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Chapter 4:
Systems and Critical Approaches to Organizational
Communication
Introduction
Consideration of the organismic metaphor
Understanding organizations from a systems perspective
Use a radical frame of reference to look at how critical
approaches view organizations as sites of domination
Systems Approaches
Systems approaches take a more macro view of organizations,
emphasizing the permeable nature of organizational boundaries
Systems approaches to understanding organizations use this
general idea to examine the component parts of an organization
and how they work together to keep an organization “alive”
General Systems Theory
Ludwig von Bertalanffy suggested systems concepts for a
variety of disciplines
“Novel developments” include:
Hierarchical order
Entropy
Control mechanisms
Open systems
http://isss.org/conferences/madison2008/20080714_1130_ISSS_
Drack.pdf
4
Cybernetics
Norbert Wiener’s contribution, from the Greek word for
“steersman”
Control and communication theory that examines both machine
and animal
Especially important to studying
organizational communication:
System goals
Feedback
Entropy
Gestalt (nonsummativity)
The Process of Organizing
Karl Weick’s definition of organizations includes:
Equivocality
Interdependence
In his book Making Sense of the Organization (2001) Weick
states that he views “organizations as collections of people
trying to make sense of what is happening around them” (p. 5)
Chaos and Complexity Theories
Used in mathematics to help explain random occurrences
Represents the collapse of order in the status quo
Chaotic behavior can appear random but can be defined
mathematically
Complexity theory suggests nature is incredibly complex but is
a result of underlying simplicity
The Organization as a System
The component parts and environment of a system interact in a
way that can be studied and understood
Parts are interdependent or naturally reliant on one another
Inputs: incoming information
Throughputs: assimilation of that information
Outputs: end results of throughput decisions
Critical Thinking Questions – Systems Characteristics
In what ways do you use feedback to make changes in your life?
Does the quality of input affect the quality of the output in an
organizational system?
Organizational System Characteristics
General terms of systems properties include:
Holism: system is more than just the sum of its parts
Nonsummative: results are more than simply adding together
each piece
Equifinality: reaching the same final state from differing initial
conditions; variety of paths
Entropy: process of degeneration
Typical of closed systems
Negative entropy: flow of information from external
environment; leads to growth and sustainability
Typical of open systems
Subsystems and Suprasystems
Departments in an organization need to be aware of what is
happening in other departments
There are 10 common characteristics of open systems
highlighted by Katz and Kahn (1978)
Feedback: reaction or response to a process
System goals: results for which energies and efforts of a system
are exerted
Hierarchical order: organized system of ranking
Critical Approaches
Based on the work of Karl Marx, critical theory examines
organizations from the perspective of oppression
Critical Thinking Questions – Oppression
What are some classic examples of oppression and domination
throughout history?
In what ways do we still see some of those examples being
reenacted in organizations today?
Producing Dissensus
Critical theorists seek to reveal how social an technological
structures of organizations serve to oppress workers and create
sites of domination
A way to free employees from dominant restraint
Karl Marx suggested a major imbalance between owners and
workers in a capitalistic society
Purpose of critical theory is to emancipate the oppressed
Feminist Perspective
Critique the marginalization and domination of women in the
workplace
Developed from the women’s liberation movement
Calls for the abolishment of a patriarchal society
Dominant and privileged male voices have limited the
advancement of women and minority groups in the workplace
Case Study: Pine Ridge Indian Reservation
Pine Ridge Indian Reservation is one of the poorest Native
American reservations in the United States
Barren land and few jobs
Those who live there have passively supported goals of the U.S.
government, even when not in their best interests
If they develop a sense of hopelessness and accept their
situation, they would be experiencing hegemony
Is there a way for the inhabitants of the reservation to avoid a
hegemonic situation?
Hegemony and Domination
Any organization can develop a hegemonic environment
(intentionally or unintentionally)
Some examples of ways power can be used to subordinate
workers includes:
Control of resources
Control of technology
Exertion of formal authority
Control of production
Control of information
Critical Thinking Questions – Control
What are some other forms of control in organizations?
Will opportunities for such control increase or decrease as
newer forms of organizing continue to take shape?
Control
Communication is a major mode for exerting control
Critical theorists have helped to expose instances of
organizational sites of domination and resistance
Organizational Justice
The perception of what is fair and equitable in the workplace
Distributive justice: perceived fairness of amount and allocation
of rewards or outcomes
Procedural justice: perceived fairness of process used to
determine distribution of rewards
Interactional justice: perceived degree to which an individual is
treated with dignity, concern, respect
Certified B-Corporation
New form of organizing emerging in the United States
Committed to conducting business that is profitable and
considers the impact on employees, community, and
environment
Triple bottom line: people, planet, profit
Context Matters
For-Profit Organization
Large corporations can adjust overall system to compensate for
divisions that are struggling
Entrepreneurship – Small Businesses
Struggling parts of a small system felt more quickly
Nonprofit Organizations
Negative press for partners can affect nonprofits
Government Sector
Change to one component can lead to systemic changes
Chapter 5:
Cultural Approaches to Organizational Communication
Introduction
Culture affects communication
Culture can create barriers that prevent us from understanding
others
Ideologies and paradigms guide our thinking and impact our
understanding of the world around us
Case Study: Avianca Flight 052
Avianca Flight 52 was flying from Columbia to New York
Due to poor weather, the flight had been repeatedly held up,
leaving both pilots panicking about fuel levels
After Air Traffic Control again told them to wait, the pilots did
not question the command
After running out of gas, the plane crashed, killing half of the
passengers
What cultural dimensions may have influenced this event?
Defining Culture
The acquired learning of a group that gives its members a sense
of who they are, of belonging, and works to make that group
recognizably different from other groups
Organizational culture is very similar to traditional culture in
that it provides a system of shared values, beliefs, and holds
meaning to employees
Globalization and Culture
Globalization has a tremendous impact on the way we
communicate between and within organizations
Geert Hofstede (2001) created a model of five dimensions that
act as a broad framework for understanding the cultural
differences between nations
Power distance
Individualism/collectivism
Uncertainty avoidance
Long-term vs. short-term orientation
Masculinity and femininity
Case Study: The New Job and Organizational Culture
Zeb served for five years as the branch manager of an
established local bank
Zeb always adhered to the rules of operation that governed
customer and employee expectations
Though satisfied with his job, Zeb took an opportunity to work
at Google
Zeb was startled by the very different culture of Google’s
expansive office complex, group lunches, opportunities for
innovation and creativity, and flexible work hours
Why is a workplace like Google so appealing to many?
Organizational Culture
Defining organizational features of a company, that separates
that company from others in terms of operations, employee
relationships, and interorganizational behavior
Moving from one organization to another can prove difficult
when the organizational cultures are vastly different
Substantial differences can cause culture shock in new
employees
Work Environment
Characteristics of the work environment are dictated by
organizational culture
Expectations of time
When does the business day begin and end?
How many hours and days of the week are expected?
Expectations for dress
What is appropriate for the workplace?
Expectations of communication behaviors
Southwest Airlines – fun and hard work
Critical Thinking Questions - Environment
What are the time expectations for your classes?
What are the dress expectations at your institution?
What are the behavioral expectations at your institution?
Organizational Commitment
Commitment to organizations is changing, as college students
now average over 10 job changes in their lifetime
Different generations experience different life conditions, which
influences commitment to the job
Increasing choices and opportunities impact our lives in many
ways, including careers
Organizational Identity
Core aspects of an organization’s culture include:
Innovation and risk-taking
Attention to detail
Outcome orientation
People orientation
Team orientation
Aggressiveness
Stability
Organizational Subcultures
Cultures are not always uniform in organizations
Subcultures have unique values, attributes, or behaviors
According to Schein (1983), organizational cultures become
. . . a pattern of assumptions that has worked well enough to be
considered valid and, therefore, to be taught to new members as
the correct way to perceive, think, and feel . . .” (p. 14)
Critical Thinking Questions – Subcultures
What are some examples of subcultures at your institution?
How do those subcultures still maintain their organizational
identity?
Changing Organizational Culture
Is it possible to “make” organizational change happen?
Material symbols, rituals, and even specific language used by an
organization can be used to reinforce, differentiate, and
strengthen culture
Strong organizational cultures are pervasive but knowing when
to adapt and change the organizational culture to better fit the
competitive environment is sometimes difficult
Paradigm Shifts & Organizational Culture
Defined as a set of rules and regulations, paradigms do two
things:
Establish and define boundaries
Tell employees how to behave inside those boundaries to be
successful
Paradigms are effective at standardizing interactions, but can
become a hindrance if they prevent organizations from seeing
opportunities outside that specific thought pattern
At the individual level, paradigms can interfere with our ability
to see the value in other cultures, both ethnic and organizational
Critical Thinking Questions - Paradigms
How do your paradigms help navigate your everyday lives, and
how can they hinder you?
How do your paradigms influence your communication styles
and behaviors?
Context Matters
Consider the implications of organizational culture in the
context of these different types of industry segments:
For-profit organizations
Entrepreneurship – small business
Nonprofit organizations
Government sector

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Chapter 4Systems and Critical Approaches to Organizational Co.docx

  • 1. Chapter 4: Systems and Critical Approaches to Organizational Communication Introduction Consideration of the organismic metaphor Understanding organizations from a systems perspective Use a radical frame of reference to look at how critical approaches view organizations as sites of domination Systems Approaches Systems approaches take a more macro view of organizations, emphasizing the permeable nature of organizational boundaries Systems approaches to understanding organizations use this general idea to examine the component parts of an organization and how they work together to keep an organization “alive” General Systems Theory Ludwig von Bertalanffy suggested systems concepts for a variety of disciplines “Novel developments” include: Hierarchical order Entropy Control mechanisms Open systems http://isss.org/conferences/madison2008/20080714_1130_ISSS_
  • 2. Drack.pdf 4 Cybernetics Norbert Wiener’s contribution, from the Greek word for “steersman” Control and communication theory that examines both machine and animal Especially important to studying organizational communication: System goals Feedback Entropy Gestalt (nonsummativity) The Process of Organizing Karl Weick’s definition of organizations includes: Equivocality Interdependence In his book Making Sense of the Organization (2001) Weick states that he views “organizations as collections of people trying to make sense of what is happening around them” (p. 5) Chaos and Complexity Theories Used in mathematics to help explain random occurrences Represents the collapse of order in the status quo Chaotic behavior can appear random but can be defined mathematically Complexity theory suggests nature is incredibly complex but is a result of underlying simplicity
  • 3. The Organization as a System The component parts and environment of a system interact in a way that can be studied and understood Parts are interdependent or naturally reliant on one another Inputs: incoming information Throughputs: assimilation of that information Outputs: end results of throughput decisions Critical Thinking Questions – Systems Characteristics In what ways do you use feedback to make changes in your life? Does the quality of input affect the quality of the output in an organizational system? Organizational System Characteristics General terms of systems properties include: Holism: system is more than just the sum of its parts Nonsummative: results are more than simply adding together each piece Equifinality: reaching the same final state from differing initial conditions; variety of paths Entropy: process of degeneration Typical of closed systems Negative entropy: flow of information from external environment; leads to growth and sustainability Typical of open systems Subsystems and Suprasystems Departments in an organization need to be aware of what is happening in other departments There are 10 common characteristics of open systems
  • 4. highlighted by Katz and Kahn (1978) Feedback: reaction or response to a process System goals: results for which energies and efforts of a system are exerted Hierarchical order: organized system of ranking Critical Approaches Based on the work of Karl Marx, critical theory examines organizations from the perspective of oppression Critical Thinking Questions – Oppression What are some classic examples of oppression and domination throughout history? In what ways do we still see some of those examples being reenacted in organizations today? Producing Dissensus Critical theorists seek to reveal how social an technological structures of organizations serve to oppress workers and create sites of domination A way to free employees from dominant restraint Karl Marx suggested a major imbalance between owners and workers in a capitalistic society Purpose of critical theory is to emancipate the oppressed Feminist Perspective Critique the marginalization and domination of women in the workplace Developed from the women’s liberation movement Calls for the abolishment of a patriarchal society Dominant and privileged male voices have limited the
  • 5. advancement of women and minority groups in the workplace Case Study: Pine Ridge Indian Reservation Pine Ridge Indian Reservation is one of the poorest Native American reservations in the United States Barren land and few jobs Those who live there have passively supported goals of the U.S. government, even when not in their best interests If they develop a sense of hopelessness and accept their situation, they would be experiencing hegemony Is there a way for the inhabitants of the reservation to avoid a hegemonic situation? Hegemony and Domination Any organization can develop a hegemonic environment (intentionally or unintentionally) Some examples of ways power can be used to subordinate workers includes: Control of resources Control of technology Exertion of formal authority Control of production Control of information Critical Thinking Questions – Control What are some other forms of control in organizations? Will opportunities for such control increase or decrease as newer forms of organizing continue to take shape? Control Communication is a major mode for exerting control Critical theorists have helped to expose instances of
  • 6. organizational sites of domination and resistance Organizational Justice The perception of what is fair and equitable in the workplace Distributive justice: perceived fairness of amount and allocation of rewards or outcomes Procedural justice: perceived fairness of process used to determine distribution of rewards Interactional justice: perceived degree to which an individual is treated with dignity, concern, respect Certified B-Corporation New form of organizing emerging in the United States Committed to conducting business that is profitable and considers the impact on employees, community, and environment Triple bottom line: people, planet, profit Context Matters For-Profit Organization Large corporations can adjust overall system to compensate for divisions that are struggling Entrepreneurship – Small Businesses Struggling parts of a small system felt more quickly Nonprofit Organizations Negative press for partners can affect nonprofits Government Sector Change to one component can lead to systemic changes
  • 7. Chapter 5: Cultural Approaches to Organizational Communication Introduction Culture affects communication Culture can create barriers that prevent us from understanding others Ideologies and paradigms guide our thinking and impact our understanding of the world around us Case Study: Avianca Flight 052 Avianca Flight 52 was flying from Columbia to New York Due to poor weather, the flight had been repeatedly held up, leaving both pilots panicking about fuel levels After Air Traffic Control again told them to wait, the pilots did not question the command After running out of gas, the plane crashed, killing half of the passengers What cultural dimensions may have influenced this event? Defining Culture The acquired learning of a group that gives its members a sense of who they are, of belonging, and works to make that group recognizably different from other groups Organizational culture is very similar to traditional culture in
  • 8. that it provides a system of shared values, beliefs, and holds meaning to employees Globalization and Culture Globalization has a tremendous impact on the way we communicate between and within organizations Geert Hofstede (2001) created a model of five dimensions that act as a broad framework for understanding the cultural differences between nations Power distance Individualism/collectivism Uncertainty avoidance Long-term vs. short-term orientation Masculinity and femininity Case Study: The New Job and Organizational Culture Zeb served for five years as the branch manager of an established local bank Zeb always adhered to the rules of operation that governed customer and employee expectations Though satisfied with his job, Zeb took an opportunity to work at Google Zeb was startled by the very different culture of Google’s expansive office complex, group lunches, opportunities for innovation and creativity, and flexible work hours Why is a workplace like Google so appealing to many? Organizational Culture Defining organizational features of a company, that separates that company from others in terms of operations, employee relationships, and interorganizational behavior
  • 9. Moving from one organization to another can prove difficult when the organizational cultures are vastly different Substantial differences can cause culture shock in new employees Work Environment Characteristics of the work environment are dictated by organizational culture Expectations of time When does the business day begin and end? How many hours and days of the week are expected? Expectations for dress What is appropriate for the workplace? Expectations of communication behaviors Southwest Airlines – fun and hard work Critical Thinking Questions - Environment What are the time expectations for your classes? What are the dress expectations at your institution? What are the behavioral expectations at your institution? Organizational Commitment Commitment to organizations is changing, as college students now average over 10 job changes in their lifetime Different generations experience different life conditions, which influences commitment to the job
  • 10. Increasing choices and opportunities impact our lives in many ways, including careers Organizational Identity Core aspects of an organization’s culture include: Innovation and risk-taking Attention to detail Outcome orientation People orientation Team orientation Aggressiveness Stability Organizational Subcultures Cultures are not always uniform in organizations Subcultures have unique values, attributes, or behaviors According to Schein (1983), organizational cultures become . . . a pattern of assumptions that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel . . .” (p. 14) Critical Thinking Questions – Subcultures What are some examples of subcultures at your institution? How do those subcultures still maintain their organizational identity? Changing Organizational Culture Is it possible to “make” organizational change happen?
  • 11. Material symbols, rituals, and even specific language used by an organization can be used to reinforce, differentiate, and strengthen culture Strong organizational cultures are pervasive but knowing when to adapt and change the organizational culture to better fit the competitive environment is sometimes difficult Paradigm Shifts & Organizational Culture Defined as a set of rules and regulations, paradigms do two things: Establish and define boundaries Tell employees how to behave inside those boundaries to be successful Paradigms are effective at standardizing interactions, but can become a hindrance if they prevent organizations from seeing opportunities outside that specific thought pattern At the individual level, paradigms can interfere with our ability to see the value in other cultures, both ethnic and organizational Critical Thinking Questions - Paradigms How do your paradigms help navigate your everyday lives, and how can they hinder you? How do your paradigms influence your communication styles and behaviors? Context Matters Consider the implications of organizational culture in the context of these different types of industry segments: For-profit organizations
  • 12. Entrepreneurship – small business Nonprofit organizations Government sector