This document summarizes advertising trends in Bangalore, India from August 1-7, 2014 based on data from TC&S (Therefore Consulting and Solutions Pvt. Ltd.). It finds that the top sectors for advertising were online shopping, web services, real estate, and personal accessories. Most ads were for small or quarter page sizes, and were located on the bottom or center of pages. The top publications for ads were Vijay Karnataka, Times of India, and Mirror.

1. Ad Trends For Bangalore
1st to 7th August 2014

2. Ad Trend
1st Aug’14 Bangalore | Source TC&S
2%
10%
7%
37%
44%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
28%
14%
11%
10%
8%
7%
7%
6%
6%
4%
Ad Trend-1st Aug
REAL ESTATE ONLINE SHOPPING WEB SERVICES
OTHERS RETAIL CHAIN TEXTILE & CLOTHING
PERSONAL ACCESSORIES DURABLES HOUSEHOLD PRODUCTS
HAIR CARE
8%
10%
18%
27%
2%
1%
8%
10%
1%
3% 1%
11%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE LEFT CENTRE RIGHT NA
TOP TOP CENTRE TOP LEFT TOP RIGHT

3. Ad Trend
22%
15%
14%10%
10%
6%
6%
6%
5%
5%
Ad Trend-2nd Aug
REAL ESTATE DURABLES TEXTILE & CLOTHING
PERSONAL ACCESSORIES ONLINE SHOPPING WEB HOUSEHOLD PRODUCTS
OTHERS TELECOM PRODUCTS EDUCATION
RETAIL CHAIN
2nd Aug’14 Bangalore | Source TC&S
1%
24%
17% 19%
38%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
11%
3%
13%
22%
1%
4%10%
24%
1%
3%
3% 4%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE LEFT CENTRE RIGHT NA
TOP TOP CENTRE TOP LEFT TOP RIGHT

4. Ad Trend
29%
13%
11%
11%
7%
7%
5%
5%
5%
5%
Ad Trend-3rd Aug
REAL ESTATE ONLINE SHOPPING WEB PERSONAL ACCESSORIES
HOUSEHOLD PRODUCTS TEXTILE & CLOTHING DURABLES
PERSONAL HEALTHCARE TELECOM PRODUCTS COSMETICS
AUTOMOBILES
3rd Aug’14 Bangalore | Source TC&S
2%
9% 11%
17%
61%
0%
20%
40%
60%
80%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
9%
8%
14%
28%2%
5%11%
9%
2%
3%
9%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE LEFT CENTRE RIGHT NA
TOP TOP CENTRE TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

5. Ad Trend
4th Aug’14 Bangalore | Source TC&S
10%
5% 7%
43%
36%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
10%
7%
17%
45%
2%
5%
5%
5%
2%2% Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE LEFT CENTRE RIGHT NA
TOP TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
26%
20%
11%
9%
9%
6%
6%
6%
6%
3%
Ad Trend-4th Aug
ONLINE SHOPPING WEB SERVICES
TEXTILE & CLOTHING BANKING/FINANCING/INVESTMENT
M-COMMERCE PERSONAL CARE
PERSONAL ACCESSORIES CORPORATE/BRAND IMAGE
MEDIA PERSONAL HEALTHCARE

6. Ad Trend
25%
19%
9%
9%
6%
6%
6%
6%
6%
6%
Ad Trend-5th Aug
ONLINE SHOPPING WEB SERVICES
BANKING/FINANCING/INVESTMENT EDUCATION
PERSONAL ACCESSORIES AUTOMOBILES
PERSONAL CARE CORPORATE/BRAND IMAGE
OTHERS FOOD & BEVERAGES
5th Aug14 Bangalore | Source TC&S
8% 5%
41%
46%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE QUARTER PAGE SMALL
Ad Size
5%
24%
41%
3%
8%
5%
8%
5%
Ad Position
BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE RIGHT NA TOP TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

7. Ad Trend
18%
16%
14%
14%
10%
8%
6%
6%
4%
4%
Ad Trend-6th Aug
SERVICES AUTOMOBILES
TEXTILE & CLOTHING ONLINE SHOPPING WEB
PERSONAL ACCESSORIES PERSONAL CARE
DURABLES HAIR CARE
BANKING/FINANCING/INVESTMENT RETAIL CHAIN
6th Aug’14 Bangalore | Source TC&S
5%
13%
26%
56%
0%
10%
20%
30%
40%
50%
60%
BANNER HALF PAGE QUARTER PAGE SMALL
Ad Size
8%
8%
11%
37%
6%
10%
2%
2%
3% 13%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE CENTRE RIGHT
TOP TOP CENTRE TOP LEFT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

8. Ad Trend
20%
14%
14%
11%
11%
7%
7%
5%
4%
4%
4%
Ad Trend-7th Aug
ONLINE SHOPPING WEB SERVICES
OTHERS EDUCATION
AUTOMOBILES PERSONAL ACCESSORIES
REAL ESTATE HAIR CARE
COSMETICS M-COMMERCE
BANKING/FINANCING/INVESTMENT
7th Aug ‘14 Bangalore | Source TC&S
3%
9%
14%
26%
48%
0%
10%
20%
30%
40%
50%
60%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
14%
7%
14%
29%
3%
9%
9%
2% 14%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE LEFT CENTRE RIGHT
NA TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

9. Weekly Ad Trend
13%
13%
9%
7%
7%6%
5%
4%
4%
4%
28%
1st to 7th Aug
ONLINE SHOPPING WEB REAL ESTATE SERVICES
PERSONAL ACCESSORIES TEXTILE & CLOTHING DURABLES
AUTOMOBILES EDUCATION TELECOM PRODUCTS
HOUSEHOLD PRODUCTS OTHERS
1st to 7th Aug’14 Bangalore | Source TC&S
4%
10% 11%
28%
47%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
9%
7%
15%
31%2%
3%
9%
10%
2% 2%
2%
9% Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE LEFT CENTRE RIGHT NA
TOP TOP CENTRE TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )

10. Ad Trend For Online Shopping Web Sector
0%
5%
10%
15%
20%
Day wise Trend
8%
11%
14%
8% 8% 8%
14%
11% 11%
8%
0%
5%
10%
15%
20%
4 6 10 14 19 20 22 23 25 27
Page No’s
Top 10 Page no’s
52%
48%
Page Type
LHP
RHP
2%
5%
42%
32%
7%
3% 2% 2%
7%
0%
10%
20%
30%
40%
50%
BOTTOMBOTTOM
CENTRE
BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE
LEFT
CENTRE
RIGHT
NA TOP LEFT TOP
RIGHT
Ad Position
1st to 7th Aug’14 Bangalore| Source TC&S
1st
Rank

11. Ad Trend For Personal Accessories Sector
0%
5%
10%
15%
20%
25%
30%
35%
40%
Day wise Trend 24%
4%
8% 8%
12%
16%
8% 8%
4%
8%
0%
5%
10%
15%
20%
25%
3 5 12 13 21 23 25 34 40 47
Page No’s
Top 10 Page no’s
6% 6%
56%
3%
9%
19%
0%
10%
20%
30%
40%
50%
60%
BOTTOM
CENTRE
BOTTOM LEFT BOTTOM
RIGHT
CENTRE LEFT CENTRE RIGHT TOP RIGHT
Ad Position
22%
78%
Page Type
LHP
RHP
1st to 7th Aug’14 Bangalore| Source TC&S
2nd
Rank

12. Ad Trend For Real Estate Sector
11%
2%
11%
9%
26%
7% 7%
2%
4%
22%
0%
5%
10%
15%
20%
25%
30%
5 6 7 8 9 11 19 24 37 41
Page No’s
Top 10 Page no’s
16%
9%
12%
17%
2% 2% 3%
36%
2% 2%
0%
10%
20%
30%
40% Ad Position
1st to 7th Aug’14 Bangalore| Source TC&S
3rd
Rank
0%
5%
10%
15%
20%
25%
30%
35%
40%
Day wise Trend
2%
19%
79%
Page Type
GATEFOLD
LHP
RHP

13. Ad Trend For Services Sector
3%
21%
3%
18%
12%
3%
15% 15%
6% 6%
0%
5%
10%
15%
20%
25%
2 3 4 5 7 8 11 19 23 27
Page No’s
Top 10 Page no’s
8% 10%
20%
40%
3%
8%
3% 5% 5%
0%
10%
20%
30%
40%
50%
BOTTOMBOTTOM
CENTRE
BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE CENTRE
RIGHT
NA TOP TOP
RIGHT
Ad Position 7%
93%
Page Type
LHP
RHP
0%
5%
10%
15%
20%
25%
Day wise Trend
1st to 7th Aug’14 Bangalore| Source TC&S
4th
Rank

14. Ad Trend For Textile & Clothing Sector
5%
10%
15%
20%
25%
30%
35%
40%
45%
Day wise Trend
10% 10%
5%
19%
10%
14%
10% 10% 10%
5%
0%
5%
10%
15%
20%
3 5 7 19 21 23 28 29 34 40
Page No’s
Top 10 Page no’s
9%
3%
16%
31%
6%
13%
3% 3%
16%
0%
10%
20%
30%
40%
BOTTOMBOTTOM
CENTRE
BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE
LEFT
CENTRE
RIGHT
NA TOP LEFT TOP
RIGHT
Ad Position
34%
66%
Page Type
LHP
RHP
1st to 7th Aug’14 Bangalore| Source TC&S
5th
Rank

15. Ad Size For Top 5 Sectors
1st to 7th Aug’14 Bangalore| Source TC&S
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
ONLINE SHOPPING
WEB
REAL ESTATE SERVICES PERSONAL
ACCESSORIES
TEXTILE &
CLOTHING
2% 5% 6%
2%
36%
3% 3%
3%
16%
10%
3%
9%
30%
9%
48%
31%
25%
65%
38% 35%
66%
56%
SMALL
QUARTER PAGE
HALF PAGE
FULL PAGE
BANNER

16. Top 10 Page Genre For Personal Accessories & Online
Shopping Web Sectors
0%
5%
10%
15%
20%
25%
30%
Personal Accessories
0%
5%
10%
15%
20%
25%
30%
Online Shopping Web
1st to 7th Aug’14 Bangalore| Source TC&S

17. Top 10 Page Genre For Services & Real Estate Sectors
0%
5%
10%
15%
20%
25%
30%
35%
Services
0%
5%
10%
15%
20%
25%
30%
Real Estate
1st to 7th Aug’14 Bangalore| Source TC&S

18. Top 10 Page Genre For Textile & Clothing Sector
0%
5%
10%
15%
20%
25%
Textile & Clothing
1st to 7th Aug’14 Bangalore| Source TC&S

19. Publication Wise Ad Trend
1st to 7th Aug’14 Bangalore | Source TC&S
0
0.2
0.4
0.6
0.8
1
ONLINE SHOPPING
WEB
PERSONAL
ACCESSORIES
REAL ESTATE SERVICES TEXTILE &
CLOTHING
13%
2%
13%
23% 0%
29%
15%
9%
35% 59%
55%
50%
38%
42%
28%
14%
23%
53%
VIJAYKARNATAKA
TIMES OF INDIA
MIRROR
ECONOMIC TIMES

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