The document provides guidance on developing a consistent sales strategy for designers and developers. It outlines key components of an effective sales process, including lead generation through industry publications, networking and social media. The sales process involves initial contact, follow ups, understanding opportunities, submitting proposals, and following up on closed deals. Maintaining relationships throughout project completion provides additional opportunities to sell. Setting goals and using tools like CRMs and social media are recommended to track performance and generate new leads.

1. B2B Sales for Designers &
Developers

2. Who am I?

3. Why are sales important
 Increase exposure
 Increase revenue
 Grow your business
 Pick and choose your projects
* Pick your why *

4. What a consistent sales strategy
solves

5. What’s my sales process?
 Leads research
 Initial contact
 Follow-ups
 Proposal writing
 Follow-ups
 Close

6. Leads research
 Industry/trade magazines/articles
 Networking
 Social Media

7. Making contact
 Email
 Networking
 Social Media
 Cold calls
* Keep it short and sweet! *

8. Follow-up
 Phone calls
 Emails
 Social Media
 Enewsletters

9. The opportunity
 Uncover and understand the opportunity.
 Ensure expectations are in line.

10. Quotes & proposals
 Demonstrate your understanding of their
business, their goals and their specific
needs.
 Demonstrate the value you provide through
your approach and your methodology or
processes.
 Define your deliverables as clearly as
possible as they relate to your budget.

11. Follow-up & close
 Phone calls
 Emails

12. The sales job is never over
 All touchpoints during the production
process are opportunies to sell.
 Any support and consultation you can
provide after project completion is an
opportunity to sell.

13. Final thoughts and tips
 Invest in a CRM
 Set weekly/monthly goals based on
revenue, projections, opportunities vs
closes, lead generation vs opportunities
 Twitter for sales
 Social media CRM

14. Thanks!
www.expressdesign.ca
www.dennispowers.ca