Charlie Zhang is seeking a GM or Vice President position with experience managing companies in China. He has over 15 years of experience managing businesses and sales teams in China, including positions at Newell Rubbermaid, GoodBaby Group, Pepsico, Coca-Cola, Kodak, and British American Tobacco. His responsibilities have included managing P&L, sales, distribution partnerships, business development, and people management. He aims to drive business growth, maximize brand presence, and ensure goals are met through efficient team leadership.

1. Professional Manager
Charlie Zhang 张磊

2. Professional Manager
Objective GM/ Vice president
Experience May.2009 –May.2014: Newell Rubbermaid Group
Aprica (Shanghai) Trading Co.LTD
Title：GM (Country Manager)
Responsibility：
(a.) promote the interests of the Company;
(b.) use your best endeavours to protect and promote the Company’s reputation;
(c.) refrain from acting in conflict with the interests of the Company;
(d.) to the best of your knowledge and abilities, perform the duties assigned to
you;
(e.) observe all lawful directions and instructions provided they do not conflict
with occupational health and safety requirements.
Main Responsibilities
▪ Manage the P&L of the Mainland China and Hong Kong operations, including
but not limited to controlling budgets, producing sales volume, growth and
profitability, and determining manpower requirements for Sales, Marketing and
Customer Service areas.
▪ Lead the development of Mainland China market entry model from the Sales
standpoint including distribution / route-to-market strategies and pricing
optimization and timely execute them in conjunction with product launch and
demand creation plans that enable us to maximize brand availability / presence
in the market
• Assign new distributors where no distributors assigned
• Assign additional distributors to the Cities where we have limited
presence
▪ Direct the activities of the team in Mainland China and Hong Kong in an
efficient manner to ensure attainment of agreed-upon goals whilst managing the
team to ensure adherence to company policies.
▪ Develop superior working relationships with individuals and groups within the
Regional headquarters operations and external customers (retailers and
distributors). This also entails performing with “expert” strategic agility to ensure
that superior performance is delivered due to the efforts of individuals and
groups who do not report directly to the Sales Director.
▪ Manage and deliver all customer services, ensuring rapid response and high
satisfaction levels.
▪ Responsible for the strategic involvement of the team, people development and

3. Professional Manager
leadership of the group.
▪ Review all distributors and recommend retaining, replacing or adding new
distribution partners.
▪ Recommend and implement strategic plans including marketing and sales
promotions and new product developments for those markets.
▪ Achieve distribution targets and ensure an increase in coverage of targeted
retail customers.
▪ Establish and develop process of selling all applicable B&PE GBU’s brands
with existing and new sales channels.
▪ Review and monitor terms and conditions of distributors’ agreement.
▪ Agree with distributors on their sales / distribution strategies and monitor and
analyse results of their activities in the assigned areas.
▪ Establish contacts and evaluate performance of potential distributors.
▪ Manage, monitor, coach, motivate, train and develop sales personnel in the
organization and sales promoters in key retail outlets to ensure appropriate skill
sets are established
▪ Actively seek and encourage feedback from Distributors and take actions to
ensure their needs are met insofar as possible by B&PE.
Dec.1，2005 ~ May.2009 : GoodBaby Group
Philips Avent Business Unit
Title：GM
Responsibility：
1. Branding：
a) Discuss and define with Philips’s Globe management team and CEO to
develop Chinese Market and strategy .e.g. Branding management and
development strategy, business region and channel development
strategy ,business structure set up and develop continually ,distributors and
direct sales adjustment plan, develop new SKU based on market and
competitors
b) Alignment and cooperate with Philips China Business Unit to decide
China Market Operation Plan and long term development strategy ,define
to develop distributors and branch office allocation and executive plan,
discuss and make promotion plan (trade and consumer)
c) Build up good relationship with Philips China Business Unit ,cooperate
daily operation issues ( transportation ,inventory, finance, cash flow,
products)
2. Daily operation and management

4. Professional Manager
d) Sales target follow up
e) Finance daily monitoring
f) Sale –in and sale out plan monitor and adjustment
g) Make regular meeting with Philips China BU management team , share
and update market situation
3. Regional market and channel market development
h) Build up a proper market structure based on different market situation
i) Sales team recruitment ,training and coaching; build up a powerful and
potential sales team
j) Make full use of Goodbaby Group resource to develop Philips Avent
Business in China
k) Adjust old distributors and development new distributors based on
regional market development plan and strategy
4. Market research and strategy making
l) 60% working time in market visit ,understand market and adjust market
executive plan on the site
m) Based on AC Neilson and market data ，analysis market trend and make
up proper market development plan and strategy
n) Discuss with Philips Senior Management team how to develop China
Market ,Define tailor made Plan for China market
July. 1,2004~Dec。1，2005 Robust (GuangDong) Food & Beverage Co.,LTD
A MEMBER OF DANONE GROUP
General Manager – North Business Unit
 Achieve business and profit targets of the assigned region.
- Ensure top-line delivery.
- Control trade spend within budget.
 Monitor distributor performance effectively.
- Recommend trade and distributor networks to achieve
business objectives.
- Monitor distributor’s sales & distribution performance
regularly.
- Ability to establish good relationship with trade partners
and wholesalers in major cities.
- Monitor implementation of sales activities.
 Manage business with direct key accounts.
- Implement key account management with assigned
customers.
- Achieve business targets with assigned customers.
- Achieve sales objectives with assigned customers.
 Manage sales activities effectively.
- Monitor and report on trade and competitors’ activities.
- Identify business opportunities and support planning of
sales activities.
- Evaluate effectiveness of sales activities.

5. Professional Manager
 Coordinate Product Logistics.
- Monitor inventory level.
- Support demand forecast and order logistics to ensure
product availability
March. 1~July. 1,2004Robust (GuangDong) Food & Beverage Co.,LTD
A MEMBER OF DANONE GROUP
National Sales Development Director
~Build up proper selling system in China competitive beverage market
 Understand current situation of Robust selling system and adjust it to
the current beverage market to make it develop continually
 Work out proper price structure to enhance Trade Margin
 Build up the team to help every region business development
 Work out channel development plan and monitor the execution
process
 Make the Danone globe selling models be used in China properly
August.1,2002 ~ Feb.29,2004 Pepsico investment (China) Limited
National Sales Development Manager
(China Business Unit)
~Grow sales base and new business through Selling Systems and appropriate sales
tools within assigned markets.
• Plan Development and Execution (AOP follow up and execution)
• Systems & Tools ( Active Selling System implementation, Distribution Model,
WAT Model, Manage Wholesaler Model, Pepsi Merchandising Club trade tool,
Cooler Placement…)
• People Capability (training and coaching for JV GM ,sales directors, Sales
force…)
Dec.1,1999~August 1,2002 Pepsico investment (China) Limited
Sales Development Manager (North Region)
 Plan Development and Execution
-Provide input to JV Annual Operating Plans ( AOP s) on sales expansion in new
cities (“wide”) and in existing cities cities (“deep”).
-Actively drive and support JVs in executing AOP and exceeding targets for sales
volume, distribution and operating profit (NOPBT). Drive priorities defined by VP
-Anticipate JV selling needs and issues and take initiative to resolve before they
impact operating results

6. Professional Manager
-Respond quickly to urgent unanticipated issues that cause risk to AOP
 Systems & Tools
-Provide support to JVs on planning, implementation, stablization and sustainment
of selling systems.
-Ensure China relevant PBI standards and tools ( defined by VP Sales and VP
China)are implemented in direct support to business agenda (defined by VP
China)
-Provide input and implementation feedback to Channel Development Owner on
Best Practice tool design and enhancements.
-Lead evaluation of sales execution effectiveness ,identify and address
opprtunities for improvement and share learnings within the function and across
JVs (give and take)
 People Capability
-Provide support to JV development of the right sales structure and roles, staffing
plans and people moves (JV organization and people planning)
-Support the development of Sales talent within JVs and Pepsi system through
active caching, communication and reinforcement of people standards, staffing
sales talent and delivering training.
April,1997 ~ Dec.1999 Beijing Coca-Cola Beverage Co.,LTD
Sales Manager
 Sales execution and management
Increased regional sales 30%.
 Managed 350 sales representatives in 10 sales areas and districts.
 Implemented training course for new recruits — speeding profitability.
April,1995 ~April,1997 Eastman Kodak (China) Limited-BJ office
Sales Supervisor
 Expanded new products market share from 15% to 65%.
 Set-up 3 distributors to cooperate with company strategy
 Expanded sales to include mass market accounts.
May,1991~ April,1995 British-America Tobacco Co-operation-BJ office
Sales Representative
 Expanded territorial sales information system
 Join international activity –555 HongKong~Beijing Rally
 Developed Excellence In Sales training course.
Education 1982~1986 Beijing Normal University
 Bachelor of Biology

7. Professional Manager
 EMBA in Coca-cola University
Interests Sports, Classic Music….
个人资料
编号： 性别：男 出生年月日: 1962/06/06
身高：178cm 籍贯： 北京 户籍：北京海淀区
婚姻状况：已婚 身份证号码：110108620606341 民族： 汉
体重：65 公斤 现住址：北京朝阳区望京南湖中园 307-2-601 邮编 100102
教育经历
时间 学校名称 学校所在城市 专业 获取学位/证书
1982 年 9 月-
1986 年 7 月
北京师范大学 北京 生物系 学士学位