Chief Friendship Officer
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The document discusses how the old marketing model of one-way communication is no longer effective, and that companies now need to focus on cultivating relationships and trust through a model of open sharing and two-way conversation. It notes that people now trust recommendations from friends and online customer reviews more than traditional advertising. Therefore, companies must listen to customer conversations and facilitate friendship to build trust and relevance with consumers in today's social media landscape.
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Deze quotes zijn dmv crowdsourcing verzameld op Twitter (@mlanting). Een aantal ervan zijn verschenen in het boek Connect! (www.managementboek,nl)
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Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....
Belgium coach Domenico Tedesco will wait for several key players to recover from injury. Even if it means they miss the opening Euro Cup Germany stages of the European Championship in Germany this month. Veteran defender Jan Vertonghen, midfielder Youri Tielemans and defender Arthur. Theate are being given time to play in the tournament because they are considered vital to Belgium’s cause, Tedesco said on Tuesday.
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"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
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Psaroudakis, a name that resonates with football fans around the globe, is a testament to the powerful synergy between familial support and individual passion. Born on March 10, 1992, in the historic city of Heraklion, Crete, Psaroudakis’ journey to international football stardom is a compelling narrative of dedication, perseverance, and unwavering family support. His story not only highlights his athletic prowess but also underscores the crucial role his family played in shaping his career and character.
Psaroudakis’ early life in Heraklion was deeply influenced by a supportive and nurturing family environment. His father, a former semi-professional footballer, recognized Psaroudakis’ potential from an early age. Acting as his first coach, his father’s guidance was instrumental in igniting Psaroudakis’ passion for football. This paternal influence instilled in him a strong work ethic and fundamental skills that would become the foundation of his future success. His mother, a dedicated homemaker, provided a stable and nurturing environment, ensuring that Psaroudakis could pursue his dreams without any hindrances.
From a young age, Psaroudakis showed an innate talent for football. Growing up in Heraklion, he spent countless hours playing football in local parks and streets with friends and family. His natural ability was evident even in these informal settings, and his enthusiasm for the game was infectious. By the age of five, Psaroudakis had joined a local youth football club, where his skills began to flourish. His father’s role as his first coach during these formative years was crucial, as he emphasized not only technical skills but also the importance of discipline and teamwork.
The transition from playing in local parks to joining a structured football environment marked a significant step in Psaroudakis’ journey. At the age of ten, he joined the youth academy of OFI Crete, one of Greece’s most esteemed football clubs. This move marked the beginning of a more rigorous and professional approach to his training. The academy environment was demanding, focusing on honing technical abilities and instilling values of sportsmanship and dedication. Psaroudakis’ dedication to his craft was evident as he quickly rose through the ranks, becoming a standout player in the youth teams.
The support of Psaroudakis’ family was unwavering during this critical period. His father continued to be a source of guidance and mentorship, while his mother ensured that he had everything he needed to succeed. Their collective efforts created a balanced environment where Psaroudakis could focus entirely on his development as a footballer. This familial support was not just about providing the basics; it was about creating an environment where Psaroudakis felt encouraged and motivated to pursue his dreams relentlessly.
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Chief Friendship Officer
- 1. the chief friendship officer
- 2. how ‘Friendship’ makes your brand relevant (again)
- 3. well, maybe not this kind of Friendship
- 4. but……
- 5. “Houston…We have a problem.” “Houston…we have a problem.”
- 6. marketers “Houston…We have a problem.” “Houston…we have a problem.”
- 7. old economy = - one-way - product centric - control http://www.flickr.com/photos/schlegl/1564272357/
- 8. equals: old marketing formula…. http://www.flickr.com/photos/spine/380346749/
- 9. confusion x reach = profit
- 10. 38% trust TV commercials* 40% trust emails from brands* 39% trust print ads in magazines*
- 14. equals: new marketing formula http://www.flickr.com/photos/respres/3231178720/
- 15. convenience x trust x relation = profit
- 16. 90% trust recommendations from people known 70% trust customer opinions posted online 40% trust conversations with company employees
- 17. > 1980 1980-2005 2005 <
- 18. in the people economy, we trust our ‘Friends’ http://www.flickr.com/photos/pinksherbet/179279964/sizes/z/in/photostream/
- 19. “a friendship is based on trust and equal give and take between the two parties”
- 22. if relevant to my ‘friends’, then probably also to me
- 24. there is no problem as long as you….
- 25. do epic shit
- 26. or you’re…….
- 27. not epic, but highly relevant
- 28. there is a problem when you’re not epic and/or only slightly relevant
- 29. not epic
- 30. “Advertising is the price companies pay for being unoriginal” Yves Behar
- 31. what now? http://www.flickr.com/photos/esparta/482348262/ http://www.flickr.com/photos/esparta/482348262/
- 32. listen totheconversations I havewith my ‘Friends’
- 34. Nike +
- 35. but….
- 36. the company's communication with the outside world is a reflection of internal culture and must be consistent
- 37. so, if challenges us to… http://twitpic.com/photos/eefmeijerink
- 39. managers marketeers “Houston…We have a problem.” “Houston…we have a problem.”
- 40. companies should develop and stimulate an internal culture of trust and equal give and take between parties
- 41. sure, most will agree….
- 42. but: what we say we will do, is not always what we actually do…..
- 45. so we need new forms of leadership
- 46. we need leaders that nurture followership and ‘friendship’
- 47. bridging the internal organization and the outside world
- 48. “when the winds of change blow, some build walls, others build windmills" http://www.flickr.com/photos/digital_junkie/2918438926/sizes/z/in/photostream/
- 49. mennolanting@gmail.com www.twitter.com/mlanting www.mennolanting.nl www.linkedin.com/in/mennolanting