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AGENCY PERFORMANCE ANALYTICS
IMPLEMENTING A HOLISTIC ANALYTICS
STRATEGYTHAT GETS RESOURCES BACKTO
ANALYZING RESULTS, PROACTIVE
OPTIMIZATION, AND DEEPENS CLIENT
RELATIONSHIPS
THE CHALLENGE
AS A MARKETING ANALYTICS FIRM SINCE
2007,WE GET IT.
THE MARKETING ANALYTICS CHALLENGE
2007
Analytics services
company providing
marketing analytics
performance
reporting and analysis
services
DATA SOURCES MANUAL DATA
PULL
MANUAL DATA
ASSEMBLY
MANUALCHART
BUILDING
WHERE DATAGOES
TO DIE
THE DATA DEATH MARCH
EFFECTS OFTHE DATA DEATH MARCH
Client
Team 1
Client
Team 2
Client
Team 4
Client
Team 3
• Teams operate in analytics silos
• Data is stored everywhere
• Inability to be proactive
• Resources spend more time gathering and
assembling data than analyzing results
EFFECTS OFTHE DATA DEATH MARCH
GATHERING & PREPARING
DATA
ANALYZE
PERFORMANCE
OUR MARKETING ANALYTICS PROCESS
82% 18%
SOLVINGTHE MARKETING ANALYTICS
CHALLENGE
BECAUSEWE ONLYWORK INTHE
MARKETINGVERTICAL, IT BECAME OUR
MISSIONTO SOLVETHIS CHALLENGE.
HERE IS HOWWE SOLVED IT.
ATWO PART PROBLEM
DATA AGGREGATION
Bringing all data together into a
comprehensive data platform in an
automated and repeatable fashion
Using the latest in business intelligence
technology to enable automated
dashboards and sophisticated analysis
DATAVISUALIZATION
SOLVINGTHE DATA DEATH MARCH
DATA SOURCES MANUAL DATA
PULL
MANUAL DATA
ASSEMBLY
MANUALCHART
BUILDING
WHERE DATAGOES
TO DIE
COLLECT
&
MONITOR
STORE
&
CLEAN
BLEND
&
PREPARE
ACCESS
&
VISUALIZE
HOW WE SOLVED IT
ONE
CONNECTION
SOURCE FOR
ALL DATA
TABLEAU DESKTOP
TABLEAU SERVER
&
TABLEAU ONLINE
DATA
MONITOR
DATA COLLECTION
DATA CLEANING
DATA STORAGE
DATA
ACCESS
DATA BLENDING
DATA PREPARATION
DEDICATED DATA SUPPORT TEAM
DATA AGGREGATION DATA VISUALIZATION
CHANNELMIX & ADVANTAGE
BREAKING DOWNTHE DATA SILOSWITH A
FULL DATA INTEGRATION & ANALYTICS
SOLUTION
AGENCY ANALYTICS SOLUTION
All Clients
All Data Sources
ONE Data Source
For ALL Data
DATA
COLLECTION
DATA
CLEANING
DATA
STORAGE
DATA
BLENDING
DATA
PREPARATION
DATA
MONITOR
DATA MANAGEMENT TEAM
EXAMPLE DATA
ECOSYSTEM
DATA
ACCESS
Reconciliation
ONE Connection
Powerful Automated
Dashboards
Media Plans
Basic Reporting
ORGANIZE FOR SUCCESS
TRAINING AND ORGANIZATIONYOURTEAM
ENSURES LONG-TERM SUCCESS
ORGANIZE AROUNDTHE DATA
CONTINUED
TRAINING
MARKETING ANALYTICS ACADEMY
QUESTIONS & NEXT
STEPS
QUESTIONS

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ChannelMix - Advantage AquaCon Conference

  • 1. AGENCY PERFORMANCE ANALYTICS IMPLEMENTING A HOLISTIC ANALYTICS STRATEGYTHAT GETS RESOURCES BACKTO ANALYZING RESULTS, PROACTIVE OPTIMIZATION, AND DEEPENS CLIENT RELATIONSHIPS
  • 2. THE CHALLENGE AS A MARKETING ANALYTICS FIRM SINCE 2007,WE GET IT.
  • 3. THE MARKETING ANALYTICS CHALLENGE 2007 Analytics services company providing marketing analytics performance reporting and analysis services DATA SOURCES MANUAL DATA PULL MANUAL DATA ASSEMBLY MANUALCHART BUILDING WHERE DATAGOES TO DIE THE DATA DEATH MARCH
  • 4. EFFECTS OFTHE DATA DEATH MARCH Client Team 1 Client Team 2 Client Team 4 Client Team 3 • Teams operate in analytics silos • Data is stored everywhere • Inability to be proactive • Resources spend more time gathering and assembling data than analyzing results
  • 5. EFFECTS OFTHE DATA DEATH MARCH GATHERING & PREPARING DATA ANALYZE PERFORMANCE OUR MARKETING ANALYTICS PROCESS 82% 18%
  • 6. SOLVINGTHE MARKETING ANALYTICS CHALLENGE BECAUSEWE ONLYWORK INTHE MARKETINGVERTICAL, IT BECAME OUR MISSIONTO SOLVETHIS CHALLENGE. HERE IS HOWWE SOLVED IT.
  • 7. ATWO PART PROBLEM DATA AGGREGATION Bringing all data together into a comprehensive data platform in an automated and repeatable fashion Using the latest in business intelligence technology to enable automated dashboards and sophisticated analysis DATAVISUALIZATION
  • 8. SOLVINGTHE DATA DEATH MARCH DATA SOURCES MANUAL DATA PULL MANUAL DATA ASSEMBLY MANUALCHART BUILDING WHERE DATAGOES TO DIE COLLECT & MONITOR STORE & CLEAN BLEND & PREPARE ACCESS & VISUALIZE
  • 9. HOW WE SOLVED IT ONE CONNECTION SOURCE FOR ALL DATA TABLEAU DESKTOP TABLEAU SERVER & TABLEAU ONLINE DATA MONITOR DATA COLLECTION DATA CLEANING DATA STORAGE DATA ACCESS DATA BLENDING DATA PREPARATION DEDICATED DATA SUPPORT TEAM DATA AGGREGATION DATA VISUALIZATION
  • 10. CHANNELMIX & ADVANTAGE BREAKING DOWNTHE DATA SILOSWITH A FULL DATA INTEGRATION & ANALYTICS SOLUTION
  • 11. AGENCY ANALYTICS SOLUTION All Clients All Data Sources ONE Data Source For ALL Data DATA COLLECTION DATA CLEANING DATA STORAGE DATA BLENDING DATA PREPARATION DATA MONITOR DATA MANAGEMENT TEAM EXAMPLE DATA ECOSYSTEM DATA ACCESS Reconciliation ONE Connection Powerful Automated Dashboards Media Plans Basic Reporting
  • 12. ORGANIZE FOR SUCCESS TRAINING AND ORGANIZATIONYOURTEAM ENSURES LONG-TERM SUCCESS