Ch 5 - Introduction to Conducting Events.pdf
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This document discusses planning an event through defining goals and objectives, choosing a venue, designing the program, and coordinating production. It emphasizes that event goals should be specific, measurable, achievable, relevant, and time-bound. Choosing an appropriate venue aligned with community values is also important. The document outlines planning safety, participation, promotion, and managing health and safety as key parts of a successful event.
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Five Steps To A Successful Event
The five steps to a successful event are:
1. Research - Conduct quantitative and qualitative research to understand the audience and determine event goals and objectives. This includes determining demographics, focus groups, and SWOT analysis.
2. Design - Brainstorm creative event ideas that align with research findings and objectives. Consider input from caterers, marketers, writers and other roles.
3. Planning - Develop the event timing, space requirements, and tempo to coordinate minute-by-minute activities.
4. Coordination - Make decisions for the event by collecting all information and considering pros, cons, financial implications, and ethics.
5. Evaluation - Evaluate the event impact through surveys and observer feedback to improve
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2. It emphasizes defining clear aims and objectives for the event through SMART goals to provide a framework for monitoring progress.
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1. Research - Conduct quantitative and qualitative research to understand the audience and determine event goals and objectives. This includes determining demographics, focus groups, and SWOT analysis.
2. Design - Brainstorm creative event ideas that align with research findings and objectives. Consider input from caterers, marketers, writers and other roles.
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2. It emphasizes defining clear aims and objectives for the event through SMART goals to provide a framework for monitoring progress.
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- The event concept should define the purpose, scope and content and be transformed into an event plan through project management.
- Goals and objectives must be determined to define the event scope and ensure the client's needs are met. Objectives should be SMART.
- A needs assessment identifies the purpose, audience, location, resources required, and helps drive decisions.
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- 1. Chapter 5 Introduction to Conducting Events
- 2. DEFINITION EVENT Event is occurrence happening at the determinable time and place, with or without the participation of human agents. 2
- 4. PURPOSE • Reasons to event • Research • Event aims and objective
- 5. Event aims and objective Event goals are the reason our event exists to inform, to include, to celebrate, and to persuade. The objective are the roadmap to achieving those goals. Objectives should be written in detail, defining the narrow, measureable and tangible results our event will produce.
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- 7. “ Place : Choosing your venue and venue evaluation “Understanding the motivations of event attendees and event exhibitors is important in developing an appropriate festival that aligns with community values” – Sustainable Tourism Online 7
- 8. PRESENTATION ▫ Event design and creation ▫ Theme ▫ Types and kinds of major events 8
- 10. Strategic plan Budgeting Contingency Planning for safety Multi-agency planning meetings 10
- 11. SITE ▫ Design ▫ Plans ▫ Event timing ▫ Staffing including security 11
- 13. PRODUCTION 100% Total success! Coordinating the delivery of your event Managing your contractors Operational plans Act management and requirement 13
- 15. PROMOTING Event marketing Promotional media Promotional objectives Promotional Plan 15
- 16. Crowd management: transport; performers; structure; fire safety; catering; trade; communications; medical; electrical and sanitary arrangements ; license ; Event Risk and Fire Assessments 16 HEALTH AND SAFETY