This document discusses key concepts relating to analyzing competitors. It provides 10 multiple choice questions and explanations about factors that influence competitors' objectives, types of competitors, steps to competitor analysis, and strategies companies use to compete. The key points covered are identifying a company's main competitors, determining their objectives, strengths, and weaknesses, and developing strategies in response to emerging competitors and new technologies.

1. TOP 10 Learning Questions for (Chapter 11: Dealing with Competition) Theodore T. Tan December 17, 2010 http://Theodorettan.blogspot.com

3. Factors that shape a competitor’s objectives Concept Size History Current Management Financial Situation Growth Profits http://Theodorettan.blogspot.com

7. Types of emerging giants Concept Current competitors New Technologies Emerging competitors World Class Business http://Theodorettan.blogspot.com

11. Steps in Competitor Analysis 11 Concept http://Theodorettan.blogspot.com Gather information about a competitor’s strengths & weaknesses Identify a company’s main competitors Determine objectives of competitors Selecting competitor & customers

15. Competition can be observed from 2 points of view: Concept http://Theodorettan.blogspot.com INDUSTRY MARKETERS group of firms that offer a product that are close substitutes for one another group that classifies industries according to number of sellers; degree of product differentiation; presence or absence of entry, mobility and exit barriers; cost structure; degree of vertical integration and degree of globalization

16. Using the Market Approach.. COMPETITORS are defined as companies that satisfy the same customer need. Explanation of Concept http://Theodorettan.blogspot.com INDUSTRY MARKETERS

19. 6 Defense Strategies 11 Concept http://Theodorettan.blogspot.com

20. Defensive Strategy aims to reduce the probability of an attack, divert it to less-threatening areas, and /or lessen their intensity 11 company matches its opponent’s product, advertising, price & distribution Explanation of Concept http://Theodorettan.blogspot.com

23. Marketers can try the following to increase consumption 11 Packaging Product Re-design Concept http://Theodorettan.blogspot.com

24. Marketers can try the following to increase consumption 11 Packaging Product Re-design Product development is the creation of products with new or different characteristics that offer fresh or additional benefits to the customer. It may involve modification of an existing product or its presentation. Explanation of Concept http://Theodorettan.blogspot.com

27. Market Follower Strategies 11 Counterfeiter Cloner Concept Imitator Adapter http://Theodorettan.blogspot.com

28. Market Follower Strategies 11 Explanation of Concept Counterfeiter Cloner Imitator Adapter Duplicates the leader’s products & packages and sells it on the black market or through disreputable dealers. http://Theodorettan.blogspot.com

31. Types of “Markets” that exists in business 11 Concept Market Leader Market Challenger Market Follower Market Nicher http://Theodorettan.blogspot.com

32. Types of “Markets” that exists in business 11 Explanation of Concept Market Leader Market Challenger Market Follower Market Nicher Market challengers can attack the leader and other competitors in an aggressive bid for further market share http://Theodorettan.blogspot.com

35. Marketers can try to increase the amount, level, or frequency of consumption 11 Concept Packaging Product Re-design http://Theodorettan.blogspot.com

36. Marketers can try to increase the amount, level, or frequency of consumption 11 Explanation of Concept Packaging Product Re-design Larger package sizes increase the amount of product that consumers use at one time increasing the frequency of consumption. http://Theodorettan.blogspot.com

42. TOP 10 Learning Questions for (Chapter 11: Dealing with Competition) Theodore T. Tan December 17, 2010 http://Theodorettan.blogspot.com