Charles Bayless has over 25 years of experience in management consulting and IT consulting. He has held various leadership roles at Capgemini, where he helped grow business units and led merger integrations. Most recently, he launched a children's books website called Through the Magic Door to help promote reading. Bayless is skilled at driving revenue growth and profitability in both turnaround and new business situations. He has extensive international experience in consulting and consistently improves business performance around sales, revenue, and profitability.

1. J. CHARLES BAYLESS, JR.
Charles Bayless has over 25 years of successful general management, P&L, and sales
accomplishments in the management consulting and IT consulting services industries. He gained
this experience through a series of U.S., international, and global roles with Capgemini and its
antecedent companies (Ernst & Young Consulting and Arthur Young). In these roles he provided
services directly to Fortune 1000 companies across the globe, managed business units within
Capgemini, and led merger integration projects as businesses were acquired by Capgemini.
Most recently, Mr. Bayless has pursued a mission to assist parents in creating the conditions
which will support children in becoming habitual and enthusiastic readers. He designed and
launched Through the Magic Door®, a children’s books internet site which provides a forum for
book sales, advisory services to parents, and enabling tools such as search databases. Through
the Magic Door® also funds research into reading practices.
Prior to this sabbatical from consulting, Mr. Bayless’ responsibilities have all been centered on
driving profitable revenue growth either in business turn-around or new business establishment
situations. He has consistently increased sales, revenue and profitability in each of these roles,
frequently in an environment of limited corporate resources. These assignments have entailed
improving intellectual asset utilization, coaching team sales and delivery effectiveness, and
increasing clarity of and focus on core operational measures. All have been executed with
reduced budgets and reduced headcount.
Most recently, upon his return from seven years of international assignments, Mr. Bayless led the
strategic initiative within Capgemini Americas to consolidate alliance activities with all the major
IT industry hardware and software companies with the goal of transforming them from a tactical,
deal-by-deal, cost/center approach to a growth-strategy based on a P&L model. As a result of this
30 month initiative, in 2005 his business unit (BU) was the only one of seven business units in the
Americas to show revenue growth and was the only profitable BU (with profit up 40% on 2004).
Mr. Bayless’ prior global assignments with Capgemini included leading the Global Consumer
Products, Retail and Distribution sector in which role he raised sector sales by 23%. Prior to that,
Mr. Bayless filled a number of roles in Asia Pacific starting with the initial assignment to turn-
around a no-growth, loss-making consulting business unit in Australia. As COO, Mr. Bayless
completely revamped all processes, starting with sales followed by delivery and people
management. In the space of eighteen months, the business unit achieved an annual sales growth
of 60% while returning to targeted profitability, cut personnel attrition by 55%, and deployed a
number of new service capabilities. Mr. Bayless subsequently led a number of regional accounts
and sectors with similar sales and profitability results, including the establishment of an Asia
Pacific Regional sector team that accomplished, in the space of a year, a 100% improvement in
sales with a reduction in personnel resources of 65%.
Mr. Bayless has a B.S.F.S. in International Economics from Georgetown University, School of
Foreign Service and an MBA in International Finance from the University of Pennsylvania,
Wharton School.
1338 Beech Valley Road, NE Office: (404) 898-9096
Atlanta, GA 30306 Cell: (678) 938-4854
charles.bayless@gmail.com