, conversational marketing approaches to bring back a human touch to the heart of the customer experience.
The mobile world what it means to your social media marketingThomas Clifford
Mobile marketing is all people can talk about these days. By 2014, there will be
more mobile Internet users than desktop internet users. There are so many options vying for your marketing budget these days. What do you do and where do you spend your time and energy? This presentation will shed light on mobile marketing, QR codes and analytics and how it ties into your social media efforts. This will allow you be better educated and do what’s best for you and your customers.
Content Marketing Strategies for Travel IndustryPoonam Mathur
Content Marketing on digital platforms ca help any travel business to reach skies. Content marketing can be used on all social media platforms and reach greater audience.
Cre8mania is a Creative Digital Agency specialized in providing artistic and innovative digital solutions. We operate in: Lebanon, Geneva, Dubai and KSA.
Our products & services include: 3D mapping, Holograms, Virtual Reality (VR), Augmented Reality (AR), Digital Installations, 2D / 3D Animations, Digital strategies, Digital Content Creation, and Digital Ad Campaigns.
Have a project in mind? Let's talk about it: beirut@cre8mania.com
Learn more: www.cre8mania.com
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
Augmented reality and virtual reality app developmentThe NineHertz
The way your industry interacts with customers, partners and employees will change as virtual reality (VR) and augmented reality (AR) headsets gain widespread adoption. Augmented Reality and Virtual Reality app development for the business plays important role in many industries and it can be a game changer for any business like eCommerce experiences, which let your customers try on clothes virtually or preview new furniture within their homes. Since AR completely transformed the existing tedious methods. Due to this, the even big player has employed augmented reality to do something unique. AR can help any business come up with unique marketing applications that also train your work-force even potential is huge but the limitations are really minimal. Virtual Reality, on the other hand, is the is a technology with the use of exciting software which is pretty much closer to the real world. All these 3D images and videos which we see in our daily life are nothing but just a part of these technologies.
Is your website engaging your customers?Alan Timms
50% of the people accessing websites in 2013 will be doing so from a mobile device. Find out what this means for Australian tourism businesses and how they can respond.
MobiliteaTime #3 : RetailXperience: the new definition of stores (ENGLISH VER...USERADGENTS
A synthetic vision of retail trends & innovation:
6 challenges for retailers, 48 case studies, 5 best cases, 10 expert's opinions. Hot topics: beacons, ultrasounds, augmented reality, APIs, geolocation, connected objects, mobile payment...
“How can I get more bookings and more revenue?”
This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge.
The challenge becomes even greater when you’re immersed in managing the day-to-day operations of your hotel. It’s hard to see the forest for the trees, sometimes – or, for a more appropriate metaphor, it’s hard to see the battlefield when you’re busy in the trenches.
This presentation will briefly lift you out of the trenches by providing you with 18 tips that’ll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are.
Let’s go.
“How can I get more bookings and more revenue?”
This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge.
The challenge becomes even greater when you’re immersed in managing the day-to-day operations of your hotel. It’s hard to see the forest for the trees, sometimes – or, for a more appropriate metaphor, it’s hard to see the battlefield when you’re busy in the trenches.
This presentation will briefly lift you out of the trenches by providing you with 18 tips that’ll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are.
Let’s go.
Great Marketing Approach for your Insurance CompanyRajkumar Mushkara
As an insurance company, you face two major challenges. One, your prospects may not realize the importance of insurance and two, you don’t have a tangible product to showcase to them. You can solve both these problems by slightly modifying your marketing approach.
From big data to personalization, a new year brings new advancements in technology and marketing strategy. Learn what hotels and hospitality brands can expect for the year to come.
Content Marketing is key and king and should be channeled well to see robust awareness spread round for both new and existing clients to stay with the business. clients wants things they can trust and build confidence around, these and more will make them look out for best content that will give value.
A practical guide to crafting amazing digital experiencesCaroline Petersen
Don’t roll the dice on customer satisfaction. In this guide, we’ll discuss how to create strategic digital customer experiences that drives lead generation and customer retention.
Make Your European Hotel Millennial-Centric – 16 Visual Marketing TechniquesLogo Design Guru
Millennials are redefining the travel industry! But don't think pleasing them is a piece of cake. These guys want something extraordinary - not the usual. As a hotel brand, you need to understand the preferences of the Generation Y crowd and adapt accordingly.
Traits of this generation:
○ They're spontaneous
○ They love adventure
○ They like local stuff
○ Huge fans of pop culture
○ They want out-of-this-world experiences
○ They live in a digital/virtual world
○ They're very expressive
(Make sure they review your hotel with a "thumbs up")
This was a quick insight into what the world of millennials is like.
So how can you amaze them?
Don't go anywhere! Check out our presentation - filled with heaps of visual marketing ideas - that'll surely work. In fact, some hotels have just begun using them.
Stay ahead of the competition.
Improve your ROI.
Attract people from this fraternity.
Make the most out of this millennial era!
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
Your money doesn’t grow on trees…But it can surely grow in financial institutions like banks! The banking sector is the backbone of our economy. Thus, the importance of banks cannot be overstated.
More Details: http://pixelsutra.com/blog/banking-sector-marketing-tools-that-you-can-bank-upon/
Social Media for Hotels, Hospitality and Tourism. By Travelshake.com Laughlin Rigby
This is a presentation illustrating some best practice examples of how hotels and tourism businesses are using social media. It also then demonstrates the benefits to tourism businesses of the new social media platform for the industry called Travelshake.com. Contact Travelshake Social Media at info@travelshake.com or call +353 (0)1 44 333 65 for more information or a free quote and social media audit. Visit: www.TravelshakeSocialMedia.ie
25 ways for a hotel to increase occupancy Joshua Miranda
25 ways for a hotels can increase their occupancy through Hotel website, Facebook, Twitter, Instragram, Pinterest, Flickr, SEO, Google analytics, Four-square, Trip advisor, and OTA's
A presentation on the future format of film making and Virtual Production Technology.
The film is a larger-than-life canvas that makes heroes and celebrities. Based on the film scale, the team behind a film varies from 5 to 5000 members. Future technologies help creatives explore their potential to the fullest by making films from a home pc or in their indie studios. Thanks to Virtual Production technology that's helping reduce the cost factors and allowing individuals to get scope for making the films. I coined this kind of film as Hybrid Films.
Special regards to companies like Epic Games and Reallusion that are making flexible tools for creatives. The recent launch of MetaHumans is a big leap that shall store our heroes to stay young forever.
Cheers, and welcome to the world of Hybrid Movies, which's going to make a drastic technological change.
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERSEswar Jabba
The Hospitality Industry encompasses a variety of services like hotels, food service, recreation, tourist destinations, events etc. The marketing revolves around customer experiences that you offer because there are not many tangible products to provide or showcase. This makes image building pivotal for your growth. With globalization, both business and leisure travel and stays have increased manifold. This multi-billion dollar industry has a large number of big and small players, and to stand out, you need to focus on brand recognition and relationship building. A majority of your customers search for hotels and resorts online. And hence the importance of a good social media presence, search presence and web presence in general. Your website, photo galleries, social profiles and online reviews all matter, and influence decision making.
Read More at http://pixelsutra.com/blog/hospitality-industry-be-the-first-choice-of-customers/
This tutorial offers a step-by-step guide on how to effectively use Pinterest. It covers the basics such as account creation and navigation, as well as advanced techniques including creating eye-catching pins and optimizing your profile. The tutorial also explores collaboration and networking on the platform. With visual illustrations and clear instructions, this tutorial will equip you with the skills to navigate Pinterest confidently and achieve your goals.
Hadj Ounis's most notable work is his sculpture titled "Metamorphosis." This piece showcases Ounis's mastery of form and texture, as he seamlessly combines metal and wood to create a dynamic and visually striking composition. The juxtaposition of the two materials creates a sense of tension and harmony, inviting viewers to contemplate the relationship between nature and industry.
Fashionista Chic Couture Maze & Coloring Adventures is a coloring and activity book filled with many maze games and coloring activities designed to delight and engage young fashion enthusiasts. Each page offers a unique blend of fashion-themed mazes and stylish illustrations to color, inspiring creativity and problem-solving skills in children.
Explore the multifaceted world of Muntadher Saleh, an Iraqi polymath renowned for his expertise in visual art, writing, design, and pharmacy. This SlideShare delves into his innovative contributions across various disciplines, showcasing his unique ability to blend traditional themes with modern aesthetics. Learn about his impactful artworks, thought-provoking literary pieces, and his vision as a Neo-Pop artist dedicated to raising awareness about Iraq's cultural heritage. Discover why Muntadher Saleh is celebrated as "The Last Polymath" and how his multidisciplinary talents continue to inspire and influence.
1. P I X E L S U T R A
HOSPITALITY
I N D U S T RY
B E T H E F I R S T C H O I C E O F C U S T O M E R S
2.
3. 1
The Hospitality Industry encompasses a
variety of services like hotels, food service,
recreation, tourist destinations, events etc.
The marketing revolves around customer
experiences that you offer because there are
not many tangible products to provide or
showcase. This makes image building pivotal
for your growth. With globalization, both
business and leisure travel and stays have
increased manifold. This multi-billion dollar
industry has a large number of big and small
players, and to stand out, you need to focus
on brand recognition and relationship
building. A majority of your customers
search for hotels and resorts online. And
hence the importance of a good social media
presence, search presence and web presence
in general. Your website, photo galleries,
social profiles and online reviews all matter,
and influence decision making.
INTRODUCTION
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
4. BUILD A CATCHY WEBSITE
Great Website :Your website should be mobile-optimised, and the home page should
contain all the important information like offers, search options, a calendar for dates
selection, offers, destinations etc. And of course, it should not look boring and cluttered
– it should be exciting and inviting instead. You may want to check out the websites of
Best Western and Accor Hotels. Since you already know how your customers search
hotels (online), it is wiser to partner with websites like Tripadvisor and Trivago to make
the most of it.
You need to post the best pictures of your property, list all the facilities you provide,
mention the type of rooms available etc. Also, ask your happy customers to post reviews
on such sites. Also, make it a point to reply to negative reviews as well. This goes a long
way in building customer confidence.
2
P I X E L S U T R A
5. A FRIEND IN NEED, A FRIEND INDEED!
Personalization : Personalization is really important – so direct your message to a
person, not a crowd. Keep a tab on the location of your prospects, address them by their
name, monitor their preferences, talk in a language they are most comfortable with, and
know that they need and when. For instance, Red Roof Inn approached the prospects like
a friend in need (and proved itself to be a friend indeed!). They tracked when the flights
were delayed and posted an ad saying, “Stranded at the airport? Come stay with us!”
What an awesome way to grab the opportunity! This resulted in a 60% increase in
bookings across non-branded search campaigns. Your customers carry their mobile with
them almost everywhere! Moreover, they are engrossed in checking updates on their
phone. Mobile apps provide your customers a convenient and handy experience while
searching and booking hotels. Design a wonderful app and then, encourage your
prospects to download and use it. Once they have your app, you can keep them engaged
with timely and relevant notifications that might interest them (refrain from overdoing it).
Now you can be rest assured that they will check out your app before taking a decision
about the next travel or stay. It is also important to update your app regularly and fix the
bugs, if any.
3
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
6. WHO NEVER FALLS FOR TAKEAWAYS!?
Gamification: You can also use gamification to engage more users. Give away rewards
point or free stays on referral or bookings through the app. All the renowned brands like
Choice Hotels, Marriott and Ritz-Carlton have well-designed apps.
VIDEOS TRIGGER!
Videos: In the marketing and advertising world, the power of videos is immense! Videos
can be incredibly engaging. For instance, the following video by Four Seasons Hotels and
Resorts will make you feel like leaving your office and going for a holiday as soon as
possible:
4
P I X E L S U T R A
7. You can also introduce your brand through videos. Videos can easily tell facts and
figures without sounding boring. They are also great at conveying emotional and exciting
moments.
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Feel Welcome
Experience the Extraordinary
5
h t t p s : / /
www.youtube.com/
w a t c h ?
v=YOnXuDWL2Qs
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
8. You can also include celebrities in your videos to endorse your brand. For instance, a
video from Starwood featured Lewis Hamilton. Being an expert in your field, you can also
share some helpful tips and hacks with your customers through videos. For instance, Best
Western has this series of travel hack videos. You can also think out of the box and
come up with something unique, to make your customers fall in love with you:
Events: Wedding, events, photoshoot, tourist destinations etc. are very important for the
Hospitality Industry. You can showcase how a wedding or conference organized by you
looks like. You can also attract more tourist to the destinations where your hotels are
located. Show them all the attractions and activities they might miss if they don’t visit.
Best Western has a series of videos called “Destination Travel Inspiration”, which takes
you through various locations and their beauty.
SHOW ‘EM WHAT THEY ARE MISSING
Wasn’t it a very pure, natural video, that too loaded with cuteness?
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iiiiiiiiii
6
P I X E L S U T R A
Travel Kid Interviews - What's the BEST Summer Vacation?
9. The above video not only provides you the glimpse of the wonderful city of Los Angeles
but also jazzes up your mood with the upbeat music. Plus, there is a cleverly placed
annotation to download the app. Corporate Films can be used to take the viewers
through your facilities and infrastructure. You can also brief them about your mission,
core values, strengths, achievements etc. You may even share your yearly report with
the world through a video like this one.
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iiiiiiiiii
h t t p s : / /
www.youtube.com/
watch?v=rRF3rVimGzk
InterContinental Brand Film
Four Seasons Hotel Los Angeles - Welcome to LA!
7
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
10. THE MEETING POINT!
Creating wonderful videos is one thing, and sharing them on the right platforms is
another. Your prospects will not come looking for you at your hotel. You have to reach out
to them and be discovered at places where they hang out often. Yes, we are talking about
social media!
Images, GIFs and videos go a long way in attracting more audience. Give them a taste of
what it is to be at your hotel.
8
P I X E L S U T R A
11. YOU NEED THAT RAPPORT!
Involve your fans and followers by asking them questions and holding contests. If
someone posts something about you (positive or negative), try your best to acknowledge
their feedback. Of course, you can feel proud about a good feedback and share it with the
world.
Keep your fans and followers informed about the ongoing and upcoming events at your
hotels and resorts. Tell them how happening your place is!
9
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
12. Always promote the discounts or offers that are going on, because more the number of
people who know about it, the better.
LinkedIn: Utilize your LinkedIn page for business oriented talks. You can share
information about the awards you received, the ranking of your brand, mergers,
expansions, employment news, CSR activities etc.
LINKEDIN ⼀一 USE IT TO THE FULLEST
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P I X E L S U T R A
13. Campaigns: Another way to get attention is by launching campaigns. You need to
design your campaigns strategically and post about them on social media to make it
work. Airbnb is really good with campaigns. Airbnb collaborated with The Art Institute of
Chicago to recreate Van Gogh’s famous bedroom. The campaign resulted in increased
publicity for both, Art Institute of Chicago and Airbnb.
Since you want to be seen as a knowledge leader in your field, you can also share your
business insights and panel discussions on Linkedin. Share those mind-blowing images
on Instagram and please your young followers. Get some inspiration from the Instagram
profiles of Four seasons, Marriott, Choice Hotels and Intercontinental.
BE AN ACTIVE CAMPAIGNER!
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iiiiiiiiiiiiiiiiiii
11
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
14. Immersive Experiences: Want to do something unique for your customers? Well,
Virtual Reality (VR) and Augmented Reality (AR) can help you steal the show! AR and VR
are among the newest technologies on the block. Marriott hotels introduced an In-Room
Virtual Reality Travel Experience called “VRoom Service” for their customers. Such
innovations attract attention, engage customers, create memorable moments for them
and build your image as a technologically advanced brand. Best Western Hotels offer
Virtual reality videos of their various locations. It clearly shows that the hotel is trying its
best to bring customers closer.
GIVE AN IMMERSIVE EXPERIENCE
VR videos offer an immersive experience, just like an actual visit. Such videos also help
your prospects understand your services better and take better decisions. Augmented
Reality is an interesting technology that overlays information on whatever is being
captured by the user’s camera. So, you can provide your customers with unique menu
cards, information about nearby places to explore and navigation to the desired
destination.
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Best Western The Plaza Hotel 360 VR
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P I X E L S U T R A
15. Undoubtedly, videos, website and social media content, AR and VR can provide you with
the visibility and recognition you need. For more detailed discussions on brand building,
email us at hello@pixelsutra.com. We will be happy to partner with you.
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Demo of AR components for the Enlightened Hospitality Group Social Dining App
13
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
16. !16
Level 5, Diyasree, Plot #97, Gafoor Nagar,
Madhapur, Hyderabad, India, 500081.
www.pixelsutra.com
P I X E L S U T R A
For more thought provoking articles on Design, Marketing and Interactive Experiences,
do check us out on pixelsutra.com/blog