2. Marketing Training and Consulting
Marketing ImplementationMarketing Information System and Business
Intelligence
Marketing Research

3.  FGD Meeting (Focus Group Discussion)
 IDI Meeting (In Depth Interviews)
 Implementing a Mystery Shopping Program
 Performing both Qualitative &
Quantitative Market Research
 Poll and Field Survey
 Advertising Effectiveness Evaluation

4.  Training and Empowering Reps & Sales Staff
 Customer Relationship Management (CRM)
 Business Re-engineering Process (BRP)
and Organizational Process Improvement
 Determine Marketing Strategies and Marketing Plan
 Business Development Consultation
 Consultation and Implementation of Marketing
Solution

5. • MARIS
• Cash Flow
• Digital Marketing/Internet Marketing
• Data mining

6. MARIS
Marketing Information System
 Physicians, Pharmacies and Hospitals Databank
 Design Detailing Campaign
 Action Plan
 Data entry Methods
- Desktop
- Web
- Android Tablet (E-detailing) (online and offline)
 Automatic Detection of Performance Deviations
 Sales Data Integration from Different Distributors
 Pharmacies Sales Tracking System (Aggregation of Different Distributors)
 Marketing research
- Competitor Analysis
- Survey
- Account Character Recognition
 Sales Target Fulfillment
 Offer the allocation of goods to Distributors and Distributor Centers
 Market Basket Analysis for Pharmacies (Data mining)
 Evaluate Distributors’ Coverage Ratio
 Determine Cold customers/Zero Customers(Data mining)

7. • Predict and Manage Financial Bottlenecks
• Minimize Interest Charges with Credit
Management
• Identify Surpluses which can be invested and
earn interest
• Keeping Liquidity Flow
• Control the Time Value of Money and
Overcome Inflation

8. • E-detailing
• CEM (Customer Experience Management)
• Online Marketing
• Mobile Marketing
• Email Marketing
• Social Media Marketing

9. • Predict Sales Volume of Products for each Pharmacy/ Distributor/Distributor Center
• Determine Products which are sold together
• Determine the Marketing Value of each Brand/Product
• Cluster Pharmacies and Identify their Characteristics
• Identify Customers Purchasing Behavior
• Calculate the Life Time Value(LTV) of pharmacies/ Distributor Centers
• Segment Pharmacies based on their RFM Factors
• Determine Pharmacies’ Rank per each Product
• Determine Customer Loyalty
• Predict the Customers Churn
• Measuring the Detailing Impact on Pharmacies’ Sale and Physician Prescribing
• Determine each Representative’s Rank by Evaluating their Sale Performance
• Determine Physicians’ Rank per each Product

10.  Branding
 Market Creation
 Detailing Implementation
 Implementing the Sampling Plan
 Implementing Merchandise plans
 Detailing Audit