This document provides an overview of marketing services including marketing training, implementation, research, and consulting. It describes various qualitative and quantitative research methods. It also outlines services for customer relationship management, business process improvement, marketing strategy development, and marketing solution implementation. Specific areas of focus include a marketing information system, digital/internet marketing, data mining, and financial management.

2. Marketing Training and Consulting
Marketing ImplementationMarketing Information System and Business
Intelligence
Marketing Research

3.  FGD Meeting (Focus Group Discussion)
 IDI Meeting (In Depth Interviews)
 Implementing a Mystery Shopping Program
 Performing both Qualitative &
Quantitative Market Research
 Poll and Field Survey
 Advertising Effectiveness Evaluation

4.  Training and Empowering Reps & Sales Staff
 Customer Relationship Management (CRM)
 Business Re-engineering Process (BRP)
and Organizational Process Improvement
 Determine Marketing Strategies and Marketing Plan
 Business Development Consultation
 Consultation and Implementation of Marketing
Solution

5. • MARIS
• Cash Flow
• Digital Marketing/Internet Marketing
• Data mining

6. MARIS
Marketing Information System
 Physicians, Pharmacies and Hospitals Databank
 Design Detailing Campaign
 Action Plan
 Data entry Methods
- Desktop
- Web
- Android Tablet (E-detailing) (online and offline)
 Automatic Detection of Performance Deviations
 Sales Data Integration from Different Distributors
 Pharmacies Sales Tracking System (Aggregation of Different Distributors)
 Marketing research
- Competitor Analysis
- Survey
- Account Character Recognition
 Sales Target Fulfillment
 Offer the allocation of goods to Distributors and Distributor Centers
 Market Basket Analysis for Pharmacies (Data mining)
 Evaluate Distributors’ Coverage Ratio
 Determine Cold customers/Zero Customers(Data mining)

7. • Predict and Manage Financial Bottlenecks
• Minimize Interest Charges with Credit
Management
• Identify Surpluses which can be invested and
earn interest
• Keeping Liquidity Flow
• Control the Time Value of Money and
Overcome Inflation

8. • E-detailing
• CEM (Customer Experience Management)
• Online Marketing
• Mobile Marketing
• Email Marketing
• Social Media Marketing

9. • Predict Sales Volume of Products for each Pharmacy/ Distributor/Distributor Center
• Determine Products which are sold together
• Determine the Marketing Value of each Brand/Product
• Cluster Pharmacies and Identify their Characteristics
• Identify Customers Purchasing Behavior
• Calculate the Life Time Value(LTV) of pharmacies/ Distributor Centers
• Segment Pharmacies based on their RFM Factors
• Determine Pharmacies’ Rank per each Product
• Determine Customer Loyalty
• Predict the Customers Churn
• Measuring the Detailing Impact on Pharmacies’ Sale and Physician Prescribing
• Determine each Representative’s Rank by Evaluating their Sale Performance
• Determine Physicians’ Rank per each Product

10.  Branding
 Market Creation
 Detailing Implementation
 Implementing the Sampling Plan
 Implementing Merchandise plans
 Detailing Audit