Whitepaper: Helping you test drive your Big data for a progressive journey aheadIntellectyx Inc
PAPER OVERVIEW
Today most of the industries such as Banking, Finance, Manufacturing, Retail, etc... face common big data issues and are in search of the right solution to resolve them.
Do any of the following big data issues sound familiar to you?
• Supply Chain Analytics
• Managing Trend Analysis
• Data Management
• Market Mix Modelling
• Inventory Optimization
• Profitability Analysis
• Consumer Insights, Predict Consumer Behavior, Loyalty Programs Management
• Reporting and Dashboards Solutions for Management
If your answer is ‘Yes’, then Big Data POC is the perfect solution to all your problems.
Nichefire intelligently fashions social media data to supply you with the knowledge you need for effective competitive response modeling, competitive analysis, and industry benchmarking. We use machine learning technology to develop clear correlations between social media data and the tactics used across brands. We don’t just supply you with data, we help you make sense of it by turning it into useful information for your business. We identify and make sense of patterns in how companies use social media data – empowering you to rapidly analyze and report insights for quicker, more effective decision-making. By effectively taking the “tech” out of data, Nichefire’s can make you the master analyst while saving time and money. Our unique methodology for tying insights to business performance can help you look good and your business look better
1. Advanced analytics has become a top priority for companies and a trendy job field, but many struggle with how to implement it effectively.
2. While some companies see a 5-6% increase in productivity and profits through analytics, others face challenges like not knowing how to use their data, inability to gain useful insights, and added complexity.
3. To make analytics work, companies need to identify and combine multiple data sources, build models to predict outcomes, and transform their organization to better utilize insights through strategic changes.
5 Essential Practices of the Data Driven OrganizationVivastream
The document discusses five essential practices of data-driven organizations: 1) defining key performance indicators, 2) deploying analytics tools expertly across channels, 3) analyzing results and making recommendations, 4) creating changes based on data, and 5) measuring results continuously. It emphasizes the importance of standardization, governance, accuracy, and having a repeatable process for using data to optimize digital properties and drive business goals.
Big data has transformed many businesses, though some companies remain wary of investing heavily in it. To successfully use analytics, companies must follow three steps: source and manage multiple data sources, build advanced analytics models to predict and optimize outcomes, and transform the organization so data and models guide better decisions. Specifically, companies should identify usable existing data and new sources, develop simple yet powerful analytics tools, and train employees to make data-driven decisions. When done right, analytics can optimize performance if grounded in business needs and practical data relationships.
Comparing companies with biological systems, one can understand why there are corporate immune systems. So, we need to understand how to develop a corporate antihistamine and how to retrain the corporate immune system - when needed.
From Insight to Impact (Chicago Summit - Keynote)Open Analytics
This document discusses five critical pillars for the success of analytics and data science projects: 1) align with corporate strategy, 2) ignite stakeholder engagement, 3) sharpen team focus, 4) drive change management, and 5) recruit key talent. It provides guidance on each pillar, such as prioritizing analytics opportunities by their impact and horizon, understanding stakeholder incentives, avoiding "zombie" projects, enabling experiments to drive change, and pre-screening talent for technical skills and culture fit. Following these pillars can help organizations improve analytics project success rates and better compete through data-driven insights.
Whitepaper: Helping you test drive your Big data for a progressive journey aheadIntellectyx Inc
PAPER OVERVIEW
Today most of the industries such as Banking, Finance, Manufacturing, Retail, etc... face common big data issues and are in search of the right solution to resolve them.
Do any of the following big data issues sound familiar to you?
• Supply Chain Analytics
• Managing Trend Analysis
• Data Management
• Market Mix Modelling
• Inventory Optimization
• Profitability Analysis
• Consumer Insights, Predict Consumer Behavior, Loyalty Programs Management
• Reporting and Dashboards Solutions for Management
If your answer is ‘Yes’, then Big Data POC is the perfect solution to all your problems.
Nichefire intelligently fashions social media data to supply you with the knowledge you need for effective competitive response modeling, competitive analysis, and industry benchmarking. We use machine learning technology to develop clear correlations between social media data and the tactics used across brands. We don’t just supply you with data, we help you make sense of it by turning it into useful information for your business. We identify and make sense of patterns in how companies use social media data – empowering you to rapidly analyze and report insights for quicker, more effective decision-making. By effectively taking the “tech” out of data, Nichefire’s can make you the master analyst while saving time and money. Our unique methodology for tying insights to business performance can help you look good and your business look better
1. Advanced analytics has become a top priority for companies and a trendy job field, but many struggle with how to implement it effectively.
2. While some companies see a 5-6% increase in productivity and profits through analytics, others face challenges like not knowing how to use their data, inability to gain useful insights, and added complexity.
3. To make analytics work, companies need to identify and combine multiple data sources, build models to predict outcomes, and transform their organization to better utilize insights through strategic changes.
5 Essential Practices of the Data Driven OrganizationVivastream
The document discusses five essential practices of data-driven organizations: 1) defining key performance indicators, 2) deploying analytics tools expertly across channels, 3) analyzing results and making recommendations, 4) creating changes based on data, and 5) measuring results continuously. It emphasizes the importance of standardization, governance, accuracy, and having a repeatable process for using data to optimize digital properties and drive business goals.
Big data has transformed many businesses, though some companies remain wary of investing heavily in it. To successfully use analytics, companies must follow three steps: source and manage multiple data sources, build advanced analytics models to predict and optimize outcomes, and transform the organization so data and models guide better decisions. Specifically, companies should identify usable existing data and new sources, develop simple yet powerful analytics tools, and train employees to make data-driven decisions. When done right, analytics can optimize performance if grounded in business needs and practical data relationships.
Comparing companies with biological systems, one can understand why there are corporate immune systems. So, we need to understand how to develop a corporate antihistamine and how to retrain the corporate immune system - when needed.
From Insight to Impact (Chicago Summit - Keynote)Open Analytics
This document discusses five critical pillars for the success of analytics and data science projects: 1) align with corporate strategy, 2) ignite stakeholder engagement, 3) sharpen team focus, 4) drive change management, and 5) recruit key talent. It provides guidance on each pillar, such as prioritizing analytics opportunities by their impact and horizon, understanding stakeholder incentives, avoiding "zombie" projects, enabling experiments to drive change, and pre-screening talent for technical skills and culture fit. Following these pillars can help organizations improve analytics project success rates and better compete through data-driven insights.
This document provides an overview of a data and analytics strategy offering that helps organizations accelerate their analytics capabilities. It outlines a 4-week methodology to build an analytics roadmap and strategy. The methodology delivers artifacts including a current state assessment, future state vision, opportunities analysis, and a prioritized roadmap. Examples of analytics value drivers are also provided for key business lines like marketing, supply chain, business operations, and IT operations.
The document provides an overview of reporting and analytics capabilities in Sprinklr. It describes navigating between standard dashboards, setting filters and date ranges, and customizing dashboards. Standard dashboards track metrics like campaigns, social engagement, inbound/outbound tags, and service level agreements. Custom dashboards can be created and shared with other users. The document contains step-by-step instructions for using various reporting features in Sprinklr.
The document describes CenturyLink's Talent Index, which measures how effectively leaders manage talent within their organizations. Some key points:
- The Talent Index is comprised of 6 factors related to talent management, such as engagement, movement/turnover, diversity, and development. It provides an overall score and scores on each factor.
- The scores are calculated based on metrics in each factor area and show how organizations are performing against targets. This provides data to identify strengths and areas for improvement.
- Leaders receive their scores, which have identified high performance in development but opportunities in increasing promotions and diversity. The Index has increased focus on talent goals.
- Lessons included taking time to develop the Index,
How Web Research Can Quickly Clean Up Your Data Anish Raivadera
A quick overview on how to use the internet to clean up your data with missing information or updating old data. Find out the real power of the internet research when it comes to data hygiene.
This document provides guidance for business intelligence (BI) and analytics teams. It suggests that teams focus on knowing the business and stakeholders, building useful products, selling the value of their process, and continuously improving. It also describes a case study where a team used clustering and visualization techniques to analyze customer data and identify meaningful groups, uncovering new insights. The team enhanced its analytical capabilities, collaborated with the business, and is looking to institutionalize the process and provide self-service analytics.
Business Change Management is more than just sending out a few emails, doing a bit of training and writing a new policy. It is about understanding the things that make the business unique, working with people to find out how the change will actually affect them and how they feel about it. You can then provide them with the right information and tools to comfortably and confidently transition to the new system.
Equally, it’s not a one off, hit and run activity. Supporting people as they transition to new ways of working should be ongoing throughout the life of a project and beyond.
This approach leads to the development of a change strategy, creation and delivery of communications and training resources, and the facilitation of all staff training.
Working with people to understand their needs and then coming up with practical and creative ways to address them allows you to come up with targeted approaches to getting people on board.
It’s hard not to be inspired by someone who is actually excited and committed to change. Alternatively, change is never successful when a solution is thrown in and people feel that leaders are ‘doing it to them, not with or for them’.
Enters InterConnect, a proven approach that focuses on what your business wants to achieve and then works with your people leaders to give them the skills and confidence to support their teams through the transition. The approach is based on having conversations, providing an open forum for teams to discuss the changes and giving your leaders the knowledge and skills to maintain the drive for change.
This webinar discussed the purpose of data analytics and how it can be a light in the darkness for your organization to make better decisions for the future. The webinar covered the purpose of data analysis and its definition, the fundamental steps to take to perform data analysis to problem solve, and closed with next steps that attendees can take to further develop data analysis and business intelligence within their organizations.
During this webinar, attendees learned about the following:
- How data analytics functions to help your organization improve.
- The process for using data analytics to solve problems.
- Next steps to take to build data analysis within your organization.
This document describes how a company improved employee retention rates through a multi-pronged approach beyond just predictive analytics. They first built a predictive model that achieved over 93% accuracy in predicting attrition 1-3 months out but found it lacked attitudinal and historical data to be truly actionable. Further analysis uncovered root causes related to decision-making processes and a lack of coordination between teams. They addressed this by changing VP approval processes, providing weekly hiring updates, and better aligning HR and finance practices. This reduced attrition substantially within months and provided a 10x greater ROI than predictive modeling alone.
Proven Strategies to Leverage Your Customer Community to Grow Your BusinessSocious
Find out how businesses are leveraging stronger relationship with customers to identify revenue opportunities within their customer base and create more products that their markets love. During this presentation, you’ll learn:
Why peer-to-peer communities keep more customers engaged than other channels
How to ensure your customer community serves both your customers and your business
Actionable strategies for turning the social data in your community platform into profit
The document is a presentation by Greta Roberts from Talent Analytics Corp about making predictive analytics work in enterprises. It discusses experiences with predictive approaches that have worked and some that haven't. It promotes using predictive workforce platforms like Advisor to predict employee performance and turnover. Specific predictive projects are proposed like predicting training effectiveness, staffing levels, and which candidates are likely to succeed. Challenges with predictive analytics like data and legal issues are addressed. The presentation aims to help companies implement successful predictive analytics programs.
PeakEmployee is a workforce retention analytics company headquartered in Seattle with an office in Fort Worth. Their team includes talent from Microsoft and HP. They offer retention analytics software and optional employee assistance programs to help companies understand and support their workforce through technology. Their analytics provide insights into at-risk teams to help lower turnover costs. They can have a client up and running within 30 days to generate real data and actionable insights. They also offer professional services to ensure modern employee assistance programs.
9 Myths That Keep Customer Experience Data Locked in the Server ClosetCalabrio
Eighty percent of companies say they’re collecting enough data to measure business performance, but studies show only six percent are extremely satisfied with their ability to use consumer engagement data. Are you still using spreadsheets? Think it’s too complicated to make the jump to integrated analytics? We think not. Here are the top 9 myths debunked.
REQUE - Predictive lead scoring for recruiters and talent agenciesMiroslav Maráz
This document describes a predictive lead scoring system called ReQue that is designed for talent agencies. It summarizes the typical recruitment process used by talent agencies, which can be intuitive and not data-driven. ReQue uses machine learning models trained on historical agency data to predict various metrics for new leads, like placement likelihood, profit potential, and abandonment risk. This allows agencies to prioritize leads and focus their efforts more effectively.
The promise of digital analytics is better decision making that drives measurable business impact. Unfortunately, too many organizations are not realizing that promise despite significant effort and investment. Search Discovery's Analytics Benchmark assessment aids you in understanding where your measurement ecosystem is not working and provides you with a roadmap to finally recognize the return on your analytics investment.
The document discusses how businesses can use data for success. It recommends that businesses solve data quality problems by giving employees a reason to record high quality data and by showing how better data can increase commissions. It also suggests removing the disconnect between perceptions and reality by providing employees access to real-time, actionable, and auditable analytics about clients and performance. Finally, it advises putting data at the heart of the business by making performance management a shared responsibility based on data and by analyzing client profitability and delivery.
Critical Capabilties of Customer Success SolutionsGainsight
Featuring Stephanie Stapleton, Gild's Director of Customer Success, and Jason Lemkin, Managing Director at Storm Ventures and former CEO of Adobe Echosign
Intergen's Data Insights BI Strategy provides a framework to align business and IT goals. It helps organizations understand business challenges and reduce risks through improved governance, guidance and insights. The strategy delivers a gap analysis, maturity assessment, and roadmap to prioritize recommendations for extracting greater value from data. This helps customers save money and improve employee and customer experience.
MS IT Solutions is a consulting company that helps clients increase productivity and streamline processes through technology expertise and deep business knowledge. They believe their clients' success is their own success. They offer a full spectrum of technology services including enterprise resource planning, IT strategy and technology advisory services, enterprise applications, business intelligence and analytics, and corporate performance management. Their goal is to combine business process excellence with technology solutions to achieve exceptional results for clients.
In the recent past, we have learnt that data is the lifeline of any business and it is really important to collect data, more and more of it. But no one is telling us what to do with large volumes of data.
Shailendra has successfully delivered over One Billion Dollars in incremental value and will spend 30 minutes in showcasing how many large organisations are using data to their advantage by creating value through generating incremental revenue and optimising costs using analytics techniques.
Key Takeaways:
(i) Demystify the myths of analytics
(ii) Walkthrough a step-by-step approach to delivering successful projects that created an incremental value of hundreds and millions of dollars.
(iii) Three use cases where large organisations are using analytics to their advantage by creating value by generating incremental revenue and optimising costs.
Hub16: Motorola: Identifying cross-sell and up-sell opportunitiesAnaplan
Data is the new oil. Businesses are overwhelmed by the volume, velocity, and variety of new data about their market, customers, and competitors. Converting this massive data into “actionable insights” for sales and marketing teams is a major challenge faced by many B2B and B2C companies. For example, many market-changing companies have algorithms to predict who, when, and how customers will make a purchase (think Amazon's and Netflix’s recommendation engine). They have predictive/ prescriptive models and algorithms that assist their sales and marketing teams through the customer buying process. They are also coming up with innovative ways to monetize their data assets and increase revenue. In this session, you will learn how B2B companies, such as Motorola, are using Big Data and historical customer purchases to assist sales and marketing efforts. We will walk you through one use case of generating sales insights, up-sell, and cross-sell opportunities using Anaplan models.
This document provides an overview of a data and analytics strategy offering that helps organizations accelerate their analytics capabilities. It outlines a 4-week methodology to build an analytics roadmap and strategy. The methodology delivers artifacts including a current state assessment, future state vision, opportunities analysis, and a prioritized roadmap. Examples of analytics value drivers are also provided for key business lines like marketing, supply chain, business operations, and IT operations.
The document provides an overview of reporting and analytics capabilities in Sprinklr. It describes navigating between standard dashboards, setting filters and date ranges, and customizing dashboards. Standard dashboards track metrics like campaigns, social engagement, inbound/outbound tags, and service level agreements. Custom dashboards can be created and shared with other users. The document contains step-by-step instructions for using various reporting features in Sprinklr.
The document describes CenturyLink's Talent Index, which measures how effectively leaders manage talent within their organizations. Some key points:
- The Talent Index is comprised of 6 factors related to talent management, such as engagement, movement/turnover, diversity, and development. It provides an overall score and scores on each factor.
- The scores are calculated based on metrics in each factor area and show how organizations are performing against targets. This provides data to identify strengths and areas for improvement.
- Leaders receive their scores, which have identified high performance in development but opportunities in increasing promotions and diversity. The Index has increased focus on talent goals.
- Lessons included taking time to develop the Index,
How Web Research Can Quickly Clean Up Your Data Anish Raivadera
A quick overview on how to use the internet to clean up your data with missing information or updating old data. Find out the real power of the internet research when it comes to data hygiene.
This document provides guidance for business intelligence (BI) and analytics teams. It suggests that teams focus on knowing the business and stakeholders, building useful products, selling the value of their process, and continuously improving. It also describes a case study where a team used clustering and visualization techniques to analyze customer data and identify meaningful groups, uncovering new insights. The team enhanced its analytical capabilities, collaborated with the business, and is looking to institutionalize the process and provide self-service analytics.
Business Change Management is more than just sending out a few emails, doing a bit of training and writing a new policy. It is about understanding the things that make the business unique, working with people to find out how the change will actually affect them and how they feel about it. You can then provide them with the right information and tools to comfortably and confidently transition to the new system.
Equally, it’s not a one off, hit and run activity. Supporting people as they transition to new ways of working should be ongoing throughout the life of a project and beyond.
This approach leads to the development of a change strategy, creation and delivery of communications and training resources, and the facilitation of all staff training.
Working with people to understand their needs and then coming up with practical and creative ways to address them allows you to come up with targeted approaches to getting people on board.
It’s hard not to be inspired by someone who is actually excited and committed to change. Alternatively, change is never successful when a solution is thrown in and people feel that leaders are ‘doing it to them, not with or for them’.
Enters InterConnect, a proven approach that focuses on what your business wants to achieve and then works with your people leaders to give them the skills and confidence to support their teams through the transition. The approach is based on having conversations, providing an open forum for teams to discuss the changes and giving your leaders the knowledge and skills to maintain the drive for change.
This webinar discussed the purpose of data analytics and how it can be a light in the darkness for your organization to make better decisions for the future. The webinar covered the purpose of data analysis and its definition, the fundamental steps to take to perform data analysis to problem solve, and closed with next steps that attendees can take to further develop data analysis and business intelligence within their organizations.
During this webinar, attendees learned about the following:
- How data analytics functions to help your organization improve.
- The process for using data analytics to solve problems.
- Next steps to take to build data analysis within your organization.
This document describes how a company improved employee retention rates through a multi-pronged approach beyond just predictive analytics. They first built a predictive model that achieved over 93% accuracy in predicting attrition 1-3 months out but found it lacked attitudinal and historical data to be truly actionable. Further analysis uncovered root causes related to decision-making processes and a lack of coordination between teams. They addressed this by changing VP approval processes, providing weekly hiring updates, and better aligning HR and finance practices. This reduced attrition substantially within months and provided a 10x greater ROI than predictive modeling alone.
Proven Strategies to Leverage Your Customer Community to Grow Your BusinessSocious
Find out how businesses are leveraging stronger relationship with customers to identify revenue opportunities within their customer base and create more products that their markets love. During this presentation, you’ll learn:
Why peer-to-peer communities keep more customers engaged than other channels
How to ensure your customer community serves both your customers and your business
Actionable strategies for turning the social data in your community platform into profit
The document is a presentation by Greta Roberts from Talent Analytics Corp about making predictive analytics work in enterprises. It discusses experiences with predictive approaches that have worked and some that haven't. It promotes using predictive workforce platforms like Advisor to predict employee performance and turnover. Specific predictive projects are proposed like predicting training effectiveness, staffing levels, and which candidates are likely to succeed. Challenges with predictive analytics like data and legal issues are addressed. The presentation aims to help companies implement successful predictive analytics programs.
PeakEmployee is a workforce retention analytics company headquartered in Seattle with an office in Fort Worth. Their team includes talent from Microsoft and HP. They offer retention analytics software and optional employee assistance programs to help companies understand and support their workforce through technology. Their analytics provide insights into at-risk teams to help lower turnover costs. They can have a client up and running within 30 days to generate real data and actionable insights. They also offer professional services to ensure modern employee assistance programs.
9 Myths That Keep Customer Experience Data Locked in the Server ClosetCalabrio
Eighty percent of companies say they’re collecting enough data to measure business performance, but studies show only six percent are extremely satisfied with their ability to use consumer engagement data. Are you still using spreadsheets? Think it’s too complicated to make the jump to integrated analytics? We think not. Here are the top 9 myths debunked.
REQUE - Predictive lead scoring for recruiters and talent agenciesMiroslav Maráz
This document describes a predictive lead scoring system called ReQue that is designed for talent agencies. It summarizes the typical recruitment process used by talent agencies, which can be intuitive and not data-driven. ReQue uses machine learning models trained on historical agency data to predict various metrics for new leads, like placement likelihood, profit potential, and abandonment risk. This allows agencies to prioritize leads and focus their efforts more effectively.
The promise of digital analytics is better decision making that drives measurable business impact. Unfortunately, too many organizations are not realizing that promise despite significant effort and investment. Search Discovery's Analytics Benchmark assessment aids you in understanding where your measurement ecosystem is not working and provides you with a roadmap to finally recognize the return on your analytics investment.
The document discusses how businesses can use data for success. It recommends that businesses solve data quality problems by giving employees a reason to record high quality data and by showing how better data can increase commissions. It also suggests removing the disconnect between perceptions and reality by providing employees access to real-time, actionable, and auditable analytics about clients and performance. Finally, it advises putting data at the heart of the business by making performance management a shared responsibility based on data and by analyzing client profitability and delivery.
Critical Capabilties of Customer Success SolutionsGainsight
Featuring Stephanie Stapleton, Gild's Director of Customer Success, and Jason Lemkin, Managing Director at Storm Ventures and former CEO of Adobe Echosign
Intergen's Data Insights BI Strategy provides a framework to align business and IT goals. It helps organizations understand business challenges and reduce risks through improved governance, guidance and insights. The strategy delivers a gap analysis, maturity assessment, and roadmap to prioritize recommendations for extracting greater value from data. This helps customers save money and improve employee and customer experience.
MS IT Solutions is a consulting company that helps clients increase productivity and streamline processes through technology expertise and deep business knowledge. They believe their clients' success is their own success. They offer a full spectrum of technology services including enterprise resource planning, IT strategy and technology advisory services, enterprise applications, business intelligence and analytics, and corporate performance management. Their goal is to combine business process excellence with technology solutions to achieve exceptional results for clients.
In the recent past, we have learnt that data is the lifeline of any business and it is really important to collect data, more and more of it. But no one is telling us what to do with large volumes of data.
Shailendra has successfully delivered over One Billion Dollars in incremental value and will spend 30 minutes in showcasing how many large organisations are using data to their advantage by creating value through generating incremental revenue and optimising costs using analytics techniques.
Key Takeaways:
(i) Demystify the myths of analytics
(ii) Walkthrough a step-by-step approach to delivering successful projects that created an incremental value of hundreds and millions of dollars.
(iii) Three use cases where large organisations are using analytics to their advantage by creating value by generating incremental revenue and optimising costs.
Hub16: Motorola: Identifying cross-sell and up-sell opportunitiesAnaplan
Data is the new oil. Businesses are overwhelmed by the volume, velocity, and variety of new data about their market, customers, and competitors. Converting this massive data into “actionable insights” for sales and marketing teams is a major challenge faced by many B2B and B2C companies. For example, many market-changing companies have algorithms to predict who, when, and how customers will make a purchase (think Amazon's and Netflix’s recommendation engine). They have predictive/ prescriptive models and algorithms that assist their sales and marketing teams through the customer buying process. They are also coming up with innovative ways to monetize their data assets and increase revenue. In this session, you will learn how B2B companies, such as Motorola, are using Big Data and historical customer purchases to assist sales and marketing efforts. We will walk you through one use case of generating sales insights, up-sell, and cross-sell opportunities using Anaplan models.
Microsoft & Red Hat: Two Very Different Journeys to Marketing ROIAllocadia Software
The document discusses marketing performance management and the importance of measuring marketing return on investment (ROI). It describes how Allocadia helps marketers gain visibility and control over their marketing investments, plans, and budgets. Allocadia provides a common taxonomy and standardized performance measurements to connect marketing investments to business outcomes. This allows marketers to accurately measure the "I" in ROI and optimize future marketing spend.
Sudhir Menon, Vice President of Enterprise Information Management on Hilton’s innovation/renovation journey to create data as an enterprise asset .The data framework using HortonWorks Hadoop as the platform is the single source and repository for any enterprise-class data for reporting, analytics and data science. To achieve this transformation and levarage data as a true enterprise asset, we focused on a roadmap with 3 major objectives:
• API based delivery of data enabling real-time use
• Decommissioning legacy tools/environments
• Managing the data architecture for all IT investments in a Big Data model with scalability over years
Platform and framework to accomplish this roadmap include:
• Repository of ‘master’ data
• Real-time processing of data for the enterprise
• Best-in-class BI tools to analyze and visualize data
• Data science tools to identify underlying trends in data
Our VISION
We enable travel & hospitality market disruption through data & analytics innovation
Our MISSION
We drive Hilton’s performance with actioned, integrated insights, through market-leading, differentiated expertise and continuous innovation.
Our STRATEGy
1. Create an aspirational and unrivaled hospitality Data & Analytics team that attracts the best talent
2. Become a trusted strategic business partner, driving untapped incremental value.
3. Provide timely access to quality data and innovative solutions.
QueBIT is a trusted expert in business analytics. They help organizations apply analytics to key functions to improve performance. QueBIT uses a collaborative approach to implement customized analytics solutions tailored for each client. Their solutions and expertise span data management, business intelligence, and advanced analytics. This allows clients to gain insights from their data to make better decisions and outperform competitors.
What is data analytics services? -ChainpulseChain Pulse
Chain Pulse delivers cutting-edge data analytics services, unraveling the power of information for businesses. Our expert team transforms raw data into actionable insights, guiding informed decision-making. From data collection to sophisticated analysis, we leverage advanced techniques to uncover hidden patterns and trends. Our commitment to precision and innovation empowers organizations to enhance efficiency, gain a competitive edge, and thrive in the dynamic landscape of data-driven decision-making. Trust Chain Pulse to unlock the full potential of your data, propelling your business towards unparalleled success.
Whitepaper: Predictive Analytics - Looking to the FutureIconixx
Predictive analytics uses past performance data and modeling techniques to predict future outcomes and trends. This allows companies to evaluate potential strategies and optimize resources before implementing decisions. Descriptive analytics only provides a rear-view perspective on past performance. The document discusses how predictive analytics benefits strategic planning, price optimization, customer relationships, and targeted marketing by facilitating "what if" analyses and data-driven decisions.
5 tips als je nu wilt starten met digital marketing analyticsAvanade Nederland
The document discusses tips for starting digital marketing analytics and the importance of digital marketing analytics. It provides 5 guidelines for digital marketing analytics: 1) Think big, start small, prove ROI fast, 2) Don't focus on a single silo, 3) Experiment before industrializing, 4) Fail fast, and 5) Be ready to act. Case studies are presented showing how various companies improved outcomes through digital marketing analytics.
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.
New Madison Ave provides business intelligence, analytics, and data solutions. They help clients address marketing data challenges, maximize return on data, and ensure the right technology and skills. Their services include readiness assessments, analytics, visualization, and data quality management. For a low cost, their new analytic service offering provides sales insights like customer segmentation to help clients refine strategies and increase performance.
TRED is a company focused on improving revenue productivity and margins through analytics. Their platform combines internal performance data with customer experience data. The platform provides a single view of customers, analyzes resource activity and performance, provides revenue insights and analytics including forecasts and pipelines, and analyzes customer trust and advocacy. The platform is designed to help organizations improve the productivity and effectiveness of their revenue generation functions by providing data-driven insights. It captures data automatically from any source and provides customizable reports and apps to analyze performance, focus efforts, and coach teams. The goal is to help users do things right and do the right things to optimize business practices, resource utilization, and revenue growth.
Advanced data services can help you unlock the full potential of your data and gain a competitive advantage. By investing in data services, you can transform your raw data into actionable insights that can be used to improve every aspect of your business.
Q3edge-Corporate Profile partner for businessWanAmishah
Corporate Profile partner for business excellence.
When you need to know where your organization is going and
how you’ll get there, Q3edge combines the strategic expertise
of management consultancy with the digital expertise to get
where you’re going, faster.
We work with single goal “if it does not generate
value to the company, it must not be done”. We
are committed to do what is right for the
company, and it must be MEASURABLE.
Take the guesswork out of measuring your marketing's impact. Learn how the SAP Hybris Customer Attribution solution can help you assess your customer’s journey across all channels to help you optimize spend on channels that are driving incremental benefits.
For more about SAP Hybris, please visit: https://hybris.com/en/products/commerce
Seven Boats Info-system Pvt. Ltd. is a digital marketing agency that specializes in analytics and data-driven marketing strategies. They help businesses achieve marketing goals and drive profits through data insights and optimized campaigns. Their services include data analysis, marketing strategy development, content creation, and online advertising. They advocate a data-driven approach using goals, data collection/analysis, optimized campaigns, and continuous monitoring to ensure effective data-driven marketing. The document provides examples of how eBay and Netflix successfully use customer data insights to increase engagement.
From trends in analytics to strategies for standing up an analytics function, this 60-minute session, presented by Tina Krebs and Scott Manning, partners at ScottMadden, provided guidance on how organizations can leverage analytics.
Real-World Data Governance: Gaining Leadership Support For Data GovernancePrecisely
A commonly used best practice associated with standing up Data Governance programs is that “senior leadership support, sponsor, and understand Data Governance” and the activities and resources associated with governing data. The question becomes, “How do we get leadership’s support when it is possible that they have heard it all before?”
Join Bob Seiner as he covers a topic that is important to organizations gaining leadership support for the first time, and organizations with established Data Governance programs that need to sustain leadership support. Bob will share proven techniques to learn the issues and opportunities that can be addressed through formal governance and the potential introduction of data policy and strategy.
How to sustain analytics capabilities in an organizationSAS Canada
This presentation is part of Analytics Management Series that is designed to suggest paths towards effective decision-making in order to help sustain and grow analytical capabilities. It features thought leaders who actively manage complex analytical environments who share their best practices. How to sustain analytics capabilities in an organization features Daymond Ling, Senior Director, Modelling & Analytics (CIBC) on how organizations who want better performance and less problems can use data to their advantage.
Similar to ChannelMix - Advantage AquaCon Conference (20)
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
3. THE MARKETING ANALYTICS CHALLENGE
2007
Analytics services
company providing
marketing analytics
performance
reporting and analysis
services
DATA SOURCES MANUAL DATA
PULL
MANUAL DATA
ASSEMBLY
MANUALCHART
BUILDING
WHERE DATAGOES
TO DIE
THE DATA DEATH MARCH
4. EFFECTS OFTHE DATA DEATH MARCH
Client
Team 1
Client
Team 2
Client
Team 4
Client
Team 3
• Teams operate in analytics silos
• Data is stored everywhere
• Inability to be proactive
• Resources spend more time gathering and
assembling data than analyzing results
5. EFFECTS OFTHE DATA DEATH MARCH
GATHERING & PREPARING
DATA
ANALYZE
PERFORMANCE
OUR MARKETING ANALYTICS PROCESS
82% 18%
7. ATWO PART PROBLEM
DATA AGGREGATION
Bringing all data together into a
comprehensive data platform in an
automated and repeatable fashion
Using the latest in business intelligence
technology to enable automated
dashboards and sophisticated analysis
DATAVISUALIZATION
8. SOLVINGTHE DATA DEATH MARCH
DATA SOURCES MANUAL DATA
PULL
MANUAL DATA
ASSEMBLY
MANUALCHART
BUILDING
WHERE DATAGOES
TO DIE
COLLECT
&
MONITOR
STORE
&
CLEAN
BLEND
&
PREPARE
ACCESS
&
VISUALIZE
9. HOW WE SOLVED IT
ONE
CONNECTION
SOURCE FOR
ALL DATA
TABLEAU DESKTOP
TABLEAU SERVER
&
TABLEAU ONLINE
DATA
MONITOR
DATA COLLECTION
DATA CLEANING
DATA STORAGE
DATA
ACCESS
DATA BLENDING
DATA PREPARATION
DEDICATED DATA SUPPORT TEAM
DATA AGGREGATION DATA VISUALIZATION
11. AGENCY ANALYTICS SOLUTION
All Clients
All Data Sources
ONE Data Source
For ALL Data
DATA
COLLECTION
DATA
CLEANING
DATA
STORAGE
DATA
BLENDING
DATA
PREPARATION
DATA
MONITOR
DATA MANAGEMENT TEAM
EXAMPLE DATA
ECOSYSTEM
DATA
ACCESS
Reconciliation
ONE Connection
Powerful Automated
Dashboards
Media Plans
Basic Reporting