1) Forces like virtualization, cloud computing, and the need for increased mobility and cost cutting are changing the landscape of data centers. 2) Data centers now need to be more agile, scalable, and treat servers like fungible resources that can be quickly provisioned and decommissioned. 3) This new environment requires that data centers operate like utilities where resources can be accessed on demand and paid for based on usage rather than large upfront costs.

1. Changing Landscape of Data Centers
Suhas A. Kelkar
Head, Innovation & Incubation Lab, BMC India.
BITE (BMC India Technology Exchange), Bangaluru, India
June 11th, 2009

2. Agenda
Changing Landscape of Data Centers
Showcase Example : Cisco UCS-BMC Bladelogic
© Copyright 6/18/2009 BMC Software, Inc 2

3. Changing Landscape of Data Centers
Forces causing the change
- Disruptive Technologies
 Virtualization
– VMware Workstation  Xen  vSphere
 Cloud Computing orOn-Demand Resources
- Applications are becoming more Computation hungry and Storage hungry
- Increasingly mobile/remote work force
- Economy and cost cutting
- Go Green and corporate social responsibility
© Copyright 6/18/2009 BMC Software, Inc 3

4. Data Centers : Agile
Virtual machines can be added quickly as compared a physical server. The overall cycle
time has gone down significantly
Self service provisioning, Application provisioning
Public cloud have made resources a commodity and have set new benchmarks in terms of
HA and uptime.
Changing use cases: Users were comfortable requesting a server and waiting for
days/weeks (?) before their request was fulfilled. Now they would expect it to be
ready in matter of hours. Can a manual process handle such quick turn around?
© Copyright 6/18/2009 BMC Software, Inc 4

5. Data Centers : Scalability
In past growth of data centers was constrained due to availability of space, power and
cooling requirements.
Applications are becoming even more,
- Computation hungry (e.g. Search),
- Need more storage (e.g. Facebook) and
- Can be dynamic in nature in terms of peak usage (e.g. Amazon before holiday season)..
Changing use cases: Instead of managing 100 servers now you are managing 1000
servers. Can you handle the added load on your team? Or,
How do you make optimal use of your resources, across your applications through
low as well as peak times while increasing overall utilization?
© Copyright 6/18/2009 BMC Software, Inc 5

6. Data Centers : Fungible
Severs can be created, parked, reserved and removed from your data center on a much
frequent basis.
New questions are emerging,
- Should you substitute a physical server with a virtual server?
- Should you replace/re-provision a server instead of trying to fix a broken one?
DR or BCP requirements : Existing DR challenge of configuration consistency across DR
sites gets amplified with increasing number of servers
Changing use cases: With so many servers coming online and being disposed after
use, how do you keep track of it all? Do you allocate resources based on predicted
load or actual load?
© Copyright 6/18/2009 BMC Software, Inc 6

7. Data Centers : Utility centric And Service oriented
Cisco’s vision for Data Center 3.0 : Real time, dynamic orchestration of infrastructure
services from shared pool of virtualized server, storage and network resources!
Pay as you go, pay for what you need. Utility centric economics rather than large up front
costs.
AWS Pricing Cost Savings Example
10 Redundant Servers to handle peak
time usage of 1 hour per year,
Costs over 3 years
• Internal IT total costs $40k-$60k
• Amazon Cloud $24
Changing use cases: Servers will get treated like light bulbs. No one worries about a
specific bulb but rather about light! Servers like light bulbs become just a resource!
© Copyright 6/18/2009 BMC Software, Inc 7

8. Data Centers : Green IT
Over provisioning : One of the main culprits of energy wastage! Wastage estimated at
$100 billion per year!
Restrained growth: “No more new data centers allowed to be built in London!”
Powering one server contributes on an average 6 tons of carbon emissions annually!
That’s similar to the emissions from a large car! Energy Costs = $500 per year!
BMC is already doing it!
- Increased server utilization from 5% to 80%. Packed 17 VMs on each physical server!
- Saving $370,000 annually in power and cooling costs,
- Will emit 5,300 tons less CO2 each year.
Changing use cases: Do you have a plan for going green when your management
asks for it?
© Copyright 6/18/2009 BMC Software, Inc 8

9. How to tackle so much change?
As an end user you need to be aware of the trends
and be ready to adapt
Innovation Pyramid
As a tool vendor, we need to innovate!!
We are innovating at different tiers/levels
- Technology Tier : e.g. Virtualization sprawl
management
- Feature Tier : e.g. Working with one of the large ERP
product company to set up a virtual infrastructure self
service portal
- User Experience Tier : e.g. Pool based resource
provisioning, Cisco-BMC Partnership
© Copyright 6/18/2009 BMC Software, Inc 9

10. Hot off the press…
© Copyright 6/18/2009 BMC Software, Inc 10

11. The Cisco Unified Computing System
Virtualization
Resource Scaling Platform Hypervisor Optimization
With Intel Nehalem with VN-Link
Dynamic
Provisioning
Compute Network
Platform Platform
Unified Fabric
with Nexus Series
UCS has focused on the intersection points and has developed a unified and
virtualized platform that enables resources, memory, compute, network,
storage…, to be provisioned and re-provisioned as necessary.
© Copyright 6/18/2009 BMC Software, Inc 11

12. Unified Fabric & Integrated Management
SAN
LAN LAN
SAN
Access
Switch Switch
Switch
Management Bladeserver Management Bladeserver
UCSM1 UCSM2
Bladeserver 2 HBA Bladeserver 1
Bladeserver 3 HBA Bladeserver 2
OS Apps VNIC
OS Apps
Hyper Visor
Hyper Visor
OS Apps VNIC
OS Apps
OS Apps VNIC
OS Apps
SAN OS Apps VNIC
OS Apps
Access Bladeserver 5 HBA Bladeserver 3
4
Bladeserver 6 HBA Bladeserver 4
5
Bladeserver n HBA Bladeserver n n
Bladeserver
SAN SAN
Typical Current Platform New Unified Computing System
© Copyright 6/18/2009 BMC Software, Inc 12

13. The Cisco UCS & BMC Bladelogic
In the past, if application needs more memory, it would had to be physically added to the
server, assuming server had memory slots available. Else procure and provision new
server.
With Cisco UCS, you would dynamically change HW configuration via software and
allocate new memory
Full stack provisioning, right from memory allocation to application provisioning, on the fly
in minutes rather than days!
Every UCS sold will include an OEM version of BMC BladeLogic to enable the
automated provisioning and re-provisioning of the hardware, and software resources!
The integration of network, compute and virtualization radically reduces the number of
devices requiring setup, management, cabling, power and cooling to reduce site costs
– platform costs and (with the inclusion of BMC’s BladeLogic), organizational costs as
well.
© Copyright 6/18/2009 BMC Software, Inc 13

14. Cisco UCS with BMC BladeLogic Reduces IT
Complexity
Full visibility from one console
BMC Bladelogic
Service Profile Templates automate software
configuration set up vs. one-off manual effort
Network Simplify and control system admin tasks with
Compute role-based access controls
VM’s
Automate movement of workloads to meet
Storage changing demand patterns and performance
spikes
UCS Automate discovery and population of
configuration information to CMDB(s)
Turnkey solution that is pre-built, tested, and Event reporting and incident diagnosis through
serviced as an integrated product built-in Cisco management software
© Copyright 6/18/2009 BMC Software, Inc 14

15. Data Center Cabling Masterpieces…. :)
The IT department will still own and control the assets; but their role will evolve
from the physical deployment of new assets to the logical configuration and
provisioning of software defined virtual assets
Cisco UCS + BMC Bladelogic solution GA is just around the corner!
© Copyright 6/18/2009 BMC Software, Inc Images from Data Center Cabling Masterpieces, http://gizmodo.com/348706/data-center-cabling-masterpieces 15

16. Web 3.0 and Data Center 3.0
Similarity between evolution of web and evolution of data center
Web 1.0 Web 2.0 Web 3.0
Killer Internet User Generated Content Platform As A Service
Applications Social Networking, AJAX Lowered Entry Barriers
Everyone Can Everyone Can Everyone Can
Access Contribute Innovate
© Copyright 6/18/2009 BMC Software, Inc 16

17. Evolution of Data Center (DC)
DC1.0 DC 2.0 DC 3.0
• Generic machines stored • Blade servers, VMs • Cisco UCS, Cloud based
together in a locked room. • Physical and virtual servers • Physical, virtual servers
• Mostly physical servers • Provision time down to and virtual resources
• Provision time ~ days hours • Provision time in minutes
• User did not have much • Self service provisioning • Dynamic and transparent
control on what was in the • Mgmt tools used provisioning
server room extensively • Mgmt tools come installed
• Very little or no mgmt tools • Data center admin role along with the hardware
• Data center admin role more challenging • Data center admin role
mostly menial much more sophisticated
Everyone Can Access Everyone Can Contribute Everyone Can Innovate
© Copyright 6/18/2009 BMC Software, Inc 17

18. © Copyright 6/18/2009 BMC Software, Inc 18

19. Innovation Pyramid
© Copyright 6/18/2009 BMC Software, Inc Based on a talk by Peter Merholz of Adaptive path 19