A STUDY ON MARKETING STRATEGY DEVELOPMENT AT ADMISSION SQUARE LLP- BANGALORE
The Consultants
1. micro Strategic Business Consulting Services
|| Keep Steps Ahead Of Market Competition ||
FMCG /PHARMA/DURABLES/CONSUMER GOODS / LED LIGHTING || http://theconsultants.net.in
Come ! Make An Edge Over Market Competition !
2. Micro Analysis
Not Only Growth But To Keep Steps Ahead Of Competition.
Find The Solutions Of Unsolved Business Puzzles By “ The Consultants”
360* Business Ecosystem Component Strategic Micro Analysis
http://theconsultants.net.in
WHY SOME OF COMPANIES LIKE DABUR,PATANJALI,MICROMAX GROWS VRY
FAST & BECOMES LEADER WHILE CENTURIES OLD COMPANIES STILL
STRUGGLES ?
3. THE CONSULTANTS
Team Of Fortune 500 MNC’s Ex Strategic Professionals.
The Consultants, a Team Of Fortune 500 MNC’s Ex-Professionals, Individually working
together To fulfill the corporate Dreams of business world By sharing their Expertise.
All Of Our Team Members carries Min Of 15 + Years work experience with Most admired
MNC’s in Filed Of Fmcg / Durables Like Dabur,HLL,Xerox,Sony India,Godrej,Ranbaxy etc.
Not Only “Mee Too” Approach, But we Offers micro strategic Business Consulting Services
Where we Focus on “micro Dynamics Of Business ecosystem” to Keep You One Step Ahead Of
Competition. We Synthesis the micro strategies based on deep understanding of “Cues &
Triggers” of Consumers hence our strategies not only delivers results but develop Long Term
Brand Loyal Consumer Pool & highly efficient auto performing Business System. Our Simple
USP - We Dare To Be Different & Dare To Make You Different Too .
4. Verticals We Cover
INDUSTRY VERTICALS
FMCG
PHARMA / OTC / HERBAL
CONSUMER DURABLES
LED LIGHTING
IT / TELECOM / MOBILE
SERVICE SECTORS
CONSULTANCY VERTICALS
Strategic Business Consultancy
Brand Consultancy
ERP / DIGITAL MKTG.
Corporate Legal Services
MAKE IN INDIA
Global Business Consultancy
Entry To Indian Market
Mergers & Acquisitions
Corporate Astro & Vastu
HR / Training & Development
IMAGE BUILDING / Personal Branding
Political Branding
Energy Auditing
5. FMCG / Pharma / OTC Industry
Our Core Expertise
Strategic Consulting services For - FMCG / Pharma / OTC / Herbal / Cosmetics & Others
Business Conceptualization To Launching To Establishment To Growth & Lead Phase Management
7. Consulting Scope & Service Offerings
●
At The Consultants, as Fmcg /Pharma / Otc /
Herbal / Cosmetic /Consumer Goods Industry is Our
expertise area, we emphasis on understanding ever
volatile business ecosystem's dynamics to assist our
clients to develop & practice needed strategies to
manage the risks and to respond the competition in
quick way to lead market with very cost effective &
simple solutions.
Please find our detail Work Scope from next
Page.
http://theconsultants.net.in
8. When U feels that things are stuck, when you realize that Business Growth Graph has become constant or competition is
obstacle in your success Journey or Market dynamics has turned as mystery to you on any phase of your business.
When you have a corporate dream in your eyes and want to bring it true, when you want to unknot the Business world
puzzles. When you clearly want to Keep Step ahead Of Competition or Planning a Speedy Startup for Great Future success.
Let The uncertainty should not be hurdle of Your growth path…… Just don’t Let it go away ------------Think Beyond,
Think micro Strategic Level Business with Us ---------
|| Come ! Experience The Strategic Consulting Differences with Us ||
Micro Strategic Business Consulting Services – For Those who never learnt Defeat
Remember ! Winning is as easy as tough it Looks.
9. Nature Of Job !
Consulting / Advisory
Focused On Process Development & Implementation
Our Simple USP : We Dare To Be Different & Dare To Make You Different Too !
10. STRATEGIC SEGEMENTS WHERE WE WILL
BE ASSISTING TO OUR CLIENTS
UNDERSTANDING BUSINESS micro ECOSYSTEM
- Short – Mid – Long Term Evaluation of Market Nature & Business dynamics/Growth Drivers
,Component s Kinesis ,Paradigm Shifts & Hurdles .
- Cohesive & Adhesive Forces Acting over each others & deciding the Game Within Business
ecosystem.
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Understanding micro & Macro Competition Verticals,Degree,Nature/ Competitor's Movement
& Their Future Strategic Deployments or Competitors Future Course Of Action.
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Understanding Indian Consumer Class,& Changing Behavior, Their responses,CDP/ CIP process.
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Understanding Business process / execution style / and market stake holders & parlance
mechanism.
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Understanding Controllable & Non Controllable dynamics .
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Any Other Related with Market Growth.
- KEEPS YOU ALWAYS PERFORMING TO KEEP YOU AHEAD OF MARKET
11. CORPORATE STRATEGIES
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Corporate Vision / Mission & Strategic Positioning, Corporate
Image Building.
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Short – Mid – Long Term Strategic Goals & Business Planning.
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Corporate Qualitative & Quantitative Goals.
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Corporate Planning / Budgeting & resource Allocation.
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Corporate Expansion / Diversification.
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Corporate quality Norms, ethics, code of conducts,CSR ,Intra
& Inter Grievance / Consumer complaint mgt. mechanism
etc.
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Corporate Performance & Efficiency Improvement by Unique
Micro Value Additions on different parts Of systems.
12. Micro STRATEGIC BUSINESS CONCEPTULIZATION
Future’s Excellence Lies In Today's Foundation
●
Strategic Consultancy to Prepare Corporate Road Map / Strategic
Business Modeling For future operations to Fulfill Golas .
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Phase Wise Organizational Development & Stretching.
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Foundation Of Different organizational Policies / Strategies/ Pillars /
Norms / Architecture for future needs.
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Development of SOP. More Important "Micro Process Development &
Process To execute Developed process".
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Strategic Product Span Conceptualization ,Assortment, Brand
Personification, Market Offerings, Strategies etc etc. for every dept.
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Implimentation,Market execution & It’s Management,Controll &
Coordination. Periodic Review & Improvement.
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Short – Mid- Long term Product Sourcing / Import vs Self Mfg Vs. OEM
Contract Mfg .
13. STRUCTURING THE ORGANIZATION
Strategizing Functional Organizational Morphology
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Phase wise Developing organizational Structure.
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Deciding the organogram,KRA,authorities &
Responsibilities, Qualitative & Quantitative Targets.
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Phase wise deployment of Manpower, Training &
Development & Synchronization.
BUSINESS PROCESS STRATEGIC RE-ENGNEERING &
HUMAN RE-ENGNEERING.
Architecting Self Reliance Auto performing Business
System.
14. DEVELOPING STRATEGIES BASED ON
TOPOGEOGRAPHICAL NEED
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Corporate Strategies.
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Launching-Basic Establishment-Growth-Lead Phase Strategies based on
Dynamics.
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Marketing strategies.( Physical & Virtual Marketing)
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Strategic Branding- Brand personification Rather Than Just Branding.
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Consumer Mobilization, Consumer Shifting Strategies.
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Service Strategies Based On TAT.
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Other department Strategies.
http://theconsultants.net.in
15. MARKETING STRATEGIES
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Market (Physical & Virtual) & Consumer Segmentation For Different Phases.
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Selecting Target Geography, Consumer Class, & Different Channel routes.
( Traditional, on traditional,Lateral,Neonatel, Symbiotic & Latent Channels).
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Media & Communicational/BTL/TTL Strategic Planning.
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Promotional Strategies based of different buying behaviors , Physical &
Psychological Factors.
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Perception Building.
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Digital Marketing Strategies.
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Consumer Mobilization Strategies. New Consumer Acquisition, Consumer
Retaining,Referal & Recommendation strategies.
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Market micro Competition Management strategies.(Offensive Defense Tactics).
In Next slides Second Part of Marketing - Find Practical Implementations &
Execution In Market . i.e. Strategic Sales Management.
16. STRATEGIC BRANDING
Defining Strategic Branding Needs, Goals & Competitive Characteristic to Fight
Multi facet Brand Competition & Offering.
Brand personification Rather than Branding, Positioning.
Brand / Product Length / Depth / Width / Sku To cater wider /selected market &
Consumer class.
Brand Perception Strategies.
Not Merely General Pricing Strategies But Pricing based on It's psychological
effects on Consumer Mind for Different Brand / Product for different consumer
class /Market / nature of Competition especially to Manage most crucial EDLP
strategies by Market / Competitor.
Brand Parlance Strategies To Make Deeper Penetration of Households.
Viral Branding & Brand personification : Let Your Brand Communicate To Consumers & Sale Itself.
17. LAUNCH / BASIC ESTABLISHMENT /
GROWTH / LEAD PHASE STRATEGIES
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Launching Strategies- Topogeographical,micro
dynamics & Time Scale Strategies.
●
Need Based strategies For Different All Other
Phases, Basic Establishment ,Growth & Lead Phase.
-----------------------------------------------------
For Each & every Business Phase entire strategies will
be specific depending the need of time & hour.
Human, Brand & Business Process Re-engineering for
every phase.
18. STRATEGIC SALES CONSULTING
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Deciding Sales / Territorial key norms For day To day
working.
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Territorial Multi tier Phase wise penetration Strategies.
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Different Sales Channel strategies, Logistic etc.
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POS/POP Targeting & Catering Strategies.
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Sales Call & Presentation Style, Norms Development.
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Reporting ,MIS, Tracking ,different
formats,KRA,Incentivization/Motivation, review & skill
development.
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Training, Motivation & Development, Capability Building To
Improve employees Efficiency.
19. PRODUCT SOURCING
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Import Vs. OEM Mfg. In India / Abroad Vs.
Self Mfg.
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Qualitative Norms.
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Quality Certifications, Statutory Compulsive
& Competitive.
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Guarantee / Warrantee Vs. Non Guarantee.
20. SERVICE / SUPPROT
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For Both - Pre sales, After sales, For sales Force.
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Developing Secondary Service verticals i.e. for any big tendering client
may give whole project not only for supply of ur products but also for
other services.
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Strategizing Norms &SOP for after sales services guarantee/warranty
,replacement .
●
Consulting For Service Centre deployment system, norms based on
geographical coverage.
Effective Service Means - Let Your Customer Return & Recommend Your Product / Services To Others.
21. Conclusion
●
An Integrated Strategic Business Consulting Services
Focused On non controllable factors of a highly
Volatile & ever-changing Business Environment.
●
Emphasis will be on "Process Improvement" &
"System Development" for winning the market in
multifaceted competitive system by winning
Consumers & Competition.
http://theconsultants.net.in
22. HOW BIG IS THE OPPORTUNITY ?
Indian Business Ecosystem – Trillion Dollar Future Economy.- Step Out Today To Grab It.
ALL NATIONAL / INTERNATIONAL MARKET
Channel Partners.
House Hold
Consumer
Class ,B2C,
Digital
Channel
CSD,CPC,GOVT.
Tenders,Latent
B2B
Horeca,
Modern
Trade,
Insti,Hospital
s,Railways,Fa
ctories etc.
INTERNATION
AL ORDERS
FROM SAARC
Business Potential From Different Market Verticals
Your Company
23. All Our Strategic Blogs Are Global Trend setter On Social Media.For More Plz Click On:
https://goo.gl/jqERhr - Excellence on Every Platform is our Quality.
