This document summarizes the design process and target market for a summer skirt and top designed by Puja Bharti. The design brief calls for a trendy and attractive garment for college-aged women. The plan was to first create a pattern, do a test fit, and then source materials like fabric and closures to construct the final product. The target market is identified as Italy, known for its fashion industry, where Italians place importance on dressing well. Related keywords for the design are provided, along with inspiration from actress Willa Holland and a discussion of using neon colors which are popular for the summer season.

1. DESIGN METHODS AND PROTOTYPING
Submitted By:
Puja Bharti
Roll No. -13
Leather Designing
Semester III
2012-2016

2. DESIGN BRIEF
Design Need: The design need is to
make a trendy and attractive
garment with a very classy and
perfect look modified in such a
way that it gets the look of a
completely new design and
concept. That particular garment
has a very deep meaning to its
design.
Plan Solution: My garment is a skirt
and a top, which while constructing,
I had to start with a pattern making.
Then the test fit was made with any
of the materials like canvas and
muslin. Then came the sourcing of
the materials like fabric, threads,
elastic, ribbons, etc. Then according
to the design it was stitched and
completed.
Season: Summer Wear
Age Group: 20-25 years
Closure: Zipper
Target Audience: College and
Casual Wear

3. TARGET MARKET-ITALY
ITALY IS ONE OF THE LEADING COUNTRIES IN FASHION
DESIGN ALONGSIDE OTHERS LIKE FRANCE,
USA. JAPAN,GREAT BRITAIN. FASHION HAS ALWAYS BEEN AN
IMPORTANT PART OF THE COUNTRY’S
CULTURAL LIFE AND SOCIETY,AND ITALIANS ARE WELL KNOWN
FOR THEIR ATTENTION TO DRESSING UP
WELL”LA BELLA FIGURA”, OR GOOD IMPRESSION, REMAINS
TRADITIONAL IN THE ITALIAN WAY OF LIVING.
ITALIAN DESIGN BECAME PROMONENT DURING
THE 11TH -16TH CENTURIES,WHEN ARTISTIC DEVELOPMENT IN
ITALY WAS AT ITS PEAK.CITIES SUCH AS
VENICE,MILAN,FLORENCE AND VICENZA STARTED TO
PRODUCE LUXURY GOODS,HATS , COSMETICS,EWELRY AND
RICH FABRICS.

4. RELATED KEYWORDS &MIND MAPPING
GLAMOUR
SPARKLE
COLOURFUL
CATCHY
CHIC
NATURAL
ATTRACTIVE
ANGELIC
FLOWY
LIGHT
SOFT
ELEGANT
AIRY
COLOURFUL
PLEASING
POP
HYPNOTIC
ROYALTY
ENERGETIC

6. INFLUENCE

7. Name: Willa Holland
Date of Birth:18 June 1991
Birth Place: Los Angeles,
California,USA
Height:5 ft 7 inch or 1.70 m
Nationality: American
Profession: Actress, model
Hair Colour:Light Brown
Eye Colour:Gray
Ethnicity: White
Favorite Time: When she go
for shopping
Assets: Perfect
Legs,Cute,Smile and
Pretty eyes
Hips:33″ or 84 cm
Waist”:24″ or 61 cm
Bust Size:32″ or 81 cm
Marital Status: Unmarried

8. The Concept of using Neon Colors
Acid colors for 2013!!
The electric neon hues are very popular
this season. Whether it be a handbag, belt,
a pair of jeans, a dress or skirt, neon is
what will make anything in our wardrobe a
wow. These fluorescent colors surely
attracts everyone's attention. In the midst of
a grueling summer, these pop colors add
much vibrancy to our lives.
Since neon colors are very vibrant and
energetic, this makes a person feel
comfortable in sunny days. Some stylish A-listers
like Victoria Beckham, Jennifer
Lopez, and Nicki Minaj are stopping traffic
in this throwback ‘80s style with bright
neon colors like fluorescent yellow, hot
pink, lime green, and electrified blue.