Chloe Presentation
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The document discusses the history and present of the fashion brand Chloe. It provides background on founder Gaby Aghion and current creative director Clare Waight Keller. The Fall 2014 collection drew inspiration from minimalism of the 1960s with a focus on releasing the female body through elegant silhouettes. Comparisons are made between Chloe and other brands like Celine and Stella McCartney. The prevailing zeitgeist emphasizes environmentalism, simplicity and living responsibly against a backdrop of events like climate change and economic instability. Technology is interwoven in daily life but there is a desire to disconnect as well.
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Chloé
Marketing Intelligence analysis on designer clothes brand Chloé. Presented as part of the Marketing Strategy compulsory module in the MSc in International Management at the University of Exeter, England on December 2nd, 2009.
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Chloe was founded in 1952 by Gaby Aghion who pioneered the concept of "luxury ready-to-wear" fashion. The brand reached peaks of success in the 1970s under Karl Lagerfeld and in the 2000s under Phoebe Philo. Chloe offers products across multiple categories including ready-to-wear, bags, shoes, accessories, and children's wear. The brand follows a pyramid business model with its core ready-to-wear line at the top and additional product lines at lower price points. Chloe has been highly successful due to its efficient business model and brand equity, though it will need to continue adapting to capture new growth markets.
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https://docs.google.com/a/ied.edu/presentation/d/1IBIOkiAfAq4ipSJ2OOTF7k-y8Y5yKXRFEF9Ka1Ur_Gc/edit?usp=sharing
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The document discusses different perspectives on the fashion industry and how it is changing. It notes trends moving from mass production to mass innovation, consumer to co-producer, and efficiency to sustainability. Several positions are outlined: one sees the industry as too big to change quickly; another advocates empowering people to save unused clothes; a third promotes collections that remain available long-term; a fourth sees probing connections between critical views and glamour; and a fifth addresses using fashion to portray social and political ideas. The document questions what the fashion code is, how it is influenced, and its impact. It asks how fashion professionals can contribute.
Lezing Diana Krabbendam
The document discusses different perspectives on the fashion industry and how it is changing. It notes trends moving from mass production to mass innovation, consumer to co-producer, and efficiency to sustainability. Several positions are outlined: one sees the industry as too big to change quickly; another advocates empowering people to save unused clothes; a third promotes collections that remain available long-term; a fourth sees probing connections between critical views and glamour; and a fifth addresses using fashion to portray social and political ideas. The document questions what the current fashion code is, what influences it, and how professionals can contribute.
Thefmarket.com the fashion-market
This document discusses several fashion designers and topics. It begins by summarizing a Chicago designer, Joneien Johnson, who creates clothing for petite women with curves that is fashionable but also flattering. It then discusses another Chicago designer, Nelissa Carrillo, who sees herself as a visionary in expanding perceptions of beauty through wearable art. Finally, it briefly mentions a jewelry designer from Chicago, Teresa Habczyk, whose line called TherArt Jewelry allows women to express their stories and emotions through the pieces they select.
The EverThe Ever-Evolving World of Fashion: Trends and Influences
Fashion is a dynamic and ever-evolving form of self-expression that transcends time and culture. It's not just about clothing; it's about making a statement, telling a story, and reflecting the zeitgeist of a particular era. In this blog, we'll delve into the fascinating world of fashion, exploring its trends, influences, and the enduring appeal of this ever-changing art form.
Shop SDH.pdf
Exquisite luxury brands at SDH. From fashion houses like Dolce & Gabbana, Gucci and Moschino to trendy labels like Off-White, MCM, and Versace, we offer a curated collection Women's Clothing of designer fashion.
Can Global Brands Survive the 21st Century?
The document discusses the future of global brands and how they must understand the changing nature of people in the 21st century. It notes that people today have more global exposure, complex roles, and choices. Brands need to recognize that people have multi-layered identities and are constantly learning and exploring new ideas. To be successful, brands must immerse themselves in local cultures and empower local teams, while also balancing local and global identities. They must understand that people are complicated but priorities still revolve around being human.
Can Global Brands Survive the 21st Century?
The document discusses the challenges that global brands face in the 21st century due to increasing globalization and complexity. It notes that people now have more choice, flexibility and exposure to different cultures and lifestyles. The future will be defined by greater diversity of perspectives, more emphasis on local interpretations, and an need for marketers to understand people as complicated individuals rather than generic groups. Constant learning and involvement with local communities will be important for brands to navigate this changing landscape.
fantasyissue
Here are a few suggestions for dealing with uncertainty about your career path and major:
- Take a variety of classes in different fields to explore your interests. This will help you narrow down what you enjoy the most.
- Talk to your academic advisor, professors, career counselors and alumni in different fields. They can provide insight into different career options and what each major entails.
- Consider doing an internship. Hands-on experience is invaluable for figuring out what you like and don't like. Even if it's not in your ideal field, any internship helps develop skills.
- Don't feel pressure to decide right away. Many people change majors or take time figuring it out. As long as you
Urban Renewal
This document is the Spring 2015 issue of Udress magazine. It includes the masthead listing the editor-in-chief and various department editors. It also includes brief descriptions of the articles in this issue, including features on street style, men's fashion, campus events and more. The cover shoot took place in Philadelphia and focused on an improvised, urban theme of renewal in the city.
TrendForecasting
The document discusses how gender norms in fashion are becoming blurred, with both men's and women's clothing becoming more unisex or gender fluid. Key figures like Jaden Smith and brands like Gucci are influencing this trend by mixing traditionally masculine and feminine styles. The trend reflects how notions of gender are also blurring in society more broadly. Examples mentioned include transgender models on runways and Jaden Smith's modeling of skirts and dresses in ad campaigns. The document analyzes this trend towards more fluid expressions of gender in fashion through several recent articles.
Directed Research 050114_BeautyIdeals
The document discusses how digital media is challenging traditional beauty ideals. It explores photographer Gracie Hagen's series that juxtaposes traditionally flattering photos of people with unflattering ones to call into question ideals of attractiveness. Campaigns like Dove's Real Beauty are highlighted for championing authenticity and challenging narrow beauty standards. The document hypothesizes that giving online platforms a more positive, relatable visual treatment could help connect women and boost their confidence by challenging societal expectations.
Fashion speak
The document discusses fashion-speak and the evolution of language used within the fashion industry due to globalization. It provides definitions for several fashion-related terms and neologisms that have emerged, such as "jeggings" and "swaket". Globalization has led to the spread of American fashion designers and brands, influencing the development of new words. While linguistic purists criticize confusing fashion vocabulary, the language helps market trends and make money for the industry.
STITCH_May2015
The article discusses stylistic links between Renoir's paintings of nature's four elements - fire, earth, water, and air - and several Fall/Winter 2015-2016 fashion shows. For fire/sunset, shows by Christopher Raeburn and Balmain featured orange and red hues, while Tsumori Chisato used graphic prints in those colors. For earth/landscape, greens appeared in sheer fabrics and embroidery at Paul & Joe and Antonio Marras, while browns contoured cheeks at Altuzarra. Chalayan and Rag & Bone used patterns resembling mountains. Water and air elements are also analyzed in connection to other shows.
Surrealism
This document discusses a design project on surrealism for casual wear garments for men and women ages 20-25. It provides background on surrealism and discusses 20 fashion designers who have incorporated surrealism into their collections between 1997-2013, including Thierry Mugler, Alexander McQueen, Hussein Chalayan, Yves Saint Laurent, Jean Paul Gaultier, Marc Jacobs, and others. It also discusses factors that influence consumer buying behavior for fashion apparel like design, price, and trends popular with youth ages 15-25.
Prototype
This document summarizes the design process and target market for a summer skirt and top designed by Puja Bharti. The design brief calls for a trendy and attractive garment for college-aged women. The plan was to first create a pattern, do a test fit, and then source materials like fabric and closures to construct the final product. The target market is identified as Italy, known for its fashion industry, where Italians place importance on dressing well. Related keywords for the design are provided, along with inspiration from actress Willa Holland and a discussion of using neon colors which are popular for the summer season.
Diy fashion blogs_4c
This document discusses DIY fashion blogs that promote homemade clothing as an alternative to mass consumerism. It provides examples of several fashion bloggers who make their own clothing and sell patterns. These bloggers see their work as part of a movement to empower people by reconnecting them to the production of the goods they use. Their DIY approach liberates people from solely consuming pre-made clothing and challenges traditional hierarchies in the fashion industry. The document also discusses how these DIY fashion blogs could provide insights for classroom learning around non-traditional writing forms and feminist rhetoric.
Vogue uk november_2016
This document provides information about upcoming events at various Chanel boutiques in London. It lists the locations and contact information for stores selling Chanel rings in diamonds and white gold in London's Bond Street, Selfridges, and Harrods. It also provides the general contact number for inquiries. The document is dated November 2016 and includes references to other fashion house websites like Dior and Armani.
Similar to Chloe Presentation (20)
The EverThe Ever-Evolving World of Fashion: Trends and Influences
The EverThe Ever-Evolving World of Fashion: Trends and Influences
Chloe Presentation
- 1. Chelsea Naumann, Donia Kerrigan, Stefanie Owen, Mary Schiavone, Holly Sweezey, Erica Varon
- 2. The History of... Gaby Aghion - Born 1921, Alexandria Egypt - Founded Chloe in 1952 - “luxury ‘pret-a-porter’ or ready to wear” brand
- 3. ...in the Present Clare Waight Keller
- 5. The Inspiration: Minimalism -Minimalism emerged in the 1960s; roots in art and simplicity -Evolved from relaxed and sporty to elegant and chic -Focus on releasing the female body -Subculture, closely related to feminism
- 6. Fabric Inspiration Leathers Wool Chiffons Silks Furs
- 7. Color Story Inspiration Color Palette Textures
- 8. Silhouette Inspiration Oversized Shift Dresses Long Hemlines Slouchy Fit
- 9. Céline Comparison Celine Chloe Large Oversized CoatsLong Hemlines Chloe Celine
- 10. Céline Comparison Neutrals with a Pop of Color Feminine Touches Chloe Celine Chloe Celine
- 11. Stella McCartney Comparison Menswear Inspired Textured Coats Chloe Stella McCartney Chloe Stella McCartney
- 12. Stella McCartney Comparison All Over Plum Comfortably Chic Chloe Stella McCartney Chloe Stella McCartney
- 13. The Zeitgeist: Dominating Events Climate Change Financial Collapse Distrust of Economic Security Looking to Live More Responsibly
- 14. The Zeitgeist: Dominating Ideals A Focus on Environmental and Humanitarian Issues Living a Cleaner Lifestyle Focus on Simplicity Decluttering One’s Life Prioritizing Needs vs. Wants
- 15. The Zeitgeist: Dominating Social Groups Angelina Jolie Rooney Mara Miranda Kerr Emma Watson
- 16. The Zeitgeist: Dominating Attitude Social Conformity Desire To Be Less Ornate Focus On Blending InCasual, More Easy Going Mindset
- 17. The Zeitgeist: Dominating Technology Interwoven In All Aspects of Life Looking To Detach Ourselves Desire For Organic Connections & Interactions
- 18. Conclusion ● Conformity has influence but people still want uniqueness ● Minimalism with a twist ● Normcore - standing out by blending in ● Comfort is key ● Classic neutrals with pops of color
- 19. Works Cited Lowrey, Annie. "Do Millennials Stand a Chance in the Real World?" The New York Times. The New York Times, 30 Mar. 2013. Web. 27 July 2014. "Minimalist Development: Can There Be Such a Thing? :WAk Vısion."WAk Vsion RSS. N.p., 20 Jan. 2014. Web. 27 July 2014. Timm, Jane C. "Millennials: We Care More about the Environment."Msnbc.com. NBC News Digital, 22 Mar. 2014. Web. 27 July 2014. "." . N.p., n.d. Web. 28 July 2014. <http://www.fashiontrendsdaily.com/wp-content/uploads/2012/06/CAPTION-Portrait-of- Gaby-Aghion-by-Raymond-Aghion.jpg>. "." . N.p., n.d. Web. 28 July 2014. <http://www.globalblue.com/destinations/france/paris/article262796. ece/binary/chloe_attitudes_book_launch_gaby_aghion.png>. "." . N.p., n.d. Web. 28 July 2014. <http://intheseams.com/wordpress/wp-content/uploads/2011/05/Clare-Waight-Keller.jpg>. "." . N.p., n.d. Web. 28 July 2014. <http://www.runway. vn/tl_files/news/must_have/2013_CHLOE_CLARE_BAG/003_CHLOE_CLARE_BAG_IN_HAND_OF_DESIGNER_CLA RE.jpg>.
- 20. "© Pleasurephoto." Pleasurephoto. N.p., 23 Sept. 2013. Web. 28 July 2014. <https://pleasurephoto.wordpress.com/category/rudi-gernreich/>. "Shop F/W 2014." Jil Sander. N.p., n.d. Web. 28 July 2014. <http://www.jilsander.com/>. "ANDRÉ COURRÈGES." Www.vogue.com. N.p., n.d. Web. 28 July 2014. <http%3A%2F%2Fwww.vogue.it%2Fen%2Fencyclo%2Fdesigners%2Fc%2Fandre-courreges>. Calvin Klein Ad c. 1996. Digital image. N.p., n.d. Web. 28 July 2014.