Children are an important target audience for marketing in Russia. They influence their parents' purchasing decisions and have their own spending money. Marketers must be responsible in how they target children given children's developing tastes and preferences across toys, clothes, food and other products. Parents in Russia are willing to spend to satisfy their children's wants, with family income having little influence on expenses for children's goods.

1. CHILDREN AS TARGET AUDIENCE Krayneva Veronika M-06-2

2. Main children characteristics Children as consumers Perspectives of Russian children marketing

3. Children Characteristics Children have “big” sums of money Money – means of getting satisfaction

4. They make choice independently Large amounts of money are spent due to the influence of children

5. Children’s opinion plays a role when buying products Children can introduce unfamiliar products to their parents

6. Easy to build communication with children Every child will become a grown-up person

7. CHILDREN AS CONSUMERS Children usually have their own money Children have their own scale of interests Children are our future customers

8. Income

9. Scale of preferences Entertaining Food Books and accessories Toys Gifts and souvenirs Clothes Cosmetics Sport items Disco clubs, cafes

10. Children are our FUTURE!

11. Russia Parents are prepared to pay more to satisfy children’s needs Usually the price has a very little influence on demand Family income hardly relates to the expenses for children’s products

12. WE ARE RESPONSIBLE FOR CHILDREN!!!

13. Thank you for your time! Made by Veronika Krayneva