The document discusses some of the challenges of distributing services through electronic channels. It notes that as the internet became popular, unregulated content like pornography started appearing. It can also be difficult to customize electronic classes to engage audiences and stimulate interaction in the way small group discussions or call-in questions allow. Customers may be reluctant to use technologies that are not user-friendly or require ongoing education. Finally, the document outlines the key steps in a value delivery system as choosing the value, providing the value, and communicating the value.

1. Challenges in
distributing services
through electronic
channels
Presented By
yogesh and vinayak

2. Lack of control of the electronic
environment
It did not take long for the Internet to face the
challenges of unregulated media . As soon as
the network became popular , pornographic
and other controversial material started to
appear .

3. Inability to customize
Advertisements:
Some of you have experienced learning
basic college courses through large , video –
transmitted courses .in electronic classes as in
video conferences that are springing up in
many businesses – the quality of the services
can also be impeded by the way the audience
reacts (or doesn’t react) in those situations .

4. Customization
customization can be achieved in these channels.
IN college courses, small groups of students can be
led by teaching assistants to discuss the electronic
lecture. Call-in questions can stimulate direct
interaction. Two way video can control the behavior
of receivers.

5. Customer Involvement
customer involvement may times the customer
produces the services herself using the technology.
Unless the technology is highly user friendly,
customers may be reluctant to try it or to continue
using it if it requires ongoing education.

6. The value delivery system
The value delivery sequence consists of three
key steps-
1. Choose the value
2. Provide the value
3. Communicate the value.

7. A. The physical process sequence
Choose the value
Provide the value
Sales force
Messages
promotion
Communicate
The value
Customer
value
Value Product Services Pricing sourcing Distributing
Design Procure Make Price Sell Distribute Services
Sell the productMake the product
B. The value delivery sequence

8. Thank
you