Creare la Visione dei cambiamenti e Sviluppare alleati politici https://www.manager.it/default.asp?page=A_musicavccm.html

1. 2. Creating Vision of Change2. Creating Vision of Change
ConstructingConstructing
the Envisionedthe Envisioned
FutureFuture
Bold andBold and
ValuedValued
OutcomesOutcomes
DesiredDesired
FutureFuture
StateState

2. 3. Developing Political Support3. Developing Political Support
Assessing ChangeAssessing Change
Agent PowerAgent Power
Identifying KeyIdentifying Key
StakeholdersStakeholders
InfluencingInfluencing
StakeholdersStakeholders
DevelopingDeveloping
PoliticalPolitical
SupportSupport

3. Roles in Organizational ChangeRoles in Organizational Change
ChangeChange
SponsorSponsor
ChangeChange
AgentsAgents
ChangeChange
TargetTarget
These are individuals or groups with
the power to determine that a change
will occur
These are individuals or groups
responsible for seeing that a previously
determined change occurs
These are individuals or groups who are
asked to change something (knowledge,
skills, or behavior) as a result of the
change

4. Influencing Key StakeholdersInfluencing Key Stakeholders
A set of questions designed to profile an individual stakeholder:
• Reluctant and occasional
• Make response to threats
• Assertive and direct
• Deception and subtlety
What is their
style of using
power?
• What is their source of power ?
• What they can control: money, time,
resources, people, information ?
• Who they can influence: friends, admirers,
those who feel obligation ?
Power

5. Influencing Key StakeholdersInfluencing Key Stakeholders
• Changes their power ?
• Affects other needs ?
• Affects goals, objectives and interests ?
• Opposition, uncertainty or support ?
• Action now or ‘wait and see’ ?
• Open action or hidden action ?
• Individual action or acting with others ?
What is their likelyWhat is their likely
response to theresponse to the
change?change?
How does theHow does the
change really affectchange really affect
them?them?
Effect of ChangeEffect of Change

6. Influencing Key StakeholdersInfluencing Key Stakeholders
• Significant or limited ?
• Local or widespread ?
• Recoverable or permanent ?
What would be theWhat would be the
impact of theirimpact of their
response?response?
Effect of ChangeEffect of Change

7. Influencing Key StakeholdersInfluencing Key Stakeholders
What would makeWhat would make
them morethem more
supportive of thesupportive of the
change?change?
• Information / understanding ?
• Involvement and ownership ?
• Changes in planned actions?
• Direction from more senior managers ?
• Evidence of the success of the change ?
What would makeWhat would make
them lessthem less
supportive of thesupportive of the
change?change?
• Personal threat ?
• Non-involvement in decisions ?
• Personal rivalries ?
• Insufficient evidence in ‘trial period’
(defined by them) ?
Influencing Key StakeholdersInfluencing Key Stakeholders