The team worked with Philabundance to address hunger in Philadelphia. Their goals were to raise $500, log 50 volunteer hours, and generate 250 canned goods. They targeted friends, family, Temple students, and Facebook users. Their value proposition was helping Philabundance feed those in need. Their story highlighted how Philabundance helps address hunger affecting urban and rural communities. They partnered with the Temple Ice Hockey Team to hold canned food drives at games. Through Facebook advertising and family/stranger donations, they were able to meet their goals. Lessons learned included partnering with other Temple Philabundance projects and promoting more through social media.

1. Philabundance
By:
Bryan Cairns, Sarah Deitz, Patrick Hanrahan, and Kyle
Pagan

2. Initial Goals &
Objectives
❖ Successfully work as a team with a Philabundance representative to come up with unique ideas
and ways to help the hunger issue in the Philadelphia community
❖ Specific Objectives:
➢ Raise $500 dollars
➢ Log in 50 hours of volunteer work
➢ Generate 250 canned goods

3. Target Market
❖Friends & Family
❖Facebook Users
❖Temple Students
➢ Reached out to family members for canned donations
➢ Razoo Account
➢ Volunteer at Philabundance locations

4. Value Proposition
❖Helping Philabundance feed hungry children, women, and men delivers value
❖Giving back to those in a time of need through food or donations creates a
value
❖Partnering with Philabundance creates a sense of pride and promotes social
responsibility in your office, school, etc.
❖Employees and volunteers broadcast the positive message to others in the
community about the good Philabundance is doing

5. Story
“Driving Hunger from our Communities” the powerful slogan that Philabundance tags
under their logos. The Delaware Valley is unfortunately one of the hardest hit areas
nationwide and children pay most of that price. One in three children live in poverty and
an increase in need for Philabundance has increased from 22% the year before to now
26%. The crisis is affecting our urban communities, rural societies, and even our own
backyards. Philabundance has taken this challenge head on to provide immediate relief
to those facing hunger insecurity and deliver long-term strategies for better access to
more affordable and nutritious food.

6. Partners
❖ Our main partner in raising financial donations, canned goods and awareness came from the
Temple Ice Hockey Team
❖ We held canned food drives at all home games in November allowing us to reach our goal of 250
cans
❖ Ice Hockey Media
➢ Facebook - 1,070 likes
➢ Twitter - 900 followers

7. Strategy for Sustainability
❖ Tasks:
➢ Bryan - Facebook and advertising
➢ Pat - Ice Hockey canned food drive
➢ Sarah and Kyle - Volunteer Organizers
❖ We each donated to fund our advertising efforts through facebook
➢ Paid for advertisements which also increased awareness
❖ Relied on generosity of family and strangers for donations
➢ Razoo Account
➢ Canned food drives

8. Competition
❖Classmates
❖Temple Community

9. Obstacles Encountered
❖Different schedules
❖Big group to volunteer at Philabundance

10. Marketing Approach
❖ Social Media:
➢ Facebook
➢ Razoo
❖ Outreach programs:
➢ Philabundance Media Platforms
➢ Attempted to reach out to:
■ Temple University
■ Philabundance Employees
❖ Crowdsourcing:
➢ Message: “Drive Hunger From our Communities”

11. Results
Media Results: Facebook
258

12. Results: Tracking Sheet

13. Lessons Learned
❖Partner with Temple’s Philabundance project
❖Promote more through social media and gain visibility on campus