FRIENDCHISKU is a marketplace that answers the needs of business seekers/franchisees to choose their business with more than 500 franchises and business opportunities that become members of Friendchiseku will be selected by advisors according to their needs and desires. friendchiseku also helps franchisees to re-purchase raw materials so they don't get confused and bothered to look for their business stock needs later.
2. OUR TEAM
REACH US ON CHAT OR CALL
Meiliza
Rohimmah, SKM
Muhammad
Fahrudin, SHut
Unilever Indonesia
Ex Grab, Ex Nestle
Enthusiast Brand and Digital Marketing
Phone : 08116225594
J&J Indonesia
Ex Otsuka, Ex Mayora Ex Nestle
Enthusiast Sales and Marketing
Muhammad
Fahrizal Rahman, S.T
Orami by Sirclo
Ex Traveloka, Ex Reebonz
Enthusiast Cloud Infrastructure and
Digital Marketing
3. PROBLEM
Source: *The Asia Pacific EntrepreneurshipInsights Survey 2019
**Linkedin Opportunity Index
7 of 10 Asian Pacific aspires to have its own business*
81% of people said they were confused because there are many potential business prospects to do*
Nevertheless
44% of people think that the lack of knowledge of financial management and markets is an obstacle to starting their
own business*
And barriers regarding networking and connection are recognized by 29%** of Indonesians and others due to not knowing
how to start, how to do marketing, and selling as barriers to business
4. Friendchiseku USP is providing better service
and developing for franchisor and franchisee
with E-courses, Workshop and Exhibition in
addition to free consultation with advisor
Monthly revenue estimation
ABOUT US
Provide over 35 business category
Franchise/Business Opportunity business
Province coverage in Indonesia
“Friendchiseku” is a Marketplace franchise
platform in Indonesia, we will help Franchisor
(Franchise / Business Opportunity owner) to
create better value from their business process
We are addressing the demands in the
Franchise Market. “Friendchiseku" solving the
needs of Franchisee to select a business suit
their passion and needed
Friendchiseku also help make it easier for
franchisee who want to repurchase raw material
from the franchisor by reordering on our website
Friendchiseku.com
5. EVOLUTION OF E-COMMERCE
Source: *The Asia Pacific Entrepreneurship Insights Survey 2019
**Linkedin Opportunity Index
2009
2010
2012
2015
2020
2021
Consumer Goods Online Travel Fashion & Beauty Home & Living Food & Groceries Franchise/BO
In the Indonesia Ecommerce market , the number of users is 138.09 Million
In Google, search words for “franchise” in average have 64 point and
“Bisnis Franchise 2020” increasing +650%
In other words, It presents the franchise business can follow the
Ecommerce market in Indonesia
6. MARKET SIZE
Potential Available Market
Total Addressable Market
Served Available Market
Serviceable & Obtainable Market
From the total population as Potential Market, the number of Indonesian entrepreneurs
is only 3,10% which the number of Productive age (15-64 years old) is 185,34 million
people**
Form a total of addressable market, the number of the worker in Indonesia amounted
to 137.91 million, 7,3 Million University Student and 8,5 Million Unemployment people
The total served available Market is 146.844.805, Friendchiseku aim to acquire 500
Franchisor/Business Opportunity and 1500 new business franchise across Indonesia
As Southeast Asia’s largest economy with 267 million population, there are more than
460 foreign franchises, 540 local franchises and 1,400 non-franchised businesses
operating in Indonesia covering a wide range of franchise sectors. Until recently,
estimated future growth in the franchise sector was considered to be around 8% per year
for local franchises and 14% per year for foreign franchises*
Source : Franchising_Indonesia.pdf (trade.gov)*
bps.go.id**
7. MALE/FEMALE 20 – 35YEARS OLD SINGLE/MARRIED SES C - A
WORKERS/STUDENTS MATURE HUNTER CURRENT BUSINESS TRENDS GOALS : ACTIVE INCOME SEEKER
PERSONA
8. COMPETITIVE LANDSCAPE
BOOKING PROCESS
PROMOTION
OFFERS
RANGE INVESTMENT
PARTNERSHIP
FRANCHISE
CATEGORY
PLATFORM
Franchisee direct to
franchisor
Web, Social Media
Highlighted, web
banner, news and
article figures
4 mio – 90 mio
Merry Riana
Food and Beverage
Web, Social Media
Highlighted web banner,
news, article and
franchisor coaching
3 mio - >200 mio
Various Category
Franchisee via
friendchised as broker
Web, Social Media
Highlighted stage
membership, Deal of
the week and
workshop
<20 mio – 1 Bio
Various Category
Franchisee direct to
franchisor
Web, Social Media
Highlighted article,
stage membership and
web banner
1 mio - >200 mio
Various Category
Franchisee via
Friendchiseku as
broker
Web, Social Media,
Workshop, SEO, in-
Apps
Highlighted stage
membership, Promo of the
month, franchisee coaching,
workshop and web banner
1 mio - >200 mio
Digital Marketing
Academy, Grab, Gojek,
FLEI and IFRA
Various Category
Franchisee direct to
franchisor
9. FREE CONSULTATION 1 YEAR
FREE *WORKSHOP & E-COURSE TRAINING
SOCIAL MEDIA EXPOSURE (FB AND INSTAGRAM)
1
2
3
4
5 **REGISTER TO GRABFOOD/GOFOOD FOR F&B
CATEGORY
REPURCHASE RAW MATERIAL EASILY
FOR FRANCHISEE
6 GUARANTEE DELIVERED 100%
SERVICES
FOR FRANCHISOR
*T&C APPLY
**OPTIONAL
PROFESSIONAL COMPANY AND BUSINESS PROFILE
FREE *WORKSHOP, E-COURSE AND EXHIBITION
SOCIAL MEDIA EXPOSURE (FB AND INSTAGRAM)
1
2
3
4
5 **REGISTER TO GRABFOOD/GOFOOD FOR F&B
CATEGORY
OPTIONAL OF ADDS, FEATURES AND WEB BANNER
6 GUARANTEE SECURE PAYMENT 100%
7 VARIANT MEMBERSHIP OPTIONS
10. BUSINESS MODEL
Key Partner Key Activities Value Proposition Customer Relationships Customer Segment
• Franchisor
• Community
• Delivery Service
• Platform transportation
online
• Campus
• Event Organizer
• Promotor Exhibition
• Investor
• Franchise Sourcing
and Selling
• Acquisition merchant
• Franchise promo of the
week
• Workshop online and
offline
• Offline Exhibition
• Promotion via Web
banner and Pop up
• Social Media Interaction
For Franchisor:
• Choice based on budget & Interest
• Development business
• Assisted to promote the business
• Exclusive access for Best/Star
Friendchisor
• Easy access to
registered in exhibition
•Unlimited franchise
information
For Franchisee
• Easy transaction and full package
service
• Transparent transaction and rating
• More wide selection of merchant
• Minim lack time
• Enhance Skill development by
workshop regularly
• Registered in Grabfood and Gofood
• Given convenience form the start to
the end
• A year unlimited consultation
For Franchisor
• Community
• Features update
• Exhibition information
For Franchisee
• Workshop online/offline
• Guide joining step
• Social Media interaction
• Help desk
For Franchisor
• Entrepreneur/Businessman
For Franchisee
• Employee
• College
• Side hustler
• Community
Key Resource Cost Structure
• Promotor Exhibition
• Generating Content
• Platform Infrastructure
• Listing Merchant
• Brand
• Talent Acquisition
• Marketer
• Franchisor Acquisition
Cost
• Website Development
• Infrastructure
• Staff
• Marketing/Promotion
For Franchisor
• Community
• PR
• Social Media
For Franchisee
• Digital Ads
• Content Marketing
• Social Media
• Referral Program
• CRM
• Own Media (Website)
• Charging a transaction fee for
10% / purchase
• Star Myfriendchise membership
(29 members/month)
• Pop Up advertising (min 50
franchise)
• Web Banner (min 5 franchise
per month)
• Promo for the month registration
(min 25 promo/month)
• Fee for targeting total
transaction ex xxx franchise
targeting 150 franchise in 3
month and we will get a 15-20%
profit from total value
transaction
Channel Revenue
11. HOW TO GET PROFIT
Exclusive member franchisor can
give target to us total transaction in
a month with share profit +5-10%
from total revenue
Exclusive Membership
Target Total transaction in a month
Fee Transaction
We cooperate with the franchisor as a
business owner (supply) and connect
them with business seekers across
Indonesia with every transaction
(purchase) we will get 10% profit
We have 35 featured categories, Each
category has 10 slots to franchisor for
registered as Best/Star Friendchisor
member with pay 449k or 549k for a
year member and get all the exclusive
package as a best/star member
Friendchisor Membership
Pop Up Advertising
Pop Up will appear when visitor access to
the website and the pop up will give
franchise information and all member can
publish their franchise in this feature with
pay 200k per month and published in pop
up minimal 10x per day
To maximize website display we only
open slot web banner on the bottom
website as recommended friendchisee.
the member can get the slot with pay
300k per month and get a free design
banner
Web Banner
Promo Of The Month
One of our features is to give chance all the
friendchisor to attract friendchisee by their
promo package every month in our special page
“promo of the month”. This page can access by
star myfriendchisor member and regular
member can publish their promo with pay 150k
for a month
12. FINANCIAL MODEL AND COST STRUCTURE
Rp54
Rp1,086
Rp108
Rp185
Rp60
Rp360
Rp-
Rp200
Rp400
Rp600
Rp800
Rp1,000
Rp1,200
PLAN BUDGET (MIO)
Rp5.95
Rp7.35
Rp9.09
Rp11.27
Rp14.00
Rp2.00
Rp4.00
Rp6.00
Rp8.00
Rp10.00
Rp12.00
Rp14.00
Rp16.00
2021 2022 2023 2024 2025
TOTAL REVENUE (BIO) Expon. (TOTAL REVENUE (BIO))
CAPEX AND
OPEX
70%
COGS
14%
LEGAL,ADM AND
IT INVESTMENT
16%
TOTAL RP 2,590,070,500
16% of funds allocated to Legal,
administrative and IT investment
And we use 14% funds to run operations for
one year
We use working capital about 70% to spend
at Overhead, manpower expenses,
promotion and amortization (rent building
and office facilities)
13. STRATEGY NEXT 5 YEARS
PHASE
3
(13 – 24 MONTH)
• Launch raw material
purchasing system
• Trial apps
• Exhibition
• Workshop Tour Campus
• Add new categories
PHASE
4
(3-5 YEARS)
• Develop new features
(Strategies place for
business and find your team,
waiters and butlers)
PHASE
5
(AFTER 5 YEARS)
• Expansion to Equity
crowdfunding for retail
franchise
PHASE
2
(3RD – 12 MONTH)
• Grand launch
• Promotion by social media
• Content marketing
• Digital ads
• Workshop online/offline
• Apps development
PHASE
1
• Soft launch
• Acquisition merchant
• Website Development
• Staff recruiting and training
• Register PT
• In cooperation with
partnership
(1ST – 2ND MONTH)
15. THANK YOU
Does anyone have any question or more
information?
Do not hesitate to contact us at
@friendchiseku
friendchiseku
ask@friendchiseku.com
www.Friendchiseku.com