Bangalore-newspaper weekly PPT by Cognitive

Ad Trends For Bangalore
1st to 7th August 2014

Ad Trend
1st Aug’14 Bangalore | Source TC&S
2%
10%
7%
37%
44%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
28%
14%
11%
10%
8%
7%
7%
6%
6%
4%
Ad Trend-1st Aug
REAL ESTATE ONLINE SHOPPING WEB SERVICES
OTHERS RETAIL CHAIN TEXTILE & CLOTHING
PERSONAL ACCESSORIES DURABLES HOUSEHOLD PRODUCTS
HAIR CARE
8%
10%
18%
27%
2%
1%
8%
10%
1%
3% 1%
11%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE LEFT CENTRE RIGHT NA
TOP TOP CENTRE TOP LEFT TOP RIGHT

Ad Trend
22%
15%
14%10%
10%
6%
6%
6%
5%
5%
Ad Trend-2nd Aug
REAL ESTATE DURABLES TEXTILE & CLOTHING
PERSONAL ACCESSORIES ONLINE SHOPPING WEB HOUSEHOLD PRODUCTS
OTHERS TELECOM PRODUCTS EDUCATION
RETAIL CHAIN
2nd Aug’14 Bangalore | Source TC&S
1%
24%
17% 19%
38%
0%
10%
20%
30%
40%
50%
Ad Size
NA =Not Applicable
11%
3%
13%
22%
1%
4%10%
24%
1%
3%
3% 4%
Ad Position

Ad Trend
29%
13%
11%
11%
7%
7%
5%
5%
5%
5%
Ad Trend-3rd Aug
REAL ESTATE ONLINE SHOPPING WEB PERSONAL ACCESSORIES
HOUSEHOLD PRODUCTS TEXTILE & CLOTHING DURABLES
PERSONAL HEALTHCARE TELECOM PRODUCTS COSMETICS
AUTOMOBILES
3rd Aug’14 Bangalore | Source TC&S
2%
9% 11%
17%
61%
0%
20%
40%
60%
80%
Ad Size
9%
8%
14%
28%2%
5%11%
9%
2%
3%
9%
Ad Position
TOP TOP CENTRE TOP RIGHT
NA =Not Applicable

Ad Trend
4th Aug’14 Bangalore | Source TC&S
10%
5% 7%
43%
36%
0%
10%
20%
30%
40%
50%
Ad Size
10%
7%
17%
45%
2%
5%
5%
5%
2%2% Ad Position
TOP TOP RIGHT
NA =Not Applicable
26%
20%
11%
9%
9%
6%
6%
6%
6%
3%
Ad Trend-4th Aug
ONLINE SHOPPING WEB SERVICES
TEXTILE & CLOTHING BANKING/FINANCING/INVESTMENT
M-COMMERCE PERSONAL CARE
PERSONAL ACCESSORIES CORPORATE/BRAND IMAGE
MEDIA PERSONAL HEALTHCARE

Ad Trend
25%
19%
9%
9%
6%
6%
6%
6%
6%
6%
Ad Trend-5th Aug
BANKING/FINANCING/INVESTMENT EDUCATION
PERSONAL ACCESSORIES AUTOMOBILES
PERSONAL CARE CORPORATE/BRAND IMAGE
OTHERS FOOD & BEVERAGES
5th Aug14 Bangalore | Source TC&S
8% 5%
41%
46%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE QUARTER PAGE SMALL
Ad Size
5%
24%
41%
3%
8%
5%
8%
5%
Ad Position
BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE RIGHT NA TOP TOP RIGHT
NA =Not Applicable

Ad Trend
18%
16%
14%
14%
10%
8%
6%
6%
4%
4%
Ad Trend-6th Aug
SERVICES AUTOMOBILES
TEXTILE & CLOTHING ONLINE SHOPPING WEB
PERSONAL ACCESSORIES PERSONAL CARE
DURABLES HAIR CARE
BANKING/FINANCING/INVESTMENT RETAIL CHAIN
6th Aug’14 Bangalore | Source TC&S
5%
13%
26%
56%
0%
10%
20%
30%
40%
50%
60%
BANNER HALF PAGE QUARTER PAGE SMALL
Ad Size
8%
8%
11%
37%
6%
10%
2%
2%
3% 13%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE CENTRE RIGHT
TOP TOP CENTRE TOP LEFT
NA =Not Applicable

Ad Trend
20%
14%
14%
11%
11%
7%
7%
5%
4%
4%
4%
Ad Trend-7th Aug
OTHERS EDUCATION
AUTOMOBILES PERSONAL ACCESSORIES
REAL ESTATE HAIR CARE
COSMETICS M-COMMERCE
BANKING/FINANCING/INVESTMENT
7th Aug ‘14 Bangalore | Source TC&S
3%
9%
14%
26%
48%
0%
10%
20%
30%
40%
50%
60%
Ad Size
14%
7%
14%
29%
3%
9%
9%
2% 14%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE LEFT CENTRE RIGHT
NA TOP LEFT TOP RIGHT
NA =Not Applicable

Weekly Ad Trend
13%
13%
9%
7%
7%6%
5%
4%
4%
4%
28%
1st to 7th Aug
ONLINE SHOPPING WEB REAL ESTATE SERVICES
PERSONAL ACCESSORIES TEXTILE & CLOTHING DURABLES
AUTOMOBILES EDUCATION TELECOM PRODUCTS
HOUSEHOLD PRODUCTS OTHERS
1st to 7th Aug’14 Bangalore | Source TC&S
4%
10% 11%
28%
47%
0%
10%
20%
30%
40%
50%
Ad Size
9%
7%
15%
31%2%
3%
9%
10%
2% 2%
2%
9% Ad Position
NA =Not Applicable

Ad Trend For Online Shopping Web Sector
0%
5%
10%
15%
20%
Day wise Trend
8%
11%
14%
8% 8% 8%
14%
11% 11%
8%
0%
5%
10%
15%
20%
4 6 10 14 19 20 22 23 25 27
Page No’s
Top 10 Page no’s
52%
48%
Page Type
LHP
RHP
2%
5%
42%
32%
7%
3% 2% 2%
7%
0%
10%
20%
30%
40%
50%
BOTTOMBOTTOM
CENTRE
BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE
LEFT
CENTRE
RIGHT
NA TOP LEFT TOP
RIGHT
Ad Position
1st to 7th Aug’14 Bangalore| Source TC&S
1st
Rank

Ad Trend For Personal Accessories Sector
0%
5%
10%
15%
20%
25%
30%
35%
40%
Day wise Trend 24%
4%
8% 8%
12%
16%
8% 8%
4%
8%
0%
5%
10%
15%
20%
25%
3 5 12 13 21 23 25 34 40 47
Page No’s
Top 10 Page no’s
6% 6%
56%
3%
9%
19%
0%
10%
20%
30%
40%
50%
60%
BOTTOM
CENTRE
BOTTOM LEFT BOTTOM
RIGHT
CENTRE LEFT CENTRE RIGHT TOP RIGHT
Ad Position
22%
78%
Page Type
LHP
RHP
2nd
Rank

Ad Trend For Real Estate Sector
11%
2%
11%
9%
26%
7% 7%
2%
4%
22%
0%
5%
10%
15%
20%
25%
30%
5 6 7 8 9 11 19 24 37 41
Page No’s
Top 10 Page no’s
16%
9%
12%
17%
2% 2% 3%
36%
2% 2%
0%
10%
20%
30%
40% Ad Position
3rd
Rank
0%
5%
10%
15%
20%
25%
30%
35%
40%
Day wise Trend
2%
19%
79%
Page Type
GATEFOLD
LHP
RHP

Ad Trend For Services Sector
3%
21%
3%
18%
12%
3%
15% 15%
6% 6%
0%
5%
10%
15%
20%
25%
2 3 4 5 7 8 11 19 23 27
Page No’s
Top 10 Page no’s
8% 10%
20%
40%
3%
8%
3% 5% 5%
0%
10%
20%
30%
40%
50%
BOTTOMBOTTOM
CENTRE
BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE CENTRE
RIGHT
NA TOP TOP
RIGHT
Ad Position 7%
93%
Page Type
LHP
RHP
0%
5%
10%
15%
20%
25%
Day wise Trend
4th
Rank

Ad Trend For Textile & Clothing Sector
5%
10%
15%
20%
25%
30%
35%
40%
45%
Day wise Trend
10% 10%
5%
19%
10%
14%
10% 10% 10%
5%
0%
5%
10%
15%
20%
3 5 7 19 21 23 28 29 34 40
Page No’s
Top 10 Page no’s
9%
3%
16%
31%
6%
13%
3% 3%
16%
0%
10%
20%
30%
40%
BOTTOMBOTTOM
CENTRE
BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE
LEFT
CENTRE
RIGHT
NA TOP LEFT TOP
RIGHT
Ad Position
34%
66%
Page Type
LHP
RHP
5th
Rank

Ad Size For Top 5 Sectors
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
ONLINE SHOPPING
WEB
REAL ESTATE SERVICES PERSONAL
ACCESSORIES
TEXTILE &
CLOTHING
2% 5% 6%
2%
36%
3% 3%
3%
16%
10%
3%
9%
30%
9%
48%
31%
25%
65%
38% 35%
66%
56%
SMALL
QUARTER PAGE
HALF PAGE
FULL PAGE
BANNER

Top 10 Page Genre For Personal Accessories & Online
Shopping Web Sectors
0%
5%
10%
15%
20%
25%
30%
Personal Accessories
0%
5%
10%
15%
20%
25%
30%
Online Shopping Web

Top 10 Page Genre For Services & Real Estate Sectors
0%
5%
10%
15%
20%
25%
30%
35%
Services
0%
5%
10%
15%
20%
25%
30%
Real Estate

Top 10 Page Genre For Textile & Clothing Sector
0%
5%
10%
15%
20%
25%
Textile & Clothing

Publication Wise Ad Trend
1st to 7th Aug’14 Bangalore | Source TC&S
0
0.2
0.4
0.6
0.8
1
ONLINE SHOPPING
WEB
PERSONAL
ACCESSORIES
REAL ESTATE SERVICES TEXTILE &
CLOTHING
13%
2%
13%
23% 0%
29%
15%
9%
35% 59%
55%
50%
38%
42%
28%
14%
23%
53%
VIJAYKARNATAKA
TIMES OF INDIA
MIRROR
ECONOMIC TIMES

Get more updates
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+91-804538-20-20
www.thereforeindia.com
info@thereforeindia.com

About Therefore Solutions
 Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
 Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
 Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision

Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in
Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite
a few achievements. Notable amongst them being, the conceptualization and managing
diploma course in IT (PGDIT), which went on to become a money spinner for the University of
Mumbai. He also created an e-learning platform which enhanced the distance learning
program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry.
Leveraged on the same he served as an active member with the renounced bodies like CSI and
NASSCOM on honorary bases. This also included incorporation and support to the Cyber
Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills
along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation)
measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on
Perception mapping solutions and driving consultancy for optimizing media spends.
Email:
anar@thereforeindia.com

Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of
technology and business experience. He has a track record to solve complex business
challenges with a visionary that pushes technology to the limit and helps organizations
realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple
startups within as well as outside the country, travelling and done business in countries like
Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his
career as an entrepreneur working around his father’s business without actually getting
involved with him. Learning and maturing through the path with success and failures he has
developed within himself deep analytics capabilities to build teams that can transform
technology into a hard core Business.
Email:
dayanidhi.m@thereforeindia.com

You Plan Therefore You Succeed

Disclaimer
Disclaimer: current study done for TOI,Economics Times,Mirror,Vijay Karnataka.
The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly
meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or
redistribution without prior permission is strictly prohibited.
The information provided in the research documents is an outcome from various methods and data points available
which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of
its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis.
Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold
positions in any of the representations mentioned in the document.
The report also includes analysis and views expressed by our research team. The research report is purely for
information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of
an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date
appearing in the material and may be subject to change from time to time without prior notice.
Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any
sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this
report or its contents.

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