Cook to Learn provides an education curriculum called Chef Koochooloo that teaches STEAM (Science, Technology, Engineering, Arts, and Mathematics) concepts through cooking lessons. It aims to improve children's health, happiness, and education worldwide. Childhood obesity, poor test scores, and depression are on the rise, which Chef Koochooloo seeks to address by making learning fun and interactive through cooking. It has received various grants and awards and piloted successfully in schools, with parents praising how it engages and educates children.

1. Cook to Learn

2. To improve the health, happiness and education of children
worldwide.
Our Vision

3. Our Mission
To excite kids & educators about discovering the world through healthy,
collaborative cooking classes, enriched with STEAM (Science, Technology,
Engineering, Arts, and Mathematics).

4. Every parent’s wish:
Children are happy, healthy and
smart.

5. ● Childhood obesity rates are rising: The number of overweight or
obese infants and young children (aged 0 to 5 years) increased from
32 million globally in 1990 to 41 million in 2016. If current trends
continue the number of overweight or obese infants and young
children globally will increase to 70 million by 2025. (World Health
Organization, October 2017)
● Test scores are falling: The U.S. falls behind among many other
developed countries, ranking 38th out of 71 countries in math and
24th in science. (Pew Research Center, February 2017)
● Children are becoming more depressed: Anxiety disorders affect
one in eight children. Untreated children with anxiety disorders are at
higher risk to perform poorly in school, miss out on important social
experiences, and engage in substance abuse. (Anxiety and Depression
Association of America, 2017)
Problems to solve

6. Childhood obesity is linked to poor
grades & depression
-www.TIME.com

7. healthy food

8. A $90 Billion Per Year Global Market

9. Solution：Chef Koochooloo
K-6 education curriculum, aligned with National
Learning Standards, teaching STEAM through
dynamic, gamified technology and healthy
culturally sensitive recipes
Recipient of SBIR Award from the National Science Foundation

10. add visual here
When cooking onions, the chemical reaction of
breaking down larger sugars into single sugar
molecules is what causes sautéed or
caramelized onions to brown and develop a
sweeter flavor.
NGSS PS1.B: Chemical Reactions: Substances react chemically in characteristic ways. In a chemical process, the atoms that make up the
original substances are regrouped into different molecules, and these new substances have different properties from those of the reactants.

11. Product Snapshot: CCSS Math & NGSS

12. Product Snapshot: CCSS English Language Arts

13. 58% gross profit margin
4% operating margin
15% ARR
The Number of Paying Schools are Continuously
Accelerating
●
●
Number of Schools Growth

14. Results of Pilot Studies
NGSS / CCSS ELA / ELD

15. Based on a survey of
1000 participants (parents)
after 10 lessons.
Why do
parents love
us?

16. Accolades
● 2015: Recipient of $30,000 Grant from Startup Chile
● 2016: Finalist for Paris & Co International Innovation Award
● 2017: Top 10 Finalist for Play and Learn Challenge at Creative Cup
(Copenhagen)
● 2017: Top 7 Tech Ed Finalists selected to present at ISTE (World’s largest
education technology conference)
● 2018: Recipient of NSF Phase I Award: $225,000
● 2018: Finalist for Tory Burch Female Entrepreneur Award
● 2018: Received $65,000 scholarship from Goldman Sachs to participate
in Babson College Accelerated MBA program
● 2019: Recommended for NSF Phase II Award: $775,000
● 2019: Accepted to Paris&Co. Accelerator and Mass Challenge’s EIT Food
Accelerator Network

17. Primary Customer
Segments
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:
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Key Stakeholders
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Influencers/
Recommenders
End Users
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Business Model Customer Segmentation
Direct Sales to Schools,
Learning Centers and
Home Schooling Parents

18. Pricing
$10*
$5
$13*
$25
$25 - $29

19. Competitive Analysis
High STEAM Incorporation
Low STEAM Incorporation
High Nutrition
Advocacy
LowNutrition
Advocacy

20. Competitive Advantages

21. Funding Status Terms of Investment
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●
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$1M
$1M
●
●
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$500K

22. Near Term Growth Targets in 4 States

23. Go-to-Market Strategy
23
1,800 attendees
19,000 attendees
3,000 attendees

24. 2019 2020 2021 2022 2023
Revenue $6,379,085 $13,950,289 $22,776,602 $33,800,949 $46,840,897
Number of students 250,158 524,074 826,789 1,187,262 1,590.934
Number of schools 625 1,310 2,067 2,968 3,977
Avg Price /student/year $25.00 $26.00 $27.00 $28.00 $29.00
Total user cost $4,341,824 $8,083,056 $11,059,693 $13,522,191 $16,826,817
Forecast
Forecast of Number of school growth Forecast of Revenue and Total user cost

25. Exit strategy?
Company/ Startup Bought By With

26. Turn Every
Classroom into
a Cooking &
STEAM LAB!

27. 27
FoundersAdvisors The Team
Chef Koochooloo
Team
Entrepreneur and
marketer, (former
educator) with a
background in Go-to
market strategies for
tech giants.
Technologist and
economist, with
experience in design and
development of
technology products.
Prof of Science
and Cooking
Developer of the
Harvard "Science
and Cooking”
class.
Chair in the Education
Department at UC Santa
Cruz, current director of the
MA/Credential program.
Professional
education
background and
years of rich work
experience in
elementary teaching.
Brings years of
experience in Finance
Operations,
Controllership and
FP&A, and a passion
for making STEM
education accessible
to all.
Professor of nature
science and chemistry at
Stanford University.
Developer of
Laser-Included-Fluoresc
ence.
Now 9, Delarai is one of the
world’s youngest entrepreneurs,
and the inspiration and force
behind Chef Koochooloo.
Web developer with
extensive experience
in mobile and web
space.
Chairman at Global
Education Learning, former
CEO of LeapFrog,
Knowledge Universe, Sega,
Matchbox, and Mattel.

28. THANK YOU!

29. Appendix

30. Chef Koochooloo- Timeline
Seed $1.5MK Series A
Q2-’
19
Q4-’
21
Q2-’
20
Q1-’
20
Q4-’
19
Q3-’
19
Q4-’
20
Q2-’
21
Product Development Alpha Customer acquisition Beta Customer acquisition
Company size 10
ELP
Testing
30 15 30 35

31. Unit Economics
Sales Efficiency = x5
(Chef K return per school for year 1)
ARR = 15% (Based on 4 years lifespan with
a net profit of 49k and 300k investment)
CAC = $1K
($2.50/student)
LTV = $80K
(per school, for 10 years)
Unit Economics

32. Financials 2015 2016 2017 2018 (Est.)
Revenue $37,837 $43,432 $70,954 $104,000
Average price per student per
class
$12.50 $13.75 $15.00 $16.25
Students
Users (Schools)
75
5
90
7
140
15
300
30
User Cost (per student) $10.85 $7.41 $5.37 $5.00
COGS $10,261 $10,056 26,670 $44,070
Gross Profit: % of sales 73% 77% 62% 58%
Expenses $17,654 $27,585 $34,633 $55,445
EBITDA
EBITDA Margin
$9,922
26%
$5,791
13%
$9,651
14%
$4,485
4%
Grants & Funds received $40,000 $30,000 $120,000 $110,000

33. Team Member
Name
Position Number of
Shares
Share %
Current CAP Table
Delaware C Corporation Patent and Incorporation by: Perkins

34. Team:
Layla Sabourian
Entrepreneur and marketer, (former educator) with a background
in community development and go to market strategies for tech
giants such as Yahoo!, eBay, Oracle and SAP
Antoine Tarwe
Technologist and economist, with experience in design and
development of electronic products such as Kindle and Nike
Seiju Iwasaki, Sales and Operations
Galina Gates, Visual Design
Amney Mounir, Project Manager
Mojgan Hashemi, Culinary Lead and Nutritionist
Soyoung Seo, Curriculum Development
Advisors:
Dr. Michael Brenner
Professor of Applied Mathematics and Applied Physics at Harvard
University, responsible for the popular Harvard class, "Science
and Cooking"
Kelly Puzio
Assistant professor at Washington state University with
experience in teaching at Secondary and High schools.
Founder at SquidBooks
Dr.Claudia Mazziotti
International Postdoctoral Fellow by SRI International
Executive Summary Funding Status:
Obtained 300k Public non-dilutive grant funds. Raising additional $1M
in seed funding.
Use of funds:
Operations & management, sales & marketing, integration into schools’
already existing learning management systems.
The Founding Team:
The founding members of Chef Koochooloo are technology and
marketing experts and distinguished engineers with expertise in mobile,
social, Consumer Marketing and B2B solutions. The advisory board
consists of academics with expertise in STEAM and Nutrition.
Summary:
Chef Koochooloo is an international educational platform funded by
the National Science Foundation, that teaches kids math, science and
geography through cooking, via an innovative mobile application and
curriculum aligned to the Next Generation Science Standards (NGSS)
and Common Core Science Standards (CCSS). Chef Koochooloo came
together through the combined experience and passion of the founders,
as well as the generous support of community through an Indiegogo
campaign, and grants from the government of Chile and USA.
Problem?
Children in the US lag behind their peers in performance in math
and the sciences as teachers are struggling to incorporate culturally
sensitive and engaging NGSS and CCSS aligned activities in their
classroom. Though teachers have access to technology and funds
for curriculum, these are underutilized. At the same time the US
struggles with high rates of obesity and juvenile onset diabetes.
With schools being under pressure to meet rigorous testing standards,
they have minimal time to incorporate life skills training related to
cooking, health, and nutrition.
Market Opportunity:
The growth of mobile learning market has been developing rapidly,
estimated to reach $70 billion globally by 2020 (McKinsey, 2012). We
forecast $100 Million = 0.1% of market share within 5 years.
Traction:
Solution launched in October 2015: 2,000 consumer downloads, 30
Paying B2B schools, generating 100k revenue per year, and awarded an
SBIR grant from the NSF.
Defensible advantage:
While most applications focus on teaching through the product,
we are focused on teaching the curriculum to kids using hands-on
demonstrations. Additionally, the company has the advantage of
extensive experience working in classrooms, which has allowed for
the develop of a large network of school district officials, teachers, and
administrators who will serve as early testers and adopters of the
product. We hold a patent on Interactive culinary game applications
(US Patent Number 9,728,098 B2) and have received a warm welcome
from educational institutions around the world.
Exit Strategy
We plan to follow the path of similar edTech companies, such as
Quizalize and Nearpod, which creates interactive lessons, over 10
years has reached 10% of the US school market. An international
company, Quizalize, which creates various online quizzes, has reached
almost 1 million students in 100 countries since its founding in 2014.
Business Model:
Three avenues to generate revenue: 1. Recurring revenue based on
monthly school subscription (B2B model) 2. Revenue from purchases
of a freemium and premium version of the app for parents (B2B2C
model) 3. Food brand sponsorships 4. Advertisement revenue from
children’s related cooking tools
Sales and Marketing Strategy:
Direct (B2B) sales to schools & PTA associations. Direct sales to
parents (B2B2C) and homeschoolers (B2C) in Silicon Valley to start,
followed by Texas and New York. Email campaign and digital
marketing, presence in conferences, thought leadership. Partnership
with other organizations that already sell to this demographic (e.g
YMCA, Boys and Girls Club). Education and Parenting specific trade
shows, and integration into already existing learning management
systems.
Company Data:
Founded: 2015; Delaware C-Corp, Mountain View Based
Number of Team Members: 10
Industry:
Educational Classroom Technology & Mobile Learning
Product:
Interactive educational platform teaching Science, Technology,
Engineering, Arts, and Math (STEAM) to kids through cooking &
healthy recipes from around the world.

35. •
Business Canvas

36. Business Model Risks

38. Chef Koochooloo, Inc
Income Statement Forecast
Year 2015 thru 2023
$’s in millions
2015 2016 2017 2018 Year 2019 2020 2021 2022 2023
$0.04 $0.04 $0.07 $0.10 Revenues in Classroom $0.13 $0.32 $0.45 $0.56 $0.70
Revenues App subscription $6.25 $13.63 $22.32 $33.24 $46.14
$0.04 $0.04 $0.07 $0.10 Total Revenues $6.38 $13.95 $22.78 $33.80 $46.84
$0.01 $0.01 $0.03 $0.04 COGS $4.34 $8.08 $11.06 $13.52 $16.83
$0.03 $0.03 $0.04 $0.06 Gross profit $2.04 $5.87 $11.72 $20.28 $30.01
73% 77% 62% 58% Gross profit 32% 42% 51% 60% 64%
$0.02 $0.03 $0.03 $0.06 Operating expenses: SG&A $1.56 $2.12 $2.21 $2.29 $2.34
$0.01 $0.01 $0.01 $0.00 Operating profit $0.48 $3.75 $9.50 $17.99 $27.67
26% 13% 14% 4% Operating profit 8% 27% 42% 53% 59%
$0.00 $0.00 $0.00 $0.00 Taxes $0.10 $0.79 $2.00 $3.78 $5.81
$0.01 $0.00 $0.01 $0.00 Net Income ($'s) $0.38 $2.96 $7.51 $14.21 $21.86
21% 11% 11% 3% Profit Margin 6% 21% 33% 42% 47%

39. Curriculum Integration Snapshot?

40. Product Snapshot: Cook to Learn

41. Product Snapshot: Language Arts

42. Product Snapshot: Language Arts

43. Product Snapshot: Math and Science

44. Recipes and TV SeriesPortable Kitchen and Fitbit
Chef Koochooloo
Certified & Competitions
● iOt Portable Kitchens
○ Hotplate & oven (electric, easy to clean)
○ Knives, peelers, cutting boards, bowls
○ Measuring: thermometer, scale, cups
○ Spoons, tongs, strainers, ladles,
rolling pin, whisks, spatulas
● App compatible with Fitbit
○ App will track improvements
in mood and physical health
● After School Program
● Partner with restaurants in Mountain View
○ Test meals on kids' menus
○ Include logo next to healthy meals
● Chef Koochooloo cooking competition in Mountain View
○ For kids to cook the tastiest, healthiest meal
● Challenge: Eat healthy meals
○ Count consecutive days
○ Can share progress with
friends on social media
● Recipe Book
○ Ready to be sent to publishers
○ How unique: Incorporates math,
food-science, and geography
in every dish
● Short Stories
○ Focusing on how food correlates with health
● TV Shows
○ Netflix Original Series
○ Science and cooking
App Development
● Current Free Mobile App (Android and Ios)
○ Family content (Freemium)
● Developing NIH middle school app
○ Teach label reading
○ Focused on nutrition
● School Chromebook app (B2B)
○ Aligned with curriculum, K-2
(Funded by NSF)
○ Adaptive learning, focused on
STEM/SS
Future Vision: Expanding Product Range
44

45. AI: Adaptive Learning

46. IoT Portable Kitchen
Features:
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47. IoT Portable Kitchen: Thermometer