The EatSF program provides vouchers for free fruits and vegetables to low-income San Francisco residents. It aims to improve health and access to nutritious foods. The vouchers can be used at local stores and have increased produce sales. EatSF helps stretch limited food budgets and teaches healthy eating habits. It saves on future health costs and benefits the whole community.

1. Fresh Produce for All San Franciscans

2. WHAT WE DO
“The EatSF program changed everything for me. My health has improved since receiving [the vouchers].
Each month I get my vouchers…it makes life a whole lot more stable for me.” – EatSF Client
Our vision is a San Francisco
where all people in all
neighborhoods can access and
afford fruits and vegetables.
EATSF IS A HEALTHY FOOD PROGRAM
FOR LOW-INCOME SAN FRANCISCANS.
WE PROVIDE VOUCHERS FOR FREE
FRUITS AND VEGETABLES.
We both distribute vouchers
and teach residents about
nutrition by working through
community agencies that they
already know and trust.
EatSF helps low-income San
Francisco residents eat nutritious
foods and improve their health.
With EatSF, more customers buy fresh
produce, and local vendors increase the
variety and quality of fresh fruits and
vegetables they offer. Everyone in the
neighborhood benefits.
With your help, EatSF can reach every neighborhood in San Francisco by 2020.
EatSF is committed to San Francisco’s city-wide goal to be hunger free by 2020.
FRUITS AND VEGETABLES ONLY
Solamente frutas y vegetales
Vendor: please checkmark purchased fruits and vegetables.
¨ Daikon
¨ Dates/Dátiles
¨ Cucumbers/Pepinos
¨ Eggplant/Berenjena
¨ Frozen mixed vegetables
¨ Gai choy
¨ Garlic/Ajo
¨ Grapes/Uvas
Grapefruit/Toronja
otes
¨ Onions/Cebollas
¨ Oranges/Naranjas
¨ Papaya
¨ Peaches/Duraznos
¨ Pears/Peras
¨ Peas/Chícharos
¨ Pineapple/Piña
¨ Plums/Ciruelas
¨ Pomegranate/Granada
¨ Potatoes/Papas
dishes/Rábanos
uesas
¨ Apples/Manzanas
¨ Apricot/Chabacano
¨ Artichoke/Alcachofa
¨ Asparagus/Espárragos
¨ Avocados/Aguacates
¨ Bamboo shoot
ananas/Plátanos
VALID FOR: Any fresh or frozen fruits and vegetables
Vendor:
Participant #:
First day to use:
Last day to use:
EXACT PURCHASE
PRICE MUST NOT
EXCEED $5.00
Customer signature
NOT REDEEMABLE
FOR CASH
Date
(including pre-packaged). No added sugar or salt.
VÁLIDO PARA: Cualquier frutas y vegetales frescas o conjeladas (incluyendo
preenvasados) sin azúcar o sal.

3. why it works
EATSF STRETCHES THE FOOD
BUDGET FOR LOW-INCOME FAMILIES
More than a quarter of San Francisco residents
are low-income. Of these, a third cannot afford
nutritious food. That’s 80,000 people in a city
known for good food who cannot afford fresh
fruit and vegetables.
In California, many low-income seniors and
adults with disabilities are not eligible for
CalFresh (formerly known as food stamps). This
means that 45,000 people in San Francisco who
need help to buy food can’t get it.
EatSF helps families extend their limited food
budgets. Our vouchers fill the gap during that
difficult second half of the month when income
runs out.
Participants say that the vouchers are
a stabilizing influence in their lives.
Knowing they will get the voucher,
they worry less about where their
next meal is coming from or about
how to obtain healthy foods for
their growing children.
So far, thousands of San Franciscans
have benefited from EatSF
vouchers and are eating more
fresh fruits and vegetables
every week for free.
EATSF HELPS FAMILIES DEVELOP
HEALTHY HABITS
EatSF helps low-income residents integrate
more nutritious foods into their diets.
The weekly vouchers are time limited, so users
get in the habit of shopping regularly for produce
at stores located in their own neighborhoods. The
vouchers allow families their choice of healthy
produce that fits with their culture and tastes.
EatSF partners with nutrition education agencies
to help participants learn more about nutrition.
A key element of the program is learning how to
choose and prepare fruits and vegetables on a
limited budget.
Just six months in the EatSF program – with our
combination of education and food vouchers
– helps people develop life-long
healthy eating habits. 99% of EatSF
participants are eating more fruits and
vegetables as a result of the program.
In fact, 57% of participants have
increased their daily intake by half a
serving per day – enough to improve
their health immediately.
“My health has improved all
around: blood pressure, weight,
blood sugar. All of my exams
have turned out better.” –
EatSF Client

4. PHARMACY
L
I
Q
U
E
R
WINE
BEER SPIRITS
Bananas
Cantelope
Pears and Oranges Apples Tomatoes
VOUCHERS
here
“We used to have the produce
guy come twice a week. He’s
here now five times a week.”
– Store owner
EATSF IS GOOD FOR THE WHOLE NEIGHBORHOOD
Too few retail outlets in low-income
neighborhoods sell healthy and affordable foods.
Neighborhoods like the Tenderloin, South of
Market, and Bayview become food deserts where
access to nutritious foods is hard to find.
Organizations like Healthy Retail SF and
neighborhood coalitions work with local store
owners to see that fresh fruits and vegetables are
stocked nearby, where low-income residents can
access them.
But many store owners find that produce doesn’t
sell. They regularly discard spoiling fruits and
vegetables because neighborhood residents can’t
afford them.
EatSF works with neighborhood stores in low-
income neighborhoods. Store owners who accept
the vouchers say that EatSF has changed what
food their customers buy. They are re-stocking
fruits and vegetables more often and throwing
away less. This allows stores to increase the
variety and quality of produce they stock.
By increasing a neighborhood’s supply and
quality of fruits and vegetables, our voucher
system supports the healthy eating habits of both
residents who use the vouchers and those who
don’t use them, but shop in the same stores.
This also helps the neighborhood’s economy.
EatSF vouchers must be used in two weeks,
so investment back into the local economy
is immediate, creating a multiplier effect. The
money helps to pay salaries for store clerks,
produce delivery drivers, and the farmers who
grow the crops.
$5.00 spent on food
vouchers results
in $9.00 of local
economic activity.

5. EATSF SAVES PUBLIC
HEALTH DOLLARS AND
BENEFITS COMMUNITIES
People in the Tenderloin, South of Market Area, and
Bayview Hunters Point go to the emergency room or are
admitted to the hospital much more often than people
in other neighborhoods for conditions such as high blood
pressure, heart failure, and diabetes.
Low-income people with diabetes are 27% more likely
than other people with diabetes to be admitted to the
hospital for low blood sugar during the 4th week of the
month. This is when money runs out for food.
People at risk for diseases affected by diet, like obesity,
high blood pressure, and diabetes, can prevent health
problems through good nutrition and moderate exercise.
EatSF helps low-income people buy the fresh produce
they need to stay healthy, both today and in the future,
and thus spend less of their money on medical care.
This helps the community as well: more money spent on
preventive care saves the city in long-term health costs.
“The EatSF program is a win-win. It helps low-income
San Francisco residents afford healthy produce, which improves
health. It also helps address food deserts by supporting the
ability of food vendors to stock healthy produce.”
– Dr. Tomás Aragón, San Francisco Department of Public Health
THE EATSF PROGRAM TARGETS
THOSE WITH CRITICAL NEED:
live in underserved neighborhoods
(Tenderloin, Bayview Hunters Point,
South of Market)
have a chronic illness
are food insecure
report an income of
$1,000/month or less
cannot receive CalFresh/Food stamps
(estimated)
have disabilities
are seniors
100%
90%
78%
78%
70%
47%
37%

6. EATSF
PROVIDES THE MISSING LINK
Many organizations educate their clients in health and nutrition so that
they can stay healthy. What has been missing is the means for people to
get fresh fruits and vegetables after the class and the coaching are over.
EatSF distributes vouchers to participants through local community
organizations and clinics. EatSF works as a natural addition to nutrition
and health-and-wellness programs in these organizations. Our program
is easy for distribution sites to integrate into their work flow, and the
vouchers serve as incentives for clients to participate in managing
their health.
It’s easier for EatSF participants as well. They can get nutrition and
healthy living advice from organizations they already visit, then take their
vouchers to a store near their homes and get the produce they’ve been
advised to eat.
All EatSF participants are eating more fruits and vegetables and over half
say that EatSF has made it easier to eat a healthy diet. These changes
keep people healthy and save on medical care expenses in the long run.
“There are lots of different
nutrition education programs and
programs that teach people how
to cook. But…what will make it
possible for people to afford those
ingredients? The EatSF vouchers
are filling a huge gap.”
– Kim Cuddy, Director, AAIMS
Project, Tenderloin neighborhood
Increasing fruit and
vegetable intake by just
1/2 a serving per day can
have immediate
health impacts.
More than 1/3 of low-
income residents of San
Francisco cannot afford
the nutritious food
critical for health
and wellbeing.
99% of EatSF
participants eat more
fruits and vegetables as a
result of the program.
57% increased their
intake by at least 1/2 a
serving per day or more.
1/2 1/3
99% 57%
FRU
Vend
¨ Apples/Manzanas
¨ Apricot/Chabacano
¨ Artichoke/Alcachofa
¨ Asparagus/Espárrag
¨ Avocados/Aguacate
¨ Bamboo shoot
¨ Bananas/Plátanos
¨ Banana leaf
¨ Bean sprouts/Retoñ
¨ Beets/Betabel
¨ Bell peppers/Pimie
er melon
VALID FOR
Vendor:
Participant #:
First day to use:
Last day to use:
(including
VÁLIDO PARA:
preenvasados)
¨ Apples/Man¨ Apricot/Cha¨ Artichoke/Alc¨ Asparagus/E¨ Avocados/Ag¨ Bamboo shoo¨ Bananas/Pláta¨ Banana leaf¨ Bean sprouts/R¨ Beets/Betabe¨ Be
Vendor:
Parti
First d
Last day

7. support eatsf
YOU CAN BE
A PART OF IT
WITH YOUR SUPPORT EATSF WILL:
Help thousands more San Franciscans access nutritious
food critical for well-being.
Help children develop a palate for fruits and vegetables,
leading to lifelong healthy eating habits.
Help low-income residents with diseases affected by diet to
better manage their health and reduce costly hospital visits.
Create a demand for fruits and vegetables in low-income
communities, thereby increasing supply for everyone.
Help more San Franciscans with critical need afford fruits
and vegetables.
MAKE A GIFT TO EATSF.
provides fresh produce for 1,000 participants in San
Francisco for one week.
provides healthy fruits and vegetables for one
low-income household for a full year.
per month helps a low-income senior better manage
her diabetes by eating healthier.
per week helps a family to develop healthy eating
habits for their children that will help them live
healthier for many years to come.
Many San Franciscans
aren’t able to eat healthy
fruits and vegetables
because those foods
simply aren’t available
or affordable. EatSF is
changing that.
WWW.EATSFVOUCHER.ORG
$8,600
$450
$33
$12
UITS AND VEGETABLES ONLY
Solamente frutas y vegetales
dor: please checkmark purchased fruits and vegetables.
¨ Daikon
¨ Dates/Dátiles
¨ Cucumbers/Pepinos
¨ Eggplant/Berenjena
¨ Frozen mixed vegetables
¨ Gai choy
¨ Garlic/Ajo
¨ Grapes/Uvas
¨ Grapefruit/Toronja
¨ Green beans/Ejotes
¨ Green onion
¨ Greens/Hojas verdes
¨ Guavas/Guayabas
rbs/Hierbas
¨ Onions/Cebollas
¨ Oranges/Naranjas
¨ Papaya
¨ Peaches/Duraznos
¨ Pears/Peras
¨ Peas/Chícharos
¨ Pineapple/Piña
¨ Plums/Ciruelas
¨ Pomegranate/Granada
¨ Potatoes/Papas
¨ Radishes/Rábanos
¨ Raspberries/Frambuesas
¨ Scallions/Cebollines
¨ Soy beans (edamame)
¨ Spinach/Espinacas
h/Calabasa
gos
es
ños
entos
R: Any fresh or frozen fruits and vegetables
EXACT PURCHASE
PRICE MUST NOT
EXCEED $5.00
Customer signature
NOT REDEEMABLE
FOR CASH
Date
pre-packaged). No added sugar or salt.
: Cualquier frutas y vegetales frescas o conjeladas (incluyendo
) sin azúcar o sal.
FRUITS AND VEGETABLES ONLY
Solamente frutas y vegetales
Vendor: please checkmark purchased fruits and vegetables.
¨ Daikon¨ Dates/Dátiles¨ Cucumbers/Pepinos
¨ Eggplant/Berenjena
¨ Frozen mixed vegetables
¨ Gai choy¨ Garlic/Ajo¨ G
¨ Onions/Cebollas
¨ Oranges/Naranjas
¨ Papaya¨ Peaches¨
nzanasabacanocachofaEspárragosguacatesot
anos
Retoños
VALID FOR: Any fresh or frozen fruits and vegetables
icipant #:
day to use:
to use:
EXACT PURCHASEPRICE MUST NOTEXCEED $5.00
Customer signature
NOT REDEEMABLE
FOR CASH
Date
(including pre-packaged). No added sugar or salt.
VÁLIDO PARA: Cualquier frutas y vegetales frescas o conjeladas (incluyendo
preenvasados) sin azúcar o sal.

8. WHO WE ARE
EatSF is affiliated with the Center for
Vulnerable Populations at University of
California San Francisco and is a fiscally
sponsored entity under the San Francisco
General Hospital Foundation. Lead support for
EatSF is generously provided by the Hellman
Foundation and the San Francisco Department
of Public Health. Office space and in kind
support is provided by University of California
San Francisco. We seek philanthropic partners
and supporters at every level to provide vital
funding for EatSF operations.
LEADERSHIP
EatSF is headed by Dr. Hilary Seligman, a
physician at Zuckerberg San Francisco General
Hospital and one of the nation’s foremost
experts on the health implications of food
insecurity. Dr. Seligman is Associate Professor
of Medicine at UCSF and Core Faculty at the
Center for Vulnerable Populations, where
she directs the Food Policy, Health & Hunger
Program. She directs the CDC’s Nutrition
and Obesity Policy Research and Evaluation
Network and serves as Senior Medical Advisor
and Lead Scientist for Feeding America. She
also serves on the board of the SF-Marin
Food Bank.
EatSF is also the work of a diverse group of
human services professionals representing
local community-based organizations,
public agencies, philanthropy, and academia
committed to helping San Francisco’s low-
income residents live healthier lives. Their
insight, expertise, and wealth of viewpoints
have been crucial to the success of the program.
SOME OF OUR COMMUNITY PARTNERS
18 Reasons
Alleviating Antipsychotic Induced Metabolic Syndrome Project
Asian & Pacific Islander Wellness Center
Bayview HEAL Zone
Bayview Hunters Point Multipurpose Senior Services
Conard House, Inc.
Curry Senior Center
Delivering Innovation in Supportive Housing
Episcopal Community Services of San Francisco
Feeling Good Project
Glide
Heart of the City Farmer’s Market
Healthy Hearts SF
Healthy Retail SF
Hope House
Leah’s Pantry
Lutheran Social Services
Lyon-Martin Health Services
Mercy Housing
North East Medical Services
Salvation Army
San Francisco Community Clinic Consortium
San Francisco Department of Public Health
San Francisco Food Security Taskforce
San Francisco Office of Economic and Workforce Development
Sister Mary Philippa Health Center
South of Market Health Clinic
St. Anthony’s San Francisco
St. Francis Foundation
Southeast Health Center
Tenderloin Healthy Corner Store Coalition
Tenderloin Hunger Taskforce
Tenderloin Health Improvement Project
Tenderloin Neighborhood Development Corporation
Tom Waddell Urban Health Clinic
YMCA of San Francisco
Zuckerberg San Francisco General Hospital
www.eatsfvoucher.org
©2016 EatSF All Rights Reserved
Photos: Lauren Tabak & Tomo Saito • Design: Troy Ziel / ZielCreative