The document summarizes Admicro's advertising network in Vietnam. It states that Admicro can reach 31 million readers, equal to 90% of internet users in Vietnam, across various audience segments. Admicro owns the largest and most influential mobile ad network in Vietnam with 16 million mobile readers. It serves over 450 big brand customers and 10,000 small and medium enterprise customers. Admicro has a 40% market share in Vietnam and is the number 1 ad network with 16 million mobile readers and 60 million visits per month.

1. Ability to reach 31M readers, equal 90% of Internet
users in Vietnam:
 8.2M A class readers
 16M mobile readers
 15.5M family and female readers
 18.5M young readers
 26M public readers
Admicro owns the largest and the most influential
Mobile Adnetwork in Vietnam. Reach 16 million
mobile readers
Big Brand customers: more than 450 big brand
customers including: Unilever, P&G, Samsung,
Vinaphone, and Mobifone
Small and medium customers: we serve more than
10,000 SME customers within e-commerce, logistics,
education, and cosmetics to name a few
#1 Ad Network in Vietnam with 40%
market share
16M mobile readers with
60M visits/ per month
Growth rate: 125 %
Admicro Ad Network
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2. Admicro Ad Network
5 main channels
 General news: 1.2B+ page views and 200
million visits a month: Dan Tri, Soha News,
Nguoi lao dong, VCTV…
 Finance – Business (A-class): 55M page
views and 8.6M visits a month: CafeF,
CafeBiz, VnEconomy, Dien dan doanh nghiep,
Autopro and the Business subpage in Dan Tri
 Family – Women – Health: 95M page views
and 16.5M visits a month: Suc Khoe Doi
Song, Gia Dinh, Afamily and Health subpage
in Dan Tri
 Social - Entertainment: Loved and visited
frequently by more than 19.5M young
readers from the age of 13-25, includes:
Kenh 14, Soha (Soha Phim, Soha Musik), San
Nhac, and Genk
 E-commerce: 95M page views and 17M
visits a month: Rong Bay, Mua Re, En Bac,
Mua Chung
30 prestigious owned-
websites
THE CORE
150 PARTNERS
WEBSITES
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3. Admicro Ad Network
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58.73%
41.27%
By Gender
Male
Female
38.34%
33.45%
23.21%
5%
By Region
North
Southern
Central
Oversea
20%
18%
8%
5%
3%
Males: 15-24
Males: 25-34
Males: 35-44
Males: 45-54
Males: 55+
0% 5% 10% 15% 20% 25%
By Age
Males: 15-24 Males: 25-34 Males: 35-44 Males: 45-54 Males: 55+
20%
16%
6%
3%
2%
Females: 15-24
Females: 25-34
Females: 35-44
Females: 45-54
Females: 55+
0% 5% 10% 15% 20% 25%
By Age
Females: 15-24 Females: 25-34 Females: 35-44
Females: 45-54 Females: 55+

4. Admicro Ad Network
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60.85%
33.29%
5.86%
By Device
Desktop Mobile Tablet
10%
25%
14%
10%
18%
17%
7%
0-10 seconds
11-30 seconds
31-60 seconds
61-180 seconds
181-600 seconds
601-1800 seconds
1801+ seconds
0% 5% 10% 15% 20% 25% 30%
Duration

5. Admicro Ad Network
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Arts & Entertainment/Celebrities & Entertainment News
News/Newspapers
Sports/Team Sports/Soccer
Travel/Air Travel
News/Sports News
Arts & Entertainment/Music & Audio
Arts & Entertainment/Music & Audio/World Music
Law & Government/Government/Executive Branch
Arts & Entertainment/TV & Video/Online Video
Business & Industrial
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00%
Interest

6. Admicro Ad Network
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Traffic by hourly in TA: 40M/day.

7. Admicro Ad Network
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Channels most visit by sites
Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_dantri_overview.png

8. Admicro Ad Network
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Channels most visit by sites
Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_kenh14_overview.png

9. Admicro Ad Network
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Channels most visit by sites
Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_sohanews_overview.png

10. Admicro Ad Network
10
Channels most visit by sites
Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_afamily_overview.png

11. Admicro Ad Network
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Channels most visit by sites
Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_giadinhnet_overview.png

12. Admicro Ad Network
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Channels most visit by sites
Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_giadinhnet_overview.png

13. Techonology
With nearly 100 staffs highly qualified in engineering technology, Admicro is having
the first and most complete tech team in the field of online advertising in Vietnam.
We have dedicated time and effort to build and develop:
 Intelligent data processing system: Processes 100,000 rps. Stores over 450B
records, 75 TB of dispersive data. Manages 1B ad impressions/day and 31M
unique visitors.
 Self-serving advertising system: Allows customers to actively manage their
campaigns including: the ad design process, ad launch parameters, and total
campaign ad spending through innovative budget controls.
 Behavior targeting technology: Distributes banner ads to viewers based
upon unique information, past behaviors, and interests.
 Geo-targeting technology: technology locates user locations including their
specific Vietnam province and city with an accuracy >90%
 Frequency and anti fraud technology: Optimizes the effectiveness of
advertising by controlling the frequency of banner displays and monitors ad
campaigns in real-time
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14. 14
Technology
Targeting workflow:
1. User load web => make an ad request
to the ads servers.
2. Ads server make a question about user
info to the Bigdata system.
3. Bigdata system analytics and answer
the user info (Gender, Age, Interests,..)
4. Ads servers will get the fit ad for the
user info
5. Ads servers response the ad to enduser

15. Technology
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Retargeting methodology
 Description: We know who visited your site, who clicked your ads before,
who interacted with other ads but in the same type with you. Then our ad
platform will follow and show your ads everywhere/every time when meeting
the users.
 Implement:
- Implement a retargeting code for your site => so we can met all users from
all sources who visited your sites.
- Mark your ad with special id. All users who clicked, interacted with your ads
will be collected. The users will be candidate with high priority for your ads.
- Bigdata analytics: We store history of all users who clicked, interacted with
many ads. From your TA, we can get more users from here with the same TA.