Battle of the Screens
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This document summarizes insights from the Interact '13 conference about marketing trends across different screens. It discusses how audiences are increasingly fragmented across more devices, with less than 50% of target audiences reached. It also examines the changing roles, sizes, and times that different screens like mobile, tablets, and televisions play. Specifically, it notes that mobile has to be respected the most and that tablets have a print mentality. The document advocates connecting marketing stories and experiences across screens to engage audiences.
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Battle of the Screens
- 1. Battle of the Screens Champions’ Breakfast Seminar series for DDB partners and friends about the latest marketing trends and stories of success By DDB Consulting, Strategic Planner More and more devices fight for our attention. How will your brand be relevant across screens? Insights from Interact '13. By LMT, Vice-President Marketing
- 7. FOR
- 8. Key trends from IAB Europe's AdEx Benchmark Report 2012
- 10. LESS THAN 50% OF DESIRED TARGET AUDIENCES ARE REACHED ACROSS SCREENS. –Megan Clarken, Global Digital Product Leader, Nielsen
- 11. ADVERTISING IS A SCIENCE GAME NOW. POOR GUYS. –Megan Clarken, Global Digital Product Leader, Nielsen
- 16. SIZE
- 17. SIZES OF SCREENS
- 19. SIZE
- 20. SIZE TIME ROLE
- 21. SIZE TIME ROLE
- 22. ROLES OF SCREENS
- 23. OUR RELATIONSHIP WITH EACH SCREEN IS EMOTIONALLY DIFFERENT. – Didier Ongena, General Manager Europe, Microsoft ROLE
- 25. “MOBILE HAS TO BE RESPECTED MOST” ROLE Connected Experiences
- 29. “TABLETS HAVE PRINT MENTALITY” ROLE Connected Experiences
- 30. SAGE JESTER EVERYMAN INNOCENT OUTLAW RULER CREATOR HERO LOVER EXPLORER ROLE Connected Experiences
- 31. TELL STORIES ENGAGE GIVE CONTROL EXPLORER ROLE Connected Experiences
- 33. JESTER EVERYMAN INNOCENT OUTLAW RULER CREATOR HERO LOVER SAGE EXPLORER ROLE Connected Experiences
- 37. “32% OF EUROPEANS EXPECT TO WATCH TV MORE IN FUTURE” ROLE Connected Experiences
- 40. TIME FOR SCREENS
- 41. TIME 15 h 20 h 19 h 22 h 15 h 14 h 13 h 13 h ONLINE TELEVISION TABLETS & PHONES LEAD TO +48% ONLINE TIME +48% Welcome - Multi-device users
- 42. TIMEDEVICES FOR ACTIVE & SLOW TIMES OF THE DAY Connecting the story
- 43. TIMEINCREDIBLY HIGH ATTENTION LEVEL ON MOBILE Connecting the story
- 52. THE MORE PERSONAL IS YOUR THE BRAND MESSAGE, THE SMALLER SHOULD BE THE SCREEN OF CHOICE. – Jaap Favier, Managing Partner The Small Circle
- 53. ROLE LESS TRUST MORE TRUST ROLE The ROI of Screens
- 54. The ROI of Screens