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LEARNING
OBJECTIVES
Speaking in Personal
and Civic Contexts
1. List three general guidelines for ceremonial speeches.
2. Identify strategies for effectively composing and delivering the
following ceremonial speeches: speech of introduction, presenting
an award, accepting an award, toast, speech of tribute, and eulogy.
3. Identify strategies for effectively composing and delivering a “This I
Believe” speech.
4. Explain the connection between public advocacy and speaking.
12.1
LEARNING
OBJECTIVES
Speaking in
Academic Settings
1. Identify strategies for adapting presentations in the following
disciplines: arts and humanities, social sciences, education/training
and development, science and math, and technical courses.
2. Identify strategies for effective speaking at academic conferences.
12.2
LEARNING
OBJECTIVES
Speaking in Business
Settings
1. Employ audience analysis to adapt communication to supervisors,
colleagues, employees, and clients.
2. Explain the role of intercultural communication competence in
intercultural business communication contexts.
3. Identify strategies for handling question-and-answer periods.
4. Identify strategies for effectively planning and delivering common
business presentations, including briefings, reports, training, and
meetings.
12.3
LEARNING
OBJECTIVES
Speaking via
Electronic Media
1. Identify strategies for speaking on radio and television.
2. Describe the communication skills necessary to be a spokesperson.
3. Explain the role of crisis communication professionals.
12.4

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Chapter 12

  • 1. LEARNING OBJECTIVES Speaking in Personal and Civic Contexts 1. List three general guidelines for ceremonial speeches. 2. Identify strategies for effectively composing and delivering the following ceremonial speeches: speech of introduction, presenting an award, accepting an award, toast, speech of tribute, and eulogy. 3. Identify strategies for effectively composing and delivering a “This I Believe” speech. 4. Explain the connection between public advocacy and speaking. 12.1
  • 2. LEARNING OBJECTIVES Speaking in Academic Settings 1. Identify strategies for adapting presentations in the following disciplines: arts and humanities, social sciences, education/training and development, science and math, and technical courses. 2. Identify strategies for effective speaking at academic conferences. 12.2
  • 3. LEARNING OBJECTIVES Speaking in Business Settings 1. Employ audience analysis to adapt communication to supervisors, colleagues, employees, and clients. 2. Explain the role of intercultural communication competence in intercultural business communication contexts. 3. Identify strategies for handling question-and-answer periods. 4. Identify strategies for effectively planning and delivering common business presentations, including briefings, reports, training, and meetings. 12.3
  • 4. LEARNING OBJECTIVES Speaking via Electronic Media 1. Identify strategies for speaking on radio and television. 2. Describe the communication skills necessary to be a spokesperson. 3. Explain the role of crisis communication professionals. 12.4