Aprensentação dos serviços que a empresa oferece.

2. EVANGELIST
Criação do BrDevelopers
Afiliação ao INETA
Parceria com a Fiap
CONSULTING
Saraiva (CRM Web App)
Penalty (B2B Web App)
Danone (B2B Web App)
Parceria IDG Now!
1ª Conferência Profissionais
Microsoft
2ª Conferência Profissionais
Microsoft
ARCHITECTURE
Fidelity (Visa Vale)
Bematech (POS + Retaguarda)
DESIGN
Globo (Game Learning)
2002
2004
2008
2010

3. in just 5 years the
mobile boosted a
change in consumer
behavior and has
become indispensable
to our daily lives

5. consumers migrate consumer activity
for a tablet personal and administer
tasks in a shared PC
Mikako Kitagawa, Gartner

6. #1 Challenge
How to plan
an app?

7. What the
business
needs?
What the
people
needs?
How
monetize?
Branding,
Revenue,
Differentiation,
Service,
Innovation,
Position
Content,
Customization,
Convenience,
Treatment,
Relevance,
Exclusivity
Download,
Freemium,
Affiliates,
Ads

8. #2 Challenge
how to deliver the
digital experience
preferred people?

9. What story
you‘ll
tell?
What can
people
do?
How to
charm
people?
Create a one sentence,
specific and truly
diferentiated for
a “best at” statement
Scenario
brainstorming
Only pick scenarios
that directly support
the “Best at” statement

10. #3 Challenge
Limited resources

11. Do little
and run
fast
Hear what
they’re
saying
Others
business
models
Plan a small but
complete version and
place it in store fast
Improve the experience
of using the app, and
promoting awareness of
the brand's commitment
Think outside the box
and cross business
models with the
expectations and
desires of users

13. EXPERT ON
MICROSOFT
DESIGN
LANGUAGE

15. Partnership

16. Agency

18. HUB
SECTION
DETAIL

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