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The PPT majorly provides an overview about Integrated Marketing Communication. It could prove to be of great help to someone who just entered the field of Marketing.
Marketing communication and brand management in Broadcast Media Space Nupur Prakash
The PPT majorly provides an overview about Integrated Marketing Communication. It could prove to be of great help to someone who just entered the field of Marketing.
Engage students in the analysis of the persuasive written language of advertisements. Students will have to recognize some language techniques used in advertising, match the techniques to some printed ads and create slogans, using such techniques. Subject: English Language, Reading Foundational Skills, Writing Foundational
Also available at: https://www.oercommons.org/courseware/lesson/35140
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Engage students in the analysis of the persuasive written language of advertisements. Students will have to recognize some language techniques used in advertising, match the techniques to some printed ads and create slogans, using such techniques. Subject: English Language, Reading Foundational Skills, Writing Foundational
Also available at: https://www.oercommons.org/courseware/lesson/35140
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This was the presentation used in a webinar. Linda Foulkes said: "Tour Builder is a new way to show people the places you've visited and the experiences you had along the way using Google Earth. It lets you pick the locations right on the map, add in photos, text, and video, and then share your creation."
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Nomusa says, "Coding is a new language every child deserves to be fluent. Introducing learners into Basic Computer Science like Coding is the best thing you can give to them. This webinar will equip teachers, NGOs or NPOs and everyone who deals with kids and youth with a new skill of coding. Teachers spent time explaining a concept like food chain in the Natural Science classroom instead of giving learners a task to go and Code the food chain using a Scratch. Is it not fantastic to send the kids to Code about any subject or topic in discussion. Let's try it and see if we can understand the Food Chain using Scratch language."
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2. Focus of lesson
• Different forms of advertising
• Effectiveness of advertising
• Target audience of advertising
• Emotive, descriptive language used in
advertising
3. Lesson format
• Used a Mimio
• Played adverts (Flash mob, TV, Radio)
• Looked at billboard and print examples
4.
5.
6. Lesson activities
• Learners in groups
• Two groups created TV ads
• Two groups created radio ads
• 4 groups created print ads on laptops
• Recorded TV and radio ads
• One checklist used to assess all
7. Checklist
Checklist for Adverts
Names: _________________________________________
_______________________________________________
Clear communication of name of product: 2
Creativity 2
Use of emotive words / language 2
Catchy slogan 2
Sufficient relevant information 2
TOTAL 10