Multimodal Literacy
(O’Halloran &Lim, 2011) - is
about understanding the
different ways of knowledge
representations and
meaning-making.
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3.
It focuses onthe design of discourse
by investigating the contributions of
specific semiotic resources (e.g.
language, gesture, images) co-
deployed across various modalities
(e.g. visual, aural, somatic).
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4.
Also, this focuseson interaction and
integration in constructing a
coherent multimodal text (such as
advertisements, posters, news
report, websites, films).
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TOOLS OF TECHNOLOGY
FORCOMMUNICATION
Creating multimodal texts means the
production of spoken, written, or text
in print or digital forms. It is the
business of making meanings with
the use of technology.
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PAPER
A multimodal textcan indeed
exist in paper form, as long as
it combines different modes of
communication beyond just
plain written text.
Examples of these are books,
comics, posters, and the like
meant to be read and
understood while holding or
looking at them
9.
DIGITAL
A digital multimodaltext
combines written text, visuals,
sounds, interactive elements, and
sometimes video or animation to
create an engaging and layered
experience for users.
Examples are such as slide
presentations, blogs or vlogs, web
pages, short films, videos, media
campaigns, or anything that
capitalizes on digital technology.
10.
LIVE
multimodal text canalso be live. In a
live setting, multiple modes are
combined in real-time to convey
information, emotions, or narratives.
This can include elements such as
spoken words, visuals, movement,
sound, and even interaction with an
audience. Live multimodal texts are
often seen in performances,
speeches, and presentations, where
the delivery relies on more than just
spoken language.
11.
TRANSMEDIA
A multimodal textcan be
transmedia where messages
are conveyed through a
combination of multimedia
platforms. A media campaign
for example can be performed
live on stage, uploaded to
social media, broadcasted live
over the radio, and printed on
the school paper as well.
12.
To successfully createa multimodal text, you are
required to consider a few things – your purpose,
message, reader, viewer and listener.
Purpose means what you want to achieve with your
text such as to inform, to inspire, or to elicit action.
Your message is contained in the actual text you
compose.
Readers may mean fellow students, parents,
teachers or whoever you think will appreciate your
message.
If your work is in a form of a video or live
presentation, then you will have to think of who to
appeal to for your viewer/s.
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1. WRITTEN/LINGUISTIC
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refers tospoken and written
language through vocabulary,
structure and grammar.
Examples:
THE SECRET OF MAKING PEOPLE
LIKE YOU
A LIITLE MISTAKE THAT COST A
FARMER $3,000 A YEAR
15.
2. AUDIO
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– refersto music, sound effects,
noises or silences, and the elements
of volume, pitch and rhythm
Examples:
Sleep Bank – Wolftooth
Upscotch – Jean-Thomas Cloutier
Nothing Stopping Us Now – Dan
Phillipson
16.
3. VISUAL
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– refersto moving or still images
with the utilization of colors,
layouts, screen formats, symbols,
shot framing, distance, angle,
camera movement and subject
movement.
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